No full-text available
To read the full-text of this research,
you can request a copy directly from the author.
Post-pandemic event marketing strategies and client satisfaction of Vayd-C Events Management Services: Basis for action plan
ResearchGate has not been able to resolve any citations for this publication.
The function of bank marketing tactics is to act more as a "enabler" than as a supplier of goods and services. The study's goal is to compare the marketing strategies (7Ps) used by public and private sector banks by identifying the factors that influence each bank's marketing strategy, including people, process, physical evidence, price, place, and promotion. The goal of the study is to determine which elements of each of the seven service marketing strategies (or "Ps") affect consumers' perceptions and levels of satisfaction with public and private sector banks. The survey, which comprised a sample of 281 respondents provided the information for the study through telephone interviews and in-person interviews. comparative study of the service marketing tactics (7Ps) used by 3 private sector banks and 3 public sector banks in India using interviews and an online questionnaire. The study investigated and validated 45 factors related to the Service Marketing Mix (7Ps) Model and discovered that 45 variables affect the marketing strategies, customer satisfaction levels, and consumer perceptions of the banks. The study attempts to address the perception gaps and opportunities for development identified in the current study by putting forth an effective marketing strategies.
Keywords: Banking, Financial Services, 7Ps of Marketing, Customer Satisfaction
COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the digital platforms Facebook and LinkedIn in the last months of the pandemic (COVID-19) to determine how interpersonal influences and electronic word of mouth (eWOM) affect the intention to buy back online products and services, even after the pandemic. Data was collected from 384 consumers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), confirming that both interpersonal influences and electronic word of mouth explain repurchase intention, and that electronic word of mouth had the greatest influence. Theoretical and practical implications include insights for social media marketers, and evidence of a dramatic shift in the use of technology by consumers from COVID-19 to new market segments. The findings showed that the behavior of consumers on these two social platforms was inclined to more diverse user; 50% of the users who responded to the survey were oriented to a more socio-diverse community.
Purpose: This study aims to analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia. Research methods: Data collection was carried out by observation, interviews, documentation, and questionnaires with a total of 150 respondents from professional conference organizers who had held a meeting at the hotel. The analysis technique used in this study is qualitative and quantitative analysis. Results and discussion: The implementation of the marketing mix applied by the hotel is such as providing a meeting place including facilities and meeting equipment, providing prices following client budgets, promoting using brochures, websites, through sales calls and telemarketing, routinely checking the conditions of the meeting place. The most effective variable influencing the increase in the number of meeting events is by looking at the results of the beta standard coefficient of the largest value, namely the physical evidence variable with the largest value of 0.266 with sig 0.00 which means that the physical evidence variable most effectively influences the number of meetings Implication: The factors causing the ineffectiveness of the variable of the marketing mix based on the results of the interview are less than optimal employee performance and promotions that are carried out less and are less effective in selling meeting packages. Keywords: marketing mix, meeting events, multiple linear analysis regression.
Services marketing mix (7Ps) has a significant role in promoting customer's satisfaction and loyalty. The present study, using structural equation modeling WarpPLS version (7) is used, aims at investigating the influences of (7Ps) on tourist's loyalty. In addition, it measures the mediator effect of tourist's satisfaction, consumer purchase intentions, and company profitability. Findings revealed that all dimensions have positively affected tourist's satisfaction directly, and tourist's loyalty indirectly. Consumer purchase intentions and company profitability are partial mediators between tourist's satisfaction and tourist's loyalty. The present study provides a deep understanding of services marketing mix strategies that stay needed for keeping a long-term link between managers of travel services and tourists. Several implications for travel agencies managers were suggested to achieve customer loyalty and consequently guarantee their company profitability.
The decision-making relating to effective marketing is less supported by operational methodologies and optimizing methods in high education sectors than in the companies. This paper presents an application of goal programming as an aid for the optimizing marketing mix elements. It describes a project undertaken at one of the Universities in Poland considering the marketing mix includes all 7Ps elements at University. The constraints are first identified based on interviews with academic experts and survey. The analytic hierarchy process method is used to select the forms of promotional activities and Activity-Based Costing method are performed to determine the costs of the activities. Then, based on constraints, the multiple-criteria-programming model is built and applied to construct the marketing mix model at university, and it was solved using LP-Solve software AMPL. A comparison between the newly designed marketing mix and the existing one in terms of each of the criteria shows that the overall objective function could be greatly improved, optimized value can be obtained, and the model can be easily applied in any other high education sectors. The consequence of using the model is the optimal selection (with existing limitations) of promotional activities, taking into account their impact on the perception of the image of the university, significant from the perspective of students and impact on profitability, which is important from the perspective of the university management.
Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-service quality, trust, and customer satisfaction affect customer loyalty towards purchasing goods and services. The proposed model also investigates the relationships among e-service quality, trust to loyalty, and satisfaction as a mediator that remains underexplored. The sample of this study is 350 millennial respondents as online buyers in Bogor city. PLS-SEM modeling procedure was used to test the proposed research model. We find that the quality of e-service and trust has a significant favorable influence on customer loyalty, and this effect is mediated by customer satisfaction. This study highlights the role of e-commerce producers in gaining loyalty through efficient service offerings and shape positive psychological in online marketing practices.
A CRM implementation is likely to affect customer satisfaction and information for a variety of reasons. On the other hand, implementing a CRM strategy is likely to impact customer satisfaction and knowledge. CRM makes sure consumers are happy when they return home, and it enhances the company's connection with its customers. Taking part in these kinds of events helps build stronger connections between salespeople and their clients. The study used quantitative methods, sending questionnaires to 100 different bank clients to gather data. The descriptive and inferential statistics were performed on the data using the SPSS statistical software.In the study, researchers found a link between CRM technology implementation and customer happiness, with a greater customer satisfaction rate being associated with more CRM technology implementation.
Purpose
This study aims to answer two important questions: (1) Whether companies should reduce or increase the marketing expenses to face the recession caused by COVID-19? and (2) What marketing mix strategies should companies undertake to shine in the post-pandemic world?
Design/methodology/approach
As recession caused by the COVID-19 crisis is one of the main drivers of business environment and customer behaviour changes, the authors systematically reviewed articles on marketing mix strategies during recessions. Out of 1,128 documents extracted from the Scopus database, 41 English-written articles were selected and analysed.
Findings
This study illustrates: (1) marketing budgets should not be cut during COVID-19 and (2) the marketing mix practices and strategies that firms should undertake during COVID-19 pandemic in terms of product, price, promotion, and place were explained.
Originality/value
The findings of this study advance the understanding of marketing strategies and practices that should be adopted and put into practice to deal with the impacts of COVID-19 on the business environment and shine in the post-COVID-19 world.
This study aims to review the healthcare marketing mix and patient satisfaction in clinics. The findings indicate that the healthcare marketing mix (7Ps) in clinics7Ps comprises people, product (services), process, physical evidence, price, place, and process. The proposed theoretical framework is shown the relationship between the service marketing mix in clinics and patient satisfaction. Managers may adopt the 7Ps of this review article to achieve patient satisfaction and intended performance levels. The researcher recommended further study to clarify the relationship in this sector.
Over recent decades, critical scholars have quite rightly warned of the control implications of new management initiatives. There is a danger, however, of treating control in a ‘distal’ way or as an ‘end’. Through drawing on proximal theorising, we make explicit what is often implicit in such accounts, which is that control is best understood as unfinished, in process, for it is inherently contingent and unpredictable. Viewed in this way, control becomes elusive as it always has to be achieved. The article draws on ethnographic research conducted in a back office of a manufacturing organisation to illustrate this understanding of management control. It highlights tensions between staff and management and between multiple layers of management that can thwart control.
This research aims 1. To study the development of marketing mix strategies of coffee shop entrepreneurs in Chanthaburi Province. 2. To study consumers' behavior in the choice of coffee shop service in Chanthaburi Province and 3. To analyze the marketing mix factors (7P's) affecting the decision to use the coffee shop service of the coffee shop users in Chanthaburi Province. Use two research methods, qualitative research is the main informants are the 5 executives of the coffee shop by in-depth interview and quantitative research, a total of 400 samples. The statistics used to analyze data include frequency, percentage, mean, standard deviation, and multiple regression. The results showed that coffee shop entrepreneurs are constantly developing marketing mix strategies to meet the needs of consumers and re-purchase and customers who are the brand royalty and multiple regression analysis of 7P's marketing mix factors affecting the decision to use the coffee shop service in Chanthaburi Province. It was found that all factors affected the decision to use the coffee shop service at a statistical significance level of 0.05.
Researcher needs to drive the effect of factors like ease of use, mobile atmosphere, perceived responsive, image of bank, perceived security, perceived risk, performance benefits, social influence, and hedonic motivation towards mobile banking. Here researcher measure direct and indirect effects of factors influences. In this research, luenlufeuu trust and performance expectancy are consider as mediating variableu whereas innovative is crfuiseo as ctaerroitu moderating variable. The data was gathered from 251 users of mobile banking through structure questionnaire with seven point scale. Descriptive Analysis Research Methodology was performed to test the research hypotheses where as multiple regression and path analysis performed with Advance. research sepeurpes an efficient model to evaluate intra-relationships amongst the factors affecting customer satisfaction on adopting of mobile banking. The results of research confirmed significant direct effects of factors like ease of use, mobile atmosphere, perceived responsive, image of bank, perceived security, perceived risk, performance benefits, social influence, and hedonic motivation towards mobile banking. Research also ensures the significant mediating effect of ,luenlufeuutrust and performance expectancy as well as ctaerroitu moderating effect of innovative. This is unique effort of researcher for developing structural model for mobile .gtfkifr This study will help in understanding the concept of interrelation between different factors directly and indirectly correlated to mobile banking. These results provide insights for banks and mobile application providers to develop strategies that will enhance perceived value, customer experience and customer satisfaction. The main limitation of this paper is that sample population has been restricted to the users of mobile banking in major cities of Gujarat region only.
The current study aimed to examine pricing strategies as a determining factor in influencing
consumer behaviour. The present research applied quantitative research method via adapting
questionnaire from academic sources. The sample size for the current study is 162 which gathered via
random sampling method.The results show that Penetration Pricing has significant positive influence on
consumer behaviour at 5% level. The results show that Price Skimminghas significant positive influence on
consumer behaviour at 5% level. The results show that marketing sharing sites has significant positive
influence on consumer behaviour at 5% level. The results show that blog has significant positive influence
on consumer behaviour at 5% level. The results show that Competitive Pricinghas significant positive
influence on consumer behaviour at 5% level. Moreover, all beta value is higher than .001. All models
have very high adjusted R2 indicating the ability of the models explaining the variation of consumer
behaviour due to variation of independent variables is very high. The F-value shows that the explanatory
variables are jointly statistically significant in the model and the Durbin-Watson (DW) statistics reveals
that there is autocorrelation in the models.
Due to the impact of the COVID-19 pandemic, on-demand grocery delivery service that combines mobile technology and city logistics has gained tremendous popularity among grocery shoppers as a substitute to self-service grocery shopping in the store. This paper proposes an intelligent comparative approach where fuzzy logic and the analytical hierarchy process (AHP) method are combined to determine the importance weights of the criteria for marketing mix elements (7Ps) of the on-demand grocery delivery service for the period before COVID-19 and during COVID-19. In addition to its comprehensive theoretical insight, this paper provides a practical contribution to decision makers who create a marketing mix for the on-demand grocery delivery service and other similar online grocery businesses in terms of efficient allocation of resources to the development of marketing mix elements. The study’s findings can also provide clues for the decision makers in times of similar pandemics and crises that are likely to be seen in the future.
This study aimed to analyze the influence of physical evidence in service marketing mix and how it reflect on it profitability and won the market share among their competitors, it also highlight how physical evidence reflects on service quality and students satisfaction in Nigerian private Universities. This study took 20 universities as samples with a stratified random sampling. 500 questionnaires were used for the research purpose, were each university was given 25 questionnaires. The results Agreed with hypothesis one (HI) variables that said that physical evidence is significantly associated with market share of private university, while its disagree with the (H0 )that said physical evidence is not significantly associated with the market share of the private universities, the research also agreed on the second (HI) physical evidence is significantly associated with profitability of the private universities in Nigeria (H0) This research disagreed with the null hypothesis that physical evidence is not associated with the profitability of the private Universities in Nigeria and the success of every private university is to satisfy the need and want of their student, which is being achieved through service quality that had strong influence on students’ satisfaction in Nigerian private Universities. Physical evidence had significant influence in service marketing and service quality had significant influence on student’s satisfaction.
Tourism is a fast growing and multidimensional industry and it becomes an increasingly important sector in Bangladesh. The main intent of this study is to examine the effect of marketing mix (7Ps) elements on tourist's satisfaction. The data of this paper were collected by using structured questionnaire from sample of 50 people from Cumilla district of Bangladesh. Data were analyzed with the help of software SPSS-22 version by using the statistical techniques correlation and regression. The findings of the study showed that five out of seven marketing mix elements were positively related to tourist's satisfaction but the promotional activities and tourism process of Cumilla were not satisfactory to the tourist's. So some recommendations have been given for future improvement and to position this place in the heart of tourist's destination.
There has been an increased interest in optimizing pricing and sourcing decisions under supplier competition with supply disruptions. In this paper, we conduct an analytical game-theoretical study to examine the effects of supply capacity disruption timing on pricing decisions for substitute products in a two-supplier one-retailer supply chain setting. We investigate whether the timing of disruption may significantly impact the optimal pricing strategy of the retailer. We derive the optimal pricing strategy and ordering levels with both disruption timing and product substitution. By exploring both the Nash and Stackelberg games, we find that the order quantity with the disrupted supplier depends on price leadership and it tends to increase when the non-disrupted supplier is the leader. Moreover, the equilibrium market retail prices are higher under higher levels of disruption for the Nash game, compared to the Stackelberg game. We also uncover that the non-disruptive supplier can always charge the highest wholesale price if the disruption occurs before orders are received. This highlights the critical role of order timing. The insights can help operations managers to proper design risk mitigation ordering strategies and re-design the supply contracts in the presence of product substitution under supply disruptions.
The fast-food service industry has been growing rapidly across China over the last few decades. In accordance with the rising consumption level in the country, Chinese customers care increasingly about their food choices. The purpose of this study is to investigate the factors that can influence customer satisfaction, loyalty, and happiness, with a particular focus on the moderating role of gender. Data were collected through an online survey completed by customers who visited Western fast-food restaurants (KFC, McDonalds, etc.) in China. The structural equation model was applied to test 12 hypotheses. Results showed that perceived price, food, service, and physical environment quality positively affected customer satisfaction. Perceived price can significantly influence customers’ judgement of the quality dimensions of a restaurant. Moreover, customer satisfaction and happiness can lead to a sense of loyalty. Happiness functions as a mediator between satisfaction and loyalty. Nonetheless, our findings indicated that customers’ perceptions of food quality based on price and satisfaction levels based on service quality differ significantly between the genders, which demonstrated that gender moderation exists in food consumption. This study will contribute to a better understanding of managerial and theoretical perspectives, which will be beneficial for subsequent research.
Firms increasingly deploy algorithmic pricing approaches to determine what to charge for their goods and services. Algorithmic pricing can discriminate prices both dynamically over time and personally depending on individual consumer information. Although legal, the ethicality of such approaches needs to be examined as often they trigger moral concerns and sometimes outrage. In this research paper, we provide an overview and discussion of the ethical challenges germane to algorithmic pricing. As a basis for our discussion, we perform a systematic interpretative review of 315 related articles on dynamic and personalized pricing as well as pricing algorithms in general. We then use this review to define the term algorithmic pricing and map its key elements at the micro-, meso-, and macro levels from a business and marketing ethics perspective. Thus, we can identify morally ambivalent topics that call for deeper exploration by future research.
The purpose of this research is to analyze the effect of halal awareness, halal certification and halal marketing on purchase intention. Muslim millennial characteristics in this research are gender, age, occupation, income, status and domicile. The quantitative approach is carried out by online survey methods to respondents. The data were collected from October to April 2019 and respondents were selected by accidental sampling, data processing technique used in this research were SEM (Structural Equation Modelling) with Lisrel 8.3 software and descriptive analysis with SPSS 22. The results of this research indicate that halal awareness, halal certification and halal marketing have a significant influence on purchase halal purchase intention. It is characterized by positive score obtained in all the variables.
This paper consists of a detailed comprehensive analysis of the client company satisfaction of services received at business incubator centers in the United States (USA) and Poland. This paper also includes how clients rated the importance of different services, which were provided to them at two business incubator centers; clients were generally satisfied with the services they received from the business incubators. Some services were not offered at both incubators to the same extent, which created discrepancy in the assessment results. The clients at the CAN-BE business incubator center already received extensive help from volunteers as well as Penn State faculty and students. However, the highest priority is still assigned to further increase those services. The client companies at the TECHNOPARK business incubator center received very limited help from volunteers, faculty, and students, as they assigned a low priority to those resources. The reason for that may be a lack of exposure and lack of understanding of the extremely valuable services provided by an incubation center. The aim of this article is to compare, analyze, and evaluate the operation of the GLIWICE TECHNOPARK and Hazleton, PA, USA incubation centers from a client satisfaction point of view.
In the food industry, quality is a product guarantee. That is, the quality in a product is an absolute requirement. Because in reality, consumers will only consume products whose quality is guaranteed. The purpose of this study was to describe the variables of product quality and satisfaction statistically, in order to obtain a quantitative conclusion on increasing customer loyalty. In describing the phenomenon, the research uses a quantitative approach with a causal associative method. The number of respondents in this study were 97 people, namely consumers of PT Kobe Boga Utama, Tangerang Regency. Statistical technique using multiple linear regression with partial and simultaneous testing. The results of the study confirm that mathematically product quality and satisfaction are strong factors that affect loyalty. That is, customers become loyal because their physical and emotional needs are met, and this can be answered by quality and satisfaction.
Halal Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes in accordance with Islamic injunctions. Nigeria has over 100 million Muslim population which makes it an ideal marketplace and a place worth trillions of Dollars. As the Halal movement gains tractions, the global industry sets its sights on Nigeria's growing demand for Shariah-compliant goods and services. The purpose of this paper is to examine the application of marketing mix strategy for halal tourism consisting of product, price, promotion, location, personal, process and physical evidence towards consumer purchase intention of halal tourism in Kano-Nigeria. The paper observes that Nigeria as a country has the potentials of making tourism a main source of its earnings being that it has a diverse tourist attractions, a large domestics tourism market and unique cultural settings capable of enticing foreign tourists. The paper recommends among other things the entrenchment of sound halal tourism development master plan capable of rejuvenating the potentials in the economic blueprint of the country and ensuring sustainable halal tourism development participation even in the face of the current global economic melt-dawn due to the COVID-19 pandemic. The paper employs the Desk Study approach as its methodology. The findings from this article will benefit those in the tourism-related industries and policy makers. The specific identification of certain elements: product, price, promotion, location, personal, process and physical evidence towards consumer purchase intention of halal tourism in Kano-Nigeria would help the halal tourism service providers to offer attractive packages that meet the tourist' expectations. This paper has its limitation as it is a conceptual approached, empirical studies is recommended in the future. This paper is significant as it focuses on halal tourism by highlighting certain elements that influences consumer purchase intention towards halal tourism as previous studies were focused on general conventional tourism. Hence, information from this conceptual paper will provide more light on the importance of Muslim consumers' intention towards halal tourism in Kano-Nigeria.
Purpose Limited research has investigated the marketing mix of international sporting events empirically. This study filled this gap by identifying the marketing mix and examined the structural relationships among marketing mix, destination image, satisfaction and revisit intention focusing on foreign spectators of 2019 Gwangju FINA World Championships. Methods The questionnaire was structured in four sections: sporting event marketing mix (seven dimensions and 21 items), host city image (three items), satisfaction (three items) and revisit intention (three items). Analysis of data from 396 foreign spectators in FINA Championships indicated that the proposed model fit the data well. Within a attitude-behavior theoretical framework, this study proposed and tested a structural relationships among the constructs. Results The results of this study presented that (1) product, place, and people in sporting event marketing mix significantly impacted foreign spectators’ destination image, (2) product, price, place, promotion, and physical evidence were appeared to be significant predictors of satisfaction, and (3) destination image and satisfaction had a significant effect on foreign spectators’ revisit intention. Conclusion The findings suggest marketing mix for the international sporting event and its influential mechanism on foreign spectators’ revisit intention. Practically, this study provides important implications for event organizers that can be utilized to develop strategic marketing mix in sporting events to enhance spectators’ destination image, satisfaction, and revisit intention.
The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between e-impulse buying tendencies (e-IBT), e-impulse buying (e-IB), and customer satisfaction empirically (CS). The customers' intent to continue e-shopping is also investigated. Data was collected from 580 consumers in India's Union Territory of Delhi using a standardized instrument. The psychometric features of the research survey instrument were first verified using the LISREL Structural Equation Modeling Package. Hayes (2018) PROCESS was used to evaluate the moderated mediation model and hypotheses. The association between e-IBT and CS was empirically demonstrated to be mediated by e-IB. Furthermore, e-IBT is associated to e-IB in a good way. Furthermore, e-IB is positively connected to CS, indicating that consumers intend to continue shopping online. The findings also show that the e-IBT interacts with the website (first moderator) and stimulants and promotions (second moderator) to significantly influence the e-IB. Further, hedonic motives modify the e-IB-CS relationship.
This paper aims to accentuate the role of marketing as an integrator in integrated care through a marketing mix typology. To do so, this paper adopts a conceptual and contextual route to investigation by using the marketing mix as a conceptual lens to explain the role of marketing as an integrator in the context of integrated care. In doing so, this paper offers fresh insights into how the marketing mix can be reconfigured from a product, price, place, promotion, people, process, physical evidence, packaging, partnership, and policy perspective. Thus, this paper makes a seminal contribution to the interdisciplinary field of health-care marketing by being the first to introduce a new marketing mix typology in the form of a 10 Ps framework for integrated care and to conceptually illustrate how contextualizing the marketing mix can help encourage and facilitate the adoption of and participation in integrated care.
This paper reviews the potential impact of the COVID-19 pandemic of 2020 on global consumer traits, buying patterns, global interconnectedness and psychographic behavior, and other marketing activities. Eschewing the branding of generational cohorts by their birth segments (Baby Boomers, Millennials, Centennials, etc.), this paper focuses upon major historical milestones (JFK assassination, Vietnam War, Iran Hostage Crisis, Terrorism, 2008 worldwide economic contraction) and how those milestones had more effects upon future behavior than simply being born during a certain segment of years and labeling entire cohorts in that manner. The implications of this paper are to suggest to marketers the long-term behavioral shifts we could see from the COVID-19 pandemic of 2020, and the resulting shifts in consumer behavior.
Coronavirus: the economic impact -10
- N Cantore
- F Hartwich
- A Lavopa
- K Haverkamp
- A Laplane
- N Rodousakis
Cantore, N., Hartwich, F., Lavopa, A., Haverkamp, K., Laplane, A., & Rodousakis, N. (2020). Coronavirus: the economic impact -10
July 2020. UNIDO. https://www.unido.org/stories/coronavirus-economic-impact-10-july-2020.
Persisting changes in sales due to global pandemic challenges
- V Good
- E P Bolman
- M Rouziou
Good, V., Bolman, E. P., & Rouziou, M. (2022) Persisting changes in sales due to global pandemic challenges, Journal of Personal
Selling & Sales Management, 42:4, 317-323, DOI: 10.1080/08853134.2022.2132399 Mind Tools Content Team (2019).
Price, promotion, and supporting facilities on customer satisfaction. Golden Ratio of Marketing and Applied Psychology of Business
- G B Ilyas
- H Mustafa
Ilyas, G. B., & Mustafa, H. (2022). Price, promotion, and supporting facilities on customer satisfaction. Golden Ratio of Marketing and
Applied Psychology of Business, 2 (1). DOI: https://doi.org/10.52970/grmapb.v2i1.6
Applying the Customer based Brand Equity Model in examining Brand Loyalty of Consumers towards Johnson & Johnson Baby Care Products: A PLS-SEM Approach
- D S Jadhav
- N Upadhyay
- V Bhatt
Jadhav, D. S., Upadhyay, N., & Bhatt, V. (2021).Applying the Customer based Brand Equity Model in examining Brand Loyalty of
Consumers towards Johnson & Johnson Baby Care Products: A PLS-SEM Approach. ADBU Journal of Engineering
Technology, 10(2).
Analyzing and Exploring the Effectiveness of Each Element of 7Ps of Marketing Mix
- R Jain
- S Jain
Jain, R. & Jain, S. (2022) Analyzing and Exploring the Effectiveness of Each Element of 7Ps of Marketing Mix. International Journal of
All Research Education and Scientific Methods (IJARESM), ISSN: 2455-6211 Volume 10, Issue 1, Impact Factor: 7.429.
Analysis of SWOT marketing strategies and 7P influence on purchasing decision
- A Komari
- L D Indrasari
- A Y Tripariyanto
- S Rahayuningsih
Komari, A., Indrasari, L. D., Tripariyanto, A. Y., & Rahayuningsih, S. (2020, July). Analysis of SWOT marketing strategies and 7P
influence on purchasing decision. In Journal of Physics: Conference Series (Vol. 1569, No. 3, p. 032002). IOP Publishing.
Factors affecting citizen satisfaction: examining from the perspective of the expectancy disconfirmation theory and individual differences
- C.-P Lee
- M.-J Hung
- D.-Y Chen
Lee, C.-P., Hung, M.-J., & Chen, D.-Y. (2022). Factors affecting citizen satisfaction: examining from the perspective of the expectancy
disconfirmation theory and individual differences. Asian Journal of Political Science, 30(1), 35-60.
https://doi.org/10.1080/02185377.2022
Why psychographic data is crucial in times of crisis
- S Lundberg
Lundberg, S. (2020, June 23). Why psychographic data is crucial in times of crisis. GlobalWebIndex.
https://blog.globalwebindex.com/marketing/psychographic-data-crucial-in-crisis/
Work from home in the tome of COVID-19
- D Mani
- S Tomar
Mani, D., & Tomar, S. 2020. Work from home in the tome of COVID-19. The Hindu. https://www.thehindu.com/opinion/op-ed/workfrom-home-in-the-time-of-covid-19/article31207008.ece
COVID-19: Implications for business
- Mckinsey
McKinsey (2020). COVID-19: Implications for business. https://www.mckinsey.com/business-functions/risk/our-insights/covid-19-implications-for-business
Descriptive Analysis of Marketing Mix Utilizing the 7P Methodology Encompassing Product, Price, Promotion, People, Process, and Physical Evidence in Pharmacies
- F Prasetyawan
- Y Saristiana
- F A Muslikh
- R Mildawati
- W H Widyoko
- C Arifin
- M N Fadel
Prasetyawan, F., Saristiana, Y., Muslikh, F. A., Mildawati, R., Widyoko, W. H., Arifin, C., & Fadel, M. N. (2024). Descriptive Analysis
of Marketing Mix Utilizing the 7P Methodology Encompassing Product, Price, Promotion, People, Process, and Physical
Evidence in Pharmacies. International Journal of Asian Business and Development, 1(1), 1-12.
The Effect of Marketing Mix 7p On Decisions Purchase and Consumer Loyalty of Units Central Apartment East Residence
- V Rialialie
- J Heikal
Rialialie, V., & Heikal, J. (2023). The Effect of Marketing Mix 7p On Decisions Purchase and Consumer Loyalty of Units Central
Apartment East Residence. Jurnal Scientia, 12(03), 4291-4303.
The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry
- J A Santos
- G Gequito
Santos, J. A., & Gequito, G. (2024) The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food
Restaurant Industry. Business Economic, Communication, and Social Sciences, Vol.6 No.1 January 2024: 65-77
Creators and spectators facing online information disorder. Effects of digital content production on information skills
- G Taddeo
- B De-Frutos-Torres
- M Alvarado
Taddeo, G., de-Frutos-Torres, B., & Alvarado, M. (2022) Creators and spectators facing online information disorder. Effects of digital
content production on information skills. Comunicar, 30, 9-20.
Operationalizing the 7Ps Strategy for Aesthetic Clinic Success
- N Wathanakom
- A Sranrom
- N Juicharoen
Wathanakom, N., Sranrom, A., & Juicharoen, N. (2020) Operationalizing the 7Ps Strategy for Aesthetic Clinic Success.
The Effect of Promotion Mix, Price, and Service Quality on Study Decisions
- A Widjaya
- A I Padmoprayitno
Widjaya, A., & Padmoprayitno, A. I. (2022). The Effect of Promotion Mix, Price, and Service Quality on Study Decisions. Annals of
Management and Organization Research, 3(3), 221-230.