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Music Streaming Content Acculturation in Indonesian Urban
Abstract
In 2019, several emerging markets' urban areas, known as 'trigger cities,' generated substantial streaming numbers on platforms like Spotify and YouTube. Jakarta, a leading trigger city, plays a pivotal role in Indonesia's digital music evolution, where consumers actively discover new Western artists. The city's dense population significantly contributes to these artists' global success. This study examines how music streaming is assimilated in Jakarta, employing an acculturation in situ approach to understand industry decision-makers' perceptions of local cultural consumption. Through qualitative interviews with local representatives of international digital music companies, the analysis highlights Indonesian consumers' music tastes and streaming behaviors that drive global music streaming services' content marketing, enabling greater exploration of music in Indonesia.
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One of the strong and real cultural dominations in Indonesia is the dominance of Western pop music. In this case, there is a voluntary acceptance by the Indonesian people of Western pop music which leads to the concept of Gramsci's hegemony. The continuity of the hegemony of western pop music in the country has been going on for a very long time, for that of course there is a need for deeper advocacy of the hegemony of western pop music so that the Indonesian people are aware of the ‘colonialism’ of western pop music in the country. This critical paradigm research is supported by a qualitative approach based on the theory of hegemony and supported by the concept of cultural imperialism. The findings of this study are the hegemony of western pop music that is widespread and civil society, namely, the Indonesian people tend to accept it with joy so that it seems that it even perpetuates the hegemony itself. Meanwhile, in the aspect of political society (government), various efforts have been made in advancing the national music industry; but are still considered less than optimal.
With the increasing digitalization and datafication of consumption brought by platforms such as Amazon, Netflix and Spotify, digital traces of taste are constantly generated as by-products of consumers' everyday communications and activities. However, these data have not been fully exploited in the cross-disciplinary study of taste phenomena. This paper represents a first attempt to develop a comprehensive methodological framework for “augmenting” taste research through the analysis of digital traces. The proposed framework is theory-driven, multi-method, context-sensitive, and reflexive about platforms' affordances. Three distinct methodological pathways are examined, contributing to research on taste cultures, regimes and experiences. Empirical data about Italian hip-hop culture on YouTube are employed for illustrative purposes. Key methodological and theoretical implications for consumer research are discussed.
This paper introduces the Special Issue of the Journal of Consumer Culture on the theme of ‘Global Sport and Consumer Culture'. We begin by briefly setting out how the interrelations of global sport and consumer culture have intensified through three historical stages: first, a ‘take-off' phase from the late 19th century to the mid-1940s; second, an ‘integrative and expansionist' phase from the late 1940s to the late 1980s; third, a ‘transnational hypercommodification' phase from the early 1990s onwards. We argue that contemporary global consumer sport is underpinned by five ‘large-scale transnational processes', which are globalization, commodification, securitization, mediatization, and postmodernization. We explore how a variety of substantive themes subsequently emerge within global consumer sport, which are diversely referenced by the papers in this special issue; these themes include social structures and divisions, celebrity culture, the making of sport consumers, and the glocal aspects of global consumer sport. We conclude by outlining the contents of the seven papers contained within this Special Issue.
Over the past few years the political and economic landscape of the Middle East-North Africa (MENA) region has been dramatically transformed through a series of revolutions. These events call into question the legitimacy of Western-style marketing practices in the region. Marketers are now confronted with challenges due to the continuing legacy of Western colonialism. Tunisia, like several other countries of the region, seems still to be under the influence of Western culture. Our study utilizes the concept of acculturation in situ, which may provide a novel perspective through which the tumultuous economic and political events of the region may be understood. Adopting a socio-culturally embedded approach and mobilizing several colonial/post-colonial theories, we provide insights on the evolution of marketing and communication practices in the MENA region. Through a field study conducted prior to and after the revolution in Tunisia – the first of the MENA nations to successfully revolt against dictatorship – we document the transition toward marketing practices which may allow countries in the region to build a new identity.
Our present study proposes re-theorizing consumer acculturation based upon the history of Western colonization into predominantly Muslim Arab nations which occurred during the late 1800s and continued up until the middle of the twentieth century. Despite the ‘official’ removal of the French governmental apparatus, the presence of French cultural institutions remains deeply rooted across North Africa in the form of language, education, food preparation practices and economic stratification. In Tunisia, the site of our present study, we propose that the French colonial cultural legacy is so potent that Tunisian Muslim consumers may be actively acculturated into French behavior patterns and values without ever actually visiting France or coming into direct contact with a French citizen. Indeed, some Tunisian Arabs are so acculturated that they can be described as “francisé” (i.e., a slang term for “very influenced by the French culture”). In some extreme cases, these Muslim Tunisians may speak French better than Arabic and their behaviors may be largely conformative to the Western model. However, Tunisian acculturation to French norms is not limited to this extreme segment of consumers, but rather is a widespread phenomenon across Tunisian society. We label this form of acculturation as acculturation in situ, because it occurs without the individual ever leaving his/her culture of origin. Instead, the colonizing culture is brought to the culture of origin and becomes a dominant, penetrating overlay upon the pre-existing social setting. In North Africa, the French Colonial period was characterized by the century long co-presence of the Arabic Muslim culture and the French colonizer’s Western culture. This coexistence gave birth to a society characterized by both ambiguity and ambivalence; over time, some aspects of French culture became so deeply ingrained within the Tunisian social landscape that it is now impossible to separate the two points of origin. The findings show that French colonial acculturation influences Tunisian consumers in the way they conceptualize products and brands, and even seeps into the slightest behaviors of their everyday consumption life. Such in situ acculturation has consequences for consumers’ preferences, attitudes and behaviors. For example, it affects store selection, media usage patterns, food choices, housing interior decor, apparel styles, aesthetics and entertainment (e.g., movies, music, theater attendance), consumption rituals such as weddings and birthday parties, and educational choices for children.. The higher the level of in situ French acculturation, the more Tunisian consumers’ buying behaviors are in conformity with French and Western ways of life.
The beat of progress: The rise of music streaming in asia (Rep
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What 'trigger cities' really mean for music marketing
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Forde, E. (2019, October 31). What 'trigger cities' really mean for music marketing. Musically.
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Music "trigger cities" in latin america & south/southeast asia
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Joven, J. (2019, May 27). Music "trigger cities" in latin america & south/southeast asia.
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Introduction: The big shift and what it means for business
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