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Modeling the moderation role of brand reputation in the relation between perceived risk and customers’ online shopping behavior in Egypt.
... Moreover, the perceived privacy risk has positive and statistically significant impact on online shopping intentions of consumers. The current research replies to the call made by Hussien and AHamoudah (2024), Qalati et al. (2021), Ahmad and Ijaz, 2024), Baidoun and Salem, (2024), and Makhitha and Ngobeni (2024) to explain the confusing relationship of PPR, PSR, and OSI in varying product category, different populations, and different online e-commerce services. ...
The purpose of current research is to find the impact of perceived security and privacy risks on online shopping intentions of consumers in the education sector. The security and privacy risks being antecedents of online purchase intentions of customers examined with the help of quantitative research methodology. The quantitative research design followed survey method to collect data using convenience sampling. The questionnaires-based survey conducted to obtain responses and final analysis conducted on 350 duly filled questionnaires. Smart PLS 4.0 software utilized in which bootstrapping technique used for statistical estimations. The data found to be reliable using Cronbach’s alpha and composite reliability. All the items of variables found to be valid using cross loading and outer loading. The results indicate that perceived privacy risk negatively impacts online shopping intentions of consumers, while perceived security risk has no impact on online shopping intentions of consumers. Future research could explore the moderating effect of gender between relationships of perceived privacy risk, security risk and online purchase intentions of consumers. The study can utilize nonstudent samples in future for generalizability of research.
The purpose of this study is to investigate the
effect of consumers’ perceive risk in online shopping. The
perceived risk dimensions employed in this study are financial
risk and information security. This is because they are found
to negatively influence online shopping in the literature and
are the major risk associated with online shopping according
to one study. To investigate the hypotheses of the study, a
survey was conducted and data collected from 147 students
that use the Internet. The results of simple regression revealed
that financial risk has no effect on online shopping. The results
also showed that information security positively affects online
shopping. The study provides marketers with the importance
of consumers’ risk perception in order to deploy adequate riskreduction
strategies in the internet shopping environment.
This study aimed to investigate the moderation role of technology accessibility (ACC) in the relationship between Performance expectancy (PE), Effort expectancy (EE), Social influence (SI), and Facilitating conditions (FC)as a predictor variables and behavioral intention (BI) to adapt with the technological change on the e-banking services. A sample of 545 users of e-banking services collected randomly from Sohag, Qina, Luxor, and Aswan cities in Egypt. The authors relied on (Goularte and Zilber 2019; Lichtenstein and Williamson 2006; Paim, Delafrooz, and Taleghani 2014) to measure the study variables. The study findings referred to a significant relationsp between the customer’s adaptive behavior dimensions and accepting the technological change. Only the facilitating conditions –as one of these dimentions- have no effect on the adapting behavior. The findings ,also, supported the moderating role of ACC in affecting the model interpretation for the customers' BI. This study aimed to integrate ACC as one of 4A’s e-banking with the UTAUT on users of e-banking services. The results of the study may help guide the banking mangers in Egypt for improving the level of e-services quality and the readiness to adopt the technological changes of their customers.
This study aimed to investigate the relationship between security, individuality, reputation on cognitive trust, perceived risk, consumer attitudes, and purchase intention of online shopping. This study extended the model of customers “online shopping intention, including from the positive impact of customer trust and the negative impact on customers” perceived risk on online sales businesses. The research method used to evaluate and test the scale and theoretical model in the study is quantitative research with sample size n = 358 through the survey to deliver questionnaires directly to subjects in Vietnam. Structural equation modeling (SEM) was employed for data analyses. The results showed that security, and reputation positively affect cognitive trust, whereas it negatively affects perceived risk. Additionally, privacy has a negatively influence cognitive trust and perceived risk. Besides, cognitive trust had a positive influence on attitudes towards online shopping, but perceived risks negatively affect attitudes towards online shopping. In addition, the attitude towards online shopping positively affected customers’ intention to purchase online. Finally, attitude as a mediator, we confirm that there exists an indirect relationship between cognitive trust, perceived risk and purchase intention, which make a considerable contribution to a better insight into consumer behavior on online shopping in Vietnam. This study gave enterprises owners’ recommendations which is understanding the nature of online transactions which are customers and enterprises interact and transact mainly through websites and interfaces, which needs to build trust and peace of mind for customers is definitely consider seriously. The results may be generalized to a limited extent.
Purpose: This research aimed to analyze the role of perceived risk in the relationship between brand awareness and purchase intention. This research is important because the perceived risk of online purchasing can influence consumer purchasing behavior.
Design/methodology/approach: This research used an explanatory study with a quantitative approach. The research was conducted on 112 Shopee users in Makassar City. Data were collected through an online questionnaire. The data collected were analyzed using the Structural Equation Modelling (SEM) with the AMOS application and the Sobel Test to test the indirect relationship.
Findings: Risk, financial risk, time risk, delivery risk, and privacy risk were essential elements forming perceived risk. Brand awareness had a positive influence on purchase intention. Perceived risk was a variable that mediated the influence of brand awareness on purchase intention.
Originality/value: The results of this research indicated that the more aware consumers are of a brand, the negative perceptions of the brand will appear due to the ease with which information was disseminated and accepted by consumers. Perception of risk is a factor that can reduce consumer buying interest. Consumer purchase intention towards a known brand will decrease if the brand is perceived as having a high risk.
Research limitation: This research was conducted on most students who did not yet have stable financial capabilities. For further studies, we suggest using respondents who have better financial ability to provide a more tangible measurement of purchasing ability.
Practical implication: Results showed that perceived risk could reduce the influence of brand awareness on purchase intention. Thus, minimizing risk, ensuring the absence of perceived negative things before choosing a brand, and ensuring consumer comfort in using a brand were factors encouraging purchase intention.
Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in the competitive market. This study investigates the impact of customers’ CSR perceptions on their purchase intentions as mediated by brand equity, brand credibility, and brand reputation in order to identify the benefits of CSR integration for business development. The study employs a quantitative approach to collect data from customers who purchase cosmetics through an online survey. PLS-SEM software is used to analyze the data from the 380 responses. The results indicate that customers’ perceptions of the CSR of a firm affect their intention to purchase its brands in the future. Brand equity, brand credibility, and brand reputation mediate the impact of CSR perceptions on purchase intentions. Since previous studies have not employed a comprehensive approach to verifying the influence that CSR exerts through brand credibility, brand reputation, and brand equity, the results provide an essential reference for academics who conduct empirical research on the subject. This paper is also particularly beneficial for marketers and managers who wish to develop marketing strategies and brand management techniques that boost business efficiency.
This study aimed to examine the gender difference between men and women in online shopping lifestyle at Padang City. This type of research is comparative study, carried out to compare the similarities and differences of two or more the fact and object properties in the framework based on certain carefully. The technique of taking sample is by using purposive sampling. Total sample in this study is 100 consist of 50 men and 50 women. The samples in this study were men and women consumers who have shopped online for at least the last six month. Data collection uses questionnaire and analysis methods using independent sample t-test. The result of this study show that there are no differences between men and women in online shopping lifestyle at Padang City by t sig value ( 0,442 )> 0,05.
This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in online shopping and the moderating role of perceived risk between trust and online purchase intention. An online survey was used to collect data (356 valid responses) and SmartPLS structural equation modelling (PLS-SEM) was employed to hypothesize a model. Data were collected from September to December 2019. Results suggest the moderating role of perceived risk over trust in online shopping and purchase intention. The slope for the relationship between trust in online shopping and purchase intention is moderated by perceived risk, showing that the relationship becomes stronger when perceived risk is high. Trust significantly mediates the relationship between perceived service quality, website quality reputation, and online purchase intention. This work furthers web-store decision makers’ understanding of the significant influence of trust and its mediating impact on online shopping and demonstrates how an increase in trust decreases the intensity of the impact of perceived risk on online purchase intention. To increase the number of sales and decrease the intensity of risk, companies must increase the level of trust, which mitigates risk and increases customer bonding with companies. As there is no consensus on the mediating role of trust in online shopping and the moderating role of perceived risk, this paper aims to fill this gap in the literature.
Online shopping is an emerging area of corporate dialogue in terms of survival and getting more market coverage. Every business house is giving special emphasis on online purchase rather than traditional retail store based purchase. Technological inventions all over the world have changed the perception of consumer behavior. Consumers are playing a significant function in online shopping. The present study empirically assessed the customer perception on online shopping behavior. This study attempted to examine to identify the effective factors and how these factors affecting and influencing the online behavior. This study is a cross-sectional survey and primary data base. The data have been collected by stratified random sampling method. 120 responses have been considered for the analysis. Collected data has been analyzed by SPSS 21 using KMO and Bartlett's Test to identify which factor is more effective amongst different factors of online shopping. This study findings that identifying different pattern of online product purchase, online purchase frequency, age wise purchase pattern of online purchase. KMO and Bartlett's Test indicates that three influential factors are extracted i.e. technical factor, trust factor, online customer service factor. Study showed that technical factor is important concern in online shopping. Study also showed that consumers those who are tech savvy of the buying procedures online which they feel are very easy. Our Heritage Introduction Online shopping behavior refers to the process of purchasing intention of products or services via the Internet or web. Due to the wide range of internet usage, the buying behavior patterns have been changed. Online shopping has changed the way goods are purchased and sold, resulting to the exponential growth in the number of online consumers. Approach toward online shopping and goal to purchase through web are not only affected by ease of use, usefulness, and enjoyment, but also by other factors like consumer individuality, situational factors, product pattern, previous online shopping experience, trustworthiness in online shopping.
The purpose of this study is to examine the relationship between different factors including perceived benefits, perceived risks and online shopping behavior with the mediating role of consumer purchase intention. Online shopping states the recent trends of being able to purchase anything from home with a single click. The main focus of this study is to check the influence of four major variables: convenience, product variety, product risk, and privacy risk which were derived from related literature. Data were collected from 380 students from different universities using simple random sampling. PLS-SEM was used in this study and the results showed that benefits had a positive influence and that risk had a negative influence on online shopping behavior. Keywords: Perceived benefits, perceived risks, consumer purchase intention, online shopping behavior.
Many past studies only investigated the impact of perceived risks and customers' attitude towards online shopping intention. Therefore, this study shown the impact of perceived risks towards customers' attitude in online shopping. This study aim to identify the elements of perceived risks and the most influential types of perceived risks towards customers' attitude in online shopping. Four independent variables which are product risk, financial risk, non-delivery risk and psychological risk are selected. This study used quantitative method research by selected 200 respondents at Pengkalan Chepa, Kelantan, Malaysia by using convenience sampling method. The findings showed that product risk, financial risk and non-delivery risk are positively significant relationship between customers' attitude in online shopping while psychological risk is negative significant relationship between customers' attitude in online shopping. Besides, product risk are selected at most influential risk through multiple regression analysis in this study. Indeed, through this study, E-commerce Malaysia such as Zalora.com can improve overall customer satisfaction in online shopping services.
In e-commerce context, there are many implementations of discount framing that have effect toward brand reputation as well as brand image. The latter two constructs have been noted to affect consumer purchase intention and actual behaviour. However, there are limited studies that examine the relationship between discount framing consumer purchase intention and actual behaviour. Therefore, the objective of this study is to examine the impact of discount framing towards consumer’s purchase intention and actual behaviour that may mediated by brand reputation as well as brand image. The researchers conducted a quantitative study with 307 valid sample data from the respondents in Greater Jakarta Area who have ever made purchases in Lazada, a leading e-commerce in Indonesia. The research results show that the path for discount framing in influencing purchase intention and actual behaviour depends on both brand reputation and brand image.
The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using convenience sampling. Cronbach alpha was calculated to confirm the reliability of the data and then normality was assessed. Confirmatory Factor Analysis was then conducted to test the model using the goodness-of-fit tests. And finally, structural equation modeling is used to test the hypotheses and draw conclusions. IBM SPSS AMOS version 22.0 was utilized for data analysis. The research indicates that product risk, convenience risk, and return policy risk have a significant and positive impact on online shopping behavior. Financial risk is found to have insignificant and negative effects on consumer behavior. In addition, the non-delivery risk is found to have a significant and negative impact on online shopping behavior. The findings provide a useful model for measuring and managing perceived risk in online shopping which may result in an increase in participation of Malaysian consumers and reduce their cognitive deficiencies in the e-commerce environment. Several managerial implications are discussed along with the scope for future research.
Background: Hypertension is one of the causes of mortality that can be prevented. Self-efficacy with regard to patients’ performance predicts their abilities to change high-risk behaviors. Positive self-efficacy in patients with hypertension predicts compliance, adherence to medications, diet and exercise regimens, and behavioral self-management. Objectives: This study aimed to examine the psychometric features of self-efficacy questionnaire in patients with hypertension. Patients and Methods: In this cross-sectional study, 260 patients with hypertension
were selected by multistage cluster sampling in Tehran’s public places to complete the
Persian version of hypertension self-efficacy questionnaire. Then, face validity, content,
and structure of the questionnaire were evaluated. To determine the reliability of the
questionnaire, test-retest method with a two-week interval and Cronbach’s alpha
coefficient were used. All data analyses were performed using the SPSS statistical
software, version 18.0. Results: According to the results of Content Validity Ratio (CVR), three items were
eliminated. The results of exploratory and confirmatory analyses identified three factors, including diet regimen, disease management, and adherence to treatment. The goodness of fit of the three-factor self-efficacy model in patients with hypertension was confirmed based on standard indices (RMSEA = 0.082, NNFI = 0.90, CFI = 0.91, IFI = 0.91, and X2/df = 328.35). Besides, internal consistency of diet regimen, disease management, and adherence to treatment based on Cronbach’s alpha was 0.849, 0.471, and 0.572,
respectively. Conclusions: The three-factor structure of the self-efficacy questionnaire showed appropriate validity and reliability in patients with hypertension. Thus, this tool can help caregivers and health service providers assess self-efficacy of hypertensive patients and plan and implement educational and clinical interventions
The purpose of this paper was to investigate influence of perceived risk (financial risk, product risk, convenience risk and non-delivery risk) on online impulse buying tendency. Web-based survey was conducted for data collection using online questionnaire distributed through stratified random sampling technique from online consumers of Pakistan. A total of 200 valid responses were gathered and the data was analyzed by using SPSS software and demographic statistics, correlation and regression tests. The proposed hypotheses were confirmed through data analysis results. Overall perceived risk, financial risk and product risk were found to have a moderately negative association with online impulse buying tendency whereas convenience risk and non-delivery risk had negative but weaker association with online impulse buying tendency.
This study is an exploratory study that identify brand trust, customer satisfaction, and purchase intention between an international brand and Malaysia/local brand among Malaysian. A set of questionnaires was developed to test the brand trust, brand reputation, customer satisfaction, and purchase intention. 40 questionnaires were distributed and all are usable for the purpose of this study. The findings showed that the international franchise brand is more preferable than the local franchise brand. The purchase intention has a direct positive relationship with customer satisfaction (p=0.000), and brand trust (p=0.000). Few areas were highlighted to enable local franchise to improve their brand trust, brand reputation, customer satisfaction, and purchase intention of customers in Malaysia.
During the recent years, one of the issues considered by the banks in the field of internet banking is the adoption of corporate internet banking (CIB) by corporate clients. The present article tried to examine the factors affecting adoption of CIB by corporate clients based on the perceived risk theory. The research hypotheses were tested using confirmatory factor analysis and the results showed that there was a significant relationship between all the risks and intent to adopt CIB by the corporate clients of the banks. The major factors decreasing the intent to adopt internet banking include performance, privacy, security, financial, time, and social risks respectively. Based on the findings of the present study and similar studies, a comparison was made between the importance of the dimensions of perceived risk in personal and CIB and suggestions were made for decreasing the effects of these significant risks for the corporate clients to adopt CIB.
Marketers and researchers always had interest in the
impact of internet experience and impulse buying behaviour
of online consumers. Internet technology is changing our
society and economy. Consumers and businesses are very
much thoughtful of the and arrest the benefits of
adopting this platform. Ultimately, it has changed the
structure and dynamics of the Indian market and marketing
discipline has been exposed to various changes and
challenges. This study attempted to find out the relationship
of demographic characteristics with impulse buying
tendency of consumers and the impact of internet
experience on e-shopping Results indicate that only gender
and age has a significant relationship with the impulse
buying tendency whereas income are not significantly
related to it.
prospects
Keywords
Internet experience, impulse buying tendency, e-shopping.
In this article, we attempt to distinguish between the properties of moderator and mediator variables at a number of levels. First, we seek to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating, both conceptually and strategically, the many ways in which moderators and mediators differ. We then go beyond this largely pedagogical function and delineate the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena, including control and stress, attitudes, and personality traits. We also provide a specific compendium of analytic procedures appropriate for making the most effective use of the moderator and mediator distinction, both separately and in terms of a broader causal system that includes both moderators and mediators. (46 ref) (PsycINFO Database Record (c) 2012 APA, all rights reserved)
The development of e-commerce has increased the popularity of online shopping worldwide. In Malaysia, it was reported that online shopping market size was RM1.8 billion in 2013 and it is estimated to reach RM5 billion by 2015. However, online shopping was rated 11th out of 15 purposes of using internet in 2012. Consumers' perceived risks of online shopping becomes a hot topic to research as it will directly influence users' attitude towards online purchasing, and their attitude will have significant impact to the online purchasing behaviour. The conceptualization of consumers' perceived risk, attitude and online shopping behaviour of this study provides empirical evidence in the study of consumer online behaviour. Four types of risks – product risk, financial, convenience and non-delivery risks – were examined in term of their effect on consumers' online attitude. A web-based survey was employed, and a total of 300 online shoppers of a Malaysia largest online marketplace participated in this study. The findings indicated that product risk, financial and non-delivery risks are hazardous and negatively affect the attitude of online shoppers. Convenience risk was found to have positive effect on consumers' attitude, denoting that online buyers of this site trusted the online seller and they encountered less troublesome with the site. It also implies that consumers did not really concern on non-convenience aspect of online shopping, such as handling of returned products and examine the quality of products featured in the online seller website. The online buyers' attitude was significantly and positively affects their online purchasing behaviour. The findings provide useful model for measuring and managing consumers' perceived risk in internet-based transaction to increase their involvement in online shopping and to reduce their cognitive dissonance in the e-commerce setting.
Background and Objectives: The scope of the quality of life assessment is not widespread in any time like today. Economists, social scientists and politicians look at this topic from the particular approach. The life quality in hepatitis B patients regarding the degree of its progress is considered a major concern in these patients. Thus, the aim of the study was analyzing the dimensions of the life quality of a group of people suffering from hepatitis B in Mazandaran province in 2012. Methods: This study was done by descriptive, cross-sectional method on 210 (118 women and 92 men) hepatitis B patients that six month have passed from their diagnosis and formation of follow-up form in health centers, using access sampling method atsix regions of Mazandaran province.The instruments of the study were the questionnaire of World Health Organization questionnaire (WHOQOL-BREF) and the chronic liver disease questionnaire (CLDQ). For analyzing the data from descriptive statistics and Kolmogrov-Smirnov test, one sample t-test, two stage Confirmatoryfactor analysis, Spss and Lisrel software has been used. Results: Findings showed that the social relationship dimension with factor loading of 0.81 has the most amount of coefficient of effectiveness; physical health with factor loading of 0.72, mental health with factor loading of 0.63 and environmental health with factor loading of 0.55 have the least amount of coefficient of effectiveness in creating the generallife quality of hepatitis B patients. In the quality of life in hepatitis patients, the emotional function with factor loading of 0.76 has the most coefficient of effectiveness, activity dimension with factor loading of 0.67, fatigue withfactor loading of 0.47, abdominal syptoms with factor loading of 0.42 and worry with factor loading of 0.32 have the least coeficient of effectivness in making CLDQ domains of hepatit B patients. Conclusions: The general quality of life in patients had been below average and social relationship and emotional function must be properly investigated and managed in hepatitis B patients in order to improve life quality. WHOQOL-BREF and CLQD proved to be a useful instrument to assess general life quality in patients and can be helpful to find practical strategies to improving life quality in these patients.
Research dealing with various aspects of* the theory of planned behavior (Ajzen, 1985,
1987) is reviewed, and some unresolved issues are discussed. In broad terms, the theory is
found to be well supported by empirical evidence. Intentions to perform behaviors of different
kinds can be predicted with high accuracy from attitudes toward the behavior, subjective
norms, and perceived behavioral control; and these intentions, together with perceptions of
behavioral control, account for considerable variance in actual behavior. Attitudes, subjective
norms, and perceived behavioral control are shown to be related to appropriate sets of salient
behavioral, normative, and control beliefs about the behavior, but the exact nature of these
relations is still uncertain. Expectancy value formulations are found to be only partly
successful in dealing with these relations. Optimal rescaling of expectancy and value
measures is offered as a means of dealing with measurement limitations. Finally, inclusion of
past behavior in the prediction equation is shown to provide a means of testing the theory*s
sufficiency, another issue that remains unresolved. The limited available evidence concerning
this question shows that the theory is predicting behavior quite well in comparison to the
ceiling imposed by behavioral reliability.
Purpose
This research extends Mehrabian and Russell's Stimulus‐Organism‐Response model to include both external (i.e. reputation) and internal source of information (i.e. website quality) as stimuli which affect consumers' response systems. The purpose of this paper is to test a more comprehensive model consisting of reputation and website quality (stimuli), cognition and emotion (organism) and purchase intention (response).
Design/methodology/approach
In total, 219 usable questionnaires were obtained at a large Midwestern university through online survey. Structural equation modeling (SEM) was employed for data analyses.
Findings
Reputation had a significant positive effect on consumers' emotion and significant negative effect on perceived risk. All four website quality dimensions had significant negative effects on perceived risk and significant positive effects on emotion, except for customer service. Perceived risk had a significant negative effect on consumers' emotion, and both perceived risk and emotion had a significant impact on purchase intention.
Research limitations/implications
This research employed convenience sampling, which resulted in a majority of female respondents. The results may be generalized to a limited extent.
Originality/value
This study allows for empirical examination of the different effects of various components of retail websites on emotion, perceived risk and behavioral intentions. This research will add value to the related literature by filling the void of previous research and also will provide practical implications for online retailers on designing and maintaining positive consumer response. Strength of the research lies in its ecological validity, since respondents were not simply all reacting to the same single stimulus.
Social media has become a popular platform that connects people who share information, in particular personal opinions. Through such a fast information exchange mechanism, reputation of individuals, consumer products, or business companies can be quickly built up within a social network. Recently, applications mining social network data start emerging to find the communities sharing the same interests for marketing purposes. Knowing the reputation of social network entities, such as celebrities or business companies, can help develop better strategies for election campaigns or new product advertisements. In this paper, we propose a probabilistic graphical model to collectively measure reputations of entities in social networks. By collecting and analyzing large amount of user activities on Facebook, our model can effectively and efficiently rank entities, such as presidential candidates, professional sport teams, musician bands, and companies, based on their social reputation. The proposed model produces results largely consistent with the two publicly available systems - movie ranking in Internet Movie Database and business school ranking by the US news & World Report - with the correlation coefficients of 0.75 and -0.71, respectively.
The studies of online purchase intention have been done extensively throughout the world by testing many predictors. Due to the rapid growth of technological advances affecting internet users suggest other new predictors considered as an online purchase intention element. This study suggests customer review, online store image, and perceived online risk (an element of a mediating factor) as three main variables that drive customers to purchase online. A simple convenience sampling method was used to analyse the responses from online users via the online questionnaire web surveys. Multiple regressions and Sobel tests were used in this study to test the hypotheses. The result shows that online customer review and online store image have a positive relationship with the perceived risk online as well as perceived risk itself also has a positive relationship with online purchase intention. Consequently, in terms of mediating factors, perceived risk online is seen as a mediator for both online customer review and online store image with online purchase intention. Having said that, the study hopes that the findings would help boost the online retail industry as a contributor to the country's economic development.
The study examines the relationship between brand image, brand reputation, brand goodwill, and sustainable firm performance (FP). The purpose was to examine the psychological effect of brand image and brand reputation on sustainable FP of Indonesian logistics companies. This was achieved using primary data collected through questionnaires. 500 questionnaires were distributed, and 270 valid responses were used for data analysis, which used Smart PLS for that purpose logistics companies logistics companies. Results of the study highlighted that brand image and brand reputation has significant psychological effect on sustainable FP of logistics companies. Any change in the brand image and brand reputation has significant psychological effect which has contribution to decrease or increase the sustainable FP. Moreover, goodwill also has im-portant role in sustainable FP. Both brand image and brand reputation effect on brand goodwill and finally, brand goodwill influences the sustainable FP. © 2020, University of Economics and Human Sciences in Warsaw. All rights reserved.
This study explores the benefits, disadvantages, and barriers for the internationalization of regional small and medium-sized enterprises (SMEs) through the adoption of electronic commerce (e-commerce). Interviews were conducted with directors of ten Australian regional SMEs for exploring their use of e-commerce in the internationalization process. This led to the identification and validation of benefits, disadvantages, and barriers for the internationalization of regional SMEs with the use of e-commerce. A better understanding of these benefits, disadvantages, and barriers would help e-commerce stakeholders develop appropriate strategies and policies for driving the adoption of e-commerce for the internationalization of regional SMEs.
This research investigates the relationship among product risk, financial risk, security risk, privacy risk, perceived satisfaction, and purchase intention. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 306 customers using confirmatory factor analysis and structural equation modeling. The results showed that product risk, financial risk, security risk, and privacy risk impacted on perceived satisfaction. Besides, product risk, privacy risk, and perceived satisfaction influenced purchase intentions. Thus, this study focused on the influences of product risk, financial risk, security risk, and privacy risk on their cognitive attitudes toward websites. That means the more consumer perceive security, the more they avoid shopping online. The study is important to show how perceived risk affects online shopping behaviors, and it invites marketers to make necessary adjustments to prevent perceived risks to increase and online shopping to decrease. The findings of this study suggest the creation of a framework on the effect of perceived risk types on online shopping. Managers need to take perceived risks into account when designing their electronic marketing channels. In addition, shopping websites should strengthen their transaction security by appropriately using various available resources and new information technologies.
This study is to determine the relationship between brand characteristics, company characteristics and consumer-brand characteristics with brand loyalty to Sarimi customers in Samarinda. The technique of collecting data in this study was by collecting a questioner. The types of data used in this study are primary and secondary data. The number of samples in this study were 100 people who are Sarimi consumers. Data obtained using the validity and reliability test, as well as the Spearman trial with the SPS S program. Brand Characteristics, Company Characteristics and Consumer-Brand Characteristics have a significant and strong relationship with Brand Loyalty.
Telephone shopping is in many ways the easiest and most convenient mode of shopping ever devised. Yet the majority of women surveyed did not shop by telephone during the course of a year. Why? The authors examine various determinants of telephone shopping and present data which suggest that the nature and degree of risk perceived by the consumer, and the manner in which she deals with perceived risk, are important determinants of decisions: a) whether to shop by telephone, and b) what items to buy by telephone.
Purpose
This paper aims to examine consumers’ adoption of mobile technology to facilitate their banking services and activities, and to investigate the factors influencing their adoption and engagement.
Design/methodology/approach
An online survey is used to test proposed relationships between factors and consumers’ mobile banking adoption. Structural equation modeling is performed to analyze consumers’ intentions toward mobile banking.
Findings
Traditional technology acceptance model factors – perceived usefulness and perceived ease of use – are identified as effective factors in influencing consumers to adopt mobile technology for facilitating banking services. Moreover, technology safety concerns, including reliability and privacy factors, are found to play an important role in motivating consumers to embrace mobile banking. The “fun” feature of the technology and consumers’ innovativeness characteristics are considered important in influencing mobile banking adoption. Trust in the banks has its predominant role in mobile technology adoption for banking services.
Practical implications
A bank gaining trust from its clients is key to active adoption of mobile banking technology. Bankers are advised to pay more attention to reliability and privacy features when designing and promoting mobile banking technology to consumers. Moreover, advertisements to bank clients should stress the “fun” aspects of the mobile banking apps to attract them to the use of mobile banking technology.
Originality/value
This paper investigates the factors influencing bank consumers to adopting mobile banking apps to facilitate their banking services. Nine key factors in the technology adoption area are examined to provide a comprehensive understanding of bank clients’ use of mobile banking apps, which advances the understanding of mobile technology applied in the banking industry in the literature.
Although considerable research has been conducted on consumer attitude towards foreign products, most of these studies focus on the attitude of products from Western developed countries. Our study intends to investigate the effects of consumers' national identification and culture sensitivity on their perceived risk of buying products from Eastern developing countries. Especially, this study advances the literature by identifying the mediation effect of consumer ethnocentrism and the moderating effect of consumer value consciousness. Taking China and India as focal emerging economies, the consumer survey (n = 308) in the United Kingdom produced the following results. First, U.K. consumers' national identification is positively related to their perceived risk of buying Eastern products through consumer ethnocentrism, whereas their cultural sensitivity has a negative relationship. Second, the effect of consumer ethnocentrism on the perceived risk of buying Eastern products is moderated by consumer value consciousness. Third, value consciousness also attenuates the indirect relationships between national identification or cultural sensitivity and perceived risk via consumer ethnocentrism.
Guided by Nickel's (2009) model of risk assessment and the literature on facial trustworthiness, this study investigates how the stake of a transaction interacts with information on buyers' profiles in influencing buyers' purchase decisions and information processing. Participants played buyers in a trust game and made purchase decisions based on a series of seller profiles while their eye movements on the stimuli were recorded. Results revealed that the three factors examined exerted influences on buyers' decision-making in a hierarchical fashion: Sellers' reputation exerted a primary influence on buyers' decision-making, followed by sellers' profile photos, which is further followed by the stake of a transaction. The results confirm Nickel's (2009) model of risk assessment and inform e-marketing strategies in terms of building consumers' trust.
An e-commerce website would taste its success only through its strong business models and loyal customers. Customer loyalty is given the prime weightage as the customer on the internet web are highly volatile and switch the brands very quickly than a brick and mortar store due to the lesser degree of physical evidence. In this scenario it becomes highly essential for management of the e-tailers to understand the behavior of the consumers at various situations as this may provide an important insight of the consumer which may be grabbed to create a highly sustainable website to provide highest customer satisfaction. This paper examines the relationship between purchasing decisions and intentions to shop online and the factors affecting the decisions regarding the same in the minds of the consumers. Consumer intention in web based shopping is analyzed through the comparison of the factors that facilitate or inhibit online purchasing of products and services using the theory of planned behavior. A theoretical model that explains purchase intentions was tested with a sample of 120 consumers.
The influence of perceived risk on customers' purchasing behavior still plays an important role in the overall process of business to customer(B2C) E-commerce, though the extent to which it does so varies according to the characteristics of consumers. In this study, perceived risk dimensions affecting customers' purchasing behavior and their structural relationships were investigated through a customer survey and statistical analysis using the methods of confirmatory factor analysis and structural equation model. The result shows that the five independent dimensions, perceived health risk, perceived quality risk, perceived time risk, perceived delivery risk and perceived after-sale risk affect significantly customers' purchasing behavior, while perceived privacy risk, perceived social risk and perceived economic risk are the less relevant factors.
Reputation systems based on buyer feedback play an important role in today's online markets. In this article, we provide a rigorous methodology to establish a relationship between a seller's feedback history and risk of default. We validate this method against eBay's reputation system, using a dataset of terminated users (Not-A-Registered-User or NARU) and the feedback left for them by buyers. By treating feedback rating data as a function of time, we characterize the tendency of change in seller feedback ratings in order to predict the behavior of a seller. We find that NARU sellers have significantly more negative feedback in their final weeks. Applying functional principal component analysis and classification tree methods, we find that when projecting the feedback data to an appropriate space, NARU and non-NARU sellers can be distinguished at better than 92% accuracy. We use this to provide a quantitative mechanism for evaluating the risk of trading with a seller who has less than perfect feedback, and offer advice on how much a buyer should offer to pay, given an asking price on a commodity item and a seller's feedback history.
The authors integrate theory developed in several disciplines to determine five cognitive processes through which industrial buyers can develop trust of a supplier firm and its salesperson. These processes provide a theoretical framework used to identify antecedents of trust. The authors also examine the impact of supplier firm and salesperson trust on a buying firm's current supplier choice and future purchase intentions. The theoretical model is tested on data collected from more than 200 purchasing managers. The authors find that several variables influence the development of supplier firm and salesperson trust. Trust of the supplier firm and trust of the salesperson (operating indirectly through supplier firm trust) influence a buyer's anticipated future interaction with the supplier. However, after controlling for previous experience and supplier performance, neither trust of the selling firm nor its salesperson influence the current supplier selection decision.
Purpose
– The purpose of this paper is to examine and quantify how various uncertainties result in different perceived risk dimensions that hinder mobile payment (m-payment) acceptance.
Design/methodology/approach
– An uncertainty-risk-value framework was proposed based on perceived risk theory, prospect theory, and perceived value theory. Structural equation modeling method was used to test the research model.
Findings
– Perceived information asymmetry, perceived technology uncertainty, perceived regulatory uncertainty, and perceived service intangibility are confirmed as the main determinants of perceived risk, while perceived performance risk, perceived financial risk, and perceived privacy risk were found to have strong negative effects on perceived value and acceptance intention.
Practical implications
– The findings may help businesses and policy makers better understand the sources of perceived risk and help support the development of appropriate strategies to mitigate the risk concerns consumers have regarding m-payment.
Originality/value
– Although the hindering effects of perceived risk regarding m-payment acceptance have been confirmed in previous studies, the sources of perceived risk were rarely investigated. By examining the determinants of perceived risk in m-payment acceptance, this paper offers insights into how consumers perceive risks when adopting new innovations. Additionally, it bridges the gap between the antecedents and consequences of perceived risk.
Perceived risk is conceptualized in terms of expected negative utility associated with automobile brand preferences. Empirical evidence supports the notion that importance of loss is more useful as a segmentation variable than as a component in a multiplicative model. The findings also indicate that probability of loss may operate at the handled risk level and importance of loss at the inherent risk level.
It was once said that there is nothing so useful as a theory that works. Understanding the role of risk in consumer behavior may provide the basis for combining consumer behavior theory with marketing management action.
The popularization of the Internet has made shopping through online stores and online auction websites increasingly common. Trends in online group purchasing and encouragement from social networks have changed consumption habits and shifted attention to the development of e-commerce. Previous studies have indicated that relative to physical stores, consumers still perceive higher risk in online shopping. The purpose of this study mainly aims to explore the importance of perceived risk in online shopping from a website quality perspective. A structural equation model is developed to test casual effects within a conceptual model. The empirical results show that (1) system quality and information quality do not have significant negative effects on perceived risk; (2) only e-service quality has a significant negative effect on perceived risk; (3) perceived risk has a significant negative effect on online loyalty; and (4) the negative relationship between perceived risk and online loyalty on consumer-to-consumer platforms will be stronger than that on business-to-consumer platforms. The managerial implications for online marketing managers and limitations are discussed.
Purchase intentions for apparel products often require physical examination prior to purchase. Hence, greater risk is associated with shopping online for apparel products, making it important to examine factors that reduce various risks influencing online purchase intentions. This study examines and compares the impact of two of the most important risk reducers for online apparel shopping – product brand image and online store image – on specific types of perceived risks and online purchase intentions for apparel. The results show that product brand image influences consumers' online purchase intentions both directly and indirectly by reducing various risk perceptions. Online store image impacts purchase intentions indirectly by decreasing risk perceptions. The results of this study provide fresh insight into understanding the impact of product brand image and online store image on each type of perceived risk associated with online shopping.