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Notes on the Merger Strategy of High versus Low-tech Industries: Complementarities and Moral Hazard

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Abstract

In this essay I assess the role that is played by the two characteristics of high-tech firms in shaping their corporate strategies: short product cycles and the involvement of intangible assets in production. Short product cycles impose high-tech firms to seek complementary assets for entering new markets quickly and compete. The involvement of intangible capital in high-tech production, on the other hand, is related to the distinguishing characteristic of high-tech industries for which R&D activities are observed frequently and firms employ a large proportion of scientists, engineers and technicians. In this essay, I hypothesize and show that as a result of these two characteristics high-technology firms are likely to engage in vertical mergers more often than low-technology firms and vertical mergers are likely to involve firms that employ intangible assets in production.

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... Diverse studies (Krähmer & Strausz, 2011;Carbonara & Caiazza, 2009;Pradhan & Abraham, 2005;Gilson & Schwartz, 2005;Cantwell & Santangelo, 2002;Aydogan, 2002;Adams & Brock, 1987;Williamson, 1983a) explained the financial and the non financial reasons of the firms for entering into mergers or acquisitions. The financial reasons were the following: increment of market share, increment of assets, increment of stock price, increment of market power, economic efficiency, increment of profitability, increment of return on assets, increment of return on equity, increment of earnings per share, quick growth through an established firm, operative synergies, financial synergies, scale economy, scope economy, cost reduction, reduction of the cost of capital, improvement of leverage capacity, tax reduction, risk diversification, to get monopoly, etc. ...
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The financial theory about the increased market of mergers and acquisitions in the world, presented diverse reasons for entering into this type of strategic processes, different results about the success or the failure after some years of functioning, and diverse approaches for a better comprehension about financial and non financial variables which are related to those results. In this paper, these themes were explained with a special attention to the market of mergers and acquisitions in Latin America, due to its special characteristics as emerging market and concluded that although the approaches for studying the mergers and acquisitions are so diverse, the proposition of another approaches for researching mergers and acquisitions in Latin America could be related to the situation of the firms to be joined (financial and non financial), the management of those processes, the characteristics of those processes, and the economic behavior of the countries of the firms.
... (p. 330) and Aydogan (2002) explained that "most discussion on horizontal mergers is on antitrust issues and price collusion" (p. 3). ...
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... The fourth problem that needs to be improved is the job security system. Owing to the short lifecycle of high-tech products, and given the rapidly changing nature of market demand (Aydogan, 2002). The frequent use of employee lay-offs by businesses in response to problems, where the problems frequently result from a bad economic environment or poor investments, creates among employees a feeling of job insecurity. ...
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... The fourth problem that needs to be improved is the job security system. Owing to the short lifecycle of high-tech products, and given the rapidly changing nature of market demand (Aydogan, 2002). The frequent use of employee lay-offs by businesses in response to problems, where the problems frequently result from a bad economic environment or poor investments, creates among employees a feeling of job insecurity. ...
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... High technology industries, especially those involved with integrated circuits (IC), play a central role in the process of social economic change. Neslihan (2002) posited that the characteristics of a high-tech industry include capital intensity, technology intensity, short high-tech product life cycle, high market demand, and asset intangibility. In contrast to the traditional industry, the technology and capital merely left as dissolving problems. ...
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  • A Alchian
  • S Woodward
Alchian, A. Woodward, S., A Review of the Theory of the Firm and O. Williamson’s Economic Institutions of Capitalism, Journal of Economic Literature, March 1988
An Overview Of The Microelectronics Industry, High Hopes f or High Tech
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Stein J.I., Sampson G.B., Bourgeois T., 1985, An Overview Of The Microelectronics Industry, High Hopes f or High Tech, University Of North Carolina Press, Chapell Hill, NC, pp. 56-58.