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    • "The gap between the methods employed by the hard sciences and the phenomenon of interest in management research brings forth the issue of experimental realism (Patel and Fiet, 2010). Below I explain how the cognition experiment was designed to match the complex research question in entrepreneurship (Acs et al., 2010) and how various threats to causal inference were addressed. The solutions offered in this section may serve as a template for researchers who design experimental studies in entrepreneurship (see also Loch et al., 2013 for a similar study). "
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    ABSTRACT: Entrepreneurs evaluate opportunities under conditions of uncertainty; they make judgments. In order to understand these evaluations, I develop an analogical model that represents an entrepreneurial opportunity in the mind of an individual. The model proposes that an opportunity is an analogical knowledge transfer from a source business domain to a target business domain. According to the model, the cognitive distance between the domains influences the opportunity evaluation. Additionally, the inspiration behind the analogy construction influences the opportunity evaluation. The empirical design employs a hypothetical scenario experiment and the results show that the two analogical properties matter for evaluation.
    Full-text · Article · Jan 2016 · Journal of Small Business Management