Today, with the rapid development of technology, the number and importance of people operating in digital fields are increasing. Digital labor includes the processes of producing, creating, and distributing information using the internet, computers, and digital technologies. Digital labor is a concept that brings the concept of traditional business to digital fields. Studies on the internet, social media, blogs, video platforms, and other digital media are examples of digital labor. This type of labor includes a variety of skills and may require expertise in areas such as creative thought, digital marketing, content production, written and visual communication. This study discusses what digital labor is, its role in content production, and its current importance.