Israel Studies 5.1 (2000) 65-91
Americanization is the act, or the process, of conforming to America's culture, ideologies, and material goods. It can largely be seen as an aspect of economic-technological development involving changes in life-style and consumer behaviors. For many countries in the world, the United States serves as a reference point, often as a source of aspiration, in different areas of life from economic to cultural, from dance to cinema, as well as in attitudes toward minorities, including those who differ in ethnicity, religion, race, or sexual orientation. The United States has become a role model for other cultures, distinct one from the other, because it represents the abundant society, the freedom to consume, and, more generally, what many people see as the "good life." America shapes the world of tomorrow. While in some places these influences are direct ones resulting from the actual presence of Americans (e.g., Japan or Europe after World War II), in most cases it is a domestic, local desire, led by interest groups and public sectors, to imitate and adjust to American models.
In the Israeli context, for many years the influence of the United States was felt in the unique strategic ties and the political and economic support that resulted in the more than half serious notion that Israel was America's 51st state. Recently, as Israel attempted to "wean itself of American economic aid hoping to stand free of the unilateral transfers," American influences have become even more tangible in the every-day lives of ordinary people. Not only does this process reflect the aspiration for the abundance and freedom embodied in the American ethos; many suggest that it has connected Israel to the dominant western culture, and has encouraged the country's participation in the more general processes of modernization and globalization.
Americanization in Israel is multifaceted -- in this article we attempt to evaluate three different, yet complementary, aspects of the Americanization process. In the demographic sphere, we examine the numbers and social characteristics of American immigrants to Israel, emigrants from Israel to the United States, and tourists to Israel. All these factors have, or reflect, American influences on Israeli society. In the cultural sphere, we discuss the increasing influence of America and American cultural patterns in a variety of spheres of Israeli culture, from language and names to work patterns, physical structures, and more. Finally, we direct attention to the political behavior of American immigrants in Israel and their influence on the Israeli political system.
Since the founding of the State of Israel in 1948, slightly more than two and a half million Jews have immigrated to the country ("made" aliyah). This large number of immigrants was imperative for the evolution of the Israeli Jewish population. Taking emigration into account, the migration balance constitutes half of the total population growth over the fifty years of statehood. According to the most recent data of the Israel Central Bureau of Statistics, the United States is ranked sixth as a source of immigrants [olim], according to last country of residence, of approximately 70 countries of origin. The total number of American olim who arrived in Israel between 14 May 1948 and the end of 1998 is 96,150, or an average rate of 36 per one thousand olim. This volume is lower than that from the Soviet Union, Romania, Morocco, Poland or Iraq, but higher than that from France, the United Kingdom or any other single European country, as well as from any single Latin American country.
American aliyah did not begin with the establishment of the State of Israel, but Jewish sovereignty significantly affected its volume. Between 1948 and 1959, a total of 4,495 Americans immigrated, which averages out to 375 per year (Table 1), an increase of almost 50 percent over the yearly average during the British Mandatory period. From 1960 through 1966, there was a total of 4,892 American olim, or an average of 699 per year. These increases are significant in their own right, but also because of the importance frequently attributed to the Six-Day War by itself...