In 2006, psychologists Virginia Braun and Victoria Clarke published a paper entitled Using thematic analysis in psychology in Qualitative Research in Psychology. The paper sought to provide guidance, for psychology colleagues and students, on the conceptualisation, considerations and practice of thematic analysis (TA). Their paper proved unexpectedly popular, both within their discipline, and beyond. In the subsequent years they have written an award winning and best-selling qualitative research textbook Successful Qualitative Research (Braun & Clarke, 2013), numerous chapters (e.g. Braun & Clarke, 2012; Braun et al., 2014a, 2014b, 2015, 2016; Clarke & Braun, 2016), encyclopaedia entries (Clarke & Braun, 2014a, 2014b), commentaries (Braun & Clarke, 2016, 2019; Clarke & Braun, 2018) and editorials (Braun & Clarke, 2014; Clarke & Braun, 2017), and created a website (https://www.psych.auckland.ac.nz/en/about/our-research/research-groups/thematic-analysis.html), about TA, as well as written chapters and papers (e.g. Braun et al., 2017b; Clarke & Braun, 2019), and co-edited a book and a special issue related to other aspects of qualitative research (Braun et al., 2017a; Braun, Clarke, Frith & Moller, 2019). Over this time, their thinking around TA has evolved and they have encountered, and been frustrated by, many misuses and misrepresentations of their original paper. Early in 2019, Nikki Hayfield – who also writes and teaches around TA and has co-authored several chapters with them (Braun Clarke, Terry & Hayfield, 2019; Clarke et al., 2015; Terry et al., 2017) – interviewed Ginny and Victoria, asking them to reflect on these topics, and on their process, practice and thinking as TA proponents. The following edited transcript of their conversation highlights the context for writing their 2006 paper, some of the assumptions about qualitative research they made in writing this paper, their responses to misrepresentations and misunderstandings of their approach to TA, and their reflections on the importance of interpretation in TA.