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Potential of the Industrial Metaverse - A Taxonomic Approach

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Abstract

The metaverse is often regarded as the next successor of the current internet, and also for the industrial sector, the metaverse has the potential to enhance physical-digital approaches like the Industrial Internet of Things and facilitate the shift from Industry 4.0 to 5.0. To move away from context-specific value and comprehensively grasp its potential, we develop a classification model following the research question: “[RQ] Which dimensions and characteristics are suited to holistically describe use cases of the Industrial Metaverse?” To address, we pursue a taxonomic approach leveraging the reliable taxonomy development method by Nickerson et al. (2013) based on real-world uses cases of the Industrial Metaverse. Guided by the theory of the affordances, the resulting model classifies use cases by (1) IT artifact- (dominant building block, technology materiality, technology origin), (2) Organization- (lifecycle context, environmental context, role of the human) and (3) Affordances- (lifecycle value-add, sustainability pillar, value objective, value direction, impact) -related dimensions. Keeping review- and classification-related limitations in mind, we contribute a “theory for analysis” for science and a “tool to understand and innovate” for practice.

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... Furthermore, Endres et al. (2024) identify Industrial Metaverse business models. Beyond, Holler et al. (2024) provide a taxonomy of real-world use cases. Third, relating to "obstacles", Salminena and Aromaa (2024) also include challenges in their study. ...
... Another striking finding is the strong correlation of opportunities with the interviewee role (e.g., innovation managers perceive innovation potentials). This shows the generative capacity -"the capacity to produce unprompted change driven by large, varied and uncoordinated audiences" (Zittrain, 2006(Zittrain, , p. 1980) -which has been demonstrated for many digital technologies (Herterich et al., 2023) and already suggested for the Industrial Metaverse (Holler et al., 2024). Factoring in the introduced studies (e.g., Salminena & Aromaa, 2024), our data confirms known potentials (e.g., initial contact in an Industrial Metaverse showroom), but also contributes novel exciting cases (e.g., immersive information provision/business intelligence). ...
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