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COVID time: Temporal imaginaries and pandemic materialities

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Abstract

Since the advent of the COVID‐19 pandemic, several ways of understanding time have emerged: what we may call ‘COVID time’. Based on 40 qualitative online interviews in 2022 with Australians living across the continent, this article examines how people situated themselves and COVID‐19 in historical time. It further explores how material aspects, place and space (or “pandemic materialities”) factored into lived experiences and temporal imaginaries. We focus on how time‐related concepts such as synchronisation and the definition of crises and events are interrelated in the participants’ understandings of COVID as either over or a continuing crisis. The sociomaterial dimensions that served to alert people to risk and encourage them to engage in preventive action are identified as ways in which COVID time was experienced, remembered, understood and imagined. While some respondents claimed that the present moment was ‘post‐COVID’, for others, the pandemic was far from over in 2022 and indeed stretched into the future. We use a sociomaterial lens to show how respondents portray the ‘temporal technologies’ and ‘objectifications’ of the event of COVID‐19—the tangible materialisations of its temporal status as either relegated to the past or continuing as a mode of present and future crisis.

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... Further it allows for a deeper understanding of the relations between short term enactments of crises to longer term institutionalized practices (cf. Butler and Lupton, 2025;Rhodes and Lancaster, 2023). Third, it makes the researcher aware of how temporal frames of actors influence decision-making . ...
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The coronavirus disease 2019 (COVID-19) pandemic can cause reverse zoonoses (i.e., human-animal transmission of COVID-19). It is vital to utilize up-to-date methods to improve the control, management, and prevention of reverse zoonoses. Awareness of reverse zoonoses should be raised at both individual and regional/national levels for better protection of both humans and animals.
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Beck identified delocalisation, uncalculability and non-compensability as three characteristics of modern risk, the recognition of which lies at the core of transforming insubstantial risks into urgent catastrophes. This study aimed to empirically test and enrich Beck’s theory by examining how the Chinese media framed COVID-19 during the first month of the pandemic’s outbreak, a critical period for the media’s staging of risk. We observed that the usage of the consequences and treatment responsibility frames lies at the core of transforming COVID-19 from a risk to a catastrophe. Initially, journalists framed the virus as conquerable at a local level, with calculable consequences and compensable solutions. In the second phase, after the central government and national health experts stepped in, journalists admitted that COVID-19 was uncontrollable at a local level, starting to transform the risk into a national catastrophe, and called for enhanced solutions to controlling the spread of the virus. In the third phase, journalists started to transform the local catastrophe into a global crisis, referring to the global community as an information source. By building a bridge between risk theory and framing theory, we found that, in the case of COVID-19, delocalisation, incalculability, and non-compensability were crucial factors in risk virtualisation. We argue that the different usage of the consequences and treatment responsibility frames can either prevent the transformation of a risk into a catastrophe or facilitate this transformation process.
Article
In this article we explore preliminary findings from the study COVIDSafe and Beyond: Perceptions and Practices conducted in Australia in 2020. The study involved a survey followed by interviews, and aimed to capture the dynamic ways in which members of the Australian public perceive the impact of Covid practices – especially public health measures like the introduction of physical and social distancing, compulsory mask wearing, and contact tracing. In the rescripting of public space, different notions of formal and informal surveillance, along with different textures of mediated and social care, appeared. In this article, we explore perceptions around divergent forms of surveillance across social, technological, governmental modes, and the relationship of surveillance to care in our media and cultural practices. What does it mean to care for self and others during a pandemic? How does care get enacted in, and through, media interfaces and public interaction?
Chapter
The coronavirus pandemic has laid bare societal discourses regarding age differences and stereotypes. Using sociological approaches to risk and drawing on some examples from the Australian online news media, we illustrate how risk management approaches and risk uncertainties in response to the coronavirus, have homogenised younger and older peoples, and widely positioned them in a binary generational conflict of ‘risky’ and ‘at risk’. Younger people are frequently framed as healthy, active agents: they are engaging in risky behaviours that endanger their health and that of others. In contrast, older people have been typically cast as passive and at risk: ‘the elderly’ and ‘the vulnerable elderly’. In extreme cases, older people have also been framed as burdensome and worthless. In this chapter, we examine how age was framed or ‘staged’ during COVID-19 to illustrate how ageist language and dichotomous pandemic framings - grounded on blame and shame - add to social divisions and ‘othering’, shape risk management strategies, and cloud public health messaging on risk, viral spread, and physical distancing measures. © 2021 selection and editorial matter, Deborah Lupton and Karen Willis.
Article
This paper examines the temporal politics of the COVID-19 pandemic, arguing that despite the emphasis on digital real-time coverage and epidemiological forecasting, the pandemic has been understood as a historical event, even as it has been unfolding. The paper considers the implications of this ambiguous temporality, suggesting that COVID-19 has made visible a new heterotemporality, wherein real time, history, and the future intermesh. The paper concludes by focusing on Hong Kong, a former British colony and Special Administrative Region of the People’s Republic of China since 1997, showing how the pandemic has become an uncanny rendering of the city’s uncertain future.
Article
‘Materialities of care’ is outlined as a heuristic device for making visible the mundane and often unnoticed aspects of material culture within health and social care contexts, and exploring interrelations between materials and care in practice. Three analytic strands inherent to the concept are delineated: spatialities of care, temporalities of care and practices of care. These interconnecting themes span the papers in this special issue. The papers explore material practice across a range of clinical and non-clinical spaces, including hospitals, hospices, care homes, museums, domestic spaces, and community spaces such as shops and tenement stairwells. The collection addresses fleeting moments of care, as well as choreographed routines that order bodies and materials. Throughout there is a focus on practice, and relations between materials and care as ongoing, emergent and processual. We conclude by reflecting on methodological approaches for examining materialities of care, and offer some thoughts as to how this analytic approach might be applied to future research within the sociology of health and illness.
They should be commemorated': Health experts call for a COVID-19 memorial
  • A Schultz
Schultz, A. (2022). 'They should be commemorated': Health experts call for a COVID-19 memorial. Crikey.
  • R Hassan
  • M Bastian
Hassan, R., & Bastian, M. (2021). Editorial. Time & Society, 30(1), 3-4. https://doi.org/10.1177/0961463x21992899
COVID-19: Australian news and misinformation longitudinal study
  • S Park
  • K Mccallum
  • J Young Lee
  • K Holland
  • K Mcguinness
  • C Fisher
  • E John
Park, S., McCallum, K., Young Lee, J., Holland, K., McGuinness, K., Fisher, C., & John, E. (2022). COVID-19: Australian news and misinformation longitudinal study. News and Media Research Centre.
In their own words, Americans describe the struggles and silver linings of the COVID-19 pandemic
  • C Tilley
  • P Van Kessel
  • C Baronavski
  • A Scheller
  • A Smith
Tilley, C. (2006). Objectification. In C. Tilley, W. Keane, S. Kuchler, M. Rowlands, & P. Spyer (Eds.), Handbook of material culture (pp. 60-73). Sage Publications. van Kessel, P., Baronavski, C., Scheller, A., & Smith, A. (2021). In their own words, Americans describe the struggles and silver linings of the COVID-19 pandemic. Pew Research Center. https://www.pewresearch. org/2021/03/05/in-their-own-words-americans-describe-the-struggles-and-silver-linings-of-the-covid-19-pandemic/ Wagner-Pacifici, R. (2017). What is an Event? The University of Chicago Press.
What is an event and are we in one? Sociologica
  • R Wagner-Pacifici
Wagner-Pacifici, R. (2021). What is an event and are we in one? Sociologica, 15, 11-20.