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SWOT Analysis
Abstract
This entry discusses what SWOT (Strengths, Weaknesses, Threats, Opportunities) analysis is. Usually, a SWOT analysis is carried out when a company is developing a strategy. In the process, company planners evaluate the company׳s strengths, weaknesses, threats and opportunities during analysis. They seek to identify the most important factors in each dimension of analysis and eliminate less important alternatives. SWOT analysis is also applied in the public sector. Modern practice in the implementation of the SWOT provides for taking into account the 17 Sustainable Development Goals, and the role of technology.
... Issues related to decision-making and the strategic development of project-based activities through the application of SWOT analysis are extensively addressed in the literature [1][2][3][4]. ...
This research paper presents a study on the application of SWOT analysis in the planning and development of an information system designed to broadcast the results of winter sports events. The project focuses on the creation of an interactive web platform that provides real-time access to sports statistics, analytics, and visual content. Based on the SWOT analysis, the study identifies the system’s strengths and weaknesses, as well as the external opportunities and threats that may influence the success of the platform’s implementation.
SWOT analysis is a classical analysis tool of competitive intelligence. The affect depends on whether all internal and external factors were analyzed. The construction of index system of SWOT analysis requires a lot of human resource. To resolve this issue, a method for computer aided index system establishment of SWOT analysis is proposed. This method can be automated extract and classify the key words. And the index system of SWOT analysis is generated by words classified information contained in words categories. In addition, the method can generate suggestions of indexes weight according to the amount, frequency and timing of key words contained in their classes.
This study aims to formulate strategic decision-making in the paint industry through the SWOT-AHP hybrid method. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. The calculated priorities of the SWOT factor can form a management approach to the company's main decisions. From the study results, it is expected to get an overview of the application of strategic analysis using the hybrid SWOT-AHP method based on influencing factors. AHP analysis using expert choice software. The SWOT analysis and AHP method results produce strategy priorities: (1) Build omni channel, (2) Build close relationships with all channels. (3) Build a close relationship with personal values, especially for Pareto stores. (4) Sales collaboration, (5) Start building infrastructure for digital business, (6) Formulate strategies to build collaborative relationships.
SWOT has been around for decades and could lay claim to being the most
widely used strategy tool in modern times. It is used by industry,
commerce, charitable and voluntary organizations.
What you get from a SWOT analysis is an awareness of the issues that
impact you or your business and help you form a list of actions (including
things to avoid). SWOT helps you think and in turn informs your decisions.
SWOT cannot make your decisions for you, nor can it guarantee success.
One of the important areas of action in Ukraine is the restoration of the sphere of activity of hotels with the reduction of restrictions after COVID-19 in the conditions of the russian federation's war against Ukraine. Using the experience of hotels in other countries will be useful in restoring the tourism industry in Ukraine. Disadvantages in the operation of hotels arise from the fact that management decisions are sometimes made intuitively, modern innovative management methods, such as SWOT analysis, are not used. The object of the research is the influence of the owner and management on the review of the business strategy in the critical use of the hotel's capabilities with the help of SWOT analysis. The problem of improving business management was solved at the stage of considering options for improving the hotel's operations. The results were to show the chance of choosing the optimal business strategy when systematically considering options for management decisions regarding the future of the hotel using SWOT analysis techniques. When applying a SWOT analysis, the weaknesses and strengths of the hotel are modeled; but it requires special statistical knowledge. In the paper, based on the processing of studied of the hospitality industry, examples of SWOT analysis experience for the implementation of business strategy by hotels in countries with a developed tourism market are indicated. Consolidated information is formed on the components of a SWOT analysis of a hotel business strategy according to the authors' proposals. The process of SWOT analysis in improving the activity of Ukrainian hotels at the stage of planning and implementation of strategic directions is revealed. The formation of an information base is outlined with an integrated approach in the process of implementation. Organizational measures for implementing the hotel strategy according to SWOT analysis are indicated. Conclusions are drawn and directions for further research are shown. The obtained results are the process of making management decisions based on a set of market data, which determines the application of a certain sequence of recognized stages (algorithm). A SWOT analysis, which was prepared by eliminating all the ideas of the participants and ranking them in order of importance, will combine a large problem into a report that is more understandable to individuals and must be put into practice by them.
The origins of SWOT analysis have been enigmatic, until now. With archival research, interviews with experts and a review of the available literature, this paper reconstructs the original SOFT/SWOT approach, and draws potential implications. During a firm's planning process, all managers are asked to write down 8 to 10 key planning issues faced by their units. Each manager grades, with evidence, these issues as either safeguarding the Satisfactory; opening Opportunities; fixing Faults; or thwarting Threats: hence SOFT (which is later merely relabeled to Strengths, Weaknesses, Opportunities and Threats, or SWOT). Subgroups of managers have several dialogues about these issues with the instruction to include the needs and expectations of all the firm's stakeholders. Their developed resolutions or proposals become input for the executive planning committee to articulate corporate purpose(s) and strategies. SWOT's originator, Robert Franklin Stewart, emphasized the crucial role that creativity plays in the planning process. The SOFT/SWOT approach curbs mere top-down strategy making to the benefit of strategy alignment and implementation; Introducing digital means to parts of SWOT's original participative, long-range planning process, as suggested herein, could boost the effectiveness of organizational strategizing, communication and learning. Archival research into the deployment of SOFT/SWOT in practice is needed.
Purpose
The purpose of this paper is to counter-propose a new approach of SWOT analysis, which can be used in the strategic planning of the contemporary organizations.
Design/methodology/approach
This paper, after presenting the conceptual context of the existing (conventional) SWOT analysis, presents the existing criticism within the international literature. Then, it articulates gradually the new evolutionary and correlative SWOT analysis, by using the approaches and the literature of evolutionary economics, and the Stra.Tech.Man approach in business dynamics. In conclusion, it presents the new conceptual framework on which a new correlative SWOT analysis can be based.
Findings
Main finding of this research is that the interpretation of the conventional SWOT analysis tends to study the strengths and the weaknesses of the business with an analytical dichotomy. The conventional SWOT analysis conceptualizes, usually implicitly, the opportunities and threats of the external environment as having the same impact to all the socioeconomic agents, without exception. However, by using a correlative interpretation of SWOT analysis, we understand that the opportunities and threats are always “potential,” depending on the organization’s strategic capability to exercise its comparative strengths and weaknesses.
Originality/value
In the existing literature of SWOT analysis, despite the growing criticism, there is no critique that can give systemic and correlative answers to the articulation of business strategy in SWOT terms. The Stra.Tech.Man approach, also, is a conceptual framework to study the evolutionary adaptation of all the kinds of socioeconomic organizations.
In the article, methods of SWOT-analysis of digital technologies for industrial enterprises are considered. It is shown that existing methods have disadvantages associated with obtaining objective and reliable expert estimates. To solve this problem, an approach is proposed to implement the idea of SWOT-analysis of technologies. This approach is based on the theory of system regularity and information assessments of A. A. Denisov. The research found that idea of SWOT-analysis of technologies that is based on the theory of system regularity and information assessments of A. A. Denisov, has a number of advantages, such as a convenient processing of estimates, the ability to combine probabilistic estimations with quantitative deterministic characteristics, which contributes to an increase in objectivity and reliability of estimates. Furthermore, it allows, based on changing measured deterministic parameters, to obtain the dynamics of changes in the degree of influence of sub-goals, factors, and means for the realization of the objectives of the enterprise.
The interconnection of functions and powers at local level in Lithuania during the period of 1994-2016 is analysed in the article. Using the quantitative capacity methodological approach, the authors provide a novel research model based on the analysis of legal documents and statistical data. The analysis of legal documents, mainly the Law on Local Self-Government (1994) and its amendments, reveal the constant growth of local functions since the beginning of the period. However, the substantial part of the state’s delegated functions in the total of the local functions is the first indicator of the ruling influence of state on local government. To prove the limited capacities of local governments the indicators disclosing functional responsibilities and local discretion are calculated. Several trends reveal as the results of these calculations: (i) the steady trend of the deficit of the local budgets, meaning that municipalities have or to increase their debts, or to provide less services, or to provide services of less quality; (ii) the immutably small trend of local expenditures as the part of total general government expenditures and as the part of the GDP, meaning the stagnancy in the growth of functional responsibilities and low level of fiscal decentralization; (iii) the constant trend of significant state’s subsidies, meaning the constrained local discretion. These calculations prove that the increase of functional responsibilities at local level has not been accompanied by the increase of discretion, thus, the main conclusion of the research is that powers of local governments in Lithuania remain constrained despite the increase of functions.
The implementation of the UN’s Sustainable Development Goals in the urban centres of the world is one of the most consequential and ambitious projects that the nations of the world have undertaken. Guidance for achieving the goals in an integrated way that creates true sustainability is currently lacking because of the wicked nature of the problem. However, its wickedness highlights the critical importance of governance and decision-making processes for such integration, including the relationship between governments and their citizens. In particular, there is strong evidence to suggest that managing wicked problems like the SDGs is best done through forms of democracy that are deliberative, representative and influential. Called “deliberative democracy”, we draw on an existing body of research and case studies of deliberative democracy in action to apply its principles to a step-by-step process for the implementation and integration of the Goals in Cities. The paper concludes with the beginnings of a framework based on deliberative democratic principles, and an outline of methods for the scaling and expansion of the implementation process to cope with the global nature of the problem.
The SWOT analysis is the process of exploring the internal and external environments of an organization and extracting convenient strategies based on its strengths, weaknesses, opportunities and threats. This paper presents a literature review of SWOT analysis, based on a reference bank of about 557 papers established through searching various databases. This paper reviews papers that have been published up to the end of 2009. The origination and historical development of SWOT are explained first, followed by a survey on trends & classifications in SWOT papers including journals, countries, years, people & contents. Then a categorical analysis is conducted about application area and scope of SWOT. Also a methodological development of SWOT is discussed. Finally, concluding remarks and a few suggestions and challenges are presented for future studies. It is hoped that the paper can serve the needs of researchers and practitioners for easy references of SWOT studies and applications, and hence promote SWOT future development.
Santrauka
Straipsnyje nagrinejama SSGG metodologijos samprata, apibudinama kaip vidines ir išorines aplinkos tyrimas, pagristas silpnybiu, stiprybiu, galimybiu ir gresmiu identifikavimu. Pateiktoji SSGG analizes literaturos apžvalga yra pagrista 557 straipsniu, pateiktu ivairiose duomenu bazese, analize. Visi nagrineti straipsniai buvo publikuoti 2009 m. Pristatoma SSGG istorine raida, aiškinami tyrimai ir kryptys, klasifikacija, žurnalai, kuriuose publikuojami tokio pobudžio straipsniai, šalys, metai, autoriai, kontekstas, pritaikomumas ir ju sritys. Analizuojama SSGG metodologine raida. Straipsnio pabaigoje pateikiamos išvados ir busimu tyrimu gaires.
Reikšminiai žodžiai: SSGG, žurnalu apžvalga, praeitis, strateginis planavimas, strategija
Purpose
The purpose of this study is to examine the use of the strategic management tool, Strengths‐Weaknesses‐Opportunities‐Threats or SWOT analysis, and to assess how the methodology has been used as well as changes to the methodology. The findings both for and against SWOT analysis should lead to a balanced view of the technique as well as yield ideas for needed theory building.
Design/methodology/approach
Using the ABInform Global® database, academic peer‐reviewed articles were compiled indicating SWOT as one of the article's key index and search words.
Findings
The use of SWOT analysis continues to permeate the academic peer‐reviewed literature. Research supports SWOT analysis as a tool for planning purposes. Over the past decade, SWOT research has focused on analyzing organizations for recommended strategic actions. As a methodology for strategic positioning, SWOT analysis has been extended beyond companies to countries and industries and is used in virtually every published business case positioned for business student analysis. Additional use of SWOT is as teaching tools by consultants, trainers and educators. This paper provides a summary of the research studies and suggests paths for future research.
Research limitations/implications
This paper is limited to analyzing reports found in a selection of academic peer‐reviewed business journals. However, research implications for applying SWOT analysis provides a broad spectrum of industry analysis in North America, Europe, and Asia. Additional limitations are the need to link SWOT analysis to other strategic tools and methodologies for further theory building, since past research continues to lack quantifiable findings on the success of the SWOT analysis.
Practical implications
A fresh view of new directions and implementations for SWOT analysis, as well as other strategic planning tools that can be combined with SWOT, provides guidance for practitioners and policy makers alike.
Originality/value
The article adds value to the existing literature as the first summary of SWOT research indicating its uses and limitations. Support of its usage and place in the strategic literature is validated. The SWOT methodology is pervasive, in large part, due to its simplicity. In addition, the use of SWOT as a proven developmental, results‐oriented strategic planning tool is also extended, although further research leading to theory building is warranted and recommended.
SWOT analysis is a classical analysis tool of competitive intelligence. The affect depends on whether all internal and external factors were analyzed. The construction of index system of SWOT analysis requires a lot of human resource. To resolve this issue, a method for computer aided index system establishment of SWOT analysis is proposed. This method can be automated extract and classify the key words. And the index system of SWOT analysis is generated by words classified information contained in words categories. In addition, the method can generate suggestions of indexes' weight according to the amount, frequency and timing of key words contained in their classes.
Governing norms by which to steer traditional government functions are well established and understood; however, this is not the case for the new multi-level and collaborative approaches that characterize protected area governance. This is largely new territory that makes novel demands on governance institutions and policy. In this context, establishing and maintaining good governance across the diversity of ownership and responsibility arrangements is critical for the future effectiveness and acceptability of protected areas. Fulfilling the promise and avoiding the pitfalls inherent in contemporary protected area governance will require an understanding of what is meant by 'good governance' and development of associated mechanisms to assess performance and provide a basis for improvement. This paper's contribution lies in the guidance it provides for the hitherto under-developed area of governance quality assessment. I first present a framework that positions governance quality in relation to governance and management effectiveness. I then characterize good protected area governance according to a set of seven principles - legitimacy, transparency, accountability, inclusiveness, fairness, connectivity and resilience. Together, the framework, governance principles and related performance outcomes provide a platform for assessment of governance quality for an individual terrestrial protected area, a network of several protected areas, or a national protected area system.
Changes of local functions and local powers in Lithuania 1994-2016 [Savivaldybių funkcijų ir galių kaita Lietuvoje 1994-2016 metais]
- Burbulytė
SWOT analysis in strategıc management and a sample applicatıon in public. munich personal RePEc archive. Paper No. 67213
- M Tuncay
Tuncay, M., 2015. SWOT analysis in strategıc management and a sample applicatıon in public. munich personal RePEc archive. Paper No. 67213. Available online https://mpra.
ub.uni-muenchen.de/67213/ (accessed 12 December 2023).
Place Marketing. Banská Bystrica: Vydavateľstvo Mateja Bela - Belianum
- A Vaňová
- A Vitálišová
- K Borseková
Vaňová, A., Vitálišová, A., Borseková, K., 2017. Place Marketing. Banská Bystrica: Vydavateľstvo Mateja Bela -Belianum, p. 96.
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and Management 12 (3), 347-363.
SWOT-analysis of digital technologies for an industrial enterprise
- M Kovaľová
- M M Svidroňová
- L Hvolková
Kovaľová, M., Svidroňová, M.M., Hvolková, L., et al., 2015. Manažment, marketing a výskum trhu. Banská Bystrica: Vydavateľstvo Univerzity Mateja Bela -Belianum, p. 274.
Kudriavtceva, A., 2019, SWOT-analysis of digital technologies for an industrial enterprise. In: Proceedings of the IOP Conference Series: Materials Science and Engineering, vol.
497, no. 1, p. 012012. IOP Publishing.
Creating strategic responses using SWOT. Presentation
- R W Puyt
- F Birger Lie
- C P M Wilderom
Puyt, R.W., Birger Lie, F., Wilderom, C.P.M., 2023. The origins of SWOT analysis. Long Range Planning 56 (3), https://doi.org/10.1016/j.lrp.2023.102304.
Sharma, C.V.K., 2023. Creating strategic responses using SWOT. Presentation. Available onlne: https://www.researchgate.net/publication/
375757523_Creating_Strategic_Responses_Using_SWOT (accessed 12 December 2023).