... Therefore, benefit segmentation is more applicable than strict socio-demographic segmentation (Frochot & Morrison, 2000;McKercher & Du Cros, 2003;Prentice, Witt, & Hamer, 1998). Many tourist typologies have been developed according to tourism motivation and behavior (Table 1) (Andreu, Kozak, Avci, & Cifter, 2006;Assiouras, Skourtis, Koniordos, & Giannopoulos, 2015;Chen, Bao, & Huang, 2014;Cohen, 1972Cohen, , 1979Dolnicar & Leisch, 2003;Elands & Lengkeek, 2000;Jacobsen & Antonson, 2017;Khoo-Lattimore, Prayag, & Disegna, 2018;Kruger, Myburgh, & Saayman, 2016;Li, Meng, Uysal, & Mihalik, 2013;McKercher et al., 2002;Özel & Kozak, 2012;Paker & Vural, 2016;Park & Yoon, 2009;Plog, 1974;Richards, 1996;Richards & Wilson, 2003;Rid, Ezeuduji, & Pröbstl-Haider, 2014;Sarigöllü & Huang, 2005;Sirakaya, Uysal, & Yoshioka, 2003;Stebbins, 1997;Thrane, 2000). However, concerning the focus of cultural tourism products in this research, only a few typologies are proposed based on the idea of cultural motivations (Özel & Kozak, 2012;Richards, 1996). ...