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ISSN: 2170-0575/EISSN 2602-5124
15 (02) 2024
118
Social media and reshaping economy
several opportunities in new digital era
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Corresponding author: e-mail: nasreddine.bouziane@univ-constantine3.dz
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Abstract:
The present article tries to shoot light on the growing importance of social media
platforms and their contribution in reshaping economy. It is also an attempt to
demonstrate a several opportunities offered in the "new" digital era.
The article exposes the increasing of social platforms number's users and its
growing influences. Then, it focuses on the relationship between social platforms
and reshaping economy, from its beginnings until its qualitative development.
Finally, the article shows the economic opportunities offered by social platforms
and the digital environment. The article is based on statistics and discusses
attention economy, experience economy and other concepts in order to better
understand the impact of social media on reshaping economy.
The article concludes by highlighting the central role of social media in reshaping
economy and the important opportunities they offer, which requires the adoption
of some strategies and plans to make optimal benefit from the digital environment
transformations.
Keywords:
Social media; reshaping economy; Digital economy; Digital
transformations; Social media economy.
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(Aghaei, Nematbakhsh, & Farsani, 2012, p. 3)
Emojis
(Maunier,
2008)
NewsgroupsBlogsVlogsWikis
ForumsChat roomPodcastsMail groups
51022024HJRS
120
(Statista, 2024)
(Global social media statistics,
2024)
(Global social media statistics, 2024)
(Global social media statistics, 2024)
51022024HJRS
121
(Statista,
Number of internet users worldwide from 2005 to 2023, 2024)
(PEW RESEARCH CENTER, 2021)
(We are social, 2024,
p. 211)
Wechat
(Statista, Most popular social networks worldwide as of April 2024, by number of monthly active
users, 2024)
(Abi-Jaoude, Naylor, & Pignatiello, 2020)
(Yang, Holden, & Ariati, 2021)(Baskaran, Howe, Mahadi, & Ayob, 2017)
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122
(Singh, Amiri, & Sabb, 2017)(Rao & Kalyani, 2022)
MMSMultimedia Messaging Service
51022024HJRS
123
GDPGross
domestic product
(Cui, 2021, p. 3062)
(Cui, 2021, p. 3066)
Android
(Patard, 2021)
Alibaba(Patard, 2021)
Meta
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124
(Statista, Revenue of
selected social media companies from 2014 to 2023, 2024)
(Curry, 2024)
(Iqbal, 2024)
(Statista & TNW, 2020)
51022024HJRS
125
(Iqbal,
2024)
(Patard, 2021)
(Ali & Duggal, 2024)
(Fleck,
2024)
Alibaba
51022024HJRS
126
Professional indusry
(Statista, Social media - statistics & facts,
2024)
77
(Wong, 2023)
(ROLFE, 2021) advertising mobile
spending(Statista Research Department, 2023)
51022024HJRS
127
Sponsoring
Yves Citton
(Citton, 2013)
Georg Franck
capitalisme mental
(Citton, 2013)
Attention economy
51022024HJRS
128
(Broadbent, Forestier, Khamassi, & Zolynski, 2024)
(Marry & Souillot, 2022)
(United Nations, 2023)
(United Nations, 2023)
Experience Economy
51022024HJRS
129
Pine
Gilmore(Boswijk & Thijssen, 2007, p. x & 2)
emotion economycreative
economysocial selling
Emerged trends
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Trends
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3. Albert BoswijkThomas Thijssen
The Experience Economy: A New Perspective
Amsterdam: Pearson Education Benelux
51022024HJRS
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4. ALEX ROLFE
Mobile outperforms 2020 expectations with consumers
spending $143 billion on Apps
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users/
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y%202024%2C%20there,population%2C%20we
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APA :
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