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Factors affecting students' intention to start a business: Faculty of business administration, Ho Chi Minh City University of Economics

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The purpose of the article is to determine the factors affecting the startup intention of students at the University of Economics, Ho Chi Minh City. HCM. Research data is based on a survey of 200 students of the school combined with related research to build a proposed research model including seven factors affecting entrepreneurial intention. Cronbach's Alpha testing methods, exploratory factor analysis (EFA) and multivariate linear regression methods were used in this study. Research results show that there are 4 factors that influence students' entrepreneurial intention, arranged in descending order of influence: (1) attitude and passion, (2) entrepreneurial education, (3) experience, (4) subjective norms. Among them, attitude and passion have the strongest impact on business administration students' intention to start a business. The research hopes to actively contribute to improving educational programs at the university level and consider incorporating the subject of entrepreneurship into the official curriculum to improve students' entrepreneurial attitudes and skills.
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International Journal of Management and Organizational Research www.themanagementjournal.com
40 | P a g e
International Journal of Management and
Organizational Research
Factors affecting students' intention to start a business: Faculty of business administration,
Ho Chi Minh City University of Economics
Khoa Quoc Bui 1, Toai Van Nguyen 2*
1 Van Lang University, Vietnam
2 Ho Chi Minh City University of Industry and Trade, Vietnam
* Corresponding Author: Toai Van Nguyen
Article Info
ISSN (online): 2583-6641
Volume: 03
Issue: 02
March-April 2024
Received: 01-02-2024;
Accepted: 15-03-2024
Page No: 40-50
Abstract
The purpose of the article is to determine the factors affecting the startup intention of
students at the University of Economics, Ho Chi Minh City. HCM. Research data is
based on a survey of 200 students of the school combined with related research to
build a proposed research model including seven factors affecting entrepreneurial
intention. Cronbach's Alpha testing methods, exploratory factor analysis (EFA) and
multivariate linear regression methods were used in this study. Research results show
that there are 4 factors that influence students' entrepreneurial intention, arranged in
descending order of influence: (1) attitude and passion, (2) entrepreneurial education,
(3) experience, (4) subjective norms. Among them, attitude and passion have the
strongest impact on business administration students' intention to start a business. The
research hopes to actively contribute to improving educational programs at the
university level and consider incorporating the subject of entrepreneurship into the
official curriculum to improve students' entrepreneurial attitudes and skills.
Keywords: Startup, students, faculty of business administration, Ho Chi Minh City University of Economics
1. Introduction
In any era, young people are always active, enthusiastic and creative. They believe that life must always be new and not accept
stereotypes or impositions. Young people today know more than what young people of the same age 10 years ago knew because
they have many information channels to access and the information sharing speed of young people is greater because of the
participation of media. The convenient way to connect is the internet, thanks to the development of science and information
technology and the 4.0 industrial revolution. Therefore, the startup ideas of young people in general and students in particular
are very new and creative, and in fact, many young people have successfully started their own businesses. However, many
students do not intend to start a business or do not want to start a business, or do not start a business properly due to many
influencing factors around them.
According to a survey by the Vietnam Confederation of Commerce and Industry (VCCI) in 2017, up to 66.6% of Vietnamese
students currently have never known about startup activities. The number of students who know about startup programs is only
33.4% and in fact the number of students participating in startup programs initiated by VCCI every year is only 0.016%. Up to
62% of students surveyed said that current startup activities are trendy and not really effective. However, when asked about
business ability, up to 89% of students think they have business ability and 80 % of students intend to participate in business
activities after graduation. The opportunity for students to start a business today is up to 61% comes from family, 21% from
friends and 18% comes from other places. Research on entrepreneurship has received a lot of attention not only from macro
policy makers but also from academic researchers around the world.
However, there is currently no research on the impact of these factors on start-up intention among students of the Faculty of
Business Administration at the University of Economics, so discovering and measuring the factors affecting entrepreneurial
intention has laid a scientific basis for planning policies to create a startup environment. Career, proposing solutions to promote
the entrepreneurial spirit of students in the current context.
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Therefore, in order to clearly understand the factors that
impact students, my group chose the topic "Factors affecting
students' entrepreneurial intentions" to research. Specifically,
research and analyze factors affecting the intention to start a
business of students of the Faculty of Business
Administration at the University of Economics.
2. Theoretical basis and research model
Entrepreneurial intention can be defined as an individual's
preparation to start a business (Souitaris, Zerbinati, & Al -
Laham, 2007); points out that planning and creating a
business is a process (Gupta & Bhawe, 2007). To create their
own business, individuals must start by recognizing
opportunities and taking advantage of available resources
(Kuckertz & Wagner, 2010). According to Schwarz,
Wdowiak, Almer‐Jarz, and Breitenecker (2009), students'
business start-up intentions come from students' ideas and are
properly oriented from educational programs and trainers. In
this study, students' intention to start a business is the premise
and their willingness to carry out intentional entrepreneurial
behavior with the desire to create valuable products and
services to meet their needs. society's demand.
According to Nguyen Thi Yen (2011), business readiness,
personal personality and passion for business are personal
factors that impact the entrepreneurial intention of students at
National University of Ho Chi Minh City. Ho Chi Minh.
Besides, the factor of capital also contributes to influence,
however, reality shows that after graduating, students have
many difficulties in mobilizing capital and do not dare to
borrow capital to start a business, so they are weak. Capital
factors have a profound impact on students' intention to start
a business. The case of female MBA students in Ho Chi Minh
City. Ho Chi Minh City's research by Hoang Thi Phuong
Thao (2013) shows that personal characteristics are the
factors that have the strongest impact on this subject's
intention to start a business. In addition, capital sources for
starting a business, push motivation, family support, pull
motivation and family barriers also affect the intention to start
a business . According to Zahariah Mohd Zain, et al (2010),
factors: participation in business courses, influence from
family members' business traditions, and personal
characteristics all affect the intention to start a business of
economics students in Malaysia. For economics students in
Pakistan, the intention to start a business is influenced by
demographic factors such as gender, age, experience,
educational background and family work; Behavioral factors
such as Professional Attraction, business ability, social
evaluation, experience, business knowledge, and business
education have a great influence on entrepreneurship. Among
them, professional attraction has the strongest impact on
entrepreneurship (Abdullah Azhar, 2010). In addition,
research by Wenjun Wang (2011) has shown that
entrepreneurial desire, business readiness and work
experience have a direct impact on students' entrepreneurial
intentions in China and the US. At the same time, the family's
business background and business ethics also have an indirect
influence on this subject's intention to start a business.
According to Perera K. H (2011), the study "Determining
factors affecting business intentions of students at Sri Lankan
universities" has shown that social factors, psychological
factors, Economic factors and political and legal factors are
prominent factors leading to the path to becoming an
entrepreneur. In addition, research also shows that students
pay little attention to starting a business while paying more
attention to other jobs because they do not want to bear many
risks and financial problems. Research by Francisco Liñán
(2011) also concluded that the five main factors influencing
students' intention to start a business are business readiness
(positive perception); personal attitude; Planifi cation,
alliances and formation for employees; Growth as a key
feature for success; Preference for useful jobs (Preference for
remunerative jobs) are factors affecting the intention to start
a business among university students in Spain. Research by
Kolvereid and Moen (1997) concluded that students who
participate in many entrepreneurship training programs often
have higher entrepreneurial intentions than students who do
not participate. Koe's (2016) study with a sample of 176
university students confirms the importance of participating
in entrepreneurship training programs for the formation and
development of students' entrepreneurial intentions. Nguyen
Xuan Hiep and colleagues (2019) used research data
collected from 430 final-year students majoring in economics
from 10 universities in Ho Chi Minh City with a high rate of
students starting businesses after graduation. Karma. The
results show that the factors have the same influence on the
intention to start a business of economics students at
universities in Ho Chi Minh City with the level of impact
arranged in order from high to low including: Business
education, subjective norms, startup environment,
personality traits, perceived feasibility. Fatoki's (2010)
research results on the motivations and obstacles for students'
intention to start a business in South Africa show that 5
motivations leading to students' intention to start a business
are: employment, autonomy, creativity, economics and
capital; Obstacles for graduates' business goals are: capital,
skills, support.
After conducting a review of domestic and foreign
documents, the authors proposed a research model to identify
factors affecting the intention to start a business of students
majoring in Business Administration at the University of
Economics, Ho Chi Minh City. HCM through factors: (1)
attitude, (2) subjective norms, (3) education, (4) work
experience, (5) business passion, (6) readiness business and
(7) capital sources.
Table 1: Interpretation of variables in the research model
Encode
Observed variables
Encode
Collect
Attitude
(TD)
If I have the opportunity and resources, I want to start a business
Likert 1 5
Amran Md Rasli et al., 2013;
Davidsson P., 1995.
My career goal is to start my own business
Likert 1 5
I have seriously thought about starting my own business in the
future
Likert 1 5
Subjective norms
(CQ)
If I decide to start a business, my family members will support
me
Likert 1 5
Pham Quoc Tung et al., 2012;
Zahariah Mohd Zain et al., 2010.
If I decide to start a business, my friends will support me
Likert 1 5
Education
(GD)
The main curriculum at school equips me to start a business
Likert 1 5
Wang & Wong, 2004; Galloway &
Brown, 2002; Liñán, 2010.
The school developed my skills and business abilities
Likert 1 5
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Experience (KN)
Experience as an employee
Likert 1 5
Wenjun Wang et al, 2011; Dyke et
al., 1992.
Management experience
Likert 1 5
Business experience
Likert 1 5
Business passion
(HM)
I tend to open my own business after graduation
Likert 1 5
Wenjun Wang et al, 2011; Nguyen
Thi Yen et al., 2011.
KSDN is attractive to me
Likert 1 5
I am a person with many business ambitions
Likert 1 5
Business
Readiness (SS)
I am confident in my ability to start a business
Likert 1 5
Wenjun Wang et al, 2011; Nguyen
Thi Yen et al., 2011.
I have many social relationships
Likert 1 5
My relationships can help my startup
Likert 1 5
I am not afraid of risks in business
Likert 1 5
Capital source
(NV)
I can borrow money from friends and relatives to do business
Likert 1 5
Nguyen Thi Yen et al., 2011; Perera
KH et al., 2011; Fatoki, et al, 2010.
I have the ability to accumulate capital (thanks to saving
expenses, working part-time...)
Likert 1 5
I can raise capital from other capital sources (banks, credit
funds,...)
Likert 1 5
3. Research Methods
The research methods used are qualitative research and
quantitative research.
Qualitative research: aims to test and determine the
relationship between variables in the initial theoretical model.
This is a preliminary research stage, carried out to recalibrate
the previously used quantitative scales to suit the practical
conditions and basis of the research.
Quantitative research: The purpose of this research step is to
measure the impact of 7 factors on students' entrepreneurial
intention.
According to Hoang Trong and Chu Nguyen Mong Ngoc, in
factor analysis, the number of observed variables (sample
size) must be at least 4 or 5 times the number of research
variables. In this research model, there are 7 independent
variables, including 20 observed variables and 1 dependent
variable with 2 observed variables, so the total number of
observed variables is 22 variables, the minimum number of
samples required is 22 x 5. = 110 samples. To ensure the
reliability of the research process, the authors must choose a
minimum number of samples of 110 samples. Therefore, the
authors decided to distribute 200 face-to-face surveys and
conduct an online survey. After checking and eliminating
invalid votes, 110 votes remained. Thus, the collected data
ensures good implementation of the research model.
Collected data were cleaned and processed using SPSS 20.0
software. During the quantitative analysis process, the
authors used methods to evaluate the reliability of the scale
using Cronbach's Alpha coefficient, EFA exploratory factor
analysis method, regression testing and T-test.
4. Research results and Discussion
To determine the factors that affect the intention to start a
business and the importance of each factor to the intention to
start a business of students of the Faculty of Business
Administration, the authors used SPSS 20.0 software to
support analysis and results. Estimating the research model
step by step is presented as follows:
Step 1: Test the reliability of the scale
Conducting a reliability test of the scale of factors affecting
the intention to start a business of students of the Faculty of
Business Administration at the University of Economics, Ho
Chi Minh City. HCM with 22 variables, the result was
Crobach's Alpha coefficient = 0.847 (> 0.7). During the
testing process, 2 variables were eliminated from the research
model because they had a smaller total correlation
coefficient. 0.3 (Nunnally, 1978; Peterson, 1994; Slater,
1995). Thus, the remaining 20 variables were used in the next
exploratory factor analysis.
Table 2: Results of testing the reliability of the scale
Symbol
Criteria
Adjustment variable
total correlation
Crommbach's Alpha if
the variable is eliminated
TD1
If I have the opportunity and resources, I want to start a business
0.384
0.842
TD2
My career goal is to start my own business
0.426
0.844
TD3
I have seriously thought about starting my own business in the future
0.502
0.837
CQ1
If I decide to start a business, my family members will support me
0.376
0.842
CQ2
If I decide to start a business, my friends will support me
0.367
0.843
GD1
The main curriculum at school equips me to start a business
0.324
0.844
GD2
The school developed my skills and business abilities
0.324
0.844
KN1
Experience as an employee
0.370
0.844
KN2
Management experience
0.375
0.844
KN3
Business experience
0.377
0.844
HM1
I tend to open my own business after graduation
0.516
0.836
HM2
KSDN is attractive to me
0.597
0.834
HM3
I am a person with many business ambitions
0.491
0.838
SS1
I am confident in my ability to start a business
0.579
0.835
SS2
I have many social relationships
0.482
0.839
SS3
My relationships can help my startup
0.467
0.839
SS4
I am not afraid of risks in business
0.444
0.840
NV1
I can borrow money from friends and relatives to do business
0.396
0.842
NV2
I have the ability to accumulate capital (thanks to saving expenses, working part-
time...)
0.413
0.841
NV3
I can raise capital from other capital sources (banks, credit funds,...)
0.477
0.838
Cronbach's Alpha = 0.847
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In addition to testing the reliability of criteria affecting the
entrepreneurial intention of students of the Faculty of
Business Administration, the authors tested the reliability of
the scale measuring students' entrepreneurial intention. The
test results show that the Crobach's Alpha coefficient has a
value of 0.863 (> 0.7), proving that the scale is meaningful
and the factors are reliable in measuring the entrepreneurial
intention of students of the Faculty of Business
Administration.
Table 3: Results of testing the reliability of the entrepreneurial intention scale
Symbol
Criteria
Adjustment variable total
correlation
Crommbach's Alpha if the
variable is eliminated
YD1
I tend to open a business in the future
0.742
0.808
YD2
I have strong intentions to start a business
0.750
0.798
Cronbach's Alpha = 0.863
Step 2: Exploratory factor analysis (EFA)
When conducting exploratory factor analysis, right from the
first round, the test values are guaranteed: coefficient 0.5 <
KMO = 0.825 < 1.0; Bartlett's test on the correlation of
observed variables (Sig. = 0.00 < 0.05) proves that the
variables are closely related to each other; total variance
extracted = 60.396% (> 50%) meets the requirements and
shows that 6 groups of factors explain 60.396% of the
variation of the data. This shows that the EFA analysis results
are completely appropriate.
Table 4: Results of factor rotation matrix analysis
Symbol
Factor rotation matrix
F1
F2
F3
F4
F5
F6
TD1
0.741
TD3
0.695
HM1
0.578
HM2
0.719
HM3
0.690
KN1
0.730
KN2
0.850
KN3
0.747
SS1
0.536
SS2
0.824
SS3
0.729
CQ1
0.781
CQ2
0.843
NV1
0.811
NV2
0.706
GD1
0.825
GD2
0.825
Through analysis results, 6 new factor groups were formed
(F1, F2, F3, F4, F5, F6), factor group F1 includes 5
component variables related to attitudes towards
entrepreneurship and career development. Passion for
business, so this factor was given a new name "Attitude and
passion for business", the variables are TD2: My career goal
is to start my own business, TD3: I have been thinking serious
about starting my own business in the future, HM1: I tend to
open my own business after graduating, HM2: Starting a
business is attractive to me, HM3: I am a person with many
ambitions business. For the remaining factors, there is no
disturbance between the component variables in the factors
according to the proposed model, so the new factors still
retain their names, which are: factor F2: Work experience,
F3: Business readiness, F4: Subjective norms, F5: Capital
resources and F6: Education. From the results of factor
analysis, the research model was calibrated with 6 groups of
factors affecting the intention to start a business of students
of the Faculty of Business Administration of the University
of Economics, Ho Chi Minh City. HCM includes: F1:
Attitude and passion for business, F2: Work experience, F3:
Business readiness, F4: Subjective norms, F5: Capital
resources and F6: Education.
Step 3: Multivariate linear regression analysis
According to the linear regression results, the significance
level of the model is very small (Sig = 0.000) compared to
the 5% significance level, so the regression model is set
appropriately, adjusted R2 value = 0.519 which means 51.9%
of the variation in entrepreneurial intention is explained by
factors included in the model, the remaining factors are other
factors that have not been researched. The Durbin - Watson
coefficient and VIF coefficient of the model show that there
is no autocorrelation phenomenon (Hoang Trong and Chu
Nguyen Mong Ngoc, 2008) and multicollinearity
phenomenon is negligible (Mai Van Nam, 2008).
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Table 5: Results of factor rotation matrix analysis
Criteria
Symbol
Coefficient (B)
Beta coefficient
Sig coefficient.
VIF
Constant
-0.043
0.848
-
Attitude and passion
F1
0.657
0.556
0.000
1,470
Work experience
F2
0.026
0.031
0.426
1,164
Business readiness
F3
0.143
0.114
0.011
1,518
Subjective norms
F4
0.136
0.112
0.002
1,197
Capital
F5
0.011
0.011
0.790
1,262
Education
F6
0.116
0.108
0.005
1,136
Adjusted R2 coefficient
1,519
Durbin-Watson coefficient
1,804
Significance level (Sig.F)
0.000
Source: Results of regression analysis from survey data, 2013
Based on the statistical significance of each variable and the
results of estimating the impact coefficient of each factor, it
shows that there are 4 statistically significant variables and
all 4 variables are positively correlated with students'
intention to start a business. member of the Department of
Business Administration. Specifically, for factor F1: Attitude
and passion, when assessed by students by 1 point, the
intention to start a business will increase by 0.657 points.
Besides, when factor F3: Business readiness is assessed to
increase by 1 point, the startup intention score increases by
0.143 points. On the other hand, when evaluating factor F4:
An increase of 1 point in subjective norms will lead to an
increase of 0.136 points in the intention to start a business.
Similarly, if factor F6: Education is evaluated to increase by
1 point, it will increase the intention to start a business of
students of the Faculty of Business Administration by 0.166
points. According to the standardized impact coefficient
(Beta coefficient), factor F1: Attitude and passion has the
strongest impact on the entrepreneurial intention of students
of the Faculty of Business Administration.
5. Conclusions and Recommendations
The study has identified the factors and the level of influence
of the factors on the intention to start a business of students
of the Faculty of Business Administration at the University
of Economics, Ho Chi Minh City. At the same time, also
analyze and evaluate the differences between male and
female student groups, the differences between first-year,
second-year, third-year and fourth-year student groups
regarding the research problem. Through analysis, there are
4 independent factors affecting students' entrepreneurial
intention as follows: (1) attitude and passion, (2)
entrepreneurial education, (3) experience, (4) subjective
norms. Among them, the Attitude and passion factor has the
strongest impact on the startup intention of students of the
Faculty of Business Administration at the University of
Economics, Ho Chi Minh City. The research results also
found that there were differences between male and female
student groups in the variables entrepreneurial intention,
environment for entrepreneurship, and perceived behavioral
control. When comparing the differences in factors affecting
entrepreneurial intention and entrepreneurial intention
between groups of first-year, second-year, third-year and
fourth-year students of the Faculty of Business
Administration, most factors have differences. differences
between these groups of students.
From the results of this research, I would like to propose some
recommendations for schools, start-up support organizations,
and macro management agencies in establishing solutions to
enhance students' entrepreneurial intentions, as a premise for
promoting entrepreneurial actions of students after
graduating as follows:
To increase students' entrepreneurial intention, it is necessary
to actively innovate training programs, encouraging students
to learn about business, start a business and improve their
capacity.
It is necessary to guide students on business start-up skills so
that they can create their own jobs by combining and using
their expertise to start a business in the industry or field in
which they specialize.
The school needs to establish groups and start-up support
centers at the school and at specialized faculties to improve
the attitude of each student and each group of students
towards startup ideas.
To create interest in career, "thinking of being an owner
instead of working for hire" is always the motto for students
who want to change their future. Therefore, to arouse
attitudes towards entrepreneurial behavior, schools need to
increase the introduction of successful entrepreneurial
examples and typical entrepreneurial models from Vietnam
as well as the world to arouse the desire to do business. joint.
Help students proactively and actively participate in practical
business experience activities organized by the school, clubs,
organizations and entrepreneurship seminars for students.
Thereby helping students take ownership, self-manage, come
up with business ideas while still in school, expand
relationships, learn experiences from friends and relatives to
establish businesses., to share experiences from people with
a lot of practical experience, anticipating difficulties and
challenges when doing business.
Equipping yourself to improve the necessary knowledge and
skills about starting a business, in addition to a foundation of
scientific and technological knowledge, enhancing self-study
and learning about successful business models will help
Increase students' perceived ability to improve their intention
to start a business.
Extracurricular activities related to entrepreneurship and
business need to be built into the training program by the
school, which will be the foundation for students to develop
their skills and increase their intention to start a business.
Startups need creativity and acumen to be able to innovate in
design, features, quality, price and even marketing methods
to bring products and services to new consumers. can hope to
start a successful business.
Create opportunities for students to practice the necessary
qualities for an administrator such as: bravery, confidence,
dynamism, creativity, and the art of organization,
management, and administration. Thereby, leadership
capacity is cultivated, which is the driving force to develop
entrepreneurial intentions.
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45 | P a g e
The school needs to create conditions for students to actively
participate in scientific research activities and accumulate
business experience in society if possible.
For each individual student, to become an entrepreneur, it is
necessary to actively study, cultivate professional knowledge
and skills, and accumulate capital as well as participate in
finding sources of support to be able to start a business in the
near future.
Improve students' ability to perceive control, create
motivation, and stimulate students to create ideas and act with
the spirit of "self-starting" confidence.
Universities in general, and business administration training
units in particular, need to regularly organize seminars,
business discussions, and create playgrounds to develop
startup ideas; Business administration training should
develop training programs in the direction of approaching
and interacting with practical business activities, and at the
same time adding training modules on entrepreneurship to the
training program framework in the "oriented direction".
open".
Propaganda activities or conducting seminars to set examples
of successful entrepreneurs will help startups become more
widely known and understood more properly, thereby
gaining people's support for startups. karma will increase.
The school and family have a close connection regarding
information and methods to support student startups. You can
connect through online information forums or invite parents
to participate in student start-up activities organized by the
school.
The school needs to coordinate with start-up support
organizations or start-up investment units to act as a bridge
for students intending to start a business so that units can
sponsor capital for students to start a business, and increase
support. Financial support for start-up activities through
sponsors, start-up investment funds, and business incubators
to actively support the training process and promote start-up
intentions.
At the same time, equip them with personal financial
management and corporate financial management knowledge
so they know how to manage mobilized and accumulated
capital sources.
Improve business conditions, reduce complex administrative
procedures, make policies transparent, and create favorable
conditions for business people to access information and
assistance.
Schools need to attach importance to the development of
training programs, basic business knowledge and
hypothetical situations encountered in business.
Program materials should be available on the e-learning
application to best serve students even when they do not have
time to go to class.
Extracurricular activities related to entrepreneurship and
business need to be built into the training program by the
school, creating a foundation for students to develop their
skills and increase their intention to start a business. Startups
need creativity and acumen to be able to innovate in design,
features, quality, price and even marketing methods to bring
products and services to new consumers. can hope to start a
successful business.
In particular, it is necessary to create opportunities for students
to practice the necessary qualities for an administrator such
as: bravery, confidence, dynamism, creativity, the art of
organization, management, administration Through this,
leadership capacity is cultivated, which is the driving force to
develop entrepreneurial intentions.
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135. Nguyen TH. Comparative analysis of military
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175. Yi Tau H. Comparative analysis of the brand strategy of
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176. Yi Tau H. Comparative analysis of the brand strategy of
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194. Nguyen TH. Comparative analysis of quality assurance
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195. Nguyen TH. Methodology for research on B2B
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199. Nguyen TH. Sustainable integration in Vietnam's
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200. Nguyen TH. Impact of non-renewable energy and
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201. Nguyen TH. Market development strategy of renewable
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203. Nguyen TH. Managing cultural in Vietnamese
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204. Nguyen TH. SMEs' business performance due to CSR
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205. Nguyen TH. Job satisfaction of lecturers teaching
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... The study of Saari et al. (2022) [114] confirmed the positive influence of images on perceived usefulness. In the study by Algerafi et al. (2023) [75] , the positive correlation between image and perceived usefulness is shown by students' willingness to use AI-based robots in learning because they perceive that using these technologies will improve their reputation. Furthermore, Setiyani (2021) [76] reported that image significantly positively impacted the perceived usefulness of Google Drive in online learning as a storage medium throughout the COVID-19 pandemic. ...
... In hypothesis H7, considering the relationship between ANX and PEOU also gives a similar relationship, subsequent studies can consider the direct impact of ANX on INT instead of through PEOU because this relationship has been rejected. This conclusion is similar to the study of Algerafi et al. (2023) [76] but different from Saari et al. (2022) [75] . In the study of Saari et al. (2022) [114] , ANX showed a significant negative correlation with PEOU. ...
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... Residential, commercial and other buildings account for around 40% of total global primary energy consumption and around 30% of the total related CO2 emissions [1,204] . Reduced energy consumption in buildings is therefore a key component in achieving sustainable long-term development and lower carbon emissions [2,3,205] . ...
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