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Media and prejudice

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Book
First published in 1955, “Personal Influence” reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld’s serendipitous discovery that messages from the media may be further mediated by informal “opinion leaders” who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer Behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that “Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations…more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon.” In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his co-author and mentor, Paul F. Lazarsfeld.
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This paper presents a meta-analysis of 79 cases (N = 21,857) testing the effectiveness of mediated intergroup contact on prejudice. Positive mediated contact decreased (r = −.23; 95% CI, −.29 to −.17), whereas negative mediated contact increased prejudicial attitudes (r = .31; 95% CI, .24 to .38) and intergroup anxiety and empathy were both significant mediators of these relationships. Furthermore, the data revealed no significant differences between parasocial and vicarious effects, positive and negative mediated-contact effects, or the effects of the duration of mediated-contact stimulus exposure on prejudice. However, the data did reveal experiments to have stronger effects than survey research. These and other results are discussed along with implications, limitations, and future research directions.
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This meta-analysis of 49 studies, yielding 88 effect sizes (n = 10,215), examined the effect of negative stereotypes of Blacks in media on consumers’ attitudes. The results from the multilevel model (3-level) indicate that media stereotypes have a significant overall effect on consumers’ attitudes (r = .22, p < .001). This meta-analysis used multilevel multivariate models and meta-regression models to systematically investigate moderation of effect sizes by diversity in stimuli, dependent measures, research designs, sample demographics, and publication status. The results showed a consistent significant association between media stereotypes and attitudes across all moderator variables. Measures for attitudes in the subcategory of judgment showed larger effect sizes for the association between Black media stereotypes and consumers’ attitudes. Theoretical development, publication bias, and limitations are discussed. The entire database and codes for statistical procedures in R syntax is available from the Open Source Foundation (OSF) repository: https://osf.io/y8ndx/?view_only=dc6ecf5e18bf4fd883f0a396613022e0
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We examined the association of the combination of direct intergroup contact and mass media news with attitudes toward immigrants and gay people in Italy, hypothesizing that direct intergroup contact would buffer the negative association between media news and attitudes, but only when contact was intimate or positive. Measuring contact variables and attitudes toward immigrants (Study 1, N = 428; Study 2, N = 426) and gay men and women (Study 3, N = 220), we found that intimate and positive direct intergroup contact was associated with more positive attitudes toward outgroup members, whereas exposure to negative news was related to more negative attitudes. Moreover, our results supported the buffering hypothesis, as the negative association between negative news and intergroup attitudes was significantly weaker amongst respondents with higher levels of intimate and positive intergroup contact.
Conference Paper
The role of mass media in inciting and exacerbating intergroup conflicts is well documented. However, there is still lack of evidence how mass media affects intergroup relations in the aftermath of an intergroup conflict. We focused on Croats (N = 278) and Bosniaks (N = 267) who engaged in mutual violence during the war in Bosnia and Herzegovina in the 90s. We examined the relationship between exposure to ingroup media (media in national language) and outgroup media (media in other languages) and two reconciliatory acts – forgiveness to the outgroup and support for ingroup apology to the outgroup. Media exposure was not directly associated with either of the two reconciliatory acts. Notwithstanding, media exposure was indirectly linked to both outgroup forgiveness and support for ingroup apology through the perception of ingroup victimhood. Greater exposure to ingroup media was associated with higher perception of ingroup victimhood that was related to lower support for outgroup forgiveness and ingroup apology. Reversely, greater exposure to outgroup media was associated with lower perception of ingroup victimhood that was linked to higher support for outgroup forgiveness and ingroup apology. Our findings extend the traditional view of media as deteriorating intergroup relations and contribute to a more nuanced understanding of the role of mass media as a tool for intergroup reconciliation in post-conflict societies.
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In a society burdened with the most severe type of intergroup conflict, we examined the association between willingness to reconcile with former adversary, intergroup contact with, and perceived threat from former adversary. We focused on three reconciliatory acts—forgiveness to the outgroup, support for ingroup apology and support for financial compensation to the outgroup. We included different forms of positive and negative intergroup contact—direct and indirect (extended and mass‐mediated). In the link between contact and reconciliation, we tested the mediating role of two types of intergroup threat—realistic and symbolic. The sample comprised Bosniaks (N = 267) and Croats (N = 278) from Bosnia and Herzegovina. In both samples, reconciliation associated with indirect forms of intergroup contact even when controlling for its link with direct contact. This indicates the potential of indirect contact to promote reconciliation in the lack of direct contact, characteristic for segregated post‐conflict societies. Symbolic threat mediated the relationship between intergroup contact and symbolic forms of reconciliation—forgiveness and support for ingroup apology. Realistic threat mediated the link between intergroup contact and a more tangible form of reconciliation—support for financial compensation. This highlights the importance of considering different types intergroup threat when targeting distinct reconciliatory acts. Our results suggest that practitioners promoting reconciliation in post‐conflict societies need to implement different means when tailoring interventions that should enhance different sides of peace‐making process.
Article
This study investigates the causes of fluctuations in public concern about immigration and contends that issues emphasized in media coverage explain these fluctuations. Drawing on agenda-setting research and theories about issue attributes, it is argued that media emphasis on aspects of immigration that are likely to be unobtrusive but with potentially concrete consequences for the public is likely to raise concern about immigration far more than unobtrusive but abstract issues. The analysis, based on public opinion data and newspaper articles on the topic of immigration to the U.K., shows that press emphasis on two unobtrusive but concrete issues within the theme of immigration - the economy and education - appears to increase concern about immigration; emphasis on more abstract issues evokes little reaction from the British public.
Article
Although research has shown that different types of prejudice are highly correlated, prejudice hierarchies indicate that individuals differentiate between target groups. Here we examine the relationship between television news coverage and differences in attitudes toward minority groups. We rely on intergroup threat theory, tone and framing theories to formulate our hypotheses and conduct a multi-method study: All prime-time television news items in Flanders (N = 1,487) reporting on five minority groups (LGBT, Jews, Eastern Europeans, North-Africans, Roma) were coded in terms of tone and framing, and subsequently combined with individual-level survey data. Patterns in news coverage reflect differences in prejudice: groups that are most negatively/positively evaluated by the public receive the most negative/positive coverage. Prejudice is especially high for minority groups associated with problems and criminal threat frames in the news. We conclude that news content is an important characteristic of the intergroup context reflecting differences in minority group appraisals in society.
Article
Two correlational studies investigated the associations between different forms of intergroup contact, on the one hand, and Italians’ prejudice and humanity attributions toward immigrants in Italy, on the other. Study 1 examined the effects of direct contact, extended contact and parasocial contact through mass-media, assessing separately contact through TV news and newspapers and contact through entertainment programs. Study 2 analyzed the distinct effects of positive and negative episodes of the contact forms considered in Study 1. Across the studies, we tested the mediational role of intergroup anxiety, empathy, and trust. Overall, results showed the importance of taking into account different forms of contact and considering the emotional processes during contact experiences to understand intergroup attitudes.
Chapter
Political news coverage has – allegedly – undergone profound changes in the past decades. A professionalization of both politics and journalism, increasing market pressures and technological developments (Negrine & Lilleker, 2002) have led to a new quality in the link between political actors and institutions and the mass media, but are also claimed to have greatly affected the way politics is covered in the media. Such changes include overall decreasing amounts of political news coverage, an increasing focus on political strategy and the horse-race in politics, increasing negativity towards political actors and politics in general, conflict as a central theme of the news and an increasing focus on political leaders and personalities (Blumler & Gurevitch, 1995).
Article
The majority of research on media counter-stereotyping of race/ethnicity has tended to employ positive portrayals or counter-stereotypical exemplars as a primary strategy in eliciting positive attitudes among White participants. In contrast, this article reports the results of an experiment on the unique role of affective responses to media messages as a mechanism in inducing greater feelings of connectedness with a diversity of racial/ethnic groups. Our focus is on the affective response of elevation specifically, which refers to feelings of being moved, touched, and inspired by images of people engaged in morally beautiful acts such as love, generosity, and kindness. Results show that the experience of elevation in response to inspiring videos was associated with heightened feelings of overlap between the self and humanity, with this overlap associated with greater feelings of connectedness with those from a diversity of racial/ethnic groups. This connection was also associated with more favorable attitudes.
Article
In everything from the policies that regulate media industries to the practices of the organizations that produce the messages to the usage patterns of the consumers that choose them, mass media are implicated in real-world interracial/ethnic dynamics. Yet, despite the obvious associations between media and issues of race and ethnicity, a comprehensive effort aimed at documenting and addressing these links has not been undertaken. The current issue, Media Representations of Race and Ethnicity: Implications for Identity, Intergroup Relations, and Public Policy, endeavors to do just that. The merits of such an effort are articulated in this introduction to the volume alongside a review of the current state of the research in this domain.