Conference PaperPDF Available

YEREL GIDA TÜKETİM DEĞERİNDE DEMOGRAFİK DEĞİŞKENLERİN ROLÜ

Authors:

Abstract

Bu çalışmada, Yerel Gıda Tüketim Değerinin (YGTD) demografik değişkenler tarafından nasıl etkilendiği incelenmektedir. Yerel gıda, bir bölgenin geleneksel yöntemleri ve coğrafi sınırları içerisindeki ürünler kullanılarak hazırlanan gıdaları ifade ederken, yerel gıda tüketim değeri bireylerin bu gıdaları tüketmeye yönelik tutum ve davranışlarını içermektedir. Araştırmada tüketim değeri teorisi çerçevesinde, demografik değişkenlerin yerel gıda tüketim değerine etkisi ANOVA ve T-testi analizleriyle değerlendirilmektedir. Araştırma, 2024 yılı ilk yarısında Doğu Karadeniz illerini ziyaret eden 294 turiste uygulanmıştır. Katılımcılardan Choe ve Kim (2019) tarafından geliştirilen YGTD ölçeği kullanılarak veri toplanmıştır. Ölçek, duygusal değer ve lezzet/kalite değeri olmak üzere iki alt boyuttan oluşmaktadır. Verilerin analizi sırasında kayıp değer bulunmadığı, normallik varsayımının sağlandığı ve ölçeğin geçerlilik ve güvenilirlik koşullarının yerine getirildiği belirlenmiştir. Bulgular, katılımcıların cinsiyet, medeni durum, yaş, aylık gelir ve eğitim düzeylerinin yerel gıda tüketim değeri üzerindeki etkilerini ortaya koymaktadır. Cinsiyet ve yaşın duygusal değer ve lezzet/kalite değeri üzerinde belirleyici olmadığı tespit edilmiştir. Öte yandan medeni durum, aylık gelir ve eğitim seviyesinin duygusal değer üzerinde anlamlı bir farklılık yaratmadığı da elde edilen bulgular arasındadır. Fakat medeni durum, aylık gelir ve eğitim seviyesinin lezzet/kalite değeri üzerinde anlamlı bir farklılık yarattığı görülmüştür. Mevcut çalışma sonucunda demografik değişkenlerin yerel gıda tüketim değerini anlamada önemli bir rol oynadığı, ancak bu etkinin boyutlar arasında farklılık gösterebileceği vurgulanmaktadır. Bu farklılıklar literatür ve uygulamacılar için oldukça önemlidir. Çalışma, yerel gıda tüketimini teşvik etmek ve yerel tarımı desteklemek için stratejiler geliştirmede değerli bilgiler sunmaktadır. Bulguların sunduğu bilgiler kullanılarak literatür ve uygulama için öneriler getirilmiştir.
6TH INTERNATIONAL BLACK SEA
MODERN SCIENTIFIC RESEARCH
CONGRESS
August 23-25, 2024 / Trabzon, Turkiye
EDITOR
Prof. Dr.
All rights of this book belong to
IKSAD Publishing House Authors are responsible both ethically and jurisdically
IKSAD Publications - 2024
Issued: 15.09.2024
FULL TEXTS BOOK
ISBN: 978-625-367-832-6
CONGRESS TITLE
6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH
CONGRESS
DATE AND PLACE
August 23-25, 2024 / Trabzon, Turkiye
ORGANIZATION
IKSAD INSTITUTE
EDITOR
Prof. Dr.
PARTICIPANTS COUNTRY (41 countries)
ROMANIA, IRAQ, AZERBAIJAN, TURKISH REPUBLIC OF NORTHERN CYPRUS,
VIETNAM, CANADA, KYRGYZ REPUBLIC, GEORGIA, ALBANIA, KOSOVO,
BULGARIA, IRAN, PORTUGAL, JAPAN, TAIWAN, SAUDI ARABIA, JORDAN,
BENIN, INDONESIA, SLOVAKIA, MALAYSIA, TUNUSIA, PHILIPPINES,
BANGLADESH, MOLDOVA, UKRAINE, CHINA, CZECHIA, SPAIN, UNITED
KINGDOM, UZBEKISTAN, KENYA, FRANCE
Total Accepted Article: 482
Total Rejected Papers: 136
228
Accepted Article (Other Countries): 254
ISBN: 978-625-367-832-6
6
th
International Black Sea Modern Scientific Research Congress
August 23-25, 2024 / Trabzon, Türkiye
Web:
https://www.blackseacountries.org/karadenizkongresi
Email:
contact@blackseacountries.org
15.09.2024
, 23- tarihleri
Trabzon 41 228 bildiri- 254 bildiri)
Bilgilerinize arz edilir,
Member of Organizing Board
Bu belge, güvenli elektronik imza ile
Belge Kodu :BSRB9L5VYS Belge Takip Adresi : https://turkiye.gov.tr/ebd?eK=5350&eD=BSRB9L5VYS&eS=152841
Bilgi için: Zehra
Memuru
Mh. 3005 Sokak No:13 02040 ADIYAMAN
Telefon:04162232128 Faks:04162232129
E-Posta:myo@adiyaman.edu.tr Web Adresi:www.adiyaman.edu.tr
ADIYAMAN
Teknik Bilimler Meslek Yüksekokulu
:
E-10585088-200--152841
…………
Konu
:
Görevlendirme (Dr.
Üyesi Mehtap
)
: 08.07.2024 tarihli ve 152696
istinaden, Bölümünüz Dr. Üyesi Mehtap 23-25
2024
tarihleri Trabzon'da düzenlenecek olan "6.
Karadeniz Modern Bilimsel
Kongresi" nin Düzenleme Kurulu ve Kongre Bilim ve
Kurulunda görev
uygun
Bilgilerinizi ve rica ederim.
Doç. Dr. Kadir GÜÇLÜER
Meslek Yüksekokulu Müdürü
Elektrik ve Enerji Bölümüne
Bilgi:
Murat
Mehtap
ORGANIZING COMMITTEE
Prof. Dr. Fatih
Bayburt University
Assoc. Prof. Dr. BAYRAKTAR
Bayburt University
Assoc. Prof. Dr. Remzi
Dicle University
Assist. Prof. Dr. Seda KIZIL
Bayburt University
Assist. Prof. Dr. Mehtap
University
Dr. Burcu TEMEL
Adiyaman University
Lect. PhD Irina-Ana Drobot
Technical University of Civil Engineering Bucharest ROMANIA
Dr. Bela Kovacs
The University of Miskolc HUNGARY
Dr. can AVCI
Giresun University
Dr. Oluwakemi C. Apata
University of Ibadan NIGERIA
Dr. Daniel Tchorkpa Yokossi
University of Abomey-Calavi BENIN
Lect. Burak
Mersin University
SCIENTIFIC ADVISORY COMMITTEE
Prof. Dr. Julian Voynikov
Faculty of Pharmacy at the Medical University of Sofia BULGARIA
Prof. DSc Pavlina Dolashka
Institute of Organic Chemistry with Centre of Phytochemistry BULGARIA
Prof. Dr. Odette Arhip
Ecological University of Bucharest ROMANIA
Prof. Dr. Kamuran
Girne American University TRNC
Prof. Dr. Necati
Gazi University
Prof. Dr. Fatih
Bayburt University
Assoc. Prof. Dr. Raluca Irina Clipa
Alexandru Ioan Cuza University of Iasi ROMANIA
Assoc. Prof. Dr. BAYRAKTAR
Bayburt University
Assist. Prof. Dr. Filiz
Bayburt University
Assist. Prof. Dr. Seda KIZIL
Bayburt University
Assist. Prof. Dr. Mehtap DE
University
Dr. Maira MURZAHMEDOVA Al
Farabi Kazakh National University KAZAKHSTAN
Dr. Burcu TEMEL
Adiyaman University
Dr. Vera ABRAMENKOVA
Russian Institute of Family Studies RUSSIA
Dr. Isaevna URKIMBAEVA
Abilai Khan International Relations University KAZAKHSTAN
Dr. Monica GOMOESCU
Transilvania University of ov ROMANIA
THE ROLE OF DEMOGRAPHIC VARIABLES IN LOCAL FOOD CONSUMPTION
VALUE




ORCID ID: https://orcid.org/0000-0001-5072-948X



    
         
 etkisi
ANOVA ve T-
           
         

        
         
be




           

         
          

           


Anahtar Kelimeler: 
Karadeniz
ABSTRACT
This study examines how Local Food Consumption Value (LFCV) is affected by demographic
variables. While local food refers to foods prepared using traditional methods and products
within the geographical boundaries of a region, local food consumption value includes
6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
903
individuals' attitudes and behaviors towards consuming these foods. In the research, within the
framework of consumption value theory, the effect of demographic variables on local food
consumption value is evaluated by ANOVA and T-test analyzes.
The research was applied to 294 tourists who visited the Eastern Black Sea provinces in the
first half of 2024. Data were collected from the participants using the LFCV scale developed
by Choe and Kim (2019). The scale consists of two sub-dimensions: emotional value and
flavor/quality value. During the analysis of the data, it was determined that there were no
missing values, the normality assumption was met, and the validity and reliability conditions
of the scale were fulfilled.
The findings reveal the effects of gender, marital status, age, monthly income and education
level of the participants on local food consumption value. Gender and age were found not to be
determinant on emotional value and flavor/quality value. On the other hand, it is among the
findings that marital status, monthly income and education level do not create a significant
difference on emotional value. However, marital status, monthly income and education were
found to create a significant difference on flavor/quality value.
As a result of the current study, it is emphasized that demographic variables play an important
role in understanding local food consumption value, but this effect may differ between
dimensions. These differences are very important for the literature and practitioners. The study
provides valuable insights for developing strategies to promote local food consumption and
support local agriculture. Recommendations for literature and practice are made using the
information provided by the findings.
Keywords: Local Food Consumption Value, Emotional Value, Flavor/quality Value, Eastern
Black Sea


(Chang, Kivela ve Mak, 2010). Yerel
      

          
           
        
         
(Little, Ilbery ve Watts, 2009). Buna ek olarak, yerel malzemelerin


(Ekayani, Susrusa, Suardi ve Putra, 2018).


(Sheth, Newman ve Gross, 1991)      

. Bu durum,
          
        

         
          
6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
904
  

-

     
        (Baumann,
Engman, Kennedy ve Johnston, 2017)     etim

       
(Sengel
          

belirtilmektedir 
2022)          -ekonomik
         
ashburn ve Shirsat, 2021)
          
   da ortam


(Zheng, Wang ve Lu, 2018).
         


ve sosyo-       



          


ANOVA ve T-


Yere       Choe ve Kim, (2019: 250) 
     


       


           
         Trabzon,
           .
        

6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
905
          



Verilerin Analizi
         



       

(Hair, Black, Babin ve Anderson,
2013)           
 Hair, Black, Babin ve Anderson, (2014:74)
-
-1.326 ile -
    -1.118 ile -     
  

          
         
       
2016)

         

Tablo 1.          




Ortak
Varyans



Toplam
Varyans
Cronbach's
Alpha
DD1
.716
.562
4.359
39.625
51.482
.768
DD2
.740
.558
DD3
.684
.482
DD4
.586
.444
DD5
.531
.438
DD6
.676
.481
LKD1
.761
.603
1.304
11.856
.725
LKD2
.604
.447
LKD3
.660
.550
LKD4
.672
.562
LKD5
.672
.536
Kaiser-Meyer-
.841


1012.430
Sd
55

.000
DD= 
LKD= 
6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
906

 
 

        
         
          
         





         .70 olarak
     

Bulgular
cinsiyetleri ve medeni
--

Tablo 2. -































         
    
er hem de lezzet/kalite

Tablo 3. -































           
          
         

6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
907

     bir belirleyicidir. Denilebilir. Bu noktada
        

Tablo 4.         
Sonu
Boyutlar
Grup
N
Ortala
ma
Levene
ANOVA
F
Sig.
F
Sig.


9
4.648
1.069
0.372
0.413
0.799
21-30
103
4.637
31-40
121
4.601
41-50
45
4.566

12
4.652
Toplam
290
4.612
Lezzet/Kalite


9
4.311
0.360
0.837
1.522
0.196
21-30
103
4.302
31-40
121
4.327
41-50
45
4.262

12
3.950
Toplam
290
4.292
 


-
Tablo 5.   

Boyutlar
Grup
N
Ortala
ma
Levene
ANOVA
F
Sig.
F
Sig.

ilkokul
4
4.750
3.042
0.018
0.950
0.436
Lise
70
4.611

79
4.635
Lisans
94
4.563

43
4.666
Toplam
290
4.612
Lezzet/Kalite

ilkokul
4
4.300
2.523
0.041
7.574
0.000
Lise
70
4.351

79
4.511
Lisans
94
4.314

43
4.139
Toplam
290
4.292



    -     
6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
908


Tablo 6.         

Boyutlar
Grup
N
Ortala
ma
Levene
ANOVA
F
Sig.
F
Sig.


26
4.487
3.782
0.005
1.614
0.171
11 001-20 000
5
4.600
20 001-30 000
48
4.576
30 001-40 000
99
4.668

112
4.608
Toplam
290
4.612
Lezzet/Kalite


26
4.007
0.523
0.719
12.468
0.000
11 001-20 000
5
3.680
20 001-30 000
48
4.341
30 001-40 000
99
4.525

112
4.158
Toplam
290
4.292
       



         
--
Tablo 7. -
hoc Analizi
Ortalama Fark
p


Lise
-.051
1.000

-.211
979
Lisans
.165
.996

.160
.999
Lise

.051
1.000

-.159
.395
Lisans
.217
.054

.211
.234


.211
.979
Lise
.159
.395
Lisans
.377*
.000

.371*
.001
Lisans

-165
.996
Lise
-217
.054

-.377*
.000

-005
1.000


-.160
.999
Lise
-.211
.234

-.371*
.001
Lisans
.005
1.000

6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
909
          
-

   

Tablo 8. -hoc
Analizi
Ortalama Fark
p


11 001-20 000
.327
.759
20 001-30 000
-.333*
.040
30 001-40 000
-.517*
.000

-.151
.736
11 001-20 000

-.327
.759
20 001-30 000
-.661*
.011
30 001-40 000
-.845*
.000

-.478
.091
20 001-30 000

.333*
.040
11 001-20 000
.661*
.011
30 001-40 000
-.183
.244

.182
.220
30 001-40 000

.517*
.000
11 001-20 000
.845*
.000
20 001-30 000
.183
.244

.366*
.000


.151
.736
11 001-20 000
.478
.091
20 001-30 000
-.182
.220
30 001-40 000
-.366*
.000

          
-

-30 000 ve 30 001-
-20 000
-30 000 ve 30 001-
-

-
20 001-30 000 ile 30 001-        
-
           


         
         
 
g            

6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
910
          -testi
 -        
   
           


           
    

           


          

           
       
            
         
          




            
olabilir.




daha fazla duygu
   
       



         

   

   

          

         

          -

6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
911





         


            
 
, 9(2), 10681096. doi:10.19145/e-gifder.919587
             
, 1, 2432.
Baumann, S., Engman, A., Kennedy, E. H. ve Johnston, J. (2017). Organic vs. Local:
        
, 4(1), 6886.
doi:10.15353/cfs-rcea.v4i1.191
             
          
Journal of Hospitality, Leisure, Sport and Tourism Education, 25, 100205.
doi:10.1016/j.jhlste.2019.100205

Functional Foods Evidence From Croatia. British Food Journal, 116(4), 662675.
doi:10.1108/bfj-05-2012-0133
              
Performance and Food Involvement on Food Neophobia and Local Food Consumption
Intention. International Journal of Contemporary Hospitality Management, 30(3), 14721491.
doi:10.1108/ijchm-02-2017-0080
Chang, R. C. Y., Kivela, J. ve Mak, A. H. N. (2010). Food preferences of Chinese tourists.
Annals of Tourism Research, 37(4), 9891011. doi:10.1016/J.ANNALS.2010.03.007
Choe, J. Y. J. ve Kim, S. S. (2019
local food consumption value (TLFCV) scale. International journal of hospitality management,
77, 245259.
li
         
doi:10.14527/9786055885670

Roux, A. V. (2013). Associations of Organic Produce Consumption With Socioeconomic Status
and the Local Food Environment: Multi-Ethnic Study of Atherosclerosis (MESA). Plos One,
8(7), e69778. doi:10.1371/journal.pone.0069778
              e
Behaviors Shape Their Local Food Consumption Intentions? An Examination via the Theory
of Planned Behavior. International Journal of Contemporary Hospitality Management, 34(12),
6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
912
45394561. doi:10.1108/ijchm-05-2021-0579
Ekayani, I. A. P. H., Susrusa, K. B., Suardi, I. D. P. O. ve Putra, I. G. S. A. (2018). Entrepreneur
Community Prospect of Snack Made From Local Food by Balinese Women. International
Journal of Life Sciences. doi:10.29332/ijls.v2n3.237

Decision Processes: A US-based Case Study. 
, 27(1). doi:10.53596/jta.v27i1.351
Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2013). Multivariate Data Analysis
(Pearson Ne.). Pearson Higher Ed. https://pearson.com.au/products/H-J-Hair-Anderson/H-J-
Hair-Joseph-F-et-al/Multivariate-Data-Analysis-Pearson-New-International-
Edition/9781292021904
Hair, Joseph F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2014). Multivariate Data
Analysis (Seventh Ed.). Essex: Pearson Education Limited.
Hair Jr, J. F., Sarstedt, M. M., Ringle, C. M., Gudergan, S. P., Hair, 
Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling.
London: SAGE Publications.
            
          ,
15(59), 461479. doi:10.19168/jyasar.665465
Little, J., Ilbery, B. ve Watts, D. (2009). Gender, Consumption and the Relocalisation of Food:
A Research Agenda. Sociologia Ruralis, 49(3), 201217. doi:10.1111/j.1467-
9523.2009.00492.x

Approach to Local Food. Procedia - Social and Behavioral Sciences, 195, 429437.
doi:10.1016/j.sbspro.2015.06.485
Sheth, J. N., Newman, B. I. ve Gross, B. L. (1991). Why We Buy What We Buy: A Theory of
Consumption Values. Journal of Busines Research, 22.
            -
Demographic Characteristics as Determinants of Differences in Perception of Local
Gastronomy. Ekonomika Poljoprivrede, 64(1), 359373. doi:10.5937/ekopolj1701359v
Zheng, Q., Wang, H. H. ve Lu, Y. (2018). Consumer Purchase Intentions for Sustainable Wild
Salmon in the Chinese Market and Implications for Agribusiness Decisions. Sustainability,
10(5), 1377. doi:10.3390/su10051377
6TH INTERNATIONAL BLACK SEA MODERN SCIENTIFIC RESEARCH CONGRESS
August 23-25, 2024 / Trabzon, Türkiye
913
ResearchGate has not been able to resolve any citations for this publication.
Article
Full-text available
Purpose The purpose of this paper is to empirically test an existing conceptual model from Mak et al. (2012a, 2012b) to discern which factors have the most influence on food choices when travelers visit destinations with different options, i.e. local foods, other than those available in their home environments. Design/methodology/approach The quantitative study surveyed 330 travelers and used descriptive analyses of all the variables involved. A hierarchical linear regression was calculated to predict for the dependent variable of local cuisine consumption, based on the independent variables of culture and religion, socio-demographic factors, motivational factors, food trait personality and exposure effect/past experience. Findings Culture, motivational factors and food-related personality traits were consistently significant predictors of local food consumption. Research limitations/implications Limitations include using an English-only online questionnaire and self-reported bias. The impacting delimitation relates to data collection from US travelers and thus limiting generalizability findings. Practical implications The study explained factors involved in travelers’ decision to consume local foods at a destination. Government, tourism-related organizations, producers and service providers gain information to improve products, increase interest, create additional employment opportunities, increase tax revenues that assist local communities and increase consumption of local foods, products and services. Originality/value The limited availability of research on this topic prompted the interest of the researchers. Mak et al. (2012b) provide a conceptual model that was first tested empirically in this study. It presents a five factors impacting tourist food consumption at a destination. Local food consumption of tourists was tested using the aforementioned conceptual model.
Article
Full-text available
Purpose The primary purpose of this study is to reveal how the local food consumption intentions of international tourists are influenced by core variables of the theory of planned behavior (TPB). The secondary purpose is to explore the moderating role of responsible tourist behavior in these relationships. Design/methodology/approach The present research was conducted on international tourists visiting Antalya, Turkey. The research data, collected from a total of 457 respondents, were tested and analyzed via partial least squares-structural equation modeling (PLS-SEM). Findings Attitudes toward local food and perceived behavioral control have a positive and significant impact on local food consumption intention. Also, responsible tourist behavior has a moderating effect on both the relationship between attitude toward local food and local food consumption intention and the relationship between subjective norms and local food consumption intention. Practical implications In their advertising campaigns, destination management organizations (DMOs) and local restaurants should prepare more sentimental advertising content by further focusing on nonrenewable limited resources of the destination and addressing tourists’ role in consuming the limited resources in question. Thus, tourists’ sense of responsibility toward destinations may be increased, possibly stimulating enhancement in their local food consumption intentions. Originality/value This study explores the role of responsible tourist behavior in the construct of local food consumption through the lens of TPB. Said construct was included in the local food consumption intention model. This endeavor has paved the way for unraveling the interaction between responsible tourist behavior, attitudes and subjective norms, all of which are fundamental elements of the TPB toward increasing local food consumption intentions. This constitutes a remarkable contribution in understanding the local food consumption behavior of tourists. Moreover, because local food will be consumed in local restaurants located in the destinations, understanding the local food consumption intentions of tourists will enable local restaurants to develop innovative products by focusing on local food.
Article
Full-text available
Z Tüketim kavramı günümüzde, bireylerin yalnızca ihtiyaçları doğrultusunda tüketmek yerine kişisel ve sosyal değer yüklü hedeflere ulaşmalarına yardımcı olan bir kavram olarak tanımlanmaktadır. Artık tüketimde, haz alma (hedonizm) kavramı ön plana çıkmaya başlamıştır. İnsanlar ihtiyaç dışı alışverişe haz almak için yönelmeye başlamışlar ve markalara yükledikleri sembolik anlamlarla kendilerini tüketim alanında farklılaştırma yoluna gitmişlerdir. Bu doğrultuda tüketim davranışında yeni bir boyut olan marka bağımlılığı kavramı ortaya çıkmıştır. İşletmeler için de oldukça önemli olan bağımlılık kavramı günümüz tüketiminin vazgeçilmez bir unsuru halini almıştır. Dolayısıyla artık işletmelerin de temel gayelerinden birisi, tüketicilerde marka bağımlılığı yaratmak ve işletme ya da markaları için sadık müşteri portföyünü oluşturmaktır. Hedonizmin marka bağımlılığı yaratmadaki etkisini Beklenti Teorisi ile incelemeyi amaçlayan bu araştırma, Trabzon, Mersin, Eskişehir, Diyarbakır ve İstanbul illerinde yaşamakta olan 18-65 yaş arası çalışan ve lüks tüketim yapan/yapma arzusu duyan tahmini 500 kişiye uygulanmış olan anket yöntemi ile gerçekleştirilmiştir. Çalışmada hipotezleri test etmek amacıyla faktör analizi, t testi, anova analizi, ve regrasyon analizi uygulanmış ve veriler yorumlanmıştır. Araştırma sonucunda özellikle kadın, evli, eğitim düzeyi ve gelir düzeyi yüksek olan katılımcılarda hedonizm etkilerinin ve marka bağımlılığının daha yüksek olduğu saptanmıştır. Analiz sonuçlarına göre, değerlendirmeye alınan beklenti teorisi ve hedonizmin marka bağımlılığı yaratmada etkili olduğu sonucuna ulaşılmıştır.
Article
Full-text available
Sustainable food consumption and production play an increasingly important role in improving food security and quality in the food system worldwide. Consumers’ food consumption patterns in China, a rapidly emerging economy with the largest population and one of the largest consumer markets in the world, significantly influence the structure of global trade flows and the sustainable ecosystem and environment. In this paper, we assess the emerging demand for imported wild and sustainable Alaskan salmon fillet and varietal parts in China’s market through consumers’ stated purchase intentions for the products. We use an ordered logit model to link consumers’ purchase intentions with potential influencing factors and identify important factors, including consumers’ consumption habits, perceptions, and social demographic characteristics. Due to differences between western and Chinese consumers on how different parts of fish are consumed, seemingly low-value salmon heads and bones may carry significant value if being imported and sold to Chinese consumers. We believe that our study is an important step in helping to build a sustainable business model, thereby creating a win-win situation for both the importing and exporting countries in order to allocate resources efficiently, feed people with healthy food, avoid food waste, and fulfill the economic value of products.
Article
Full-text available
Purpose The main objective of this study is to examine how food neophobia, food involvement, tour guide performance and intention of local food consumption impact each other. Design/methodology/approach A survey was performed with a sample of international tourists visiting Antalya, Turkey, and the data were used to test the proposed research model by means of structural equation modelling. Findings Results reflected a causal relationship among the examined constructs. Although tour guide performance had an insignificant effect on food neophobia, tourists’ food involvement negatively impacted and decreased neophobia. Originality/value This study is an exceptional contribution to the literature as it empirically investigates the role of tour guides on tourists’ local food consumption behaviour.
Article
Full-text available
We extend prior research on “ethical” food consumption by examining how motivations can vary across demographic groups and across kinds of ethical foods simultaneously. Based on a survey of food shoppers in Toronto, we find that parents with children under the age of 5 are most likely to report intention to purchase organic foods and to be primarily motivated by health and taste concerns. In contrast, intention to purchase local food is motivated by collectivist concerns – the environment and supporting the local economy – and is associated with educated, white consumers. In addition to highlighting this distinction in motivations for organic vs. local food consumption, we also argue that the predominant “individualist” vs. “collectivist” framing in the scholarly literature should be reformulated to accommodate an intermediate motivation. Organic food consumption is often motivated by a desire to consume for others (children) in ways that are neither straightforwardly individualist nor collectivist, but rather exemplifies a caring motivation that is intermediate between the two.
Article
This study examines how undergraduates’ perceptions of corporate social responsibility (CSR) practices at the hotel they work at affect their commitment to the industry and their willingness to recommend their organizations. It also analyzes person–organization (P–O) fit perceptions as a moderating variable in building relationships. Perceived CSR is examined in two different stakeholder groups: CSR directed toward the community and that directed toward the natural environment. The developed model is tested using partial least squares. The study findings offer both theoretical insights and practical implications.
Article
This quantitative descriptive study describes the entrepreneurship of local snacks food products made by Balinese women, which include the potential of local food for cassava and sweet potatoes, efforts to empower Balinese women in processing potential local food in their region, marketing strategies, adaptability to business activities with domestic activities, constraints in the development of food production businesses, the benefits of the business community, and the public response to local cassava and sweet potato products. The research subjects were Balinese women food entrepreneurs in the area of Buleleng which specialized in processing local cassava and sweet potato food. Research data was collected through interviews, and observations. The study found that Balinese female entrepreneurs develop food products made from local cassava and sweet potato foods, namely traditional snacks and modern snacks, sufficient quality of production, small scale businesses (home industries), using online marketing strategies (through social media), communities business has benefits and an important role for smooth and sustainable business, adaptability of entrepreneurial activities and high domestic tasks. The development of entrepreneurial snacks made from local food made from cassava and sweet potatoes has a great opportunity to develop. The community gave a positive response to snacks from cassava and sweet potatoes.
Article
This study is to test whether consumption value theory can be applied to food tourism in a tourism destination. Despite its importance, few studies have explored the types of local food consumption value that tourists obtain in a destination. This study sought to develop and validate a scale of local food consumption value from a tourist perspective. As a result, a seven-factor structure was generated. The overall construct demonstrated satisfactory levels of reliability and validity. The value on their satisfaction with tasting local food, positive post-purchase intention, and food destination image varied by cultural region. Future research is expected to benefit from using the validated measurement to understand the unexplored aspects of tourists’ local food consumption.