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The Analysis of Sustainability Development Among MSMEs: Normative Pillar and Cultural-Cognitive Pillar

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Abstract

MSMEs are small business entities that have contributed to Malaysia’s significant economic performance. The COVID-19 pandemic forced most MSMEs to close down their business. This chapter highlights economic, social, and environmental aspects to be embedded in business activities. The three countries’ comparison, composed of Malaysia, New Zealand, and India, analyzes the trend implementation policy toward the three areas of sustainability. These are chosen to represent the different groups of income and find out the differences in support from the government and stakeholders. Based on the analysis, these countries are having good support in terms of economic and social aspects, while there are very limited voluntary principles implemented by the MSMEs in terms of environmental sustainability. In summary, with the help of various authorities, it is hoped that MSMEs will be able to fulfill all areas of sustainability in business activities. The limitation of this study is only reviewing the literature from previous studies and policies that had been implemented in the selected countries. In the future, a detailed analysis must be conducted by involving the respondents from MSMEs, various agencies, and stakeholders, by having a better understanding of the sustainability among MSMEs.

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