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Questioning the potential of tourism‐related imagined contact in improving interethnic relations in Türkiye

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Abstract

With three experimental studies, we used the imagined contact hypothesis to investigate the efficiency of tourist‐host contacts in promoting positive interethnic attitudes in Türkiye. Participants (ethnic Turks) were asked to envision themselves as tourists, interacting with a local minority member (either a Kurd or an Armenian) in the imagined destination place. We manipulated three variables: contact type (standard vs. friendship‐fostering contact), tourism form (domestic vs. international), and tourist‐host hierarchy. Study 1 ( N = 261) and Study 3 ( N = 284) examined attitudes toward Kurds, whereas Study 2 ( N = 324) focused on views toward Armenians. An imagined interethnic contact with friendship potential in the domestic tourism setting (compared to an imagined trip without contact) produced higher approach intentions toward Kurds and Armenians, greater support for multiculturalism, and more positive affect toward Armenians. Surprisingly, when tourism‐related imagined interactions were hierarchical (i.e., tourist‐service personnel interaction) rather than egalitarian (i.e., tourist–resident interaction), they elicited more support for multiculturalism and higher approach intentions toward Kurds. Based on our findings, we propose tourism‐based imagined contact as a novel intervention technique for promoting more harmonious interethnic relations, particularly by incorporating friendship potential.

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Imagined contact is an intervention that combines the prejudice-reduction of intergroup contact with the easy, low-risk application of imagery-based techniques. Accordingly, it can be applied where direct contact is difficult or risky. However, a possible limitation of imagined contact is that it may not be effective for participants with stronger initial prejudices, which would limit its usefulness and application. Two experiments (N1 = 103, N2 = 95) investigated whether initial prejudice moderated imagined contact's effects on explicit attitudes, behavioral intentions (Experiment 1), implicit attitudes, and petition-signing behaviors (Experiment 2) toward two different outgroups. In both experiments, imagined contact was more effective when initial prejudice was higher. Implications for imagined contact theory and application are discussed.
Article
Three experiments were conducted to test whether an imagined contact scenario with friendship potential would be more effective than the standard imagined contact scenario in changing Turkish participants’ attitudes and behaviors towards Syrian refugees. Experiment 1 (N = 99) showed that adding a specific friendship indicator to the contact scenario (intimacy or interaction) increased the effectiveness of the typical positive contact strategy on outgroup trust. Experiment 2 (N = 145) demonstrated that imagining a positive contact scenario which included both intimacy and interaction elements simultaneously was more effective than the standard imagined contact scenario in increasing outgroup trust and behavioral intentions. Experiment 3 (N = 79) demonstrated that simply adding an explicit statement about the potential of forming a cross-group friendship improved the effectiveness of the imagined contact paradigm on attitudes, trust, behavioral intentions, and perceived threat. Theoretical and practical implications of findings for the development of imagined contact interventions are discussed.
Article
We investigated associations between cross-group friendships, perceived interethnic conflict, and outgroup attitudes in the context of intractable Turkish–Kurdish conflict in Turkey. Measures of cross-group friendship quantity, perceived conflict, outgroup attitudes, multiculturalism, and outgroup responsibility for conflict were completed by Turkish (N = 320) and Kurdish (N = 153) participants (Mage = 21, 156 males, 317 females). Both cross-group friendships and perceived conflict were related to outcome variables. While cross-group friendships were beneficial for both groups’ outgroup attitudes when perceived conflict was lower; when perceived conflict level was higher, positive associations between friendships and attitudes became non-significant for the Turkish group and negative for the Kurdish group. Implications of the findings for the intergroup contact theory have been discussed.
Article
Tourism has been heralded as a contributor to peace, however, the inconclusive findings of empirical studies render the need for a consolidation of theory that has in so far relied on case studies and the adoption of the contact hypothesis. Informed by political science theory, this paper proposes a methodological framework that can guide future research and aims to serve as a benchmark for researchers interested in temporal issues pertaining to conflict, peace and tourism. Signalling a departure from the simplistic notion that contact through travel contributes to social integration, the paper adopts a holistic conceptualisation of the multi-faceted and complex system of actors, sectors and dimensions of tourism spanning at the social, economic, political and environmental levels.
Book
Tourism is an inherently social phenomenon. Tourists travel with others and experience places and cultures through interacting with both familiar and unfamiliar others. This volume presents a thorough tour of the social psychological processes which underpin contemporary travel. The fascinating phenomenon of tourist behaviour deals with topics such as motivation, destination choice, travellers' on site experiences, satisfaction and learning. This book uses an array of developing and recently constructed conceptual frameworks to both synthesise what is established, and to create new insights and directions for further analysis and, ultimately, management action.
Article
"The East" is an exceptional territory identified with Kurdish ethnicity within the geographical boundaries of the Turkish nation. This paper focuses on a critical historical moment, circa 2000-2004, when the promise of peace in this region was coupled with the explosive growth of urban consumer markets, to bring into public circulation a host of commercialized images of "the East" and "Eastern people." It examines how "the East" became codified in popular television melodrama. It also tracks how "Eastern tourism" became incorporated into middle-class leisure practices. By juxtaposing television narratives and tourist narratives, it argues that the commodification in cultural markets both affirms its "exceptionalism" and challenges its taken-for-granted parameters.
Article
A controversial claim that diversity has negative consequences for trust and other outcomes spawned a contentious debate in sociology and political science, but was hardly noted in social psychology. I summarize the debate, and argue that the efficacy of direct, face-to-face intergroup contact as a means of reducing prejudice is a stark omission, as I illustrate with evidence of the association between diversity, on the one hand, and trust, prejudice, and social capital on the other. I also consider two other contributions of contact theory to this issue, namely that contact with members of one group has an impact on attitudes toward members of other groups; and that contact should be studied via social networks. Despite the importance I attach to contact, I note two “enemies of contact,” resegregation in ostensibly desegregated settings, and negatively valenced contact. Finally, I point to the kind of research we should do, in order to increase the impact of our work on the public policy debate on this issue.
Article
Despite its century long existence, social distance is still a rare area of investigation in the tourism and hospitality context. In particular, there is a lack of attention on the empirical investigations about the relationship between contact and social distance in host-guest relations in a tourism setting. Hence, the purpose of this study is to determine whether there is such a relationship between social distance and different contact factors (previous visits and close friendships). An on-site survey on tourists and locals at a popular tourist destination, Mugla, in Turkey revealed partial support for these relationships under certain circumstances. Implications and future research suggestions are discussed.
Article
The present study explored attitudes of a majority group, Turks, toward dialog with two minority groups, Kurds and Armenians, in Turkey. We examined whether Turks would be equally likely to avoid discussing inequality (power talk) in imaginary dialogs with Kurds and Armenians, two groups that while equally devalued differ in their likelihood of being considered ingroup members. Specifically, we tested the hypothesis that because Turks share a common religious identity with Kurds but not with Armenians, they would be more willing to engage in power talk with Kurds than with Armenians. In addition, we explored the role of intergroup contact, majority group identification (Turkish and Muslim), social dominance orientation (SDO), and the legitimizing ideologies of belief in cultural diversity and perceptions of ethnic discrimination as predictors of willingness for power talk with each group. Ethnic Turks were more willing to talk about commonalities with both minority groups, and less willing to talk about power inequalities with either group, even less so with Armenians than with Kurds. As expected, this difference was moderated by religious identification, such that Turks with stronger Muslim identification were more willing to have power talk with Kurds but not with Armenians. These findings point to the importance of common ingroup identity in majority members’ responses to different minority groups.
Article
According to a dual process model perspective, intergroup contact should be particularly effective for people high in right-wing authoritarianism (RWA), but not for those high in social dominance orientation (SDO), because of different underlying motivational goals. In the present studies, we tested the hypothesis that imagined contact, that is, the mental representation of a positive intergroup encounter, improves intergroup relations for high RWAs. In two experimental studies, we showed that high RWAs, compared with low RWAs, show less negative emotions toward Turks (Study 1; N = 120) and more willingness to engage in future contact with Romani people (Study 2; N = 85) after imagined contact. As expected, people high in SDO did not benefit from imagined contact. Instead, people low in SDO showed less negative emotions after imagined contact in Study 1, but this effect was not replicated in the second study. Theoretical implications and the role of imagined contact as a possible intervention for highly biased individuals will be discussed. Copyright © 2013 John Wiley & Sons, Ltd.
Article
We investigated whether imagining contact with an out-group member would change behavioral tendencies toward the out-group. In Experiment 1, British high school students who imagined talking to an asylum seeker reported a stronger tendency to approach asylum seekers than did participants in a control condition. Path analysis revealed this relationship was mediated by out-group trust and, marginally, by out-group attitude. In Experiment 2, straight undergraduates who imagined an interaction with a gay individual reported a stronger tendency to approach, and a weaker tendency to avoid, gay people. Path analyses showed that these relationships were mediated by out-group trust, out-group attitude, and less intergroup anxiety. These findings highlight the potential practical importance of imagined contact and important mediators of its effects.
Article
Imagined intergroup contact represents a new indirect contact strategy to reduce intergroup bias. Extending the literature on imagined contact, we tested whether the inclusion of cooperation into the imagination task would outperform the standard imagined contact scenarios used in previous research. 87 participants were instructed to imagine a neutral versus a positive versus a cooperative interaction with an out-group member. As predicted, after imagining a cooperative intergroup interaction, participants showed more empathy and trust toward the out-group than participants in the remaining experimental conditions. Furthermore, they also reported reduced prejudice and intergroup anxiety. Taken together, implementing cooperation in the imagined contact paradigm reduced intergroup bias, above and beyond basic imagined contact effects. Finally, the perceived quality of the imagined interaction with an out-group member mediated the experimental effects. Theoretical and practical implications of these novel findings will be discussed.
Article
Imagined intergroup contact (Crisp & Turner, 2009) is a new indirect contact strategy for promoting tolerance and more positive intergroup attitudes. We asked whether the positive effects of imagined contact are contingent upon characteristics that define the experience of intergroup relations. Specifically, we tested whether precontact intergroup anxiety makes imagining contact more cognitively effortful, and if it does, whether this detracts from its effectiveness. In two studies participants were asked to either imagine contact with an outgroup member or a control scene. We found that imagining contact counteracted the negative impact of intergroup anxiety on outgroup communicative behavior. Furthermore, performance on an ostensibly unrelated Stroop task revealed that this compensatory benefit requires cognitive resources proportional to the level of precontact anxiety. We conclude that the detrimental impacts of intergroup anxiety can be assuaged by imagining contact, but that doing so requires the allocation of attentional resources proportional to the positivity of preintervention contact experiences.