This paper proposes a Generative Face Video Compression (GFVC) approach using Supplemental Enhancement Information (SEI), where a series of compact spatial and temporal representations of a face video signal (i.e., 2D/3D key-points, facial semantics and compact features) can be coded using SEI message and inserted into the coded video bitstream. At the time of writing, the proposed GFVC approach
... [Show full abstract] is an official "technology under consideration" (TuC) for standardization by the Joint Video Experts Team (JVET) of ISO/IEC JVT 1/SC 29 and ITU-T SG16. To the best of the authors' knowledge, the JVET work on the proposed SEI-based GFVC approach is the first standardization activity for generative video compression. The proposed SEI approach has not only advanced the reconstruction quality of early-day Model-Based Coding (MBC) via the state-of-the-art generative technique, but also established a new SEI definition for future GFVC applications and deployment. Experimental results illustrate that the proposed SEI-based GFVC approach can achieve remarkable rate-distortion performance compared with the latest Versatile Video Coding (VVC) standard, whilst also potentially enabling a wide variety of functionalities including user-specified animation/filtering and metaverse-related applications.