Jello Shot Consumption Among Older Adolescents: A Pilot Study of a Newly Identified Public Health Problem

Department of Community Health Sciences, Boston University School of Public Health, Boston, Massachusetts 02118, USA.
Substance Use &amp Misuse (Impact Factor: 1.23). 12/2010; 46(6):828-35. DOI: 10.3109/10826084.2010.538886
Source: PubMed


We investigated the extent of jello shot consumption among underage youths. We conducted a pilot study among a nonrandom national sample of 108 drinkers, aged 16-20 years, recruited from the Knowledge Networks Internet panel in 2010 by using consecutive sampling. The prevalence of past 30-day jello shot consumption among the 108 drinkers, aged 16-20 years, in our sample was 21.4%, and among those who consumed jello shots, the percentage of alcohol consumption attributable to jello shots averaged 14.5%. We concluded that jello shot use is prevalent among youths, representing a substantial proportion of their alcohol intake. Surveillance of youth alcohol use should include jello shot consumption.

    • "Youth tend to prefer a fairly narrow set of alcohol brands Gentile et al. (2001) Tanski et al. (2011) Siegel, DeJong, et al. (2013) Siegel, Ayers, et al. (2014) While there is overlap in the brands that are popular among adult drinkers and underage youth, youth do prefer some brands that adults consume far less frequently Siegel, Chen, et al. (2014) Siegel, DeJong, et al. (2013) Youth often consume alcohol brands that are not the cheapest available, despite more affordable alcohol options present in every beverage category Albers et al. (2014) DiLoreto et al. (2012). Youth drink a wide range of alcoholic beverages, from beer to spirits to malt beverages, and including caffeinated alcoholic beverages, flavoured alcoholic beverages, and novelty drinks like Jello shots Kponee et al. (2014) Fortunato et al. (2014) Binakonsky et al. (2011) Siegel, Galloway, et al. (2014) Siegel, DeJong, et al. (2013) Youth may be heavily exposed to brand-specific alcohol references in music and social media, through television and magazine advertisements, and via corporate sponsorships Primack et al. (2012) Siegel, Johnson, et al. (2013) Nhean et al. (2014) There is an association between the specific alcohol brands underage drinkers are exposed to in magazine and television advertisements, the alcohol brands they prefer, and the number of drinks they consume of those brands Ross, Maple, et al. (2014) Ross, Ostroff, Siegel, et al. (2014) DOI: 10.3109/16066359.2015.1051039 Underage drinkers brand research findings 3 "
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    ABSTRACT: Background: Alcohol research focused on underage drinkers has not comprehensively assessed the landscape of brand-level drinking behaviours among youth. This information is needed to profile youth alcohol use accurately, explore its antecedents and develop appropriate interventions. Methods: We collected national data on the alcohol brand-level consumption of underage drinkers in the United States and then examined the association between those preferences and several factors including youth exposure to brand-specific alcohol advertising, corporate sponsorships, popular music lyrics, and social networking sites and alcohol pricing. This paper summarises our findings, plus the results of other published studies on alcohol branding and youth drinking. Results: Our findings revealed several interesting facts regarding youth drinking. For example, we found that: (1) youth are not drinking the cheapest alcohol brands; (2) youth brand preferences differ from those of adult drinkers; (3) underage drinkers are not opportunistic in their alcohol consumption, but instead consume a very specific set of brands; (4) the brands that youth are heavily exposed to in magazines and television advertising correspond to the brands they most often report consuming and (5) youth consume more of the alcohol brands to whose advertising they are most heavily exposed. Conclusion: The findings presented here suggests that brand-level alcohol research will provide important insight into youth drinking behaviours, the factors that contribute to youth alcohol consumption and potential avenues for effective public health surveillance and programming.
    No preview · Article · Jun 2015 · Addiction Research and Theory
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    • "Further, adolescents show a higher rate of binge drinking (25.6%) than the general population of adults (15.2%) [2]. Adolescents also typically favor sweetened/flavored alcohol solutions [3] and show a disproportionate consumption of “jello shots” compared to adults, representing a substantial proportion of their total alcohol intake [4]. Animal models of adolescent alcohol consumption demonstrate a repertoire of behaviors similar to adolescent humans [5], [6], including the preferential consumption of alcohol in gelatin form on a g/kg body weight basis [7]. "
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    ABSTRACT: Alcohol use is common in adolescence, with a large portion of intake occurring during episodes of binging. This pattern of alcohol consumption coincides with a critical period for neurocognitive development and may impact decision-making and reward processing. Prior studies have demonstrated alterations in adult decision-making following adolescent usage, but it remains to be seen if these alterations exist in adolescence, or are latent until adulthood. Here, using a translational model of voluntary binge alcohol consumption in adolescents, we assess the impact of alcohol intake on risk preference and behavioral flexibility during adolescence. During adolescence (postnatal day 30-50), rats were given 1-hour access to either a 10% alcohol gelatin mixture (EtOH) or a calorie equivalent gelatin (Control) at the onset of the dark cycle. EtOH consuming rats were classified as either High or Low consumers based on intake levels. Adolescent rats underwent behavioral testing once a day, with one group performing a risk preference task, and a second group performing a reversal-learning task during the 20-day period of gelatin access. EtOH-High rats showed increases in risk preference compared to Control rats, but not EtOH-Low animals. However, adolescent rats did a poor job of matching their behavior to optimize outcomes, suggesting that adolescents may adopt a response bias. In addition, adolescent ethanol exposure did not affect the animals' ability to flexibly adapt behavior to changing reward contingencies during reversal learning. These data support the view that adolescent alcohol consumption can have short-term detrimental effects on risk-taking when examined during adolescence, which does not seem to be attributable to an inability to flexibly encode reward contingencies on behavioral responses.
    Full-text · Article · Jul 2014 · PLoS ONE

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