The rising demand for functional foods has sparked considerable interest in enhancing the nutritional profile of meat products while maintaining their sensory appeal. Meat-based functional foods offer a unique platform to deliver essential nutrients and bioactive compounds while addressing the growing demand for nutritious and convenient food options. The design phase involves the strategic selection and incorporation of functional ingredients, such as vitamins, minerals, antioxidants, probiotics, and plant-based extracts, into meat matrices. Formulation optimization techniques, including microencapsulation, emulsification, and enzymatic modification, are employed to enhance ingredient stability, bioavailability, and sensory attributes, while ensuring product safety and shelf-life stability. Development of meat-based functional products necessitates addressing various challenges, including ingredient interactions, stability during processing and storage, and regulatory compliance. Advanced processing technologies, such as high-pressure processing, sous-vide cooking, and extrusion, are utilized to enhance ingredient incorporation, improve product texture, and extend shelf life while preserving nutritional integrity. Furthermore, consumer preferences, dietary trends, and market demands play a crucial role in product development, driving innovation in product formats, flavors, and packaging. Customization of meat-based functional products to cater to specific consumer segments, such as athletes, seniors, and individuals with dietary restrictions, presents opportunities for market differentiation and growth. Collaboration across multidisciplinary fields, including food science, nutrition, culinary arts, and packaging technology, facilitates holistic product development and innovation. Integration of emerging technologies, such as 3D food printing, artificial intelligence, and block chain, holds promise for streamlining the development process, ensuring traceability, and enhancing consumer engagement. The design and development of meat-based functional products represent a dynamic area of research and innovation, driven by the intersection of nutrition, technology, and consumer preferences. Continued advancements in ingredient science, processing technologies, and market insights are essential for creating novel, nutritious, and appealing meat-based functional products that contribute to overall health and wellness.