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Abstract

The current landscape indicates that sustainability is gaining traction as one of the core business strategies. The use of data analytics to monitor and improve sustainability measures in organizations has remained one of the most effective approaches. Thus, this study examines the impact of Big Data Analytics (BDA) capabilities on process eco-innovation and sustainability performance across industries. We focus on four core capabilities—information technology, personnel expertise, management, and BDA—and their role in achieving sustainability goals. Our results reveal that predictive analytics can significantly reduce carbon emissions by 15% over five years, with emissions projected to drop from 100 metric tons in 2024 to 65 metric tons by 2030. Additionally, energy consumption accounts for 33% of overall resource usage, followed by carbon emissions (33%), water usage (24%), and waste generation (10%). Comparative metrics indicate a 30-40% reduction in carbon emissions, water consumption, and waste generation after adopting sustainability practices, underscoring the importance of data-driven innovation. Our findings highlight the varying needs across industries: the financial sector demands real-time decision- making, healthcare focuses on cost optimization, and retail prioritizes customer satisfaction and operational efficiency. Furthermore, regulatory compliance and resource heterogeneity shape BDA adoption, influencing organizational performance. This study offers practical insights into how industries can align analytics with eco-innovation, driving sustainable growth and operational excellence. These results emphasize the transformative potential of predictive analytics in enhancing sustainability, making BDA a critical component of future industrial strategies. The current landscape indicates that sustainability is gaining traction as one of the core business strategies. The use of data analytics to monitor and improve sustainability measures in organizations has remained one of the most effective approaches. Thus, this study examines the impact of Big Data Analytics (BDA) capabilities on process eco-innovation and sustainability performance across industries. We focus on four core capabilities—information technology, personnel expertise, management, and BDA—and their role in achieving sustainability goals. Our results reveal that predictive analytics can significantly reduce carbon emissions by 15% over five years, with emissions projected to drop from 100 metric tons in 2024 to 65 metric tons by 2030. Additionally, energy consumption accounts for 33% of overall resource usage, followed by carbon emissions (33%), water usage (24%), and waste generation (10%). Comparative metrics indicate a 30-40% reduction in carbon emissions, water consumption, and waste generation after adopting sustainability practices, underscoring the importance of data-driven innovation. Our findings highlight the varying needs across industries: the financial sector demands real-time decision- making, healthcare focuses on cost optimization, and retail prioritizes customer satisfaction and operational efficiency. Furthermore, regulatory compliance and resource heterogeneity shape BDA adoption, influencing organizational performance. This study offers practical insights into how industries can align analytics with eco-innovation, driving sustainable growth and operational excellence. These results emphasize the transformative potential of predictive analytics in enhancing sustainability, making BDA a critical component of future industrial strategies.

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Despite the publicity regarding big data and analytics (BDA), the success rate of these projects and strategic value created from them are unclear. Most literature on BDA focuses on how it can be used to enhance tactical organizational capabilities, but very few studies examine its impact on organizational value. Further, we see limited framing of how BDA can create strategic value for the organization. After all, the ultimate success of any BDA project lies in realizing strategic business value, which gives firms a competitive advantage. In this study, we describe the value proposition of BDA by delineating its components. We offer a framing of BDA value by extending existing frameworks of information technology value, then illustrate the framework through BDA applications in practice. The framework is then discussed in terms of its ability to study constructs and relationships that focus on BDA value creation and realization. We also present a problem-oriented view of the framework—where problems in BDA components can give rise to targeted research questions and areas for future study. The framing in this study could help develop a significant research agenda for BDA that can better target research and practice based on effective use of data resources.
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Purpose The purpose of this paper is to develop a theoretical model to explain the impact of big data and predictive analytics (BDPA) on sustainable business development goal of the organization. Design/methodology/approach The authors have developed the theoretical model using resource-based view logic and contingency theory. The model was further tested using partial least squares-structural equation modeling (PLS-SEM) following Peng and Lai (2012) arguments. The authors gathered 205 responses using survey-based instrument for PLS-SEM. Findings The statistical results suggest that out of four research hypotheses, the authors found support for three hypotheses (H1-H3) and the authors did not find support for H4. Although the authors did not find support for H4 (moderating role of supply base complexity (SBC)), however, in future the relationship between BDPA, SBC and sustainable supply chain performance measures remain interesting research questions for further studies. Originality/value This study makes some original contribution to the operations and supply chain management literature. The authors provide theory-driven and empirically proven results which extend previous studies which have focused on single performance measures (i.e. economic or environmental). Hence, by studying the impact of BDPA on three performance measures the authors have attempted to answer some of the unresolved questions. The authors also offer numerous guidance to the practitioners and policy makers, based on empirical results.
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In the strategic management field, dynamic capabilities (DC) such as organizational agility are considered to be paramount in the search for competitive advantage. Recent research claims that IT business value research needs a more dynamic perspective. In particular, the Big Data Analytics (BDA) value chain remains unexplored. To assess BDA value, a conceptual model is proposed based on a knowledge-based view and DC theories. To empirically test this model, the study addresses a survey to a wide range of 500 European firms and their IT and business executives. Results show that BDA can provide business value to several stages of the value chain. BDA can create organizational agility through knowledge management and its impact on process and competitive advantage. Also, this paper demonstrates that agility can partially mediate the effect between knowledge assets and performance (process level and competitive advantage). The model explains 77.8% of the variation in competitive advantage. The current paper also presents theoretical and practical implications of this study, and the study's limitations.
Book
This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.
Article
Purpose – Increased business competition requires even more rapid and sophisticated information and data analysis. These requirements challenge performance management to effectively support the decision making process. Business analytics is an emerging field that can potentially extend the domain of performance management to provide an improved understanding of business dynamics and lead to a better decision making. The purpose of this positional paper is to introduce performance management analytics as a potential extension of performance management research and practice. The paper clarifies the possible application areas of business analytics and their advantages within the context of performance management. Design/methodology/approach – The paper employs a literature based analysis and from this a conceptual argument is established. Finally, a business analytical model is presented to be used to undertake future research. Findings – The paper clarifies the possible application areas of business analytics and their advantages within the context of organizational performance management. Originality/value – The main implication is that the paper provides evidence of the use of business analytics for understanding organizational performance. Several insights are provided for management accounting research and education.
Linkages between big data analytics, circular economy, sustainable supply chain flexibility, and sustainable performance in manufacturing firms
  • Edwin Cheng
  • T C Kamble
  • S S Belhadi
  • A Ndubisi
  • N O Lai
  • K H Kharat
Edwin Cheng, T. C., Kamble, S. S., Belhadi, A., Ndubisi, N. O., Lai, K. H., & Kharat, M. G. (2022). Linkages between big data analytics, circular economy, sustainable supply chain flexibility, and sustainable performance in manufacturing firms. International Journal of Production Research, 60(22), 6908-6922.