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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1226-1245
The role of blockchain marketing algorithms in enhancing
digital interaction for telecommunications companies’
customers Zain, Asia Cell and Korek
IT
husseinmohammed.1986@gmail.com
07822261810
Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1227-1245
Abstract
This study aims to explore the potential role that blockchain algorithms play
in enhancing the digital interaction of customers in the communications
technology sector, by distributing 88 questionnaires among employees of
Zain Telecom, Asia Cell, and Korek in IT technology departments. Data was
collected to analyze the extent of the potential impact of algorithms.
Blockchain improves customer experience
The researchers used questionnaire methodology to understand employees’
beliefs and opinions about the impact of blockchain algorithms in developing
customer interaction. After analyzing the data, the results showed a clear link
between adopting this technology and raising the level of digital interaction
for customers
One of the most important conclusions is that the use of blockchain
algorithms can contribute to improving customer experience and digital
interaction, and the application of these algorithms in the companies
concerned requires following specific policies aimed at developing services
and strengthening relationships with customers
Therefore, one of the most important basic recommendations stresses the
need to continue research and development in this field to achieve greater
sustainability and competitive superiority, and also to enhance awareness
and training of its staff on using and adopting these algorithms
Keywords: Blockchain algorithms, digital interaction, telecommunications
companies (Zain, Asia Cell, and Korek)
Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1228-1245
Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1229-1245
Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1230-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1232-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1233-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1234-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1235-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1236-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1238-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1239-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1240-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1241-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1242-1245
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Al-Ghary Journal of Economic and Administrative SciencVol. 20(special issue) 2024 PP. 1243-1245
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