... In addition to these two studies, flow theory continues to be widely evaluated in terms of human-computer interaction with many other studies (Webster, Trevino & Ryan, 1993;Ghani & Deshpande, 1994;Ghani, 1995;Novak, Hoffman & Yung, 1998;Novak, Hoffman & Yung, 2000;. Flow theory is a theory that finds application in different contexts such as electronic mail and voicemail systems (Trevino & Webster, 1992) or information systems , web or internet environments (Chen, Wigand & Nilan, 1999;Chen, Wigand & Nilan, 2000;, website quality , website atmosphere , concrete design options specific to a website , website interactions (Van Noort, Voorveld & Van Reijmersdal, 2012), use of commercial web stores (Koufaris, 2002;Korzaan, 2003;, structure of commercial websites (Nel et al., 1999), online store background colors , social commerce or social shopping websites (Hyun, Thavisay & Lee, 2021;Liu et al., 2016), web-based education , social network site-based brand communities , use of information, communication or information technology (Agarwal & Karahanna, 2000;Rodriguez-Sanchez et al., 2008;Deng et al., 2010), information technology is sufficient spindle , use of the world-wide-web (Novak & Hoffman, 1997;Moon & Kim, 2001), commercial website shopping , electronic retailing , online shopping Hsu, 2020;Wu, Chiu & Chen, 2020) or internet shopping , internet marketing , internet use (Rettie, 2001;, online information searches (Mathwick & Rigdon, 2004;, online game playing , online or electronic learning , online services for hotel (Kim, Yoo & Yang, 2020;Bilgihan et al., 2015), online communication , online user behavior (Mahfouz, Joonas & Opara, 2020;, online consumer behaviors , online consumer participation , online product presentation mode , online financial services (Xin , mobile shopping environments , mobile TV service or use , mobile social network services , mobile internet usage and continuity (Zhou, 2011;Alwahaishi & Snášel, 2013), mobile instant messaging or just instant messaging , use of social media , use of digital content or digital technology content , use of electronic or smart devices (Baytar & Yükselen, 2018;Park, 2020;Yang & Shih, 2020), use of 5G technology (Akbari et al., 2020), adopting or using media devices , using virtual world (Ahmad & Abdulkarim, 2019;An, Choi, & Lee, 2021;Barhorst et al., 2021), and watching live broadcast events . ...