Research on Computer Aided Index System Establishment of SWOT

Abstract

SWOT analysis is a classical analysis tool of competitive intelligence. The affect depends on whether all internal and external factors were analyzed. The construction of index system of SWOT analysis requires a lot of human resource. To resolve this issue, a method for computer aided index system establishment of SWOT analysis is proposed. This method can be automated extract and classify the key words. And the index system of SWOT analysis is generated by words classified information contained in words categories. In addition, the method can generate suggestions of indexes weight according to the amount, frequency and timing of key words contained in their classes.

Full text

Research on Computer Aided Index System Establishment of SWOT
SHI Jin1,a,* HAN Jin1,2,b LIU Yueqi1,c
1 School of Information Management, Nanjing University, Nanjing, China
2 School of Computer and Software, NUIST, Nanjing, China
ashijin@nju.edu.cn, bhjhaohj@126.com, czgnjack@163.com
Keywords: Competitive Intelligence, SWOT, Index System
Abstract. SWOT analysis is a classical analysis tool of competitive intelligence. The affect depends
on whether all internal and external factors were analyzed. The construction of index system of
SWOT analysis requires a lot of human resource. To resolve this issue, a method for computer aided
index system establishment of SWOT analysis is proposed. This method can be automated extract and
classify the key words. And the index system of SWOT analysis is generated by words classified
information contained in words categories. In addition, the method can generate suggestions of
indexes’ weight according to the amount, frequency and timing of key words contained in their
classes.
Introduction
SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a classic competitive
intelligence analysis tool proposed by Kenneth Richmond Andrews in his book “The Concept of
Corporate Strategy” in 1971[1].Starting from the whole target of analysis, SWOT analysis method
can clearly list the advantages, weaknesses, opportunities and threats of the target implementation.
And target the affect that complexthe analysis. comprehensive amakes it factors Then
implementation will be clear. Policy-makers can clearly grasp the risks and opportunities of the target
implementation and may improve the accuracy of decisions. Therefore, SWOT analysis has become
the most commonly used analysis tool of the management and decision-making in modern
government departments and enterprises. It has been widely used and studied.
Since in 1970s, the researchers have raised several method SWOT analysis was proposed
improvement methods of SWOT analysis. Although these methods have diversification in SWOT
analysis theory and method, they follow the basic process of SWOT analysis. First of all, the method
in system should list the factors of Strengths, Weaknesses, construction SWOT of index
the However, make and analysisto Threats Opportunities, judgment. and ofestablishment
comprehensive and reasonable index system of SWOT analysis has decisive impact on SWOT
analysis and its improvements.
M. M. Helms [2] proposed that SWOT analysis was success or not depends on whether all internal
and external factors were analyzed. The analysis was time-consuming, many experts need to
participate in and reach the agreement and the process of analysis would be better if avoiding the
interference of personal experience, beliefs, skills from the senior managers or someone others. We
can make the conclusion that the SWOT analysis place high expectation on the analysts and the
experts can participate in or not will be the key element for the success of the SWOT analysis. In fact,
according to the implementation case of SWOT analysis, most SWOT analysis are in the similar way
that the experts list the analysis factors to classify and form the index system of SWOT analysis,
formulate the indexes’ weight and survey form and then do the research and score [3,4].
However, the human resources of experts are valuable. It has great possibility for government
departments and great enterprises to obtain the resources while the little possibility for the small
companies and individual entrepreneurs. There will have a problem that much smaller the corporation
is, the less capability has to bear the risk in decision. Small corporations may be fail in a loss in
Applied Mechanics and Materials Online: 2014-02-06
ISSN: 1662-7482, Vols. 519-520, pp 899-904
doi:10.4028/www.scientific.net/AMM.519-520.899
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