During the last 25-30 years, archaeological gender research has changed the androcentric image of prehistory, created an awareness of the diversity of gender concepts of the past and challenged the public's image of archaeologists. But has it also influenced the general public's ideas about the past? This paper looks at the portrayal of prehistoric people in museum exhibitions, newspaper articles, school textbooks, video games, etc. It also aims to initiate a debate about the impact that representations of the past in the popular media have on today's gender discourses and whether we as experts can and want to influence them.