Article

YAPAY ZEKÂNIN KAMUOYU ALGISININ YÖNETİLMESİ NOKTASINDA KULLANILABİLMESİNE DAİR BİR DEĞERLENDİRME

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Abstract

Günümüzde kamuoyu algısının oluşturulması ve kontrol edilmesi noktasında yapay zekâ destekli sistemler tarafından üretilen teknolojilerden daha sıklıkla istifade edilmektedir. Bu kapsamda burada bu çalışmada makina öğrenmesi, derin öğrenme gibi yapay zekâ destekli teknikler tarafından üretilen algoritmaların, kamuoyu algısının oluşturulması noktasında kullanılabilirliğine dair bir inceleme gerçekleştirilmiştir. Bu bağlamda ilkin yapay zekâ aracılığıyla üretilen algoritmalara ve yapay zekâ algoritmalarının oluşturulmasında makina öğrenmesi ve derin öğrenme tekniklerinin katkı ve önemine dair bir inceleme yapılmıştır. Müteakiben, üretilen yapay zekâ algoritmaları aracılığıyla algıların manipüle edilebilmesine dair pratik hususlar üzerine kavramsal bazda bazı izahatlar yapılmıştır. Sonrasında ise pratikte kamuoyu algısı oluşturulması açısından yapay zekâ algoritmalarının kullanılması ile alakalı olarak dikkate alınması gereken hususlarla ilgili bir değerlendirme gerçekleştirilmiş ve müteakip araştırmalar için önerilerde bulunulmuştur.

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