This study thoroughly examines the impact of machismo portrayals in Pakistani cinema on young people, emphasizing the importance of considering gender. It looks not only at how often these portrayals appear but also how they reinforce specific ideas about masculinity and femininity. The study also explores how the machismo image has changed from rural to urban settings and how this relates to gender roles. It's important to note that violence is often associated with this image, and the research investigates how this influences how people think about their own gender identity and contributes to harmful stereotypes. Additionally, the study evaluates whether these cinematic portrayals align with or challenge changing gender roles, women's empowerment, and the broader conversation about gender equality in Pakistan today. Overall, this research provides insight into how machismo images in cinema affect the experiences and expectations of young men and women in Pakistan from a gender perspective. There are many values that are associated with it such as masculinity, courage, stubbornness, strength (Stevens, 1965). It is considered that the public space is reserved for men, and not for women. Men are supposed to show courage and strength. If he would not show strength, he would be termed as submissive and feminine, which is certainly non-machismo traits, further reiterates that an adult adopts behavior traits that he or she acquired social learning, and cultural values. However, his study further shows through his study that the Latin American countries are gradually becoming aware of their problems with sustaining machismo image and maintaining that the country will be solely depended on a strong and charismatic leader who will bring them back on the path to development. The machismo male image is also based on sexism, which extensively supports the assumption that sexual division based on biological differences of male and female is a universal phenomenon. It rather than social and cultural construction, majorly focuses on physical differences, leading to superiority of male over the female, in attitudes and behaviors. This helps in turning the biases into institutionalized biases, thriving on discrimination and exploitation (McCormack, 1978). As in a study in Yugoslavia, shown that women attain agency by not only being part of the families which are essentially patriarchal in nature, but also through becoming mothers (Simic, 1983). This is also reflected in the social setup in Pakistan, in the kinship relations. This is often represented out of proportion in the cinema in Pakistan. In an article, asserts that Machismo confines women in home and due to unequal gender relations between men and women discourages women form taking responsible positions in the public space. She also highlighted a certain term machista, meaning jealousy due to which man does not want women to work in the esteemed positions in politics,