Collaborative project practices between industrial design education and industry provide a multi-layered basis for students to gain realistic experiences. However, there is still a significant gap between design education and industry in Turkey. For this reason, design education needs new opportunities and applications to be extended beyond university boundaries. This study presents a project of being a guest in the manufacturer’s house as an alternative practice in design education. In this project, a design studio course is conducted in a factory setting outside the university, combining academic knowledge with real-world production experience for students in design education, with an on-site learning approach. In this context, the aim of the study is to evaluate the impact of an industry-focused design studio course, structured through a collaborative approach, on students' learning motivation and contribution. The importance of the research findings in the study, which was structured as a case study within the scope of the qualitative research method, is based on its ability to bring a new perspective to the "on-site learning" process in the design studio course and to create a new application field within the context of university-industry collaboration.