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Engaging high-income earners in climate action: Policy insights from survey experiments

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There are limited studies on specific factors that affect willingness-to-pay (WTP) and public concerns on spending of pollution pricing in democratic economies that are carbon dependent. In light of the discourse on global pollution pricing, this study explores the complex influence of political-economic, attitudinal, and socio-demographic factors on carbon pricing, by estimating the WTP in a carbon resource-dependent economy such as Canada and the preferred revenue earmarking of Canadians. An online survey of 600 Canadian households was conducted using the random device engagement (RDE) approach. This study uses a contingent valuation method (CVM) and payment card (P.C.) to estimate the household WTP for carbon pricing on direct energy expenditure and an ordered logistic regression model for odds ratio estimates. The estimated annual WTP ranges between CAD84toCAD 84 to CAD 230 in 2019 (CAD1=US 1 = US 0.7538). This implies an acceptable increment of 1.5%–2.5% (CAD157toCAD 157 to CAD 259) to the average yearly household energy expenditures. This study suggests that Canadians appear to be supportive of redistributing carbon price revenues and investing in clean energy technology. Canadian government needs to address public concerns surrounding political-economic factors, specifically the energy cost implication for vulnerable households in order to achieve emission reduction targets.
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A rich body of empirical research has posited the emotional concepts of pride and guilt are psychological forces that affect pro-environmental behavior, yet there is conflicting evidence about how each shapes pro-environmental behavior. We report on results from the first meta-analysis that has evaluated the associations of pride and guilt in relation to pro-environmental behavior over a 30-year period. An analysis of 23 correlational studies showed that anticipated pride (r = 0.47) and anticipated guilt (r = 0.39) were significantly correlated with intended and reported pro-environmental behavior, and that anticipated pride had a stronger relationship with behavior than guilt. Results from 12 experimental studies indicated that pride (r = 0.17) and guilt (r = 0.26) were equally strong in their ability to explain variation in pro-environmental behavior. Additionally, a moderator analysis revealed that in experimental studies the effects of both anticipated pride and guilt were significantly correlated with intended and reported pro-environmental behavior but did not differ from one another. By contrast, only experienced guilt (and not pride) predicted intended and reported pro-environmental behavior in experimental research. These findings underscore the importance of considering the mechanisms and extent to which pride and guilt shape behavioral patterns that influence environmental sustainability.
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The concept of ‘wellbeing economy’ (WE), that is, an economy that pursues human and ecological wellbeing instead of material growth, is gaining support amongst policymakers, business, and civil society. Over the past couple of years, several national governments have adopted the WE as their guiding framework to design development policies and assess social and economic progress. While it shares a number of basic principles with various post-growth conceptualisations, the WE's language and concepts tend to be more adaptable to different social and economic contexts, thus penetrating into policy processes and connecting to a variety of cultural traits, not only in advanced economies but also in less industrialised nations. In this paper, we describe the key features of the WE, including its approach to key concepts like work, productivity and technology and several examples of its policy impact. We conclude by positing that the WE framework may be one of the most effective bases to mainstream post-growth policies at the national and global level.
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High consumers contribute to environmental degradation through their own consumption practices and the setting of societal material aspirations. This review of research on individual, social and structural aspects of high consumption shows that high consuming households remain largely unstudied, despite their likely significance for ensuring the well-being of current and future generations. The contradiction between the apparent impact of high consumers and their exclusion from research and policy initiatives highlights the need to initiate a research agenda on the topic of high consumption. This paper sets the scene for a research agenda which seeks to gain a better understanding of the role of high consumers in transitions to more sustainable consumption practices; the psychological, social and structural drivers of high consumption; the precise environmental impact of high consumers; their geographical distribution and the barriers to engaging them in sustainable consumption initiatives.
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This paper shows that personal norms have a prominent role in explaining pro-social contribution in an online public good game. This finding suggests that the role of social norms might be loosened when subjects are distanced and interaction occurs online and in complete anonymity. Moreover, we found no statistically significant difference between the elicited norms and the norms that were elicited in a group of subjects not facing the contribution task, thus ruling out a potential self-justification bias.
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The 2030 Sustainable Development Agenda rests on both economic growth and Inclusive Development (ID). However, since growth is entangled with socio-ecological exploitation and appropriation, it conflicts with ID where ‘inclusive’ encompasses social, ecological and relational dimensions, and fundamentally redefines ‘development’. Using Toulmin’s argumentative model, we show that: (a) inclusive green growth does not promote socio-ecological inclusion and ignores relational inclusion, as economic growth cannot be optimized towards those broader aims; (b) policies for inclusion through pro-poor ‘access’ without ‘re-allocation’ of resources are self-defeating, as inequitable allocation of wealth and of a limited environmental utilization space impoverishes the poor and transfers ecological risks to them; (c) ‘re-allocation’ requires a post-growth agenda involving a downscaling of overconsumption and overaccumulation by the global Centers, and a redefinition of development by the Peripheries; and (d) such an agenda is obstructed by the unequal distribution of wealth and political power. The only way forward is when science and social movements converge to demand system change on the streets and in the courts.
Article
Purpose In response to scholarly calls, the study aims to extend and magnify the existing understanding by unravelling the differential impact of anticipated emotions on green practice adoption intention through a proposed model by integrating anticipated pride and guilt in the same continuum along with values (altruistic, biospheric and egoistic) on an employee's attitude. Design/methodology/approach A self-administered questionnaire was used to collect data randomly from 307 employees and middle-level executives of three subsidiaries of CIL through the simple random sampling (SRS) technique. Data were analysed using structural equation modelling (SEM). Findings Results demonstrate that anticipated guilt influences individual cognitions and future ecological decision-making through improved attitude and higher concern for the environment while pride influences only through improved attitude. Other than biospheric and altruistic values, anticipated guilt is a direct and important antecedent of concern. Altruistic values are more influential predictors of environmental intentions in comparison to biospheric values. At the same time, environmental concern is more robust in predicting eco-intentions than attitude. Originality/value It makes notable difference from other studies by not only exploring the validity of the relationship between values on attitude and environmental concern but has also considered anticipated emotions of pride and guilt together alongside values on the same continuum as an antecedent of environmental attitude and concern towards employees’ green behavioural intention at the workplace. The findings are believed to provide a common consensus on differential effects of different states of emotions on environmental concern and attitude.
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Faced with a growing sense of urgency to combat climate change, environmental policy is increasingly turning to alternative policy instruments. One method for boosting green behaviour among individuals rooted in applied behavioural economics is loss framing - transforming existing messages so that they emphasise the potential negative consequences of an action or inaction on the environment. This paper provides a systematic review of the existing body of evidence on framing effects in pro-environmental decisions. Based on an analysis of 61 studies captured in 47 distinct papers we find that real behaviour has been largely neglected as an outcome variable, with preference in the literature given to the measurement of self-reporting constructs such as attitudes, willingness to pay and behavioural intentions. In support of the loss aversion hypothesis, loss framing was found to be more or equally effective in all studies examining behaviour and intentions, though gain framing was more successful where the choices taken required lower commitment, namely attitudes. We provide an analysis of other loss framing success factors and draw policy- and research implications.
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Social norm represents one of the most interdisciplinary and important concepts in the behavioral sciences. We reviewed recent research examining the effects of social norms on climate change-related behaviors, identifying relevant evidence in five behavioral domains: eco-friendly consumer choices, energy conservation, reduction/re-use/recycling, sustainable food choices, and water conservation. We discuss this research as it pertains to a set of theoretically important questions that emerged as themes across these studies and discuss various future research directions as they relate to each theme. Overall, the recent evidence is quite robust in demonstrating influential effects of social norms on an array of behaviors relevant to climate change.
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This article examines the role of stated preference (SP) valuation methods in the environmental economist's toolbox. Overall, the article makes the case for using SP methods in a wide range of settings, showing how the approach can be used to both inform policy and gain a better understanding of people's choices and preferences. First, we provide an overview of SP methods and discuss a number of policy design issues where we believe SP methods have advantages over alternative approaches. The ability of SP to overcome "hypothetical market bias" is briefly reviewed. Next, we discuss how SP methods can be used to address research issues concerning people's preferences and choices, which have broader implications for economics and behavioral sciences. These research issues are (1) the effects of information, learning and knowledge; (2) testing the validity of the standard model of consumer choice; (3) the influence of behavioral drivers such as social norms; and (4) the role of "deep" determinants of preference heterogeneity such as emotions and personality. Finally, we identify some research areas where SP methods may be particularly useful in the future. © 2019 The Author(s) 2019. Published by Oxford University Press on behalf of the Association of Environmental and Resource Economists. All rights reserved. For permissions, please email: [email protected]
Article
Feedback on one's consumption, for instance, via a carbon footprint calculator, is a common strategy used in attempts to promote pro-environmental action. Although feedback can be effective in reducing consumption, little research examines the psychological processes that may be involved. In other contexts, negative feedback can evoke guilt, whereas positive feedback can evoke pride. Pride is often associated with pro-environmental behavior, but findings are more mixed for guilt. These mixed findings may stem from heterogeneity in the measurement and operationalization of guilt across prior studies, which have measured experienced and anticipated, personal and collective guilt. The objective of the present research is to examine the roles of experienced, personal pride and guilt in an environmental feedback context, which explicitly encourages reflection on one's own past behavior. In two studies, participants from online panels completed a carbon footprint quiz and were assigned to receive bogus feedback that was framed negatively or positively, or to a control condition involving neutral feedback (Study 1, N = 397), or no feedback (Study 2, N = 544). Participants completed a measure of pro-environmental behavior one week later. In both studies, negative feedback resulted in stronger feelings of guilt, whereas positive feedback resulted in stronger feelings of pride. Both studies found that guilt, but not pride, mediated the association between feedback and subsequent pro-environmental behavior. Findings shed light on the psychological processes that occur following provision of feedback, and suggest that feedback that evokes experienced personal guilt, but not pride, may be more effective in encouraging pro-environmental behavior.
Article
The literature on the energy-efficiency gap discusses the status-quo bias as a behavioral anomaly that potentially increases a household’s energy consumption. We empirically investigate the extent to which the status-quo bias is linked to residential electricity consumption through two channels: non-replacement of old appliances and overuse of appliances. Using data from a large household survey conducted in three European countries, we find that our measure of status-quo bias is a significant predictor of both the age of home appliances and the level of a household’s consumption of energy services. This is also reflected in the total electricity consumption, which is found to be around 6% higher when the household head is status-quo biased. We thus provide empirical evidence that the status-quo bias may represent a substantial barrier to increasing residential energy efficiency. Our findings prompt policy makers to design instruments that take this barrier into account.