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Driving success for women entrepreneurs in KSA by leveraging AI and agility: insights from the theory of technology dominance (TTD)

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Abstract

Purpose This research aligns with Saudi Vision 2030 and aims to investigate the impact of AI assimilation on entrepreneurial performance, focusing on the mediating role of entrepreneurial agility and the moderating effect of AI proficiency, guided by the theory of technology dominance (TTD). Design/methodology/approach Data were collected from a sample of 390 women entrepreneurs in Riyadh, Saudi Arabia, engaged in small and medium-sized enterprises within low-technology service industries, where the adoption of intelligent decision aids is on the rise. The dataset was analyzed by using the structural equation modeling (PLS-SEM) technique to ensure robust empirical validation and hypothesis testing. Findings The findings indicate that AI assimilation enhances entrepreneurial performance through increased agility. However, AI assimilation alone is insufficient for achieving optimal agility and improved entrepreneurial performance; the proficiency of the entrepreneur in AI is also crucial. When an entrepreneur’s skills and expertise align with AI assimilation, their agility is significantly enhanced, leading to better entrepreneurial performance. Originality/value In line with the objectives of Saudi Vision 2030, this study emphasizes how crucial it is for Saudi Arabian women’s enterprises to embrace AI to improve their agility and decision-making. To guarantee alignment with organizational systems, which will increase innovation and workforce involvement, entrepreneurs should place a high priority on AI expertise. To assist these initiatives, policy improvements should concentrate on AI education, certifications, training and funding.

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Artificial intelligence (AI) represents a transformative force in various sectors, including banking, healthcare, and scientific research. Initially conceptualized in 1956 by John McCarthy, AI has evolved from rule-based systems to advanced machine learning models. Machine learning, particularly deep learning, has been instrumental in enhancing AI's capabilities, enabling systems to learn from data and make predictions without explicit programming. AI's impact on society is profound, offering benefits such as increased efficiency, productivity, and innovation across domains. However, it also poses ethical considerations, including biases in AI systems and implications for employment. In scientific research, AI accelerates discoveries by analyzing large datasets and generating hypotheses. Despite its potential, challenges like data privacy and interpretability persist, requiring ongoing research and dialogue. In banking, AI enhances fraud detection, risk management, and customer service, leading to improved operational efficiency and customer satisfaction. The Middle East, particularly GCC countries, has shown significant interest in AI, driven by its potential economic impact. AI adoption in the banking sector of Bahrain is still emerging but holds promise for enhancing operational efficiency, customer experience, and risk management, contributing to a competitive banking landscape. As AI continues to evolve, addressing ethical and practical concerns is paramount to ensure its responsible use and maximize its benefits for society. Artificial Intelligence Artificial intelligence (AI) is a multifaceted field of computer science that aims to create systems capable of performing tasks that typically require human intelligence. AI encompasses a range of techniques and methodologies, including machine learning, natural language processing, robotics, and computer vision. The concept of AI has evolved significantly since its inception, and its applications have permeated various sectors, including banking, healthcare, transportation, and more. The term AI was first coined by John McCarthy in 1956 at a conference at Dartmouth College, marking the birth of AI as a scientific discipline (Xu et al., 2021). AI research initially focused on rule-based or symbolic approaches, which involved encoding expert knowledge into a system to enable it to perform specific tasks. These early AI systems, known as expert systems, were designed to mimic the decision-making abilities of human experts. AI systems are often categorized into two types: narrow or weak AI and general or strong AI. Narrow AI refers to systems designed to perform a specific task or set of tasks, such as language translation or image recognition. In contrast, strong AI refers to systems that possess the ability to
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Incorporating generative artificial intelligence (GAI) in education has become crucial in contemporary educational environments. This research article thoroughly investigates the ramifications of implementing GAI in the higher education context of Saudi Arabia, employing a blend of quantitative and qualitative research approaches. Survey-based quantitative data reveals a noteworthy correlation between educators’ awareness of GAI and the frequency of its application. Notably, around half of the surveyed educators are at stages characterized by understanding and familiarity with GAI integration, indicating a tangible readiness for its adoption. Moreover, the study’s quantitative findings underscore the perceived value and ease associated with integrating GAI, thus reinforcing the assumption that educators are motivated and inclined to integrate GAI tools like ChatGPT into their teaching methodologies. In addition to the quantitative analysis, qualitative insights from in-depth interviews with educators unveil a rich tapestry of perspectives. The qualitative data emphasizes GAI’s role as a catalyst for collaborative learning, contributing to professional development, and fostering innovative teaching practices.
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This study explores the barriers and challenges faced by Saudi women entrepreneurs along with the motivational forces that drives them towards entrepreneurship. This study employs a qualitative research design, and is based on the interview of 11 Saudi women entrepreneurs and includes a review of data on the motivational factors and challenges faced by them using interpretative phenomenological analysis. Research participants’ perspectives have been quoted for each distinct theme that emerged from the interview finding. The factors motivating Saudi women towards entrepreneurship have been identified as passion, identification of opportunity, dissatisfaction and family support. Barriers that are exclusive to Saudi women entrepreneurs are difficulty in maintaining work-life balance, lack of business networking, limited access to financial resources, lack of understanding of business-related tasks and functions, fear of deception, lack of trust, reservation about work-related travel, recruitment and training issues like lack of experienced and trained Saudi workers and negative attitude and non-willingness to work under female leadership. Decision-makers in government and other relevant organisations can develop a solid framework of focussed agendas, policies and measures to address the barriers identified in this study. Arab countries especially Saudi Arabia can use these results to fully utilise the entrepreneurial skills of Saudi women to boost economic growth and development. This pioneering study reveals the intricacy of Saudi women entrepreneurs’ experiences in the presence of gender-bias and internalising socio-cultural values and attributed gender roles during the formation of their entrepreneurial identities through a unique non-western viewpoint.
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Recent studies examining the internationalisation of SMEs in emerging economies have observed that religion affects international market entry, which suggests that specific cultural aspects, such as religion, have not hitherto received enough attention. Hence, this study examines a theme that has seemingly escaped the research agenda: how does religion affect SMEs’ internationalisation? The study draws empirical evidence from 10 manufacturing SMEs located in the Gulf Cooperation Council (GCC) region. Through an embedded approach to case study research, the study queries the role of religion in the development of intra-Muslim internationalisation and contributes to the scant literature that examines the impact of Islamic values on international business activities. The findings show three dimensions of Islamic entrepreneurship, viz. regional rather than international networking orientation, risk aversion and proactiveness.
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This paper analyses the link between the use of Artificial Intelligence (AI) and innovation performance in firms. Based on firm-level data from the German part of the Community Innovation Survey (CIS) 2018, we examine the role of different AI methods and application areas in innovation. The results show that 5.8% of firms in Germany were actively using AI in their business operations or products and services in 2019. We find that the use of AI is associated with annual sales with world-first product innovations in these firms of about €16 billion (i.e. 18% of total annual sales of world-first innovations). In addition, AI technologies have been used in process innovation that contributed to about 6% of total annual cost savings of the German business sector. Firms that apply AI broadly (using different methods for different applications areas) and that have already several years of experience in using AI obtain significantly higher innovation results. These positive findings on the role of AI for innovation have to be interpreted with caution as they refer to a specific country (Germany) in a situation where AI started to diffuse rapidly.
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The effects of the rapid development of artificial intelligence (AI), a general-purpose technology, on firm performance is an emerging and crucial issue. This study examines the impact of AI technology on firms’ productivity and employee profiles. We use the keyword-matching method to parse the text of Taiwan patent grants, and obtain matched firm-level data on AI innovations in Taiwan's electronics industry for the 2002–2018 period. Empirical estimations indicate that AI technology is positively associated with productivity and employment. Meanwhile, non-AI patents also generate pro-productivity and pro-employment effects with a magnitude similar to that of AI technology. Inventing AI technologies crucially alters firms’ workforce compositions, which reduce the share of labor force with educational qualifications of college level and below. Robustness checks reaffirm these findings.
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Purpose This paper presents a citation-based systematic literature review in the field of sustainability management for Arab countries. The aim is to assist potential researchers in this field to identify existing themes, gaps and other relevant information necessary for the further development of the research area. Design/methodology/approach A comprehensive list of keywords has been searched in the SCOPUS database to identify all the relevant articles in the field of sustainability management in Arab countries. After applying the relevant restriction criteria, manual screening of titles, abstracts and keywords was performed to identify the final sample. The final sample consists of 410 articles published in 218 different journals by 907 authors. Bibliometrix R-tool was used to conduct a comprehensive bibliometric analysis of the selected articles. Findings Findings indicate a growing trend of publications on sustainability management in the generally understudied Middle East and North Africa (MENA) region. Besides publication trends, citation analysis presents citation trends, most influential journals and authors, and most cited articles on sustainability management in Arab countries. Theme identification is shown through analyses of conceptual and intellectual structures. Finally, social networks in the field are discussed. Practical implications Information presented in this paper informs interested researchers about the current state in the field, relevant sources of knowledge, important literature on the topic, relevant authors and other valuable particulars. This systematic literature review helps researchers make further valuable contributions to the field of sustainability management in Arab countries. Originality/value To the best of the authors' knowledge, this paper offers a first comprehensive citation-based systematic literature review on sustainability management in Arab countries.
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Purpose This paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX) using the customer experience (CX) theory, reference group theory and theory of tourism consumption systems. Design/methodology/approach A model research design is adopted to build a theoretical framework that predicts relationships between constructs. Critical assessment in tourism and AI literature is used to explore AI-enabled technologies in Halal-friendly tourism. Findings The findings of this paper have conceptualised the CX theory for Muslim travellers satisfying their religious needs in Halal-friendly tourism by suggesting a new construct called the MFTX. It also offered a theoretical model for using AI-enabled technologies to improve the MFTX. Originality/value This study provides a new theoretical model for using AI-enabled technologies to improve the MFTX. This paper is also expected to provide suggestions for tourism operators and service providers to cater to Muslim tourists’ needs using AI technologies.
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To date, entrepreneurship researchers have tended to avoid state-of-the-art artificial intelligence techniques; in this paper, we fill that gap. Based on eclectic entrepreneurship theory, we present an original work that uses artificial intelligence to forecast the macrolevel determinants of entrepreneurial opportunity. Modern artificial intelligence could open new areas for future research opportunities in entrepreneurship and help close the gap between theory and practice. Our empirical analysis offers two major results by using a panel dataset of 149 countries covering 2007–2018 and six machine-learning models. First, entrepreneurs prefer to exploit opportunities in countries with stable economic governance that provide high education standards, health, social capital, and a safe, natural environment. Second, CatBoost regression performs better in predicting entrepreneurial opportunity compared to linear regression and more advanced machine-learning models. Recommendations for policy-makers and managers and directions for future studies are also discussed.
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Despite the popularity of big data and analytics (BDA) in industry, research regarding the economic value of BDA is still at an early stage. Little attention has been paid to quantifying the longitudinal impact of organizational BDA implementation on firm performance. Grounded in organizational learning theory, this study empirically demonstrates the impact of BDA implementation on organizational performance and how industry environment characteristics moderate the BDA-performance relationships. Using secondary data regarding BDA implementation from 2010 to February 2020, we find that BDA implementation has a significant impact on two types of business value creation: operational efficiency and business growth. Furthermore, the impact of BDA on operational efficiency is amplified in less dynamic and complex environments, while the BDA-business growth relationship is more pronounced in more dynamic, complex, and munificent environments. Collectively, this study provides a theory-centric understanding of BDA’s economic benefits. The findings offer insights to firms about what actual benefits BDA implementation may generate and how firms may align the use of BDA with the industry environments they are operating in.
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The business intelligence (BI) has been often touted as a game-changer especially during the pandemic crisis. Although most managers are familiar with BI and agree that, it should be operationalized across their organizations. The BI is not well assimilated throughout adopting organizations. Rooted in institutional and upper echelon theories, this study proposes a theoretical model aimed toward explaining BI assimilation. We surveyed 174 respondents occupying leadership positions from174 auto-components manufacturing firms in India to gather data. The findings suggest that normative and mimetic (but not coercive) factors significantly influence top leader’s commitment to the BI initiatives. We found that the commitment of the top leaders influences the assimilation of BI via acceptance and routinization. Our study is an attempt to address the previous research calls related to BI assimilation. The findings of the study inform the information management scholars via theory-based research on phenomena related to post-adoption BI diffusion during a pandemic crisis. Practitioners can utilize the results of our study to design their policies that help assimilate BI such that forecasted benefits can be fully realized during an uncertain time.
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The significance of big data analytics-powered artificial intelligence has grown in recent years. The literature indicates that big data analytics-powered artificial intelligence has the ability to enhance supply chain performance, but there is limited research concerning the reasons for which firms engaging in manufacturing activities adopt big data analytics-powered artificial intelligence. To address this gap, our study employs institutional theory and resource-based view theory to elucidate the way in which automotive firms configure tangible resources and workforce skills to drive technological enablement and improve sustainable manufacturing practices and furthermore develop circular economy capabilities. We tested the research hypothesis using primary data collected from 219 automotive and allied manufacturing companies operating in South Africa. The contribution of this work lies in the statistical validation of the theoretical framework, which provides insight regarding the role of institutional pressures on resources and their effects on the adoption of big data analytics-powered artificial intelligence, and how this affects sustainable manufacturing and circular economy capabilities under the moderating effects of organizational flexibility and industry dynamism.
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Curiosity is an intriguing concept that has attracted the attention of scholars from a variety of disciplines. Yet, work‐related curiosity, a crucial factor in workforce agility—the ability of employees to react and adapt to changes in the workplace—has been neglected in organizational research. Here, we broaden our understanding of curiosity in an organizational context through an empirical investigation of the role of cognitive style on work‐related curiosity, and the impact of work‐related curiosity on the constructs of agility performance and creative process engagement. We argue that cognitive style plays a major role in the formation of work‐related curiosity, and hence it is positively associated with agility performance. We also argue that that creative process engagement acts as a mediating factor between work‐related curiosity and agility performance. Using structural modeling, and based on data collected from 210 participants in Turkey, we tested five hypotheses concerning these relationships. The results both contribute to the existing literature on work‐related curiosity and provide insights for firms wishing to transform their employees' innate curiosity into a valuable organizational resource.
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Strategic agility is a fuzzy concept that may be counter intuitive as well as confounding to some scholars in terms of the agile strategies' contextual issues. At the same time, the need to be agile is crucial for firms, especially for Multinational Enterprises (MNEs) that operate in culturally different host countries. Thus, a deep understanding of strategic agility is very intriguing for both academics and executives, as several gaps are apparent in the extant literature. In this paper, we review mainstream studies on agility in the international business context, discussing its relevance and proposing main aspects of strategic agility to clarify further this indistinct concept. Moreover, we provide a novel conceptual framework based on the integration of agility in different operational areas (e.g. Information Technology, supply chain and production) that organizations should foster to become an “agile multinational”. Our synthesis represents an innovative strategic direction for MNEs to understand better strategic agility, which clearly extends the concept of flexibility, while managing stakeholder relationships in order to develop key dynamic capabilities. Finally, we also discuss the main contributions of the other articles included in this special issue, thus providing specific examples of agility in well debated IB contexts (e.g., emerging markets). We also suggest some future research areas for this complex and ambiguous concept.
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The importance of big data analytics, artificial intelligence, and machine learning has been at the forefront of research for operations and supply chain management. Literature has reported the influence of big data analytics for improved operational performance, but there has been a paucity of research regarding the role of entrepreneurial orientation (EO) on the adoption of big data analytics. To address this gap, we draw on the dynamic capabilities view of firms and on contingency theory to develop and test a model that describes the role of EO on the adoption of big data analytics powered by artificial intelligence (BDA-AI) and operational performance (OP). We tested our research hypotheses using a survey of 256 responses gathered using a pre-tested questionnaire from manufacturing firms in India with the help of the National Association of Software and Services Companies (NASSCOM) and the Federation of Indian Chambers of Commerce and Industry (FICCI). The results from our analysis indicate that EO enables an organisation to exploit and further explore the BDA-AI capabilities to achieve superior OP. Further, our results provide empirical evidence based on data analysis that EO is strongly associated with higher order capabilities (such as BDA-AI) and OP under differential effects of environmental dynamism (ED). These findings extend the dynamic capability view and contingency theory to create better understanding of dynamic capabilities of the organisation while also providing theoretically grounded guidance to the managers to align their EO with their technological capabilities within their firms.
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Drawing on the information technology (IT)‐enabled capabilities perspective, this study develops a model that extends our knowledge of the mechanisms through which IT contributes to business value. Specifically, we provide new insights to the stream of research that proposes organizational agility to be a higher order capability enabled by information systems (IS) capabilities that impacts firm performance, and we test the contingency effect of an important environmental factor—the technology intensity of the industry. To empirically study the proposed relationships, data were collected from 153 Spain‐based firms and analyzed using a partial least squares structural equation modeling. The results indicate that IS capabilities positively affect firm performance through the full mediation of organizational agility. Furthermore, a multigroup analysis reveals that the impact of IS capabilities on organizational agility is greater for companies in high‐tech intensity industries than for those in medium‐tech intensity industries. An important implication is the identification of some capabilities that might jointly enhance firm performance through their interplay, as well as the external environmental factors that influence these relationships. When designing firms’ IT strategies, managers seeking to optimize firm performance should embed appropriate IS capabilities into the key business processes to enable an agile response in the organization.
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Enterprise social media (ESM) is an open and public platform that facilitates employee discussions on work-related issues. However, researchers and practitioners are vague about the advantages of ESM usage in the workplace to handle the work related uncertainties. This study investigated whether and how ESM usage, psychological safety can be positively associated with employee’s agility. Employee’s agility is the ability of the employee to react and adopt environmental changes more promptly and appropriately. Based on information processing theory, this study examines employee agility by considering the mediating effect of communication quality. Data was collected from 167 employees who adopted ESM in the workplace, the existing study supports our proposed hypotheses and mediating effect. The findings confirm the significant role of ESM usage and psychological safety in improving employee agility through communication quality. This research study contributes to the existing ESM literature by investigating communication quality and its role in developing employee’s agility in the context of ESM and suggesting managerial implications of ESM usage in improving the employee’s agility.
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Drawing upon strategic leadership theory, this study develops a theoretical model to explore the impact of senior executives’ leadership behaviors on IS-Business strategic alignment in the context of Enterprise Systems (ES) assimilation. In particular, organizational culture is added as a critical moderator in the research model based on contingency theory. Empirical analysis results suggest that idealized influence and inspirational motivation leadership behaviors are significant drivers of IS-Business strategic alignment, which further has a positive influence on Enterprise Systems assimilation. Moreover, flexibility-oriented culture positively moderates the relationship between strategic leadership behaviors and IS-Business strategic alignment, while control-oriented culture negatively moderates the path relationships. Our study contributes to the extant literature in both leadership and IS-business strategic alignment.