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Sustainable innovation: Case studies from product development

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Abstract

Attempts to implement sustainable development in industry are hampered by the fact that production processes are often not environmentally sound. Therefore, there is a need for innovation processes that are sustainable. This means that they need to be durable on the one hand, but also with reduced materials consumption and a low carbon footprint, on the other. Current trends suggest that much could be gained, by undertaking research that may lead to more sustainable industrial production and processes. Against this background, this paper describes the characteristics of sustainable innovation, discusses what makes innovation sustainable, and introduces a set of case studies where different types of innovation in product development are described, drawing the lessons learned. The paper concludes by describing the items, which need to be considered in the future, to make a greater use of sustainable innovation principles in product development, as part of a systemic transformation.

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In response to mounting pressure for organizations to meet sustainability requirements and improve their environmental footprint, companies are increasingly tasked with adapting their product portfolios to include environmentally sustainable solutions. However, little research has explored how firms develop the capabilities necessary to achieve this goal. In particular, there is a gap in understanding the microfoundations of dynamic capabilities–the specific skills, processes, and organizational activities–that enable firms to simultaneously pursue business objectives and environmental requirements during product development cycles. To address this gap, we conducted a multiple case study of 19 established manufacturing firms to examine the dynamic capabilities involved in developing environmentally sustainable products. Our findings reveal a dynamic process of profiting from environmentally sustainable product development and identify several microfoundations that enable these dynamic capabilities. For scholars, this study provides a detailed analysis of why and how microfoundations of dynamic capabilities support environmentally sustainable product development. We show that implementing these becomes a continuous process of strategic renewal for an organization. For manufacturing practitioners, our study provides a blueprint for initiating and enabling strategic activities for environmentally sustainable product development.
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Purpose The paper aims to examine the nature and scale of the sustainability value of car sharing and to identify, through consumer analysis, the contextual and consumer factors of success of car subscription as a business model. Design/methodology/approach The study evaluates the car sharing model against the sustainable development goals defined by the United Nations in 2019. Individual interviews were performed for preliminary understanding of the factors affecting consumers' choices. Subsequently, through two phases of data collection, factor analysis and path model analysis were performed to identify and confirm latent factors. Consumer market segmentation was performed using cluster analysis. Findings Car sharing was found to have an overall positive net impact, with certain potential negative dimensions. Willingness, financial affordability, location and experience were identified as the key factors of consumers opting for car subscriptions. The findings further highlight the significant business potentialities of car subscription in India, consequent also to consumers' attitudes toward car ownership. Practical implications The research has substantial implications for both society and business, with the former being presented with an innovative sustainable means of transportation, and the latter with the elements of success of an entrepreneurial business model to support the former. Originality/value The study is a pioneer in objectively evaluating and prescribing positive social and business value creation for and through car subscription in India, based on consumer analysis.
Article
Purpose This paper aims to understand how a sustainable entrepreneur through his/her sustainable innovation can implement the three pillars of sustainable development, i.e. economic, social and environmental pillars, and how an entrepreneurial opportunity can be sought in environmental problems to develop a new product. Design/methodology/approach A qualitative research approach using a single-case study design has been adopted. It discusses the case of an Indian sustainable entrepreneur working for the cause of reducing plastic pollution in India and providing employment to rural women from economically weaker backgrounds. Data was primarily collected through semi-structured interviews, which were analyzed through thematic analysis. Findings The paper shows how an entrepreneur through entrepreneurial opportunity discovery and sustainable innovation contributes toward sustainable development. Practical implications This study highlights the need for institutional support by governments for a wide spectrum of sustainable enterprises as they can help the governments in achieving sustainable development goals at local levels. It will also act as a representative example for the entrepreneurs about how one can covert an environmental problem into an opportunity, through sustainable innovation. Originality/value The originality of the study lies in the presentation of an innovative idea developed by the entrepreneur for addressing the problem of plastic waste. The case used here demonstrates that sustainable entrepreneurship, through sustainable innovation, can deal with multiple economic, social and environmental issues.
Article
The questions of when and what consumer outcomes corporate social responsibility (CSR) and corporate social irresponsibility (CSI) would elicit when both are present in the same company remain unclear. This study conducted two between-subjects experiments that explored the independent and interaction effects of CSR/CSI order (CSI first, CSR first, or CSR/CSR at the same time), CSR-CSI domain congruity (congruent or incongruent), and the CSR commitment (high or low) on different consumer reactions. Based on two samples (Study 1 N = 361, Study 2 N = 291) recruited in the United States, the results showed that consumers' negative responses toward the company were stronger when CSI followed CSR than vice versa. Specifically, CSI following CSR triggered consumers' perceived corporate hypocrisy, which in turn led to negative behavioral intentions. Furthermore, we found that companies face more backlash from consumers if their irresponsible behavior was in the same issue domain (versus different domain) as prior CSR.
Article
Purpose This study analyzes how supply chain leadership (SCL), supply chain followership (SCF) and green supply chain integration (GSCI) can contribute to green new product development (GNPD) and performance (PRF) through the effects of green innovation (GRI), considering the moderator role of customer pressure (CPR). In doing so, it provides new insights that can aid in understanding the importance of collaborative behavior in the supply chain that promotes sustainable benefits for companies and their stakeholders, stimulating green innovation as a key to making business more circular. Method ology: Using a structured questionnaire, this study gathers data from a cross-sectional sample of 425 supply chain partners of Portugal's biggest energy supplier. Structural equation modelling is used to test the proposed hypotheses, and the impact of customer pressure on the suggested relationships is assessed through a multi-group analysis. Findings The findings suggest that SCL, SCF and GSCI positively impact GRI. Additionally, this study reveals that GNPD has a positive impact on PRF. Supply chain customer pressure appears to moderate some of the proposed relationships. Implications/originality This article provides some empirical evidence of the influence of SCL, SCF and GSCI on organizational value creation, contributing to a better understanding of the impacts of green innovation approaches on business sustainability. The overall results may support the importance of collaborative behavior in the supply chain for creating value for business, responding at the same time to the environmental sustainability challenges that humanity is facing, considering the role of customer pressure in moderating these relationships. Results show that, by being greener, a company may be more competitive, thus highlighting the importance of the collaboration between responsible and committed leaders and proactive followers for creating a better future for all. Limitations The research considered the suppliers of only one company. The relationships between variables need to be explored in other practical case studies and longitudinal research to improve the potential for extrapolating generalizations and establishing clear causalities.
Article
Sustainable innovation – the introduction of new products and processes that bring economic, social and environmental benefits – have a crucial role in the textile and fashion industry. However, current literature mainly focuses on new product development and the consequent environmental impacts. One of the main challenges for textile and fashion companies is how to be environmentally, socially and economically sustainable and innovative in the meantime. This paper is based on the Triple Bottom Line framework and attempts to address this gap by identifying some key success factors (KSFs) that could allow textile and fashion companies to develop product and process innovations, taking into account their social, environmental and economic outcomes. The research is based on a multiple-case study method and results show that textile and fashion companies can achieve a competitive advantage by being sustainable and innovative and when there are strong corporate values, cultural heritage and stable relationships with the territory. Besides extending the literature on sustainable, the paper highlights the main challenges and opportunities within this sector. Access: https://www.tandfonline.com/eprint/GQ2NKZJ5HAQDZKPBNDKJ/full?target=10.1080/20932685.2021.2011766
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Purpose This study aims to investigate the interrelationships between lean production, green technology adoption, green product innovation, social sustainability performance and green competitiveness. The study further investigates the mediation roles of green technology adoption and green product innovation between lean production systems, social sustainability performance and green competitiveness. Design/methodology/approach The quantitative research approach is used for the study. Data for the study is garnered from 197 managers of manufacturing firms in Ghana via a self-administered questionnaire. Structural equation modeling, specifically partial least square is applied as the methodological tool to test all hypotheses. Findings Results of the study suggest that lean production systems have a significant positive impact on green technology adoption, green product innovation and green competitiveness. However, lean production systems are found to have an insignificant impact on social performance. The results further confirm the mediation roles of both green technology adoption and green product innovation between lean production systems, social sustainability performance and green competitiveness; thus indicating that lean production systems create an efficient condition for firms to adopt green technologies and produce innovative green-based products to leverage superior social sustainability performance and green competitiveness. Originality/value This study proposes and develops a comprehensive research model that is supported by the natural resource-based view theory to investigate the link between lean production systems, green technology adoption, green product innovation, social sustainability performance and green competitiveness from an emergent country perspective.
Article
Purpose The purpose of this study is to explore the drivers of innovative behaviour of sustainable community-based enterprises (SCBEs) in the Mahasarakham province, Thailand. Design/methodology/approach Drawing on insights from a qualitative case study method, this paper uses a purposive sampling technique with 30 SCBEs from December 2019 to December 2020. This study uses in-depth interviews and applied content analysis (e.g. theme, categorisation, quotation and coding), using the ATLAS.ti software. Findings This case study shows that transforming the community into an enterprise is related to creation, venture and innovative management, sustained in community-based enterprises. The findings reveal that innovative behaviour is associated with intention, thinking, orientation, product development, service, collaboration, competition and technology, which drives SCBEs. Originality/value This study contributes to the understanding of community-based group and cooperative community-based enterprise with innovative behaviour, which can drive SCBEs growth.
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Capitalism is broken. The relentless pursuit of more has delivered climate catastrophe, social inequality and financial instability – and left us ill-prepared for life in a global pandemic. Tim Jackson’s passionate and provocative book dares us to imagine a world beyond capitalism – a place where relationship and meaning take precedence over profits and power. Post Growth is both a manifesto for system change and an invitation to rekindle a deeper conversation about the nature of the human condition. More details via www.post-growth.com
Article
Agri‐Food producers have a responsibility to provide safe, secure and sustainable food in a world characterized by disruption and increasing intolerance of waste along supply chains. As such, it is critical that they adopt new technologies to ensure efficient and effective management of their responsibility. While Industry 4.0 (I4.0) technologies can underpin process innovation opportunities, there is a gap in research‐based understanding of how they influence innovation practice and outcomes in Agri‐Food. In this paper, we investigate how I4.0, as a set of enabling technologies, influences core process innovation practice and product innovation outcomes in Agri‐Food firms. We present case studies of two Spanish firms processing fresh food products, competing in two important subsectors of the industry, meat and fruit and vegetables. We used secondary material and semi‐structured interviews as data sources. The findings describe how, in the two cases, I4.0 has enabled responses to new customers requirements through process innovations resulting in enhanced functionality, aesthetics and meaning of the delivered products. Our paper contributes a framework identifying for researchers and managers how I4.0 technologies act as enablers of the core innovation processes and competitive outcomes.
Article
Firms are creating sustainable innovations in response to customers and other stakeholders. Yet little is known about the capabilities required, as well as whether these innovations produce the touted people, planet, and profit – or triple bottom-line – rewards. Through the lens of market-based capabilities and stakeholder theories and based on a survey of firms working on sustainable innovations, this study determines the capabilities of market-based sustainability and organizational learning propel sustainable innovation, contingent on public ownership and organizational unlearning. We also find sustainable innovation contributes to the triple bottom-line by enhancing firms’ environmental performance and social performance, and in turn economic performance.
Article
This study identifies a list of barriers that hinders adoption, implementation and upscaling of sustainable supply chain innovation in the manufacturing industry. It further proposes overcoming strategies that seek to aid management decision to dealing with these barriers systematically. A multi-criteria decision analysis method, the Best-Worst Method (BWM), is adopted to aid in the evaluation and prioritisation of the barriers and their overcoming strategies within the Indian manufacturing industry, an emerging economy. The results depict that, “lack of technical expertise and training”, “lack of R&D and innovation capabilities”, “popularity of traditional technology”, “high initial investment in latest technology” and “fear of extra workload and loss of flexibility” are the top five barriers that confronts the Indian manufacturing companies in their quest for adopting and implementing sustainable supply chain innovation practices. In addition, the overcoming strategic pathway for dealing with these barriers are provided. The findings provide managerial and policy insights for guiding the formation of strategic operations framework and resource allocation if these Indian manufacturing firms seeks to build sustainability into their supply chain innovations.
Article
Collaborating with a partner in a distant area is widely endorsed in practice as a means for inspiring novel innovations. However, empirical evidence also reports significant innovation efficiency challenges when working with distant partners due to differences in technical knowledge domain differences. In this study, we conducted a multi-method approach by using a case study of 30 interviews to develop three information technology (IT)-enabled inter-firm knowledge capabilities and testing the research model with field survey data from 258 firms. The findings of this research confirm our hypotheses that IT-enabled inter-firm knowledge exploration capability and IT-enabled inter-firm knowledge exploitation capability can help embrace the benefits of product effectiveness while IT-enabled social integration capability surmount process efficiency challenges inherent in collaboration with distant partners. This study adds a much-needed perspective to the IT and innovation literature and offers practical suggestions for firm managers to mindfully design and deploy IT resources in collaborative innovation projects.
Article
Plastic waste is becoming extremely threatening to the environment due to their high quantities generated which pose serious harm to both the environment and its inhabitants. A major victim of this menace is the marine environment. Plastic wastes generated on land find their way to water bodies where they cause detrimental effects such as flooding and poisoning of the animals in the marine ecosystem. The plastics in the marine environment, which are ingested in fish, are also deleterious to human health if such fish are consumed. Cancer is a major disease that emanates as a consequence. In order to find an effective way to manage these wastes and improve the sustainability of our environment, this study, therefore, explores various approaches to recycling plastic wastes into new products. The critical threat of the presence of plastic wastes in our marine environment is also presented. The limitation of the use of plastic waste for construction applications alongside the prospects is discussed. It is concluded that the use of plastic wastes for construction applications will improve the sustainability of the environment significantly, and also serve as a reliable source of materials for construction purposes. In addition, the use of recycled plastic wastes as a component in cementitious composites has been found to be the most beneficial as it can be used to replace all solid components of the composite. Finally, areas for further studies are also presented.
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This special issue implores us to address sustainability from the lens of emerging economies and the role that innovation can play in this context. We posit that, for sustainable operations research to be relevant in the context of emerging economies, it needs to incorporate social concerns and conditions of underserved populations, with an emphasis on inclusion and equity. Especially important for addressing social concerns of these populations will be product/service innovation, process/business model innovation, and supply chain innovation. We further posit that successful innovation in these areas will require collaboration of for‐profit firms with the public sector, civil society organizations, and communities. In this paper, we put forward “inclusive innovation” as a unifying approach that enables the collaborative integration of social issues of relevance to underserved populations in operations management decisions. We then focus on contemporary sectoral challenges in services, manufacturing, and agriculture, highlight the relevant social sustainability issues with an emphasis on those relevant to underserved populations, and point to new opportunities for research.
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The last few decades have seen a profound transformation of innovation project management within automobile firms. During the 1990s, the product development phase was revolutionized by the deployment of heavyweight project management, project portfolio processes, and platform strategies. The 2000s saw the forces of change move upstream in the innovation process, with the development of new methodologies intended to develop and orient creativity, as well as new upfront units acting as innovation labs. However, many upfront creative endeavors still encounter an innovation valley of death when they move into the rigid and risk-averse development phase. Thus, the frontier of innovative project organization seems to be the ongoing quest to reconcile the emergence of breakthrough innovations in the upfront phase with the more rationalized nature of development phases. Based on a case study of a disruptive low-cost car, this article analyzes how the product development phase can support innovative exploration to overcome the challenge of achieving a major cost breakthrough. We analyze the specific content of the project’s innovations ( fractal innovation) and the management practices and organizations used to implement them. We characterize how such innovative product development can contribute to a new economy of innovative effort within the global innovation funnel of the firm. We compare this global innovation process, where development projects play a major role as a locus for organizational learning, to the customary one in automotive firms, where learning happens essentially in front-end marketing and engineering departments.
Article
There is an opportunity to reduce the amount of sheet metal currently used to manufacture automotive components, despite the available cost and CO2 savings, the automotive industry has not realised the full potential of these saving opportunities. To understand why, a practical case study was set up with an automotive manufacturer. A cross-functional team was established with the scope to make changes to five components using a structured design process to improve material efficiency. The trial identified realistic opportunities to improve material utilisation by 20%pts, and save £9million and 5 kilotonnes of CO2 annually. The greatest saving opportunities were found early in the product development cycle, before the production method is determined by component geometry. Of these, 3%pts were actually implemented on the production vehicle, saving £1.8million and 1.5 kilotonnes of CO2 annually. The case study identified significant barriers to implementing material efficiency strategies in an industrial setting. To overcome these barriers material utilisation should be considered early in the product design process and high in the vehicle platform hierarchy. As a result of this investigation, new business processes are being generated to support design for material utilisation at the automotive manufacturer. This case study approach should be considered to increase implementation for other aspects of material demand reduction.
Article
The growing attention to environmental sustainability is not reflected in the effective implementation of ecodesign principles in the industrial context. The main barriers are related to the propensity of companies to optimise only specific aspects directly affected by legislation and to the higher priority given to other drivers such as performance, cost and aesthetics. The present paper faces this issue by proposing an approach to support designers to concurrently deal with environmental, economic and technical performance in all the key phases of the product development process (selection of drivers, evaluation of design alternatives, preservation, sharing and reuse of knowledge, etc.). The approach is grounded on a multi-criteria index, called Product Impact Index (PII), which allows weighting different drivers, verifying the satisfaction of the company’s goals, and comparing different design solutions. The method has been successfully applied in two case studies to support the redesign of a cooker hood and a freestanding cooker. Results confirmed its usefulness and effectiveness in overcoming the common barriers to ecodesign implementation in the industrial context.