ArticlePDF Available

Transformation of the International Business Transactions in the Era of Sustainable Development and Digitalization

December 2024

Authors:

University of National and World Economy

This paper is dedicated to changes and trends of various forms of international business under the influence of environmental protection goals and digital achievements. It presents a holistic framework of the transformation of international business operations. The paper examines the role of green finance as well. A scientific and at the same time practically oriented approach through desk research and case studies is applied in the evaluation of the implementation of modern formats of international business.

Content uploaded by Antoaneta Vassileva

Content may be subject to copyright.

3URFHHGLQJV%RRNIURP6HFRQG,QWHUQDWLRQDO6FLHQWLILF&RQIHUHQFH

´&KDOOHQJHVRI'LJLWDOL]DWLRQLQWKH%XVLQHVV:RUOG´%HOJUDGH1RYHPEHU

UG



$/)$%.81,9(56,7<

%HOJUDGH 3DJH

&+$5$&7(5,67,&6$1'$33/,&$7,212)%/2&.&+$,1

7(&+12/2*<

Vladimir Paviüeviü

7+(3266,%,/,7,(62)86,1*'20$,12172/2*,(6,1

,1)250$7,216&,(1&()257+('(9(/230(172)

$&&2817,1*

Kovalev Alexey Evgenievich

5HYLHZHUVRIDUWLFOHV

3KRWRVIURPWKHKHOG6FLHQWLILF&RQIHUHQFH



3URFHHGLQJV%RRNIURP6HFRQG,QWHUQDWLRQDO6FLHQWLILF&RQIHUHQFH

´&KDOOHQJHVRI'LJLWDOL]DWLRQLQWKH%XVLQHVV:RUOG´%HOJUDGH1RYHPEHU

UG



$/)$%.81,9(56,7<

%HO

UDGH



 3D

H



3/(1$5</(&785(635('$9$1-$3232=,98

75$16)250$7,212)7+(,17(51$7,21$/

%86,1(6675$16$&7,216,17+((5$2)

6867$,1$%/('(9(/230(17$1'

',*,7$/,=$7,21



PhD Antoaneta Vassileva

Faculty of International Economics and Politics, University of

National and World Economy, Sofia, Bulgaria, e-mail:

a.vasileva@unwe.bg

Vladimir Atanasov, CFA, FRM, CAIA, CIPM

Vaconsulting Ltd, e-mail: va@vaconsultinguk.com



$EVWUDFW: International business in all its forms is extremely important for the

economy of all the countries in the world. In recent decades its imperatives have

been related to achieving economic growth through sustainable development.

Integrating digital technology into all areas results in fundamental changes in the

way businesses operate and deliver value to customers, while increasing their

competitiveness.

The diversification of the forms of international business leads to complex

transactions for technology transfer, global outsourcing, offset operations, large-

scale investment projects, various types of public-private partnerships, as well as

new directions in business, for example, green business, e-business, etc. Modern

forms of international business such as franchising, foreign direct investments,

public-private partnerships, etc. undergo some modifications in the context of

environmental concerns. New financial instruments, e.g., green, and blue bonds

have been developed. Green banks are working on the financial market, rules are

ALFA BK UNIVERSITY

Proceedings Book from Second International Scientic Conference

”Challenges of Digitalization in the Business World” Belgrade

3URFHHGLQJV%RRNIURP6HFRQG,QWHUQDWLRQDO6FLHQWLILF&RQIHUHQFH

´&KDOOHQJHVRI'LJLWDOL]DWLRQLQWKH%XVLQHVV:RUOG´%HOJUDGH1RYHPEHU

UG



$/)$%.81,9(56,7<

%HO

UDGH



 3D

H

being introduced for financing green investment projects, etc. Traditional forms

such as international sales of goods or supply chains are also changing under the

influence of sustainable development and digitalization.

This paper is dedicated to changes and trends of various forms of international

business under the influence of environmental protection goals and digital

achievements. It presents a holistic framework of the transformation of

international business operations. The paper examines the role of green finance as

well. A scientific and at the same time practically oriented approach through desk

research and case studies is applied in the evaluation of the implementation of

modern formats of international business.

.H\ZRUGV digitalization, environmental protection, green bonds, green forms of

international business.



,1752'8&7,21

8QLTXH HFRQRPLF SROLWLFDO DQG VRFLDO IDFWRUV LQIOXHQFHG WKH G\QDPLF

FKDQJHVLQLQWHUQDWLRQDOEXVLQHVV7KHZRUOGORRNVGLIIHUHQWDIWHUWKHUHFHQW

&29,'SDQGHPLFHQHUJ\FULVLVPLOLWDU\FRQIOLFWVDQGFOLPDWHFKDQJHV

$OWHUDWLRQV LQ WKH LQWHUQDWLRQDO HQYLURQPHQW KDYH OHG WR FHUWDLQ

WUDQVIRUPDWLRQVLQWUDGLWLRQDOEXVLQHVVRSHUDWLRQV

6SHHGLQJXSRIGLJLWL]DWLRQDQGWKHJUHHQDJHQGDEHFDPHWKHQHZKLJKOLJKWV

RILQWHUQDWLRQDOEXVLQHVV7KHFRURQDYLUXVGLVDVWHUDFWHGDVDQDFFHOHUDWRURI

GLJLWL]DWLRQ,W KDVJLYHQ LPSHWXVWR HFRPPHUFHHEDQNLQJ ZRUNLQJIURP

KRPHRQOLQHHGXFDWLRQUHPRWHPHGLFDODVVLVWDQFHHWFZKLFKUHTXLUHZLGHU

XVH RI RQOLQH DFWLYLWLHV 7KH LPSOLFDWLRQV RI JOREDOL]DWLRQ IRU FRPSDQLHV

LQFOXGHQRWRQO\WKHGLYHUVLILFDWLRQRILQWHUQDWLRQDOEXVLQHVVZRUOGZLGHDQG

WKHVWUHQJWKHQLQJRIQHZPRGHVVXFKDVHEXVLQHVVEXWDOVRRWKHUHYROYLQJ

YLHZVRIWKHHQYLURQPHQWLQWKHIRUPRIJUHHQEXVLQHVVDQGQHZDWWLWXGHV

WRZDUGV UHQHZDEOH DQG DOWHUQDWLYH HQHUJ\ VRXUFHV 7KH REOLJDWLRQV DUH

JURXSHG DURXQG WKUHH DUHDV SURYLGLQJ D IDYRXUDEOH HQYLURQPHQW E\

LPSURYLQJFRQQHFWLYLW\DQGSURPRWLQJHQWUHSUHQHXUVKLSLQFUHDVLQJOHDUQLQJ

DQGLQQRYDWLRQE\SXEOLFDQGSULYDWHDFWRUVLQFOXGLQJLQFUHDVLQJHQUROPHQW

LQHGXFDWLRQHPSOR\LQJPRUHUHVHDUFKHUVDQGLQYHVWLQJPRUHLQUHVHDUFKDQG

GHYHORSPHQW DQG WUDQVIHUULQJ NQRZOHGJH DFURVV ERUGHUV E\ H[SDQGLQJ

IRUHLJQ GLUHFW LQYHVWPHQW LQ UHVHDUFK DQG GHYHORSPHQW DFWLYLWLHV

VWUHQJWKHQLQJRQOLQHOHDUQLQJDQGLQFUHDVLQJLQWHUQDWLRQDOFRRSHUDWLRQ

2QHRIWKHSRVLWLYHHIIHFWVRI&29,'LVWKDWLWKDVFDXVHGWKHJUHHQLQJ

RI EXVLQHVV HJ ³JUHHQ´ SURGXFWV JUHHQ HQHUJ\ JUHHQ VXSSO\ FKDLQV

³JUHHQ´ WUDQVSRUW HWF 9DVVLOHYD 6LPLü  &DUH IRU WKH HQYLURQPHQW

Proceedings Book from Second International Scientic Conference

”Challenges of Digitalization in the Business World” Belgrade

ALFA BK UNIVERSITY

3URFHHGLQJV%RRNIURP6HFRQG,QWHUQDWLRQDO6FLHQWLILF&RQIHUHQFH

´&KDOOHQJHVRI'LJLWDOL]DWLRQLQWKH%XVLQHVV:RUOG´%HOJUDGH1RYHPEHU

UG



$/)$%.81,9(56,7<

%HOJUDGH 3DJH