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Selling the Name on the Schoolhouse Gate : The First Amendment and the Sale of Public School Naming Rights
Abstract
Abstract not available
O presente artigo analisa a possibilidade jurídica de exploração econômica de bens públicos mediante cessão onerosa do direito de denominação. Para tanto, a metodologia utilizada foi qualitativa e teórica, com emprego dos métodos indutivo e comparativo, uma vez que foram analisados casos concretos de cessão onerosa de naming rights de bens públicos, especialmente da experiência estrangeira. No primeiro tópico, analisa-se a forma de gerenciamento de bens públicos em um novo contexto da Administração Pública, considerando o princípio da eficiência e a funcionalidade dos bens públicos. Posteriormente, contextualiza-se a questão da comercialização dos naming rights para fins publicitários. No terceiro tópico, reflete-se acerca da viabilidade de utilização da cessão onerosa de naming rights como forma de exploração de bens públicos, observando a sua compatibilidade com as normas do direito brasileiro. Conclui-se, por fim, ser possível a aplicação dos naming rights como meio de exploração econômica de bens públicos no Brasil, em que pese a inexistência de autorização legislativa expressa para sua realização, desde que observados alguns limites e parâmetros.
Written as the Foreword to a Symposium entitled Nike v. Kasky and the Modern Commercial Speech Doctrine, this piece tells the background stories that brought the Nike v. Kasky players to the steps of the U.S. Supreme Court and beyond. Subsequently, it explores the principles and perspectives at tension in the Nike controversy, and charts the lessons of the Nike story - legal, political, and cultural.
Kaiser Family FoundationTh e Role of Media in Childhood Obesity
- See J Henry
See Henry J. Kaiser Family Foundation, Issue Brief, “Th e Role of Media in Childhood Obesity” (October 2004), www.kff .org/ entmedia/entmedia022404pkg.cfm.
Too Late to Cry ‘Sellout,’” Raleigh News and ObserverTh e World-Herald’s Priority Is What Best Serves the Readers, explaining the newspaper’s decision to call a convention center by its popular name despite a recent sale of naming rights
- E G See
- Ruth
- Sheehan
See, e.g., Ruth Sheehan, “Too Late to Cry ‘Sellout,’” Raleigh News and Observer, January 20, 2003; Larry King, “Th e World-Herald’s Priority Is What Best Serves the Readers,” Omaha World Herald, August 10, 2003, explaining the newspaper’s decision to call a convention center by its popular name despite a recent sale of naming rights.
Our View: Schools Should Th ink before Entering Deal for Naming Rights noting that a technology company was focusing its school sponsorship eff orts on “the nation’s wealthiest school districts
- Randy See
- Krebs
See Randy Krebs, “Our View: Schools Should Th ink before Entering Deal for Naming Rights,” St. Cloud (Minn.) Times, July 19, 2005, noting that a technology company was focusing its school sponsorship eff orts on “the nation’s wealthiest school districts.”
Th e Curious Relationship between the Compelled Speech and Government Speech DoctrinesTh e government speech line of cases remains the ugly stepchild of First Amendment doctrine.”) Th e pioneering work arguing for greater recognition of government as a creator of speech, and not just its regulator
- Note
Note, “Th e Curious Relationship between the Compelled Speech and Government Speech Doctrines,” Harvard Law Review 117, no. 7 (2004): 2411, 2432 (“Th e government speech line of cases remains the ugly stepchild of First Amendment doctrine.”). Th e pioneering work arguing for greater recognition of government as a creator of speech, and not just its regulator, is Mark G. Yudof, When Government Speaks: Politics, Law, and Government Expression in America (Berkeley, Calif., 1983).
Sponsored Schools and Commercialized Classrooms: Schoolhouse Commercializing Trends in the 1990’s, 6–7, 26 (Center for the Analysis of Commercialism in Educ reporting a “marked increase” in six categories of schoolhouse commercialism from
- Alex Molnar
Alex Molnar., Sponsored Schools and Commercialized Classrooms: Schoolhouse Commercializing Trends in the 1990’s, 6–7, 26 (Center for the Analysis of Commercialism in Educ, 1998); see also Molnar, “Sixth Annual Report on Commercialism in Schools: Cashing in on the Classroom,” Educational Leadership Magazine, December 2003–January 2004, 79, reporting a “marked increase” in six categories of schoolhouse commercialism from 2001–2002 to 2002–2003.