Whether public or private, management decision-making within any institution has intrinsically positive or negative externalities. Hence, it is sought that the choice is made at the margin of a more significant benefit and retribution for the institutional body and the exterior. In the university field, assertive leadership is required. It is the ideal feature to work and achieve a balance within the institution that protects the human rights of students, professors and administrative staff. The objective of this chapter is to review the decisions taken by some faculties of the Universidad Autónoma de Nuevo León for the promotion, protection, defence and dissemination of human rights with a gender perspective and inclusion, as well as identifying the assertive decisions that have been taken to generate a culture of human rights protection with a gender and inclusion perspective and their legal linkage to the General Law on Higher Education. The most analysed topics in this chapter were the detailed analyses of press releases and advertising spots published on the official websites of the Universidad Autónoma de Nuevo León and its social networks and the documentary and hermeneutic review of the General Law of Higher Education. A qualitative study was conducted through participatory research in the proactive management of assertive leadership. A brief comparative documentary analysis of scientific publications in Latin America was also made. The main results were significant successes and advances in defending and promoting human rights with a gender perspective and inclusion.