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გლობალიზაცია და ბიზნესი #17, 2024 GLOBALIZATION AND BUSINESS #17, 2024
GLOBALIZATION AND BUSINESS #17, 2024 43
CULTURE AND TOURISM IN URBAN SPACES:
OPPORTUNITIES AND CHALLENGES
(Kutaisi Case)
MAIA AZMAIPARASHVILI, RUSUDAN MIKAUTADZE
Ph.D. in Ecology, Associate Professor, Gori State University
Professor, European University, Georgia
RUSUDAN MIKAUTADZE
Ph.D. in History, Associated Professor,
Akaki Tsereteli State University, Georgia
Abstract. Cultural heritage and cultural environment determine the face of the country and give us
special features that we got from our ancestors. It is the basis of our identity, a source of knowledge
and experience, containing a lot of information which needs to be deciphered and passed on to future
generations. Urban tourist destinations are distinguished not only by their cultural-historical heritage
but also by the diversity of their cultural landscape. In this regard, Kutaisi has a unique opportunity to
emerge as one of the tourism urban centres in Georgia and bring great benets to the country. There-
fore, our research aims to evaluate and study Kutaisi as a cultural-tourist urban centre through its nat-
ural and cultural heritage monuments, considering future trends, opportunities and challenges. Based
on the study of the mentioned issues, we tried to identify the city of Kutaisi as an authentic tourist
destination and prove its competitiveness. To achieve the goal and objectives of the research, we were
guided by qualitative research methods and an analysis of statistical information, literature, and publi-
cations within the framework of desk research. We collected data and formulated a set of innovations.
The conducted research theoretical and statistical materials allow us to analyze the development of
the cultural destinations of Imereti to identify the existing tourist potential in the Kutaisi municipality
using the systematic analysis method. By developing and implementing the right destination planning
strategy, Kutaisi will be one of the leading cities in terms of tourist destinations, bringing us economic
benets in the long term.
KEYWORDS: CULTURAL HERITAGE, IDENTITY, URBAN TOURISM, IMERETI
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INTRODUCTION
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GLOBALIZATION AND BUSINESS #17, 2024
MAIN PART
Diagram 1.
Source: Inbound-Tourism-Statistics-(2023-year) (
)
46 გლობალიზაცია და ბიზნესი #17, 2024
(See Diagram 1)
(See Diagram 2)
(See Diagram 3)
(See Diagram 4)
Source: Inbound-Tourism-Statistics-(2023-year) -(www.geostat.ge)
Diagram 2.
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GLOBALIZATION AND BUSINESS #17, 2024
Source:(www.geostat.ge)
Diagram 3.
Source: National Statistics Oce of Georgia.
Diagram 4.
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CONCLUSION
REFERENCES: