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The aim of the paper is to analyse the features of the digital labour connected with the so-called platform economy. Many platform-based business models rely on a new composition of capital capable of capturing personal information and transforming it into big data. Starting with the example of the Facebook business model, we explain the valorisation process at the core of platform capitalism, stressing the relevance of digital labour, to clarify the crucial distinction between labour and work. Our analysis differs from Fuchs and Sevignani’s thesis about digital work and digital labour and seems consistent with the idea that Facebook extracts a rent from the information produced by the free labour of its users.
Gen Z (1997-2013) is just now entering the labor market and employers need to be prepared for their arrival. While Gen Zers shares many traits with the Millennial Generation, they also bring in new patterns of behavior. Managers today not only have to understand how to best manage youthful, inexperienced employees, but also the unique characteristics of the generation shaped by their experiences. Every generation has its doubts about the younger generation’s culture and technologies. Understanding their behavior and the distinct needs that they have in the workplace will lead to better integration of the new employees and mutual success.
The platform business model is predicated upon a voracious appetite for data that can only be sated by disregard for privacy (and often workers' rights), and constant outward expansion. As they become ever more central to the global economy, Nick Srnicek argues that it's incumbent on us to understand how they function.
Drawing on ethnographic data collected over a two-year period in two car dealerships, this paper employs role theory and a dramaturgical analysis of sales encounters to show how the internet has changed the relationship between car salesmen and their customers. The paper explores why Goffman’s dramaturgical approach to analyzing encounters provides a way of analyzing technologically occasioned changes in the interaction order of a work system that allows students to grapple more holistically yet systematically with the social and material aspects of such change.
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