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ORIGINAL PAPER
Accepted: 20 February 2025
© The Author(s) 2025
Mal Flack
malcolm.ack@cdu.edu.au
1 FacultyofHealth,CharlesDarwinUniversity,EllengowanDrive,Brinkin,NT0810,Australia
2 ResearchersinBehaviouralAddictions,Alcohol,andDrugs(BAAD),CharlesDarwin
University,EllengowanDrive,Brinkin,NT0810,Australia
How Does Problem Gambling Impact the Relationship
Between Gambling Attitudes and Frequency?
Kim M.Caudwell1,2· Angelica FernandezCasanova1· MalFlack1,2
Journal of Gambling Studies
https://doi.org/10.1007/s10899-025-10379-x
Abstract
Individuals’beliefsand perceptionsabout gamblingare knowntoinuencegamblingbe-
haviours.However,theassociationsbetweengamblingattitudes,gamblingfrequency,and
problemgambling areunclear withintheexistingliterature.Thestudy aimedtoelucidate
therelationship betweengamblingattitudes, gamblingbehaviour,andproblem gambling,
usingresponsestothe2018 NorthernTerritoryGamblingPrevalenceandWellbeingSur-
vey.Datafrom1629 participants(Mage=49.87years; SD=14.58years;51.63% female)
whocompletedtheAttitudes TowardsGamblingSurvey(ATGS),ProblemGamblingSe-
verityIndex(PGSI),andreportedtheirgamblingfrequencywereanalysed.Priortotesting
for moderation of the attitude-frequency path by PGSI risk category, the measurement
modeloftheATGSwasassessedforinvarianceandoneitemwasremovedtoimproveits
psychometric properties. Problem gambling severity moderated the relationship between
attitudes towards gambling and gambling frequency.The relationship between attitudes
towardsgamblingandgamblingbehaviour strengthenedathigherlevelsof problemgam-
bling. Results indicate that the higher the risk of problem gambling, the stronger the
inuence of gambling attitudes on gambling frequency.These ndings are discussed in
relation to cognitive dissonance, rationalisation, gambling motivation, and the potential
implicationsfor problemgamblingprevention strategies.
Keywords Gambling·Attitudes·Attitudes towardsgamblingscale·Problem
gambling· Problemgamblingseverity index· Gamblingfrequency
Gamblingisa popular activityamongAustralians,with38% ofAustralian adults report-
inggamblingatleast once a week(AustralianGamblingResearch Centre, 2023). While
atthepopulation level, mostgamblerswill not experience signicantimpactsfrom their
gambling,others–includingfamiliesand communitymembers-mayexperience negative
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Journal of Gambling Studies
eects(Goodwinetal.,2017;Langhametal.,2016).Assuch,thetermproblem gambling
isusedtorefertogamblingthatleadstonegativeconsequencesandfunctionaldisruptions
(Delfabbro,2013).Importantly,problemgamblingisnotexclusivetothoseexhibitingclini-
calsymptoms;itisestimatedthattwiceasmanypeopleexperiencenegativeconsequences
fromtheirgamblingactivitiesthanmeetclinicalthresholdsforgamblingdisorder(Austra-
lianGovernmentProductivityCommission,2010).Assuch,gambling-related harmisused
toreferto the negative consequencesofgambling activities which couldbeexperienced
morebroadly–bythegamblerthemselves,butalsobythoseconnectedtothem(Delfabbro
& King, 2019; Goodwin et al., 2017).Accordingly, gambling-related harm has attracted
considerableattentionfrom researchersattemptingto quantify theimpactof gambling at
populationlevels,toshapepoliciesandinterventionsthatcanreduceproblemgamblingand
relatedharm(Browneetal.,2021;Goodwinetal.,2017).
Attitudes Towards Gambling
Attitudes(i.e.,evaluativebeliefs)towardbehavioursareinuentialdeterminantsofbehav-
iouralengagement, andtherefore areoften primarytargetsinattemptstochangepeople’s
behaviour (Ajzen et al., 2018). Indeed, gambling advertising attempts to foster positive
attitudestowardsgambling,bynormalising,glamorising,andincentivisinggambling(Bou-
guettaya et al., 2020). On the other hand, public health and regulatory approaches may
fosterlesspositiveormorenegativebeliefsaboutgambling,byconveyingtheriskofharm
(Muñozetal.,2013).Givenattitudechangeconferssmalltomediumeectsinrelationto
healthbehaviourchange(Sheeranetal.,2016),andpromptshelp-seekingbehaviour(Rosen
etal., 2020),interventions maybringaboutconsiderablereductionsinproblem gambling
atthepopulationlevel.Similarly,attitudes towardgamblingareoftenusedasa proxyfor
publicsupportofgamblingregulationandsupportprograms(Donaldsonetal.,2016).
Generally speaking, higher positive gambling attitudes correspond with higher gam-
blingengagement(e.g.,Canaleetal.,2016;Flack&Morris,2017;Kristensenetal.,2023;
McAllister,2014).Similarly,longitudinalresearchamongadolescentshasshowngambling
attitudesbecomemorepositiveasgamblingparticipationincreases(Pallesenetal.,2016).
However,therelationshipbetweenattitudesandproblemgamblingappearsmorecomplex,
withsomestudiesreporting positive associations (e.g.,Andrà et al., 2022; Canale etal.,
2016; Zhou et al., 2019), negative associations (Donaldson et al., 2016; Dowling et al.,
2021),ornoassociationatall(Dixonetal.,2016).Whiletherearevariousattitudinalmea-
suresof gamblingthroughoutthe literature,perhaps themostwidely usedmeasure isthe
AttitudeTowardsGamblingScale (ATGS;Wardle, 2007).Arecent systematic reviewby
Kristensen et al. (2023) reviewed of the use of theATGSacross the available gambling
literature,conrming thatattitudesandgamblingfrequencyarepositivelyassociated,and
observingmixedndings inrelationto associations betweenattitudesand problemgam-
bling.Theauthorsobservethatthoseexperiencinggamblingproblemsarelikelytobemore
frequentgamblers,andmorefrequentgamblersendorsemorepositive gamblingattitudes.
Althoughthesendingsareinformative,thereviewwasnotabletodeterminethestrength
orthevariabilityofthepositiverelationshipsbetweenattitudesandgamblingfrequencyor
probewhetherproblemgamblingseverityinuencedthisrelationship.
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Journal of Gambling Studies
Elucidatingtheroleofproblemgamblingintheattitude-frequencyrelationshipmayhelp
toinformpersuasion-basedattitudinalchangeinpublichealthandclinicalsettings,reducing
gambling-relatedharmandtheincidenceofproblemgambling.Notably,arecentmeta-anal-
ysisofglobalgamblingparticipationhasestimated8.7%ofadultsengageinany-riskgam-
bling(i.e.,engagementinanylevelofgamblingriskbehaviours),withaproportionof1.4%
engagingin problematicgambling(Tranet al.,2024). Givengambling-relatedmessaging
isintendedtopromotesafergamblingatthepopulationlevel,itisimportanttoconsiderthe
eectofgamblingattitudesongamblingfrequencyinrelation toproblemgambling(e.g.,
Newalletal.,2024).Forinstance,arecentmeta-analysisbyJoyal-Desmaraisetal.(2022)
outlineshowthepersuasivenessofmessagingisdependentonthecongruenceofthemes-
sagewithaperson’sunderlyingbeliefs.Specically,positivematchingincreasestheeec-
tivenessof persuasion(byanaverageeect sizeof r=.20),negatively matchedmessages
mayunderminepersuasiveeectsinrelationtoattitudeandsubsequentbehaviourchange–
orleadthem tobackre. Indeed,“boomerangeects” havebeenobserved inresponsible
gamblingmessagingforproblemgamblersspecically,wheremessagesappeartoincrease
normativeperceptionsofgambling(DeJansetal.,2023).Forinstance,aresponsiblegam-
blingmessagethatsuggestsothersarealsoexperiencinggambling-relatedharmmayleada
problemgamblertoassumetheirownexperiencesarecommon.
Thepresentstudythereforeaimedtoascertaintheextenttowhichthegamblingattitude-
frequencyrelationshipwasdependentonthelevelofproblemgambling,usingalarge-scale
sample.
Methods
Procedure
AsecondarydataanalysiswasconductedusingdatafromtheNorthernTerritory(NT)2018
GamblingPrevalenceandWellbeingSurvey(Stevensetal.,2019).Theoriginalsurveycol-
lecteddatafrom5000NTresidents,aged18andover,viaphoneinterviewusingarandom
selectionof phonenumbers. Priortoanalysingtherelationshipbetweenthevariablesand
testingthe moderationmodel,participants wereexcluded iftheyhadnotreported engag-
ing in gambling activities over the last year, or did not complete the problem gambling
screen.Analyseswere conductedusing IBMSPSS Statistics29.0. Missingvalue analysis
revealed<5%oftheattitudemeasuredataweremissing,withLittle’sMCARtestnon-sig-
nicant:χ2(269)=267.26,p=.519.Multipleimputationwasthereforeusedformissingval-
ues,usinganExpectation-Maximisation(EM)approach,leadingtoasampleofN=1629.
Measures
Problem Gambling
TheProblemGamblingSeverityScale(PGSI)fromtheCanadianProblemGamblingScale
(Ferris&Wynne,2001)wasusedtomeasureproblemgambling.Nineitemsarescoredon
afour-pointLikertscale(0=never1=sometimes,2=mostofthetime,3=almostalways),
withfouritemsreferringtoproblemgamblingbehaviours(e.g.,Howoftenhavedoyoubet
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Journal of Gambling Studies
morethan youcanaordtolose? )and theothervereferringtonegativeconsequences
ofgambling(e.g.,howoftenhasyourgamblingcausedyouanyhealthproblems,including
stressoranxiety?),withthetotalscorecommonlyusedtoassessproblemgamblingsever-
ity(Tsengetal.,2023).ThePGSIscoresalsoallowforclassifyingparticipantsintodier-
entriskcategories:0=norisk,1–2=lowrisk,3–7=moderaterisk,≥8=problemgambling
(Ferris&Wynne,2001).
Attitudes Towards Gambling
Attitudesweremeasuredwiththe8-itemversionoftheAttitudesTowardsGamblingScale
(ATGS-8; Canale et al., 2016). TheATGS-8 is the shorter form of the original 14-item
scale,which wasdesignedtogainabroadideaofthe attitudestowards gamblingin gen-
eralandtoassesstheopinionsongamblinginthegeneralcommunity(Wardle,2007).The
ATGS-8usesave-pointLikertscalewhereeachitemisendorsedfromstronglyagree(5)
to strongly disagree (1). Four items are phrased to expressed negative attitudes towards
gambling(e.g.,gamblingshouldbediscouraged)andtheotherfourphrasedtoexpressposi-
tiveattitudestowardsgambling(e.g.,gamblinglivensuplife);thelatteritemsarerecoded,
meaninghigherscoresindicatemorepositiveattitudes.
Gambling Frequency
Participantsindicatedthe number of timestheyparticipatedin lotteries, bingo,racetrack
betting,casinotable games,sportsbetting,raes/sweeps,keno,pokies,instantscratchies,
informal(e.g.,card-based)andnon-sportseventbetting(e.g.,awards),andothergambling
withinthe previous12 months.The responseprovided foreachactivitywasconvertedto
numberofdaysperyear,andgamblingfrequencywascalculatedbysummingthenumber
oftimesapersonengagedinalltheactivitiesoverthepreviousyear.
Results
Participants
Participants(Mage=49.87years,SDage=14.58years;51.63%female)wereresidentsofthe
NorthernTerritory,with16.82%identifyingasAboriginalorTorresStraitIslanders,andthe
majorityof theparticipants (94.17%)reportingspeakingEnglishastheirhousehold main
language.Statistics for12-month frequencybygamblingtype,acrossage,sex,andPGSI
riskstatusareincludedinTable1.
Preliminary Analyses
Thefactor structureof theATGS-8was initiallyexamined toensure consistencybetween
thoseexhibitingnoriskofproblemgambling(i.e.,PGSI=0),tothosewithanyriskofprob-
lemgambling (i.e.,PGSI≥1),consistentwithpreviousresearch(Donaldson etal., 2016).
AninvariancetestingapproachwasundertakenusingconrmatoryfactoranalysesinIBM
SPSSAMOS v. 28, involving testing successive restrictions on the measurement model
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Journal of Gambling Studies
Table 1 Descriptivestatisticsforgamblingfrequencybytype,acrossage,sex,andPGSIrisk(i.e.,PGSI<1,PGSI≥1)
Variable Category nPokies Racing Scratchies Keno Lotto Bingo Casinogames Sportsbetting
M SD M SD M SD M SD M SD M SD M SD M SD
Agerange 18–34 274 15.54 46.42 30.63 84.85 7.35 11.67 17.24 46.81 31.53 212.81 9.11 16.53 5.34 7.41 23.82 40.14
35–49 499 17.57 31.98 18.90 43.58 10.20 34.90 22.67 52.48 23.34 34.69 13.30 34.33 3.82 6.58 22.16 36.80
50–64 596 24.26 58.75 31.89 67.38 12.64 18.62 25.92 47.65 35.50 128.35 27.58 28.83 9.25 18.77 28.23 40.13
65+ 260 25.97 35.58 34.19 83.20 28.72 38.54 30.55 50.76 36.99 42.30 43.44 54.52 2.88 3.72 11.20 11.22
Sex Male 788 23.77 53.36 42.09 80.31 16.09 37.42 30.17 56.95 35.54 117.50 9.00 19.05 6.85 12.36 25.45 37.36
Female 841 18.58 39.75 7.62 28.96 11.34 19.93 18.06 39.46 27.77 114.04 23.40 37.04 2.33 2.64 14.74 38.99
PGSIRisk Norisk 1115 15.97 37.89 19.33 50.75 13.11 23.80 20.38 40.65 31.36 138.02 20.33 33.24 4.52 11.58 23.01 36.04
Atrisk 514 25.95 53.30 39.35 81.92 13.45 33.48 30.41 60.39 32.18 45.02 24.29 40.38 6.34 9.71 24.05 39.34
Note.Frequenciesforinformalbetting,non-sportseventbetting,and‘other’gamblingareexcludedduetolowf requenciesacrosscategories
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Journal of Gambling Studies
(i.e.,congural,metric, and scalarinvariance),and assessingforreductions in modelt.
Theadoptedthreshold forinvariancewaswheretheassociateddecrementinCFIwasless
than0.010,andinRMSEAlessthan0.015(Chen,2007).Whenassessingscalarinvariance,
highstandardisedresidualcovariancesimplicatedtheATGS-8item7(i.e.,“gamblinglivens
uplife”),withat-testconrmingthatmeanscoresonthisitemwerestatisticallysignicant
fortheriskcategories(p<.001).Theinvariancetestwasconductedwiththeitemremoved,
andthemodied scale (i.e.,“ATGS-7”)was tested formodelt and invariance,deemed
acceptable1andusedinsubsequentanalyses.ModelresultsforbothATG-8andATG-7are
includedinTable2.
Descriptive statistics and correlations are shown in Table 3. Overall, the respondents
reported unfavourable attitudes towards gambling (M=21.01, SD=5.12).A correlational
analysis indicated a positive relationship between gambling attitude and gambling fre-
quency (r=.16, p<.001); no signicant correlation between PGSI score an ATG7 was
observed(p=.899).
Moderation Analyses
Totestthehypothesisthatproblemgamblingwouldmoderatetherelationshipbetweenatti-
tudestowardsgamblingandgamblingfrequency,thePROCESSv4.3Macro(Hayes,2018)
wasused(i.e.,Model1),withthePGSItotalscoreasthemoderatingvariable,andageand
genderascovariates.AsthePGSIcanbeusedtodierentiatelevelsofrisk,Helmertcod-
ingwasusedtoprobetheinteractionatthenorisk(n=1115),lowrisk(n=342),moderate
risk(n=131)andatrisk(n=41)categories,tofacilitatecomparisonofthemeansforeach
groupwiththoseordinallyhigher(Hayes&Montoya,2017).Overall,themodelaccounted
for10.87%ofthevarianceingamblingfrequency,F(9,1604)=21.74,p<.001.Resultsof
theHelmertapproachtoprobingthemoderationeectareincludedinTable4,withavisual
depictionoftheinteractionincludedinFig.1.
Discussion
Thecurrentstudyattemptedto furtherelucidatetheassociationbetweenattitudestogam-
bling and gambling frequency,taking into account the experience of problem gambling.
Specically,thestudyaimed totestthe hypothesisthatproblem gambling wouldmoder-
atetheeect ofattitudeson gambling frequency.Resultsindicatedtwo key ndings:(1)
thepositiveassociationbetweenattitudesandfrequencywereampliedinhigherproblem
gamblingriskcategories, whiletherelationship between attitudesandproblem gambling
was not signicant; (2) that when comparing no risk to any risk problem gamblers, the
ATGS-8appearsnon-invariant.Thesendingsrequirefurtherdiscussionandillustratethe
importanceofconsideringproblem gambling in relationtothemeasurement of attitudes
andwork toestablishassociations betweenattitudes andgamblingfrequency (Kristensen
etal.,2023).
1 Scalar invariance was essentially conrmed; though the CFI decreased slightly,the RMSEA, which is
arguablymoresensitivetononinvariantmodelsinlargersamples(i.e.,N>300;Chen,2007),remainedwell
withintherecommendedthreshold.
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Journal of Gambling Studies
Thending thatattitudes towardsgambling areassociated withgambling frequencyis
consistent with previous research (Canale et al., 2016; Flack & Morris, 2017; McAllis-
ter,2014).Whilethese ndings supportthe notion thatchanginggambling attitudesmay
changegamblingfrequency,thepresenceofproblemgamblingasamoderatorindicatesthat
attitude-behaviour relationships should not be investigated without considering problem
gamblingseverity.
Therearearangeofplausibleinterpretationsforthismoderationeect.Oneexampleis
cognitive dissonance(Festinger &Carlsmith,1959)–thedistress experiencedby anindi-
vidualwhentheirbeliefsandbehavioursareincongruent.Cognitivedissonanceisthought
tocreateamotivationalimpetustochangeone’sattitudesorbehaviourtoalleviatedistress
Table 2 MeasurementmodelinvariancetestscomparingthePGSI‘norisk’categorysubsampletothePGSI
‘anyrisk’subsamplefortheATGS-8andATGS-7
Sample/Invariance χ2df CFI RMSEA ∆CFI ∆RMSEA
ATGS-8 Fullsample(n=1629) 197.68 20 0.939 0.065 - -
Norisk(n= 11 1 5 ) 154.5 20 0.937 0.078 - -
Anyrisk(n=514) 69.51 20 0.937 0.069 - -
Conguralinvariance 224.01 40 0.937 0.053 - -
Metric 228.99 47 0.938 0.049 0.001 0.004
Scalar 293.85 55 0.919 0.052 0.019 0.003
ATGS-7 Fullsample 107.13 14 0.961 0.064 - -
Norisk 78.57 14 0.964 0.064 - -
Anyrisk 44.58 14 0.951 0.065 - -
Congural 123.51 28 0.961 0.046 - -
Metric 127.27 34 0.961 0.041 <0.001
Scalar 140.04 41 0.959 0.039 0.003
Note. ATGS-7=Attit udes Towards Gambling Survey 7-item; PGSI=Problem Gambli ng Severity
Index. Cr iteria for model t: CF I>0.95, RMSEA<0.08. Crite ria for invaria nce testing, ∆CFI<−0.01;
∆RMSEA<−0.015(Chen,2007)
Table 3 Descriptivestatisticsandcorrelationsbetweenvariablesforthesample
Variable Min Max MSD 1 2 3 4
1.ATG7 7 35 18.54 4.54 0.77
2.PGSI 0 22 0.88 2.14 −0.02 0.81
3.Frequency 12706 59.10 129.31 0.16** 0.26** -
4.Age 18 92 49.87 14.58 0.02 −0.10** 0.08* -
5.Gender - - −0.19** −0.07* −0.12** −0.03
Note.ATGS-7=AttitudesTowardsGambling Survey 7-item; PGSI=Problem GamblingSeverityIndex.
Genderwascoded1(male)and2(female).*p<.01.**p<.001.Cronbach’sαvaluesareincludedalongthe
principaldiagonal
Contrast(PGSIScore) b SE t p95%CI
0vs.≥1 8.90 1.98 4.50 <0.001 [5.01,12.79]
1–2 vs. ≥ 3 9.24 3.01 3.07 0.002 [3.34,15.14]
3 to 7 vs. ≥ 8 13.12 5.21 2.52 0.012 [2.90,23.35]
Note.R2= 0 . 11 , F(9,1604)=21.58,p= . 0 0 2
Table 4 Resultsofhelmertcon-
trastsforthemoderatingeectof
PGSIriskcategoryongambling
Attitude-Frequencypath
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Journal of Gambling Studies
(Cooper, 2019), which may facilitate avoiding disconrming information, and engaging
in motivated reasoning (e.g., Gillespie, 2020). Potentially,as people with positive gam-
bling attitudes experience gambling-related harm, instead of gambling less frequently,
theymight rationalisetheir gamblingexperiences tomaintain overallfavourable attitudes
towardsgambling.Indeed,rationalisationhasbeennotedasaformofdissonancemanage-
mentinqualitativeresearchwithEGMplayers(Hahmann&Monson,2021).Similarly,the
tendencytorationalisecontinuedgamblingdespiteaccruing mountinglosses mayalsobe
partly explained by the motives or expectancies underlying gambling, which are known
to dier between non-problem and problem gamblers. For instance, gambling to escape
or manage undesired emotional states is consistently associated with problem gambling
(Alaba-Ekpoetal.,2024;Leeetal.,2024).
Thoughspeculative,theexperienceofcognitivedissonanceandrationalisingcontinued
gamblingduetotheanticipatedemotionalbenetsmaymaintainpositiveattitudesathigher
levelsof problemgambling riskand isworthexploringfurtherinpublichealthandclini-
calcontexts.Whentheimmediateperceivedbenetsofgamblingoutweighthe perceived
losses,positiveattitudesmayremainentrenchedandresistanttoconventionalharmreduc-
tionmessaging(DeJansetal.,2023;Delfabbro&King,2020).Strategiesaimedatchang-
ing attitudes may do well to induce dissonance (e.g., Wan & Chiou, 2010), and educate
Fig. 1 PlotofregressionslopesatdierentPGSIriskcategories
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Journal of Gambling Studies
gamblersonthetendencyto resolve cognitive dissonance through rationalisation,which
maybedeliveredaspartofacompletementoftechniquesthatconstitutejust-in-timeadap-
tiveinterventionsthatincorporatedynamictailoring(Dowlingetal.,2023).
A dierent, but equally important nding, was that the ATGS-8 was not invariant
betweenPGSIno riskandrisk categories.Thiswas unanticipatedandhas to theauthors
knowledgenotbeenformallyexplored,andwarrantssomeconsideration.Thattheremoved
item(“gamblinglivensuplife”)improvedthetoftheATGSimpliesitissomewhatcon-
ceptuallydistinctfromotheritems(i.e.,thatarelargelyframedaroundtheextenttowhich
gamblingshouldbe controlled,orwhetherornotitisgoodorbadoverall).Itmaybethat
individualsatanylevelofriskforproblemgamblingmayinterpretanitemframedaround
improvinglifeakintoamotiveoroutcomeexpectancy;suchasanticipationthatgambling
willalleviatenegativeaect(Caudwelletal.,2024),orotherwisemanagedisorderedmood
symptoms(Vaughan&Flack,2022).WhiletheATGS-8hasbeenfoundtobegenderinvari-
ant,this study’sndingsindicateitsstructureshouldbeinvestigatedinrelevantcontexts,
especiallywithrespecttogamblingmodalityandmotives(Richardson etal.,2023). More
targetedresearchinthisspacewouldallowfortherenementoftheATGSandimproveits
relevanceandinterpretationinavarietyofresearchcontexts.
Giventheinconsistenciesingamblingattitude-problem gamblingcorrelationsthrough-
outtheextant literature(Kristensenet al.,2023),the present ndingsagainhighlight the
importance of considering contextual elements that may inuence the formation of atti-
tudes,engagementwithgamblingbehaviours,andexperienceofproblemgamblingsever-
ity,andconclusionsabouttheirinterrelationships.Forinstance,researchinyoungersamples
(e.g.,Dixonetal.,2016)mayintroduceooreectswhereindividuals arerestrictedfrom
engaginginhigherriskformsofgambling);similarly,universitystudentsamplesappearto
holdmorenegativeattitudestowardsgamblingandbeatlowerriskofgamblingproblems
thanthoseinthegeneralpopulation(Gainsburyetal.,2014).Ofnotetoo,isthatpublicly-
sampledattitudestoward gamblingmaybe generallynegativewhen participantsconate
gamblingwithproblem gambling(Delfabbro&King,2021).Thisisespeciallyimportant,
giventhe roleoftheATGSincapturingattitudesthatmaychangeasaresultof policyor
publicscrutinyongamblingregulation(e.g.,Donaldsonetal.,2016).Futureresearchmay
alsoneed toinvestigateattitude-frequency associationsinpurposive, higherrisk contexts
(e.g.,treatment-seekingsamples)orsubsamplesfrompopulation-basedresearch(e.g.,age
groups,gender),orwithfocusonpreferredgamblingtype,andpursuelongitudinaldesigns
thatmay complementthepathways approachtoproblemgambling(Billieux etal.,2022;
Noweretal.,2022).Suchresearchcaninformattitudeandbehaviourchangeinterventions
thatmaybedependentonproblemgamblingstatus.
Limitations and Future Research
Whilethisstudymakesanimportantcontributiontotheattitude-gamblingfrequencylitera-
ture,somelimitationswarrantconsideration.Firstly,thescaleofprevalencestudiesnecessi-
tatestheuseofself-reportmeasures,yetintroducesissuesinrelationtoparticipantaccuracy
of reported gambling behaviours and problem gambling retrospectively (i.e., recalling
behaviouroverthelast12months).Secondly,thestudy’scross-sectionaldesignprecludes
denitivestatementsaboutcausality.Futureresearchshouldadoptlongitudinaldesignsto
consolidateunderstandingofthepatternsofgamblingattitudedevelopment,andinuence
ongamblingbehaviour,overtime.Finally,thestudy’sndingsarebasedonapopulation-
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Journal of Gambling Studies
basedsurveyoftheNorthernTerritoryofAustralia,whichareundoubtedlyshapedbyspe-
ciccultural andlegislativedynamics,whichlimitsthegeneralisability ofthe ndingsto
other contexts. Future research, especially that involving large-scale prevalence studies,
shouldattempttoreplicatethendings–particularlythoseinrelationtheattitudemeasure-
mentinvariance–inothernationalandculturalcontexts.
Conclusion
Thepresentstudyshowsthattheinvestigationoftheassociationbetweengamblingattitudes
andfrequencyneedstoconsiderproblemgamblingrisk.Specically,theattitudesofthose
who are in higher risk problem gambling categories appear to have a more pronounced
eectongamblingfrequency.Thendingsofthisstudycarryimportantimplicationsforthe
measurementofgamblingattitudesindierentcontexts,especiallyinrelationtothemea-
surementofattitudesinproblemgamblers.Theyalsoindicatethat attitudechangeamong
problemgamblersmayneedtoaordagreaterroletocognitivedissonanceandmotivation
forgambling,andthepropensityofproblemgamblers torationalisetheirexperiencesand
maintainoverallpositiveattitudestowardgambling.
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