Examining the Associations Among Severity of Injunctive Drinking Norms, Alcohol Consumption, and Alcohol-Related Negative Consequences: The Moderating Roles of Alcohol Consumption and Identity

Department of Psychiatry and Behavioral Sciences, University of Washington, Seattle, WA 98195, USA.
Psychology of Addictive Behaviors (Impact Factor: 2.75). 06/2010; 24(2):177-89. DOI: 10.1037/a0018302
Source: PubMed


This study examined a range of injunctive norms for alcohol use and related consequences from less severe behaviors (e.g., drinking with friends) to more severe behaviors (e.g., drinking enough alcohol to pass out), and their relationship with alcohol consumption and alcohol-related negative consequences among college students. In addition, this research aimed to determine whether these relationships between injunctive norms and consequences were moderated by alcohol consumption and level of identification with the typical same-gender college student. A random sample (N = 1,002) of undergraduates (56.9% women) completed a Web-based survey that was comprised of measures of drinking behavior, perceived approval of drinking behaviors that ranged in severity (i.e., injunctive norms), and level of identification with the typical same-gender college student. Results suggest that the association between negative consequences and injunctive drinking norms depend on one's own drinking behavior, identification with other students, and the severity of the alcohol use and related consequences for which injunctive norms are assessed. Findings are discussed in terms of false consensus and false uniqueness effects, and deviance regulation perspectives. Implications for preventive interventions are discussed.

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    • "First, our results may provide the strongest evidence for DRT in the alcohol field. Although previous studies have interpreted cross-sectional (Lewis et al., 2010) and prospective (Ferrer et al., 2012) alcohol norms data in terms of how they relate to DRT, the present study is the first experimental/intervention study to demonstrate a differential effect of positive versus negative framing in accordance with DRT. Thus, our study supports the development of a broader range of DRT-based alcohol interventions. "
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    ABSTRACT: Heavy alcohol use remains a consistent public health concern on college campuses. The current pilot study used deviance regulation theory (DRT) to modify protective behavioral strategies (PBS) among college student drinkers to reduce alcohol use and alcohol-related consequences. The sample was comprised of current college student drinkers (n = 76; 53.95% female) ranging in age from 18-24 (M = 19.29, SD = 1.42). Participants were randomly assigned to receive a positively or negatively framed message. They then reported on use of alcohol PBS (via the Protective Behavioral Strategies Scale), alcohol consumption (via the Modified Daily Drinking Questionnaire), and alcohol-related consequences (via the Young Adult Alcohol Consequences Questionnaire) each week for 6 weeks. Among drinkers with low PBS use norms, a positively, versus a negatively, framed message resulted in increased PBS use and consequently less alcohol consumption and fewer alcohol-related consequences. Among drinkers with high PBS use norms, a negatively, versus positively, framed message resulted in increased PBS use and consequently lower alcohol consumption and fewer alcohol-related consequences. However, these effects were only relevant among those who strongly believed the DRT frame. Findings suggest assigning drinkers to frames based on perceived PBS use norms and increasing belief in the frame may be 1 approach to increasing responsible drinking patterns among college students. Furthermore, the current data suggests important boundary conditions for norm-based interventions. (PsycINFO Database Record (c) 2015 APA, all rights reserved).
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    • "(Danielsson et al., 2010)] that young adults who report higher descriptive norms of alcohol use are more likely to engage in heavy drinking themselves. Although cross-sectional and longitudinal associations between descriptive norms and heavy drinking have been found, associations between injunctive norms and heavy drinking are more limited and less consistent, possibly due to the subjective nature of injunctive norms (Lewis et al., 2010). Therefore, brief alcohol interventions utilize mainly descriptive norms instead of injunctive norms [e.g. "
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    ABSTRACT: In the Netherlands, young adults' drinking practices have become an issue of public concern since their drinking levels are high. Heavy drinking can place young adults at an increased risk for developing short- and long-term health-related problems. Current national alcohol prevention programmes focus mainly on adolescents and their parents and paying less systematic attention to young adults. The present study describes the theory and evidence-based development of a web-based brief alcohol intervention entitled What Do You Drink (WDYD). We applied the Intervention Mapping (IM) protocol to combine theory and evidence in the development and implementation of WDYD. The WDYD intervention aims to detect and reduce heavy drinking of young adults who are willing to decrease their alcohol consumption, preferably below the Dutch guidelines of low-risk drinking. According to the IM protocol, the development of WDYD resulted in a structured intervention. Reducing heavy drinking to low-risk drinking was proposed as the behavioural outcome. Motivational interviewing principles and parts of the I-Change Model were used as methods in the development of WDYD, whereas computer tailoring was selected as main strategy. An effect and a process evaluation of the intervention will be conducted. IM was found to be a practical instrument for developing the WDYD intervention tailored to a specific target population in the area of alcohol prevention.
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    • "Injunctive norms have also been linked to drinking behaviour (Lee et al., 2007) and negative alcohol-related consequences (LaBrie et al., 2010). However, their use within interventions is limited due to the subjective nature of injunctive norms (Lewis et al., 2010) which typically focus on alcohol related behaviours such as ''driving a car after drinking'' (LaBrie et al., 2010). More tangible injunctive norms need to be developed to further test and evaluate their use within social marketing. "
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    ABSTRACT: Knowledge of students’ alcohol consumption is limited by differences in definitions and a reliance on students’ standard drink calculations. This paper examines the extent of students’ consumption across different measures. Additionally, students’ attitudes towards acceptable consumption are examined to inform public policy and social marketing. Data are presented from 167 and 102 students at two time points 6months apart, collected using a seven-day reflective web-based diary. Students’ reports of what they drank and how much they consumed were used to estimate standard drink consumption. Findings revealed that students drank excessively: the average largest consumption in one day was 14.27 and 11.21 standard drinks for males and females, respectively, at time-point one. Drinking patterns were consistent over time, although moderate drinkers increased their consumption. As students perceived binge drinking as acceptable, we outline a norms-based intervention that could modify their behaviour.
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