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Generational persona and entrepreneurial behavior among millennial entrepreneurs: the mediating role of adaptability tendencies

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Purpose The purpose of this study is to examine the relationship between generational persona, adaptability tendencies and entrepreneurial behavior. The paper also aims at testing the mediating role of adaptability tendencies in the relationship between generational persona and entrepreneurial behavior among millennial entrepreneurs in an African setting. Design/methodology/approach The study adopts a quantitative methodological approach with a cross-sectional, questionnaire survey and correlational design where hypotheses were statistically tested using Structural Equation Modelling based on survey data ( n = 382) from millennial entrepreneurs in Kampala Uganda. Findings Drawing on the sample of 382 millennial entrepreneurs in Kampala, findings show that both generational persona and adaptability tendencies are positively and significantly associated with entrepreneurial behavior. Results further indicate that adaptability tendencies partially mediates the relationship between generational persona and entrepreneurial behavior among millennial entrepreneurs. Research limitations/implications This study focused only on millennial entrepreneurs in Kampala Uganda ignoring other equally important groups of entrepreneurs like the baby boomers, generation Xers, generation Y and others. As such, the findings of this research do not entirely apply to all entrepreneurs in the country and this may have affected the generalizability of the results. Therefore, future studies can be done on the entrepreneurial behavior focusing on all entrepreneurs from all generations. Also, the study used a quantitative approach, future studies should consider a mixed methodology, which may give a more holistic understanding of entrepreneurial behavior. Practical implications In practice, millennial entrepreneurs may use the results of the study to see how they can improve their performance for their businesses to benefit. Specifically, they ought to focus on adaptability, and generational persona to exhibit those entrepreneurial behaviors which will generally lead to the improvement of their businesses. Originality/value To the authors’ knowledge, this study provides a shred of initial empirical evidence on the relationship between generational persona, adaptability tendencies and entrepreneurial behavior using evidence from a low developed African country Uganda. Mostly, this study provides initial evidence of the mediating role of adaptability tendencies in the relationship between generational persona and entrepreneurial behavior. This study incorporates the Generational Cohort Theory and the Complex Adaptive Systems Theory into an applied theoretical framework that explains entrepreneurial behavior. More still, this study answers the call for more empirical studies on entrepreneurial behavior.

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The paper interrogates the paradox of persistent youth unemployment amid an upswing of impressive economic growth after Neo-liberal reforms in Uganda. The government of Uganda undertook targeted interventions to ameliorate youth unemployment, which escalated. Why was the growing economy failing to absorb labour? Why were the interventions failing? We argue that the interplay of the skewed neo-liberal and global architecture, decline of traditional labour absorbing sectors, and the debilitating syncretic ‘informal’ sector constrained sustainable youth employment and deflated interventions. The paper opines that Uganda’s neo-liberal capitalism was unique, as it was structured in a way that did not enhance domestic actors and sectors, which would have increased sustainable labour absorption and utilisation. Otherwise, Uganda’s celebratory growth was largely aid-driven and in the controversial and constrained informal sector, limited service ‘enterprises’ and import consumerism, which undermined domestic productivity and employability. Neo-liberalism and the reconstituted state did not align the domestic and global economic structures for meaningful employment. Unemployment spiralled into the socio-political landscape, while youth agency strived for better positioning.
Article
Purpose The combination of strategic orientation and digitalization for sustainable competitive advantage among small businesses is still not given much attention in the literature. Therefore, this study aims to understand the influence of strategic orientation on sustainable competitive advantage while mediating the relationship with digitalization. Design/methodology/approach This study used a cross-sectional design. This design helped collect data from 234 small businesses in Arusha city, Tanzania. Since the study used latent variables, structural equation modeling (SEM) was used to analyze relationships and conduct confirmatory factor analysis. Through bootstrapping confidence intervals, Hayes's Process was also used to test how digitalization mediates the relationship between strategic orientations and sustainable competitive advantage. Findings The strategic orientation attributes that include market orientation, entrepreneurial orientation and learning orientation were positively and significantly related to digitalization. Furthermore, the results on digitalization and sustainable competitive advantage show a significant positive relationship. Finally, digitalization was analyzed to mediate the relationship between strategic orientation, market orientation, entrepreneurial orientation, learning orientation and sustainable competitive advantage. Hence, all hypotheses were supported. Research limitations/implications This study adopted a cross-sectional design that helped to capture the quantitative information. In addition, the current study is limited to Tanzania's small businesses; thus, the findings cannot assure generalization of the conclusion to other countries because of the differences in social, cultural and technology across countries. Originality/value This study integrates the concepts of strategic orientation from the strategic management discipline and digitalization from a technology perspective. As a result, the study adds new knowledge about combining two aspects and determining whether they add value in terms of providing a sustainable competitive advantage. This knowledge comes from digitalization, which acts as a mediator between strategic orientation dimensions and a sustainable competitive advantage.
Article
Millennial Iranian entrepreneurs, as an emerging business class, face new realities rarely seen in other countries due to the harsh and uncertain contextual environment. As young and dynamic entrepreneurs, they want to build independent careers by developing new start-up businesses to address the social and economic needs of the masses and, at the same time, to earn an income to ensure their economic survival. However, given the difficult business environment with domestic challenges and international embargos, these entrepreneurs find themselves faced with many problematic issues. Therefore, this research is based on the concept of entrepreneurial persistence for survival and aims to investigate how Iranian millennial entrepreneurs develop businesses in a difficult contextual environment. A new conceptual framework and a number of propositions for future research have been offered in this study on the basis of the findings. Implications for policy and practices are also discussed with the focus on possible policy reform, better entrepreneurial education as well as other incentives to support millennial entrepreneurs.
Article
Research on the international entrepreneurial behavior of small and medium-sized enterprises (SMEs) originating from Africa has been receiving growing scholarly attention. Despite a proliferation of studies on the subject, the literature has hitherto remained fragmented, theoretically limited, and empirically inconclusive, thereby leaving important topics underexplored. This paper seeks to address this shortcoming through a systematic literature review aimed at critically analyzing and synthesizing 66 articles published in leading journals from 1995 to 2021. Our paper describes how research on the international entrepreneurial behavior of African SMEs has evolved over time, and identifies key gaps in the existing literature, thereby pointing at future avenues for research. By mapping descriptive findings in terms of methods, geography, and theoretical perspectives, we further develop an integrative framework suited to frame insights drawn from the current literature and offer important opportunities for future research on internationalizing SMEs originating from Africa.
Article
Purpose The purpose of this research was to explore managers' perceptions related to the emerging needs, roles, values, responsibilities and commitments of millennials in the multi-generational workplace, and to determine how managers may effectively recognize and use millennial contributions to enhance the organizational culture and infrastructure. Design/methodology/approach This qualitative, narrative inquiry study utilized semi-structured interviews to capture collective insights of managers who lead millennials within multi-generational teams. All researchers used an interview protocol with each participant to maintain integrity. Data analysis included the creation of a code manual which was developed utilizing the first five interviews. The code manual included definitions, descriptions and exemplar text and was then used to code all remaining interviews. Findings Data are presented through three key areas of exploration: The contributions of millennials in multi-generational workplaces, the evolution of managerial views of millennials and the tactics managers use for millennial management in multi-generational teams. Originality/value Scholarly literature has clearly presented perceived qualities millennials bring to the workplace, including poor communication, advanced technology skills, overconfidence, and a need for work–life balance. This study seeks to provide an understanding of the generation, through the lens of their managers.
Article
Purpose Consumer psychology research has established the importance of customer satisfaction as a determinant of customer repurchasing intention. Nonetheless, even satisfied customers switch brands. Also, even dissatisfied customers have repurchasing intentions. This means that customer repurchasing behaviour is extremely difficult to predict, necessitating additional research to identify additional factors that can help organizations better understand the methods to predict customer repurchasing intention. To fill this knowledge gap, this study examined the mediating effects of brand love (BL) and positive word of mouth (PWOM) on psychological contract fulfilment (PCF) and customer repurchasing intentions. Design/methodology/approach This is a cross-sectional study. The study used structural equation modelling (SEM) to analyse relationships from a sample size of 400 beauty salon customers. Also, a process macro mediation test was used to analyse the mediating effects of BL and PWOM on the relationship between PCF and customer repurchase intentions. Findings The findings indicate that transactional and relational psychological contracts have a positive and significant relationship with BL and PWOM. As well, BL and PWOM positively and significantly influence customer repurchase intentions. Finally, the findings indicate that BL and PWOM mediate the relationship between psychological contract fulfilment and customer repurchase intentions. Research limitations/implications This survey sampled beauty salons solely. Given that each type of organization may have a unique way of fulfilling psychological contracts, future studies may include more categories such as restaurants and craftsmanship to broaden the sample. Additionally, this study utilized female beauty salons. Therefore, future research could include salons that cater to women and men to boost the sample's generalizability. Finally, this study concluded that BL and positive recommendations are the most effective variables for resolving consumer satisfaction challenges. However, additional factors can probably amplify this fact by focusing on additional elements to broaden the arguments. Originality/value Past studies have extensively covered customer repurchasing intention in relation to customer satisfaction. However, it was noted that even some satisfied customers could switch to other brands, and those who were dissatisfied could repurchase the brand. Given that little is known about how other factors than customer satisfaction can affect repurchasing intentions, this study examines the mediating effects of BL and PWOM on PCF and customer repurchase intentions.
Article
Purpose The impact of COVID-19 pandemic has been severely felt by India's construction industry, which contributes heavily to economic growth and employment. An analysis of the impact of supply chain agility, supply chain resilience and information technology capability on the construction supply chain cost and delivery performance is presented in this study in an Indian scenario post-COVID-19. Design/methodology/approach An analysis of moment structures-confirmatory factor analysis-based structural equation modeling is applied to a structured questionnaire received from 220 construction companies located in Southern India. Findings According to the results, supply chain agility, supply chain resilience and information technology capability are essential capabilities for post-COVID-19 supply chain performance. Furthermore, these factors are observed to have a positive impact on improving cost and delivery performance in construction supply chains focused on building sustainability. Research limitations/implications The results of this study can be used by other industries to ensure robustness and sustainability of business operations during post-COVID periods. Improving supply chain agility and information technology capabilities along with building resilience results in improving cost and delivery performance against disruptive scenarios. Originality/value Despite previous studies addressing the effects of COVID-19 on supply chain performance, information technology capability, agility and resilience are not addressed in construction industry research. The current study examines the simultaneous effects of resilience, agility, and information technology capability on the cost and delivery performance of Indian construction projects.
Article
Age group typically identifies millennials – those born between 1982 and 2004. Yet our research challenges the designation based on age group by considering this population in the context of an individual’s citizenship or culture. Based on tenets of social identity theory, we explore a citizen’s personal value orientation and cognitive moral reasoning to discover commonalities or differences across individuals from eight countries. We report wide variations among citizens’ personal value orientations and principled moral reasoning despite being borne within an identified age group. We conclude that an individual’s geographic context is a stronger classification descriptor based on values and moral reasoning than their age-based generational categories. Implications for business practice and scholarly research are discussed.
Article
Research on entrepreneurial mindset (EM) has proliferated in recent years. Its importance rests on a key assumption: EM matters for entrepreneurial behavior. However, to date, EM conceptualizations remain fragmented, and theories delineating the relationship between EM and the behaviors underpinning entrepreneurship are limited. In this article, we conceptualize EM as a goal orientation formed through dispositional beliefs about entrepreneurship and opportunity beliefs, which results in entrepreneurial behaviors. We draw upon recent advances in entrepreneurial orientation (EO) research at the individual level as a model for dispositional beliefs. Further, we theorize the origins, mechanisms, manifestations, and effect of EM. Finally, we discuss important implications for stakeholders interested in leveraging EM to stimulate entrepreneurial activity and lay out a research agenda for future development of our disposition-based framework.
Article
Purpose The purpose of this study is twofold: (1) to examine the relationship between comprehensive social competence, entrepreneurial tenacity and social entrepreneurial action and (2) to test the mediating role of entrepreneurial tenacity in the relationship between comprehensive social competence and social entrepreneurial action among social ventures in Uganda. Design/methodology/approach The study is cross-sectional and quantitative. Data were analyzed with the help of Statistical Package for Social Sciences and analysis of moment structures. Findings Results show that both comprehensive social competence and entrepreneurial tenacity are significantly associated with social entrepreneurial action. Results further indicate that entrepreneurial tenacity partially mediates the relationship between comprehensive social competence and social entrepreneurial action. Originality/value To the authors' knowledge, this study provides initial empirical evidence on the relationship between comprehensive social competence, entrepreneurial tenacity and social entrepreneurial action using evidence from a developing African country – Uganda. Mostly, this provides an initial evidence of the mediating role of entrepreneurial tenacity on the relationship between comprehensive social competence and social entrepreneurial action.
Article
This paper examines the mediating role of ecologies of innovation in the relationship between nexus of generative influence and entrepreneurial networking among small and medium enterprises (SMEs) in Uganda. A cross sectional survey design using quantitative approach was employed in this study. Data were collected with the help of self-administrated questionnaire from 228 SMEs. Systematic random sampling technique was used. Multiple regression data were analyzed with the help of SPSS software. The results indicated that ecologies of innovation fully mediates the relationship between nexus of generative and entrepreneurial networking. The data was cross sectional in nature, thus limiting monitoring changes in resources accessed from entrepreneurial networks by entrepreneurs over time. The implications are that, policy makers and managers of SMEs should pay more attention to the role of nexus of generative influence in creating ecologies of innovation, conducive environment for employees to interact with mutual influence to advance creativity and innovation that enhance increased access to resources from entrepreneurial networks. The study of nexus of generative influence, ecologies of innovation and entrepreneurial networking using complexity theory among SMEs in Uganda is a contribution to literature.
Article
Entering the third decade of the new millennium, the millennial generation is stepping into their most productive stage of life. We have witnessed a number of exemplary millennial entrepreneurs, such as Mark Zuckerberg, founder and CEO of Facebook. The world's economy is evolving fast and presenting distinct entrepreneurial opportunities to millennials across the globe. It is critical that scholars of international entrepreneurship explore the new breed of millennial entrepreneurs and contrast them across generations and countries. Regrettably, the extant literature comes up short in fully addressing the new generation of entrepreneurs. We call for immediate scholarly attention on millennial entrepreneurs as they are in substantive ways unlike all earlier generations. We urge researchers to explore the unique characteristics of millennial entrepreneurs, their influence on entrepreneurial motivation, orientation, opportunity discovery and exploitation process, and the global ambition of their entrepreneurial ventures.
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Purpose Following the call for awareness of accepted reporting practices by Ringle, Sarstedt, and Straub in 2012, the purpose of this paper is to review and analyze the use of partial least squares structural equation modeling (PLS-SEM) in Industrial Management & Data Systems ( IMDS ) and extend MIS Quarterly ( MISQ ) applications to include the period 2012-2014. Design/methodology/approach Review of PLS-SEM applications in information systems (IS) studies published in IMDS and MISQ for the period 2010-2014 identifying a total of 57 articles reporting the use of or commenting on PLS-SEM. Findings The results indicate an increased maturity of the IS field in using PLS-SEM for model complexity and formative measures and not just small sample sizes and non-normal data. Research limitations/implications Findings demonstrate the continued use and acceptance of PLS-SEM as an accepted research method within IS. PLS-SEM is discussed as the preferred SEM method when the research objective is prediction. Practical implications This update on PLS-SEM use and recent developments will help authors to better understand and apply the method. Researchers are encouraged to engage in complete reporting procedures. Originality/value Applications of PLS-SEM for exploratory research and theory development are increasing. IS scholars should continue to exercise sound practice by reporting reasons for using PLS-SEM and recognizing its wider applicability for research. Recommended reporting guidelines following Ringle et al. (2012) and Gefen et al. (2011) are included. Several important methodological updates are included as well.
Article
According to the empirical evidence, today's emerging adults (Millennials/GenY, born after 1980) are more Generation Me than Generation We when compared to previous generations. Five data sets show a generational increase in narcissism, including one that demonstrates significant increases when a confound is controlled. College and child samples increase in self-esteem over the generations. Some high school samples show no change, though high school students increasingly embrace other overly positive self-views. In nationally representative samples of high school and college students, values have shifted toward extrinsic (money, fame, and image) concerns and away from intrinsic (community, affiliation) concerns. These trends have mostly negative consequences, such as lower empathy, less concern for others, and less civic engagement (e.g., interest in social issues, government, and politics). Parents and teachers should focus on teaching children and adolescents the values of hard work and consideration for others instead of an inflated sense of self. © 2013 Society for the Study of Emerging Adulthood and SAGE Publications.
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This article offers an argument for how genetic factors may influence the tendency of people to engage in entrepreneurial activity, and describes four mechanisms through which genetic factors could operate. It also explores ways that researchers can use quantitative and molecular genetics to examine entrepreneurship, and discusses the potential implications of a genetic perspective for management research on entrepreneurship.