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A Decade of Business and Professional Communication Quarterly : A PRISMA Guided Systematic Review
Abstract
This study presents a systematic review of the last decade of research published in Business and Professional Communication Quarterly, using PRISMA guidelines and bibliometric analysis. The review analyzes publication and citation trends, key contributors, and emerging themes. The research highlights how the field has evolved in response to global crises, technological advancements, and shifts in social dynamics. By exploring key themes such as virtual team communication, social presence in online learning, and the integration of emerging technologies, the study provides a comprehensive assessment of the journal’s contributions from 2014 to 2024. It also identifies future research directions.
Brands create social media content strategically to engage users and promote their products and services. Students primarily use social media for fun and socializing, more as consumers than creators on social media. An innovative project was required to give students an experience and teach them social media content creation strategies. In participatory action research, students work with local street vendors and create informational, emotional, social, and entertaining content for the vendors’ business pages. Students’ efficacy and learning experiences are recorded through surveys and discussion forums. Implications, challenges, and recommendations are discussed in the paper.
Alongside the self-help industry, self-assessment in higher education and organizational training has blossomed, especially as digital tools have made it possible to provide immediate feedback. Both contexts lack validated tools for accomplishing their goals. This study created and validated a series of self-assessments for classroom and training use. Drawing on student self-report data, self-assessment items were subjected to confirmatory factor analysis to assess construct validity and correlational analysis with existing research instruments to assess convergent validity. A set of 19 self-assessments with their accompanying validity and reliability evidence correspond to the National Association of Colleges and Employers (NACE) career-readiness (2021) skills, including communication, leadership, teamwork, technology, inclusiveness, and critical thinking.
Effective Q&A management in team presentations is a crucial yet often neglected aspect in academic discourse. Building upon Usera and Fuller’s previous work, this article explores the intricacies of Q&A management for teams. It outlines three key challenges teams face in managing Q&A, introduces two common components (isolated and embedded Q&A) with strategic insights, and proposes techniques for anticipating and responding to questions. By aligning Q&A strategies with the five team presentation formats identified by Usera and Fuller, this article offers a comprehensive framework for enhancing team presentations, with implications for educators, practitioners, and researchers in public speaking.
In this discussion, we consider how the use of scenario-based assessment (SBA) can provide students with a way of developing the digital communication skills that business communication research has found they will need for the workplace, alongside other aspects of professional competence. This is because SBA can be employed to engage learners in the same types of authentic performance tasks in a situated context that they will likely encounter in their professional lives. In addition, SBA can also be used to maximize the integrity of an assignment by harnessing the positive effects of using generative Artificial Intelligence (AI) tools, while simultaneously mitigating against the misappropriation of AI by students. SBA allows learners to practice both their digital, and other, communication skills as well as contributing to their understanding of professional practice, and it also provides instructors with a powerful form of formative assessment. Our aim is to put forward a motivating and effective way of helping our students to develop the skills that they will need to become successful communicators in a postpandemic professional world.
An agency problem is defined as a conflict of interest arising due to a misalignment of interests among the managers and other stakeholders of the company. This article aims to review the articles addressing the agency problem and their impact on business performance. This article reviews the contributions of prominent theorists on agency problems and agency costs. Using bibliometric attributes of 740 articles from the Scopus database, this study highlights the publishing trend and outlets, along with leading contributors and collaborators in terms of authors, institutions, and countries. This study identifies the clusters through the bibliographic coupling technique and a trend topics analysis. Most researchers have focused on corporate governance and expressed the agency problem as one of the impact areas. This study is unique as no study to date specifically focuses solely on agency theory or the agency problem through the lens of bibliometric analysis. Future research directions on agency problems and their solutions conclude this study.
While bibliometric analysis is inherently quantitative and objective, it necessitates interpretation, thereby introducing an element of subjectivity. This article proposes a sensemaking approach that transitions researchers from mere description to proactive interpretation of bibliometric results, transforming raw information into informed insights. We discuss the applicability of sensemaking in bibliometric analysis and offer practical guidelines for its integration into systematic literature reviews. These guidelines revolve around a three‐stage sensemaking process—that is, scanning, sensing, and substantiating—each crucial to deriving meaningful interpretations. As such, this article serves as a valuable guide for researchers seeking to utilize bibliometric analysis as a potent analytical tool in their review studies.
Prevailing consumption‐based business models and capitalist practices place significant strain on the environment and society. Buddhism, as a practicing religion, may provide insights on practicing models as a solution to sustain society, the environment, and businesses. The present investigation adopts a structured literature review methodology to take stock of such prior studies and articulate its representation of Buddhism‐based business models, practices, ethical frameworks, and economic views. Based on the findings, it is clear that the prior studies have discussed the practitioner context of Buddhism religion in order to promote ethical and mindful business practices at the consumer, managerial, and business levels; to reduce the negative effects of identity politics in the workplace through spirituality; to introduce the idea of considering factors other than purely financial profitability; and to encourage the long‐term viability and genuine happiness of individuals, communities, and organizations. In relation to these topics, research avenues are proposed.
Empathy is an important competence for communication professionals. This article investigates two aspects of empathy in an educational setting: the validity of self versus other assessments and the manifestation of empathy in communicative behaviors. Communication students were given a mediating role in discussions with two clients and their empathy was measured using self-ratings and client assessments. Videos of highest- and lowest-rated students were analyzed to identify empathy-related behaviors. No correlation was found between self-rated empathy and clients’ assessments. Several verbal and nonverbal behaviors corresponded to empathy: body language, an other-orientation in asking questions, paraphrasing, and a solution orientation.
The COVID-19 pandemic has cast digital communication competency into sharp relief. Rapid virtualization of how we work and learn has highlighted this challenge for business education. In response, the business communication syllabus must evolve to include digital communication competencies. Most of our students are comfortable with computer and Internet usage. However, our research uncovers a gap between their perceived and actual digital communication competency, as well as indications of stress in their online relationships. This article offers suggestions on creating a business communication syllabus in tune with learner and business needs given that digital communication is rapidly becoming the norm.
Meta‐analysis is a research method for systematically combining and synthesizing findings from multiple quantitative studies in a research domain. Despite its importance, most literature evaluating meta‐analyses are based on data analysis and statistical discussions. This paper takes a holistic view, comparing meta‐analyses to traditional systematic literature reviews. We described steps of the meta‐analytic process including question definition, data collection, data analysis, and reporting results. For each step, we explain the primary purpose, the tasks required of the meta‐analyst, and recommendations for best practice. Finally, we discuss recent developments in meta‐analytic techniques, which increase its effectiveness in business research.
Communicating clearly about their socially responsible activities is becoming increasingly important for companies, as a growing number of stakeholders with different goals, knowledge, and language skills seek information on corporate social responsibility (CSR). Furthermore, the ability to communicate clearly is particularly appreciated in the workplace. To fill a gap in CSR communication training, this article describes the development and preliminary evaluation of an interdisciplinary and multimodal online module whose goal is to train Dutch-speaking business students in the production of accessible CSR content in English. After presenting our module, we discuss its implications for future training and for corporate communication.
The discussion of sustainability reporting rarely addresses the inherent paradox within this concept—tremendous costs associated with sustainability efforts and lack of direct return on these investments. This study contributes to the discussion on sustainability by studying this paradox from the linguistic standpoint in order to answer a simple question: Why are sustainability reports produced? The study’s main contribution is evaluation of the place of sustainability reporting in the corporate communication genre: whether sustainability reporting is a vehicle of fair and objective sustainability disclosure or whether sustainability reporting belongs with marketing and promotional communication.
Many guiding articles on literature reviews exist, but few have delivered an authoritative protocol that researchers can rely upon with clarity and confidence. To commemorate the inaugural annual special issue on systematic literature reviews in the International Journal of Consumer Studies, the editors have pooled their expertize and experience of authoring, editing, and reviewing literature reviews to develop a rigorous review protocol—that is, the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR‐4‐SLR) protocol—that researchers can rely upon to guide and justify decisions in systematic literature reviews. Using an interrogative approach, the editors begin with a discussion of the “what,” “why,” “when,” “where,” “who,” and “how” of systematic literature reviews. The editors conclude with systematic literature review exemplars in the inaugural special issue.
Leveraging a team’s diverse perspectives can be a powerful way to foster team innovation. A common approach to leverage team differences involves tool-based approaches, including brainstorming, mind-mapping, and whiteboarding. However, the effective use of ideational tools as a means to innovation often assumes high levels of team cohesion and productivity—dynamics that may not be safe to assume, especially in teams with high levels of diversity. This study investigates how workplace teams at a Biotech company use discourse to innovate, and in doing so, instantiate a larger rhetorical practice known as difference-driven inquiry.
This nationwide study of business communication instructors examined course delivery, course outlook, topics and depth of coverage, social media and technology coverage, diversity coverage, critical thinking, and accessibility. The outlook for the course appears positive and promising, and instructors continue to add content to the course. An important finding is that business communication instructors’ level of confidence in technology significantly affects how they cover technology-mediated communication. Therefore, we suggest professional associations and higher education institutions should provide more opportunities for voluntary training in these newer communication technologies. Further research is needed about the strain placed on business communication instructors.
By means of a cross-cultural virtual teams project involving classrooms in Scotland, Germany, and Portugal, students were exposed to the challenges of collaborating internationally with the intention of increasing their intercultural competency. Intercultural sensitivity and intercultural communication competency were measured using responses to surveys before and after the 6-week project. Students reported, among other aspects, a heightened awareness of the difficulties of intercultural communication. Despite a general appreciation of the project and its outcomes, negative results, such as an increased dislike of intercultural interaction, emerged. Contradictory results warrant further investigation with data from future collaborations.
Keywords virtual teams, intercultural competence, business communication
Communication scholars have done an excellent work in creating business simulations to engage the students in learning communication concepts. However, more can be done to foster interactive business and professional communication pedagogy. Instructors must continue to devise new ways to enable the students to apply business communication concepts. In response to these calls, this article presents an example of a simulation based within the Harry Potter universe that emphasizes the ways team communication and proposal presentation manifest themselves in business speaking practices. This simulation enables students to engage with team communication issues by understanding persuasion and influence as an essential part of business and professional communication.
Organizations use social networking sites (SNSs) to create collaborative communication channels among employees, consumers, and clients. Organizations expect future employees to be well trained in using SNSs. However, students do not accept SNSs as a professional channel of communication since they use SNSs for fun and socializing. A hypothetical case study was developed to explain the consequences of the unmindful use of SNSs in a professional context. The article discusses the need to use a case study in this context. The effectiveness of the case is assessed through a survey questionnaire. Recommendations for BPC faculty for using the case are also discussed.
This study captured the perspectives of 887 working adults to explore views of professionalism, authenticity, and effectiveness of AI-generated messages. With a 3 (message type) × 2 (disclosed vs. undisclosed) × 2 (ChatGPT-generated vs. Google-generated AI messages) design, professionals generally view AI-generated content favorably in all conditions. Across all messages, professionals consistently rated the AI-generated messages as professional, effective, efficient, confident, and direct. They rate sincerity and caring slightly lower in some disclosed conditions, particularly for ChatGPT-generated messages, suggesting the importance of tool selection when using generative AI for workplace writing. Those professionals who use AI more frequently for work are more likely to view AI-assisted writing as authentic, effective, and confidence-building. Implications for teaching business communication, including the need to address AI literacy, and suggestions for future research are provided.
Purpose
This review study aims to explore the prevalent paradoxes in digital transformation (DTN) of business and provide insights on how businesses can effectively navigate them.
Design/methodology/approach
The study conducts a systematic literature review, utilizing findings from a bibliometric analysis. A sample of 229 articles published in top-tier journals, retrieved from the Scopus database, is reviewed to identify nine clusters representing different sectors and paradoxes in DTN.
Findings
The review identifies and summarizes studies addressing the paradoxes that arise during DTN in various sectors. Scholars have analyzed the growing need for digital innovations and the benefits they bring, but this study aggregates high-quality research to address the gap in understanding prevalent paradoxes.
Originality/value
This study provides valuable insights into the paradoxes of DTN and offers guidance to businesses on effectively managing these challenges. It contributes to the existing literature by consolidating and presenting key research findings in this domain.
Drawing upon a framework of “assemblage thinking,” this article offers an approach to considering artificial intelligence (AI) and ethics that seeks to think relationally across the positions occupied as educators and students at a business school. To complement discussions of assemblage and examinations of ethics in the AI era, we draw upon the perspectives of a relatively understudied population in this conversation—students themselves navigating AI and writing within a business-focused context—and extend assemblage thinking to capture important thought toward the future of business communication, pedagogy, ethics, and AI.
The public release of ChatGPT in 2022 ushered in a new era, affirming the present reality of AI-assisted writing and the critical role business instructors play in preparing students. This study presents the results of a pedagogical experiment. Specifically, it evaluates strategies for integrating and teaching about AI in the business communication classroom, focusing on the impact of generative AI on students’ understanding of business writing principles and how different levels of engagement with AI influence students’ critical AI literacy and attitudes toward AI-assisted writing in the workplace.
This article presents the ongoing conversation about generative AI guidance and policy in higher education. The article examines syllabus policies, including analyzing sentiment, emotion, and common themes in GenAI policies. Findings show that policies should be audience-focused, clearly written, and grounded in strategies to promote ethical AI use in academia and the workforce. Practical tips for policy writing and sample policies are provided.
Critical thinking and problem-solving are essential skills in management education. ChatGPT and other AI-assisted writing tools might disrupt conventional tools like essay writing and case-study analysis. The project incorporates bibliotherapy-inspired usage of ChatGPT and critical thinking and problem-solving frameworks to make students identify and solve real-life problems like social media addiction or time-management skills. ChatGPT is used as an assistant, coach, and/or motivator in the project. Students’ experiences are shared as blog posts. The impact of the project on developing critical thinking and problem-solving skills is measured by a post-and-then-pre survey questionnaire.
The article discusses the impact of text-generative AI in business communication pedagogy. The onset of open AI, such as ChatGPT, has the potential to transform the way faculty and students approach oral and written professional business communication. Through focus group discussions and netnography, the study employs content analysis to evaluate the strengths, weaknesses, opportunities, and threats (SWOT) of integrating AI in the teaching-learning process of business communication in a postgraduate management program. The article strives to reimagine the pedagogical tools and techniques regarding pre-reading assistance, classroom materials, assignments, evaluation, and other learning aids of business communication courses in response to the developments in text-generative AI.
This study examines the effect of company field trips on Vietnamese university students’ corporate social responsibility (CSR) awareness and their intentions to share CSR-related content. Utilizing pre- and postvisit surveys among 136 students, the research reveals that these trips significantly enhance students’ understanding of CSR, particularly its ethical dimensions, and encourage them to share CSR information through social media and word-of-mouth. The research also finds that the perceived image of the company representative plays a critical role in shaping students’ intentions to disseminate CSR information, with complex interactions affecting their overall CSR perceptions. These findings underscore the importance of field trips in CSR education and suggest that both companies and educational institutions should focus on ethical and legal aspects of CSR communication to maximize its impact.
Purpose
Writing has been identified as an important skill. Business writing refers to the form of writing that is used to communicate in formal settings in various corporations and organizations. A number of research studies have identified writing as a crucial skill that needs to be developed by students. The purpose of the study is therefore to understand how an experiential learning module on business writing can improve the email-writing and report-writing skills of management postgraduates.
Design/Methodology/Approach
The study uses an experimental research methodology based on experiential learning pedagogy to obtain the results of the intervention on the business writing skills of the management postgraduate students. The module was developed by the researcher and then was taught to the students through the online platform Zoom. Pretest, posttest, and delayed posttest analysis was conducted to find the impact of the intervention. The students were evaluated by an industry expert to avoid bias as they were trained by the researcher.
Findings
The results of the study indicated that the intervention had a significant impact on the business writing skills of the participants. The results of the component analysis also indicated a large effect on the content, persuasive abilities, lateral thinking abilities, and the interpersonal skills of the participants in written communication. The analysis of the test scores revealed that an initial training based on the experiential learning methods can have a long-term impact on the improvement of the skills of the students, as the delayed posttest results were more than the posttest results.
Originality/value
The study will be beneficial to educators, trainers, as well as students in understanding how experiential learning can impact the business writing skills of the students.
This study explored potential biases in professional writing evaluation. An experiment was conducted in which individuals with hiring authority or influence at their workplace evaluated an email with multiple grammatical/typographical mistakes requesting that the reader make time to speak with the author. Participants were randomly assigned into one of five conditions, each with a separate profile photo accompanying the email. Data analysis indicates that ethnicity of the author influenced how competent the author was perceived to be and the reader’s attitude about meeting with the author.
Data-driven decision making has now moved beyond its traditional domains—operations research, business economics, computer sciences, and business statistics—to “softer subjects,” such as human resource management, organization behavior, and business communication. In this context, teaching with technology encourages students to systematically apply domain knowledge to communicate across a wide variety of stakeholders. In the era of multimodal forms of communication and multiple data sources, management students must be analytical when writing compelling reports and giving persuasive presentations. They should be well versed in using both quantitative and qualitative techniques for report writing and presentation. Drawing on authentic user-generated comments on social media, this article presents two case studies on (a) crisis communication by 30 CEOs and (b) culture shock experienced by foreign tourists sojourning in India, China, and the United Arab Emirates, to demonstrate how master’s in business administration (MBA) students could derive insights from the online comments to make strategic decisions for organizational benefit and make reports based on those findings. The article asserts that this could help to cultivate a data-analytic mindset among the students by preparing them to communicate small (and big) data-driven analysis to relevant stakeholders. It attempts to suggest ways to develop MBA students’ ability to analyze their potential audiences as well as to generate meaningful insights from the available information on social media websites. Finally, it hopes to nudge business communication instructors to embrace multidisciplinary perspectives for planning a technology-based business communication assignment involving the social media landscape. Instructors can not only use the two case studies to illustrate ways to integrate technology with teaching but also create their own mini cases to improve the decision-making, report-writing, and business report presentation skills of their students.
The work environment has drastically changed in the last 10 years, necessitating a new look at which soft skills are most relevant in today’s workplace. Because of COVID-19, organizations had to rapidly adjust where and how they work. According to the Pew Research Center, 71% of adults, who can perform their work responsibilities from home, are now working remotely. Then, the workplace shifted again during the “Great Resignation” where an all-time record of 24 million employees left their jobs between April and September 2021. This shift is ever more important as research in the last decade indicates that soft skills are being valued more compared to hard skills during the hiring process. The current study replicated Robles’s (2012) study of soft skills to find which soft skills are most relevant to a thriving work environment in 2022. Results indicate that soft skills emphasizing employee initiative and including others in processes are most relevant today, including Adaptable, Agency, Conscientious, Contextual Awareness, Create Clarity, Curiosity, Engage the Mess, Genuine Care, Integrity, Partnership, Play, Positive Energy, Social Skills, and Suppress the Noise.
Students process information in two modes: cognitive and experiential. Case studies and stories are generally used as tools for experiential information processing. This article uses memes as an instructional tool to deliver information for experiential information processing in a public speaking course. The effectiveness of memes as an instructional tool is assessed through a questionnaire in terms of their overall effectiveness and its memorability, concreteness, and course orientation. The findings suggest that memes can be used effectively as instructional tools like stories to make the students understand, discuss, and engage with course content.
An analysis of surveys ( N = 143) and interviews ( n = 34) with human resources and talent development professionals suggest respondents desired corporate trainers who were competent communicators—who could deliver content effectively in an engaging manner. Nonacademic trainers and subject-matter experts (SMEs) were often perceived as less adept at presenting complex material than academics who were considered SMEs in their fields and in the practice of teaching. Based on these findings, we recommend communication academics who desire to train in organizational settings market their expertise in instructional communication to training managers and SMEs seeking professional development.
Instructors face myriad competing demands for topical coverage in their courses, while navigating pressure to teach in varied modalities and meet employers’ expectations for graduates. Starting from a Scholarship of Teaching and Learning framework, this article contributes to the bridging-the-gap literature by addressing local employers’ needs and proposing an entrepreneurship-based approach to business communication curriculum.
The purpose of this study was to gauge the understanding of accessibility related to business communication material among individuals working in corporate America. Participants were asked to define accessibility, then given a definition of accessibility, and then asked to identify how to make a report and a visual accessible. A substantial number of participants were not able to define accessibility, nor identify how to make accessible changes to a report or visual. Those who could define accessibility considered accessibility goals in terms of general access to resources, usability, audience analysis, or disability-related accessibility. Business majors were less likely than other majors to be able to identify disability-related methods of making a report or visual accessible. Implications for business communication education are discussed.
Digital communication and digital oratory have become an integral part of today’s workplace. This research discusses an innovative assessment tool that uses digital oratory and digital video along with YouTube to create opportunities for the students to develop self-efficacy in digital oratory and public speaking. The measurement of the effectiveness through a survey questionnaire displays that the assessment tool met its learning objectives. The assessment tool fostered self-efficacy in digital oratory and improved digital communication knowledge and skills. The article also discusses the challenges and recommendations for implementing this assessment tool in various contexts.
Design thinking, broadly understood as an organizational and entrepreneurial process aimed at innovative problem solving, has been productively incorporated by scholar-teachers in rhetoric, writing studies, and technical communication. Business communication offers similar opportunities. After briefly explaining design thinking and reviewing related scholarship and pedagogy, the article traces the process of creating an innovative course in business communication through each phase or mode of this recursive method: empathizing with users, defining the problem, ideating and prototyping solutions, and testing and evaluating the prototypes. The article positions course design as a project grounded in radical collaboration, with diverse colleagues as well as students.
Previous studies compare quantitative feedback ratings of student peers and instructors, but new presentation-feedback technologies enable qualitative-feedback comparison. This study extends previous research by comparing qualitative feedback and business professionals’ feedback. Compared to the professionals, the instructors provided similar feedback types and sentiment; students, however, de-emphasized message delivery and made fewer suggestions for improvement. The results suggest that students may need additional practice in critiquing message delivery and in suggesting needed improvements in their peers’ oral presentations. The study also provides a methodology using the new technologies for instructors to calibrate their own and their students’ feedback with professionals’ feedback.
Business writing has been a desired skill in managers. The existing traditional business writing assessment tools like written examination and hand-in assignments based on genre-specific instructions do not create a workplace writing environment. The business management students (n = 98) engage with an innovative Web 2.0–based business writing tool using blogging and LinkedIn. The findings show that the tool created a workplace-like context, a meaningful purpose, and a real audience for the students. The students make and build relationships in the professional community using their business writing. The challenges and recommendations for BPC faculty are discussed.
Although several studies have demonstrated the importance of listening skills in the classroom and in the workplace, business administration college programs seldom include teaching listening as part of their curriculum because of content saturation and credit hours constraints. In this pilot study, we describe how integrating simple listening activities in the classroom, without making major modifications to the curriculum, improves students’ comprehension and test performance. The study demonstrates how exercising critical listening skills while taking a test has a positive effect on students’ retention of information and test scores.
Business communication faculty who invite students to critically engage with issues of sustainability must consider students’ developmental readiness to do so, as these invitations can often seem uninvited. To promote students’ readiness for critical inquiry, faculty should adopt a developmental approach that attends to both cognitive and emotional aspects of learning. This article outlines three ways to frame critical discussions of sustainability: as a new conception of wealth, as a cultural way of knowing, and as an intergenerational social contract. To help faculty develop students’ capacity to engage critically, this article includes guided questions to support critical inquiry and a supplemental reading list.
This article explores social media relationships between undergraduates and their professors. It addresses social media efficacy’s and social media privacy’s impact on students’ trust in both their professors and university. An online survey of 448 business students found that students who are in social media relationships with professors are more concerned about their own social media privacy and that these students are less likely to trust their professors and the university. When it comes to perceptions of professor and university trust, students’ perceptions of social media privacy are more important than their social media connections with professors. Implications are discussed.
Using social media communication (SMC) for personal and professional use represents two different skill sets. Though students often use SMC on a personal basis for fun and connecting with friends, they often fail to understand how SMC can be used effectively as a professional organizational/corporate communication tool. A service-learning project was conceptualized in a business and professional communication (BPC) course, where students ( n = 93) used professional SMC skills to design social media campaigns for fulfilling nongovernmental organizations’ needs of manpower, material, and/or money. Students’ attitudes and efficacy toward SMC were recorded using a survey questionnaire. The need and obstacles in including SMC in BPC are also discussed in the article.
The rapid, widespread implementation of artificial intelligence technologies in workplaces has implications for business communication. In this article, the authors describe current capabilities, challenges, and concepts related to the adoption and use of artificial intelligence (AI) technologies in business communication. Understanding the abilities and inabilities of AI technologies is critical to using these technologies ethically. The authors offer a proposed research agenda for researchers in business communication concerning topics of implementation, lexicography and grammar, collaboration, design, trust, bias, managerial concerns, tool assessment, and demographics. The authors conclude with some ideas regarding how to teach about AI in the business communication classroom.
This study examined student perceptions of an online case study development experience where students wrote their own case studies about workplace communication processes and created accompanying pedagogical materials. Students then shared their cases in small groups and engaged in dialogue. Students from organizational communication classes at four universities completed preevaluations ( n = 77) and postevaluations ( n = 67), providing quantitative and qualitative data. Analyses suggested that students perceived that the experience enhanced their understanding of course materials, aided them in connecting course materials to the real world, and enabled them to reflect on their own and their classmates’ organizational experiences.
Bibliometric analysis is a popular and rigorous method for exploring and analyzing large volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific field, while shedding light on the emerging areas in that field. Yet, its application in business research is relatively new, and in many instances, underdeveloped. Accordingly, we endeavor to present an overview of the bibliometric methodology, with a particular focus on its different techniques, while offering step-by-step guidelines that can be relied upon to rigorously perform bibliometric analysis with confidence. To this end, we also shed light on when and how bibliometric analysis should be used vis-à-vis other similar techniques such as meta-analysis and systematic literature reviews. As a whole, this paper should be a useful resource for gaining insights on the available techniques and procedures for carrying out studies using bibliometric analysis.
Keywords: Bibliometric analysis; Performance analysis; Science mapping; Citation analysis; Co-citation analysis; Bibliographic coupling; Co-word analysis; Network analysis; Guidelines.
The instructor developed an assessment tool based on Service-Learning (S-L) for developing business and professional communication (BPC) skills in business school students in India ( N = 117). The students practiced their organizational, leadership, and interpersonal communication skills in an authentic, contextual, and workplace atmosphere during this S-L assessment project. The effectiveness of the assessment tool has been studied with a posttest and then pretest. The need for an innovative and holistic BPC skills assessment tool is discussed. The article also presents implications of the project for students and pedagogy along with the challenges in using the assessment project.
Business adopted a terminology of sustainability to defend, then justify, and finally explain practices that acknowledged resource limitations as inherent in the business environment. Tracing the rhetoric across a half century of business use demonstrates an expansion of the concept of sustainability to encompass managerial attention to finite human, capital, and political resources. A rhetoric of sustainability seemed to promise a revolution in management practice, and practitioners have indeed adopted principles of complex systems. The sustainability terminology retains its narrower focus on environmentally responsible corporate activities, however, and management communication pedagogy has not yet recognized the emerging discourse of adaptive communication practices.
This case study explores corporate social responsibility (CSR) through the perspective of communication professionals at a large financial services firm. These employees rely on both external communication through formal reporting as well as informal internal communication to understand CSR activities, and tend to describe CSR by what it means within their organization. We find that communication employees perceive that CSR is obligatory, rarely questioned or explained, labeled as “voluntold,” and mainly employed for good press due to its philanthropic focus. We offer theoretical and practical implications that center on making CSR operational, not additive, and ideas for educators teaching CSR.
Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.
The Journal of Corporate Finance (JCF) is a highly regarded academic journal specializing in corporate finance. The journal celebrated its silver jubilee year in 2018. We use scientometrics to analyze the journal’s impact, prominent topics, most frequent authors, and their affiliated institutions and countries. Using network analysis, we group JCF publications into nine main clusters. Our study depicts the bibliographic couplings of authors and their affiliated institutions and countries, co-citations of journals, and co-occurrences of the authors’ specified keywords. Using text mining techniques, we also present the major content of JCF titles, keywords, or abstracts in the form of word clouds.
Despite its ubiquity across business contexts, video creation is a rarity in business communication curricula. This article is intended to offer the field of business communication education both a rationale and mechanism by which to better align with modern business communication practice. Part 1 provides a comprehensive demonstration of the pervasive uses of video in business, including statistical evidence, genre examples, and analysis of the medium’s communicative value. Part 2 (and subsequent appendices) then empowers the business communication educator to implement the change suggested in Part 1 by way of a turnkey assignment easily adaptable across business courses.