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Post-election Blues: The Communication of the Opposition After the Defeat in April 2022

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Abstract

This chapter presents how the losers of the 2022 elections helped the supporters process the failure emotionally. The public communication by the leading politicians, the friendly media, public intellectuals, and experts is analysed according to the image reparation strategies defined in public relations literature by William Benoit. The results show that the communicators preferred the following strategies: shifting blame, referring to defeasibility, promising corrective action, and expressing mortification. Some actors used the strategy of denial based on separating their own party from the camp as a whole. As during the campaign previously, the fierce criticism against the political right proved to be the most recurrent theme in processing of the defeat.

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Letaglózó eredmény született. Fájó eredmény. De egyetlen fojtogató rezsim sem tart örökké. Azonban kell, hogy néhány szó a köszöneté is legyen [A disappointing result was obtained. A painful result
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Uniós jelentéstevő: “Egy hülye science fiction világra hasonlít, amit néhány magyar Európáról gondol
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Jámbor András: El kell kezdeni politizálni oly módon, hogy nemcsak az ATV-be megyünk be [András Jámbor: We need to start politicizing in such a way that we don’t just go into the ATV
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Bocsánatot kérünk tőletek, mert az Orbán-rendszer ellenzékeként nem tudtunk élni azzal a bizalommal, amit belénk fektettetek az elmúlt
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Április 3. és a politikai nárcizmus identitásnélkülisége
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Eltűnt legalább 800 ezer ellenzéki szavazó, és erre nem csak a rendszer működése [There is nothing to embellish: We lost this election. At least 800,000 opposition voters have disappeared, and it’s not just the functioning of the system
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Így írnak a hétfői lapok a választásról
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Kiszámíthatatlan tüske a nyugati szövetségesek számára-külföldi beszámolók Orbán győzelméről [An unpredictable thorn for Western allies-Foreign reports on Orbán’s victory
  • Hvg
Sokk az ellenzékben: “Már decemberben elvesztettük a választást, de hogy ekkora zakó lesz, az nem volt opció” [Shock in the opposition: “We already lost the election in December, but it was not an option that it would be such a big defeat
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Az idei választás során kettővel is gyarapítottam tévedéseim hosszú sorát (amiről tavaly egy negyed könyvet írtam, erről szól A dörzsölt [During this year’s election, I added two more to my long list of mistakes (about which I wrote a quarter of a book last year, this is what The Rub
  • L Mérő
When it hits the fan: Managing the nine crises of business
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Gyurcsány Ferenc: “Kapitány nem attól lesz valaki, hogy megválasztják
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Political Capital: A Jobbik-szavazók hiányozhattak leginkább az összefogás mögül [Political Capital: Jobbik voters may have been missing the most from the coalition
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Fluor Tomi egy Kosztolányi-idézettel reagált a Fidesz újabb kétharmados győzelmére [Tomi Fluor reacted to another two-thirds victory of Fidesz with a quote from Kosztolányi
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Hogyan éljünk autokráciában? [How to live in an autocracy?
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A negyedik KO [The fourth KO
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Élőben értékelem a választási eredményeket! [I evaluate the election results live!
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Passion branding. Harnessing the power of emotion to build strong brands
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