The European Commission, within the framework of the implementation of the Pharmaceutical Strategy for Europe, has recently published a regulatory package that will replace the current regulation of medicines for human use in the European Union and that aims to provide a global response to current challenges. that the pharmaceutical sector faces. Due to the relevant role that innovation plays in the future regulatory framework, our work delves into the main measures that affect the promotion of research and development and, in particular: (i) regulatory data protection periods, (ii) the approach of unmet medical needs, (iii) application requirements for marketing authorisations, (iv) post-authorization measures; (v) pre-authorisation regulatory support; (vi) orphan medicinal products; (vii) paediatric medicinal products; (viii) regulatory sandbox; and (ix) manufacturing. Keywords: Medicines; Pharmacy; Regulatory framework; Orphan medicinal products; Paediatric medicinal products