Stage-Gate Systems: A New Tool for Managing New Products
Stage-Gate: A New Tool for Managing New Products Authors note (2020): This was one of the first articles written on Stage-Gate when it was first developed. It is thus interesting from a historical perspective only. Stage-Gate® went on to be implemented in thousands of companies globally, and the PDMA (Product Development & Management Association) in the USA reports that almost 80% of firms doing product development had implemented Stage-Gate. But Stage-Gate gas also evolved much since those early days., so this 1990 is likely no longer relevant. Stage-Gate has become 'Lean Stage-Gate', 'Iterative Stage-Gate', and the latest version, 'Agile-Stage-Gate'. A complete up-to-date description of Stages-Gate along with new articles and also new versions of Stage-Gate can be found in the paperback book Winning at New Products, 5th edition (on Amazon, also as an e-book or audio-book); for more up-to-date outlines of Stage-Gate, and its newer versions, including Agile-Stage-Gate, please also see my personal webpage, and click “Articles” at bottom of page (no charge download): www.bobcooper.ca Citation of the 1990 article (of historical interest only) is: Cooper, R.G., “Stage-gate systems: a new tool for managing new products”, Business Horizons 33, 3, May-June, 1990, 44-54. But not available online. Stage-Gate® is a legally registered trademark in the EU and Canada of R.G. Cooper (and Associates Inc); and in the USA and Australia of Stage-Gate International. Enjoy the benefits of Stage-Gate! Many people and firms have. All the best, Dr. R.G Cooper, Toronto, Canada.