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Hustle culture is a phenomenon where people usually have work addictions. These past 3 years this phenomenon has become more happening, even it happens among students. The existence of late capitalism and digital portfolios become the main reason that this phenomenon happens among students. The fear of not being successful in the future, the fear of missing out, the feeling of unsatisfied with their education become the prologue of this phenomenon among students. This quantitative research consists of 150 respondents which come from the students of the Faculty of Social and Political Science Jenderal Soedirman University happened because there are so many students in FISIP Unsoed having this behavior. So that, this research aimed to deep dive the reasons also the level of hustling that they have, besides that, this research that is using a survey method to gather the data aimed to know the priority of the students nowadays. This research successfully discovering that most of the students have a moderate hustle culture. It shows that most of the respondents (61.3%) are having a high hustle culture. Most of them (41.30%) said that it happens because of they need a good personal branding also the matter of portfolio. Through this research we also discover that the respondents actually know the importance of their education, however, many aspects of education don’t meet their standards for their future, and it changes their priority, they decided to be a hustling person instead of just being the one that focuses on their education.
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International Journal of
Multidisciplinary Sciences
Volume 2 Issue 1 (2024)
ISSN : 2986-7665 (Media Online)
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24
The Behavior of Hustle Culture among Students in Faculty of Social
and Political Science Jenderal Soedirman University
Aulia Putri Maharani*, Nanang Martono, Wiman Rizkidarajat
Jenderal Soedirman University, Indonesia
*aulia.maharani@mhs.unsoed.ac.id
Abstract
Hustle culture is a phenomenon where people usually have work addictions. These
past 3 years this phenomenon has become more happening, even it happens among
students. The existence of late capitalism and digital portfolios become the main reason
that this phenomenon happens among students. The fear of not being successful in the
future, the fear of missing out, the feeling of unsatisfied with their education become the
prologue of this phenomenon among students. This quantitative research consists of 150
respondents which come from the students of the Faculty of Social and Political Science
Jenderal Soedirman University happened because there are so many students in FISIP
Unsoed having this behavior. So that, this research aimed to deep dive the reasons also the
level of hustling that they have, besides that, this research that is using a survey method to
gather the data aimed to know the priority of the students nowadays. This research
successfully discovering that most of the students have a moderate hustle culture. It shows
that most of the respondents (61.3%) are having a high hustle culture. Most of them
(41.30%) said that it happens because of they need a good personal branding also the
matter of portfolio. Through this research we also discover that the respondents actually
know the importance of their education, however, many aspects of education don’t meet
their standards for their future, and it changes their priority, they decided to be a hustling
person instead of just being the one that focuses on their education.
Keywords: Education; Hustle Culture; Students; Work addictions
Introduction
The world is facing so many changes nowadays, even it happens faster than before.
One of the significant changes is the change of students’ behavior these days. Based on
the definition that justified by the Indonesia dictionary, students are the group of people
that coming from the age of 18-25 years old and enrolled in a campus. Another point that
defines the difference of students and the other group of people is the perspective that they
have as a youth. Which their perspective usually integrated with the ambition as a student
or as a youth. This kind of thing happens due to the perception about successful youth
itself, where the youth need to have a lot of social capital to be successful in the future.
Sutopo (2022), said the transitional phase that the youth will face after they are graduating
is the most important phase for them personally, because this phase considered as the one
that will define their future.
Other than the perspective that they have about their future, late capitalism is also
becoming the reason why they should have a lot of money in the future, because the image
of success will be defined through their lifestyle in the middle of late capitalism that we
have right now. Late capitalism is a concept that defined by Werener Sombart, a German
economic scientist, he stated that late capitalism is actually a concept that is talking about
the current condition that we have in society, where a lot of luxuries things can be accessed
easily, multinational companies are everywhere, a massive global capital development,
and also a massive escalation of individual wealth. Which this condition eventually
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affecting individual life’s style, where it might drag someone to a consumptive behavior
or even hedonism (Hennessy, 2017). Also, without any concerns or warning, this condition
will eventually make someone facing “fear of missing out (FOMO)” stage in their life,
because they are worry that they cannot adapt in this condition that we have currently. Fear
of missing out itself is a condition that define someone’s behavior where they always have
some-kind of habit following the current trends because they are afraid that if they don’t
follow the current trends, they’ll lose a lot of social capital in their life, and they won’t be
a successful person (Przybylski et al., 2013). These concepts are the concept that bring
new term, which “hustle culture”. Setyawati (2020) said that hustle culture is a situation
where someone is having a work addiction. This hustle culture habit also impacting
someone’s leisure. Seitchik and Zornitsky (1989) stated that currently, youth is having a
stage that much more focusing on what will they have in the future, so that usually this
condition impacting someone’s leisure a lot, because they need to do a lot of things for the
sake of gaining the social capital for their future. Actually, the first time this “hustle
culture” showed up is around 1970 to 1984 in German. According to Beck (1992), this
phenomenon happened among the Germany workers because German was making a new
standardization of labor, which this standardization turns out made Germany workers lost
their full-time job, because the industry in German started to replace human with machines,
since machines considered as things that much more efficient that the human itself. After
losing their job, the Germany workers decided to have more than one job, to secure their
own life, so that they can fulfill their needs well. As the time pass by, it is now happening
more in this era, even among the students, but the reasons of it quite different. What
happened in German caused by the needs of money, meanwhile these times, what
happened among the students itself because they are looking for something that they
cannot get through their education. The research that done by Stephany et al. (2021) about
online labor, showed that around 34% of the participants are students, they usually do a
part-time or freelance job.
As stated before, one of the activities that done by students in terms of gaining the
social capital for their future is part-time work. Meiji (2019) through his research, prove
that part-time work becoming a trend among youth especially students, and this trend
impacting some important part in their life, such as leisure. Kusumaningtyas et al. (2022),
discover that there are 66.5% of students admit that they are having implication with hustle
culture, other than that there are 56.30% respondents feel that by being a hustling person,
it is quite impacting their physical and mental health, also there are 78.10% respondents
stated that they are losing a lot of time for themselves because they need to deal with a lot
of activities. These data show that hustle culture having a significant impact for students’
life. As the time pass by, there is a high increasement of hustle culture behavior among
students. Turns out, this happened because of a massive digital portfolio, a condition where
a lot of people share their achievements through social media. This case being explained
more in the research that done by Davidescu et al. (2020), which, they stated that are 45%
of media social users like to show their workaholic side, such as; working overtime, a huge
amount of workload, pushing themselves to achieve target, and et cetera. This also happen
among students, which there are a lot of platforms that create a tight “competition” among
students, the massive use of LinkedIn as platform to show their portfolios makes each
students always have the urge to be the brighter one among others. It also supported by the
current education system, which we are currently having Merdeka Belajar policy, this
policy, indirectly give more pressure for students to become more hustling. It happens
because of this policy giving a lot of programs for student to tried to enhancing their
portfolios, however, at some point the universities and the policy in overall didn’t really
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support it well, they only providing programs not providing the certainty that the students
who are applying for these programs will surely get selected. This kind of things, indirectly
force the students to gain more skills outside the university, and looking for more
opportunities so that they will meet the requirements to be part of the programs of Merdeka
Belajar. Another thing, actually, the link and match policy that made by Ministry of
Education, Culture, Research, and Technology of Indonesia, can help to reduce the
increasement of this behavior among students. However, turns out it cannot really help us
to solve this problem that we have right now, because link and match policy is not as good
as it should be. Kodrat (2021), said that link and match is a policy that aimed to aligning
someone’s study background with the job provided, but the fact that it cannot be aligned
make students decided to keep on collecting a lot of portfolios, so that they can achieve
their goals in the future. And it indirectly became another point that supporting their
hustling behavior.
This hustle culture phenomenon becoming a great thing to be explored and
discussed. This phenomenon also happens among workers, which supported by the
research that is done by (Balkeran, 2020), which the result show that there are 74% worker
admitting that they have an implication with hustle culture by working 51-70 hours per
week, 33% from them stated that they cannot do anything other than working, 41% from
them stating that they are still working even though they have family time or need to hang
out with their colleagues. These data show that hustle culture giving a quite significant
towards somebody’s life. Another data that showcased by Manyika et al. (2016), told that,
as many as 20% -30% (equivalent to 162 million individuals) of the workforce in the
United States have more than one job. Hustle Culture itself is basically caused by internal
factors such as personal needs and desires, it is also caused by external factors such as
competition between workers at various levels (Gall and Catherine, 2013). On the other
hand, for students, one of the causes of hustle culture is the concept of student success,
namely a program that defines success by continuously discussing stability in the economy
and also having a good social class (Cantwell, 2018). For this reason, this research
discusses this matter and proves the possibilities that have been speculated. These are
possibilities that show the high level of hustle culture among students.
Method
This research is quantitative research that uses a survey method. According to
Sugiyono (2019) quantitative research is research that rely on positivism philosophy as a
scientific method because it can fulfill all of the scientific standard, which are; empirical,
objective, measurable, rational, and systematic. The uses of survey method in this
research happened because of this research required to gather data from several people
through some questions that are having measurable answer. The number of respondents
from this research was 150 FISIP Unsoed students. Determining respondents was carried
out using a simple random sampling technique, this technique used because the members
of the population was homogeneous, the total number of the population were 2,517
students. The sample for this study was calculated using the Slovin formula with an error
limit of 8%. The variable operationalized in this study was only 1 (one) variable, which
the hustle culture behavior variable. Specifically, this research has this following
operational definition:
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Table 1. Operational Definition
Definition
Indicators
The level of tendency of
the students to carry out
a lot of activities other
than lecture activities
1. Perseption of the students about
“work”
2. Perception of the students about
“ideal work”
3. The students’ target after they are
graduating
4. The frequencies of the students carry
out another activities other than the
lecture activities that they have.
5. The duration of students carry out
their activities (not including lecture
activities).
6. The motivation that the student have
regarding this.
This research data obtained from primary data sources, by processing the results of
questionnaires that were given to respondents and also supported by secondary data such
as journals. This research is descriptive research, which will later be counted using
frequency distribution calculation. The results of the data validity test show that these
following indicators are the indicators that are able to measure hustle culture behaviour
in respondents. Table 2. Data Validity Test
Variables Indicator
X
Total current activities
Sig. (2-tailed)
0,003
N
150
Total previous activities
Sig. (2-tailed)
0,000
N
150
Total duration in hours
Sig. (2-tailed)
0,000
N
150
Total duration in days
Sig. (2-tailed)
0,000
N
150
Happy with activities
(motivation)
Sig. (2-tailed)
0,000
N
150
Need more money
(motivation)
Sig. (2-tailed)
0,000
N
150
Fear of missing out
(motivation)
Sig. (2-tailed)
0,079
N
150
The fear of not being
successful (motivation)
Sig. (2-tailed)
0,000
N
150
Personal Branding
Sig. (2-tailed)
0,000
N
150
Encouragement from the
family (motivation)
Sig. (2-tailed)
0,000
N
150
The importance of
portfolio (motivation)
Sig. (2-tailed)
0,007
N
150
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Working is more
important than studying
(perception)
Sig. (2-tailed)
0,000
N
150
Starting to work at an
early age = will be
successful (perception)
Sig. (2-tailed)
0,016
N
150
The experience in formal
education is enough
already (perception)
Sig. (2-tailed)
0,035
N
150
Education is not priority
(priority)
Sig. (2-tailed)
0,012
N
150
X
Sig. (2-tailed)
N
150
Results and Discussion
The fact that there are some students who are having a very good achievement and
so many activities outside their educational matters, indirectly become a huge trigger for
the other group of students to be as hustle as those some students. It happens because of
there are some perceptions that assume when they have a lot of experiences outside the
campus, they will surely gain something greater than what they got in classes. This kind
of characteristic that made FISIP Unsoed chosen as the research location.
This research that conducted on August 23, 2023 until September 30, 2023 gathered
150 respondents that coming from different major of study, which are:
Table 3. Respondent’s study background data
Major
Frequency
Percentage
Sociology
50
33.33%
Public
Administration
20
13.33%
Political Science
14
9.33%
Communication
Science
22
14.67%
International
Relation
44
29.33%
Total
150
100%
Since this research was using simple random sampling method to define the
respondents, so that the total of the in each major are not the same and also coming from
different age, which are: Table 4. Respondent’s ages data
Age
Frequency
Percentage
18 years old
14
9.33%
19 years old
21
14.00%
20 years old
30
20.00%
21 years old
44
29.33%
22 years old
40
26.67%
23 years old
1
0.67%
Total
150
100%
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Other than different study background and ages, based on the result of this research,
the respondent are also having different activities, their activities are; internships, part-
time work, freelance work, organization, and volunteering. Besides that, the motivation
are different as well. It divided into 2 type of motivations which are internal and external
motivation. The highest internal motivation is because they want to have a good personal
branding which it is around 41.30%. For the external motivation it is because of they need
more money to survive, there are around 39.30% respondents that choose this external
motivation. In overall, based on this research, there are around 61.30% of respondents
that are having a high hustle culture level with different type of study background, ages,
and motivation. The detail explanation of each result will be defined below.
1. Perception and Priority of the Students about Work, Portfolio, and Education
The emergence of motivations which tend to come from within students apparently
cannot be separated from the perceptions they have as individuals about something.
Basically, perception can be interpreted as the general view that a person has regarding
an object from several aspects that can be understood (Akbar, 2015). From a person's
perception, a scale of priorities regarding certain choices in their daily life will arise. This
is the same as what happened to the hustle culture phenomenon among FISIP Unsoed
students. Someone who engages in hustle culture certainly does not escape the perception
they have about work, the importance of a portfolio, and the benefits of the education they
currently receive. Through these perceptions, it often has an impact on a person's
priorities. For students, one of the benefits of the education they currently receive is of
course the ease of getting the job they want. However, unfortunately, data from the OECD
(2016) shows that the average number of unemployed youth in the world is 13%. Then,
the results of research conducted by Eurostat (2016), showed that as many as 55.8% of
college graduates did not get a job at all in Greece, then the same thing also happened in
Italy, namely 55.2% of college graduates did not work. This is also supported by research
conducted by the International Labor Organization (ILO) and the Economic Co-operation
Development Organization (OECD) showing that it is currently very difficult for young
people in developed countries to access decent work, even the level of difficulty is the
same as other countries. develop despite having a good educational background (Ribeiro
et al., 2022; O’Higgins, 2017). This indirectly shows something that expected by students
about the education are not fully personalized. Besides that, a perception of ideal work is
also impacting their priority, where ideal work is defined as a situation where someone is
having a secure job, with a proper income, and also a secure working environment (ILO,
1999). Which these kinds of things made them change their priority between education,
work, and also their portfolio.
This research shows that 80% of respondents believe that to be able to face the
future, they must start working as early as possible. This happens because a person's work
experience will be recorded in their portfolio. In line with 96% of respondents who have
the perception that a portfolio is very important to support their success in the future,
therefore, they choose to start working from the start of college. Another reason is that
the activities they carry out are quite helpful for them to be able to get formal work in the
future, and these reasons and data showed us that there is a change in their priority list.
Turns out, the respondents do not put education as a number one priority anymore.
Other than that, respondents also have perceptions regarding learning on campus.
As many as 54.7% thought that working was much more beneficial than just studying,
then as many as 87.3% of respondents felt that the experience, they had on campus was
not enough, and there's a huge gap between the experience they had outside campus. This
indirectly shows that respondents are dissatisfied with the knowledge they obtain in
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college. According to them, the knowledge they gain in the classroom is not enough to
support their future. Many of them feel that in their lectures they are not given the
necessary preparation to enter the working life. From the results of further interviews, one
of respondents said: “For me personally, university life should be the most proper one to
have us prepared for the next stage in our life which is working. However, I am bit
disappointed, because I don’t think the knowledge that I got during the classes might help
me to build my future and the fact that campus did not provide anything that related to
the professional matters are mainly the reason why I decided to have a side-hustle.” E, 21
years old, a student with a high hustling behavior.
Other respondents also said that basically what students currently need is support
from the campus in the form of information on internship activities or certain training.
These respondents felt that they not only need theory from educational science, but they
also need practical training that can support their future lives. In fact, as many as 86.7%
feel that basically education is a very important thing and needs to be done, however, it
is very unfortunate that the education they currently have does not really support their life
in the future, so this causes them prefer to work while studying rather than just studying,
and yet it changes their priority towards their education.
Based on the results of interviews with respondents, they actually have the same
point of view regarding education, which education is very important for them. However,
on the other hand, they also stated that education does not provide more space for
exploration. This indirectly shows that currently there is a mismatch between education
and students' needs for their future, especially in the world of work. This reason is the
main reason for the hustle culture among students.
2. The Motivation of Hustle Culture among Students
Hustle culture among students cannot be separated from the motivation that each
individual has. Zaliha et.al (2021) states that hustle culture occurs due to several reasons.
The reason that is most often to be used to carry out a hustle culture is the demands that
coming from their environment and also themselves in the form of responsibilities. This
makes someone feel that they are responsible for every form of activity, so they must be
able to do it more and more. The results of previous research state that the occurrence of
hustle culture also involves the motivation of the perpetrators, so this is an important point
for further research, so that we can find out more about the motivation for the occurrence
of hustle culture among FISIP Unsoed students. Motivation in this research divided into
2 parts, which internal motivation and also external motivation. Internal motivation is a
motivation for doing hustle culture that consists of personal reasons, such as; because he
likes it, needs personal branding, and is afraid of an unsuccessful future. Meanwhile
external motivation consists of reasons that coming from external side of a person, such
as; economic factors, environmental factors, and family demands.
From the results of research conducted regarding the motivation a person has when
it comes hustle culture, detailed data was produced as follows:
Table 5. Internal Motivation of Respondents
Internal Motivation
Frequencies
Percentage
Happy with the activity
45
30.00%
Fear of not being successful
43
28.70%
Personal branding
62
41.30%
Total
150
100%
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Table 6. External motivation of the respondents
External Motivation
Frequencies
Percentage
Need more money
59
39.30%
Fear of missing out
56
37.30%
Encouragement from
the family
35
23.40%
Total
150
100%
The results of this research show individual motivation in carrying out hustle
culture. Based on internal motivation, 30% of students do hustle culture because they like
lots of activities that take up a lot of time. Students who have this motivation, after further
research, are the ones who feel happier when they have to keep themselves busy
continuously, rather than just studying or not doing any activities. This happens because
they think that by keeping themselves busy, it will enable them to get rid of their boredom.
Apart from that, this also helps them build new connections, develop their abilities, and
also makes them more experienced individuals.
Furthermore, based on internal motivation, as many as 41.3% of students carry out
hustle culture because they need good personal branding to the general public. Personal
branding itself, according to Montoya and Vandehey (Afrillia, 2018), is a way to control
a person's point of view towards another individual before they have direct contact with
that individual. According to respondents, currently personal branding is very important
in terms of determining their future. For these respondents, by having a good personal
branding, their path to the future will also be good. Apart from that, this also happens
because according to them, with good personal branding, they will also have a good image
among the people around them. Then the final internal motivation, which the fear of not
being successful if you don't implement hustle culture, has a percentage of 28.7%.
Apparently, this happens because of the credential of portfolio itself, the 28.7%
respondents admitted that, they are afraid if they do not have any experience, means it
will be easier for them to be failed in the future, the matter of portfolio is very important
for them.
Externally, 39.3% of respondents admitted they are doing hustle culture because
they needed extra money, this is an indicator of external motivation which has the highest
percentage. This happens because the money that they get from their parents or the
scholarships they have is not enough to meet their daily needs. Apart from that, there are
some students who really need to help their parents financially, at least to be able to
provide their own daily expenses. Furthermore, as many as 37.30% of students admitted
that they are doing hustle culture because they were afraid of missing out (FOMO). From
the confession, this happened because they felt they did not want to lose to their other
friends and felt they were far behind compared to their friends, so that they felt afraid of
being someone who had no experience and could be defeated by their friends who had a
lot of experiences already. The last external motivation is family encouragement
(23.30%). Based on the respondent's statement, this occurs because the respondent's
family (especially parents) often ask the respondent to have experience outside campus
such as internships or other experiences.
Further interviews that conducted with 20 respondents with the details of 10
respondents who had higher internal motivation and 10 respondents who had higher
external motivation. Respondents interviewed also represented the hustle culture level,
which high level with the criteria of total time spent in a week are 70-84 hours, medium
with the criteria of total time spent in a week are 33-45 hours, and low criteria for total
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time spent in a week are 0-20 hours. Some statements from respondents who have higher
internal motivation include: “the money that my parents gave me is actually enough
already, there’s also no pressure at all from both of my parents regarding my personal
achievement. However, I want to have more experiences, so that after graduate, it will be
easier for me to find the job.” J.G, 21 years old, a student with a high hustle culture level.
“There’s no pressure from anyone, I also don’t really need money, because basically my
daily needs are fulfilled really well. But sometimes, I feel like studying cannot really help
me to build my future, so that I decided to working while pursuing my bachelor degree
here.” L.K, 20 years old, a student with a medium hustle culture level. “it happens because
of since senior high, I really like to engage with an organization, it makes me happy
somehow. During my time in university, I decided to engage with some organizations as
well, I just really happy with the activities so that is why I choose to have a lot of activities
outside the lecture activities.” R.M, 22 years old a student with a low hustle culture level.
The statements above show that the respondents carried out hustle culture without
any pressure, no encouragement from their families and even did not have financial
problems. It can be concluded that what made them decide to do hustle culture was a
feeling of dissatisfaction within themselves regarding the experience they had and also
they felt they really needed validation from other people that they are an individuals who
had certain abilities, therefore they chose to have a lot of experience that is better.
Ten (10) other respondents stated that apart from internal motivation, they also had
external motivation, which heir external motivation is higher than their internal
motivation. This happens because the external motivation they have is quite urgent for
them, so that they decided to be a hustling person. Some statements from respondents
with higher external motivation include: “if I could choose, I don’t want to have any side
hustles, because for me personally it is tiring. But if I don’t have any side hustle (part-
time working), I cannot fulfill my daily needs, because I need the money to have a much
proper financial condition.” Z, 19 years old, a student with a high hustle culture level.
“actually I was following my friends. Because they have a lot of activities, and I feel like
I did nothing, it was triggering me pretty well. So that I decided to have a side hustle and
joining organization, but turns out as the time pass by, it makes me really happy to do it.”
D, 20 years old, a student with a medium hustle culture level. “Personally I want to do it,
because we need experience, but I am not in a rush for this. However, my parents want
me to have a good portfolio, and they are constantly encouraging me to have one.” H.H,
22 years old, a student with a low hustle culture level.
The statements above indirectly indicate that respondents are doing hustle culture
because they are pressured by their current situation, environment, and need additional
money for their daily lives. It can be concluded from these statements that respondents
with higher internal motivation tend to have no compulsion to carry out a hustle culture
and is purely to meet future needs. Meanwhile, respondents who have higher external
motivation tend to have a compulsion to carry out a hustle culture. So, from the data
presented, it can be concluded that basically individuals carry out hustle culture for
different reasons and backgrounds, but internal motivation remains a quite influential
factor in carrying out hustle culture.
3. The Level of Hustle Culture among Students
The hustle culture phenomenon is a phenomenon that has occurred since 1980 in
both developing and developed countries (Iskandar & Rachmawati, 2022). Currently, this
phenomenon has become quite common among young people, as well as students.
Basically, a workaholic attitude or what is usually called hustle culture is an attitude or
behavior that is identical to the concept of doing it excessively and repeatedly. In the
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current era, quite a few young people have workaholic behavior, for example, many
young people do internships and at the same time also carry out organizational activities
on campus. Another condition is that there are young people who do freelance work by
working more than the required time. These conditions are a condition of crazy work that
did by someone, which indirectly creates the concept of hustle culture. This done by
someone basically to meet one's standards of success, which in line with Wayne Oates'
statement (Iskandar & Rachmawati, 2022), hustle culture is part of work addiction, where
the perpetrators think that success comes by doing activities or work continuously.
continuously without thinking about time to rest.
The level of hustle culture carried out by someone can basically be seen from how
much time they spend for working or doing certain activities, how many activities they
do at one time, and also how many days they spend in a week doing activities or work.
the. The results of research conducted by Balkeran (2020), show that someone who
spends 0-20 hours a week doing the activities or work they do is included in the low level
hustle culture category. Then someone who carries out activities or work and spends 21-
50 hours a week is included in the medium level hustle culture category. And lastly, if
someone carries out their activities or work and spends more than 50 hours a week, it
means that someone is in the high level hustle culture category. But on this research, it
will be divided into two categories which low level (0-<28 hours/week) and high level
(>28 hours/week)
The hustle culture phenomenon which is currently widespread among students is
the main reason this research was conducted. After conducting research with a total of
150 respondents who were students at the Faculty of Social and Political Sciences,
Jenderal Soedirman University, in detail there were 101 female respondents and 49 male
respondents.
Based on the results of the overall research, it is known that the majority of
respondents (61.3%) has a high level of hustle culture, as shown in the following table:
Table 7. The level of hustle culture among respondents
Frequencies
Percentage
Low Hustle Culture level
58
38,7%
High Hustle Culture
level
92
61,3%
Total
150
100,0
These results are obtained from calculating indicators for the length of time spent
in one day, the number of activities that have been participated in, and also the number of
activities that are currently being participated in. Specifically, research with indicators of
the length of time spent per day to complete the activities they have, shows the following
results: Table 8. Total time spent in a day
Total Time in a Day
Frequencies
Percentage
<4 hours
15
10%
4 - <8 hours
81
52.70%
8 - <12 hours
45
30%
12 - <15 hours
7
4.70%
>15 hours
2
2.60%
Total
150
100%
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34
This data is data on the time students spend in one day carrying out the activities
they do. On average, students spend approximately 4 hours - <8 hours per day. If
accumulated within 1 week or 7 days, it means that most students (52.7%) spend 28 hours
- <56 hours doing the activities they do. Then, from this data it can also be seen that as
many as 37.3% of students spend 56 - >105 hours a week doing the activities they do.
This means that the hustle culture possessed by these respondents is in the high level
category.
Apart from the matter of time, the number of activities carried out also used as an
indicator to see the level of a person's hustle culture. When students do 1-2 activities at
the same time, it means that the student is in the low hustle culture category. Then, if a
student does 3-4 activities, it means that someone is in the medium hustle culture
category. For those who carry out activities >4, it means they are at a high level. The
research process produces the following data:
Table 9. Total previous activities of the respondent
Total previous activities
Frequencies
Percentage
0 activities
10
6.70%
1-2 activities
43
29%
3-4 activities
61
40.70%
5-6 activities
36
24%
Total
150
100%
Table 10. Total current activities of thr respondent
From these data, the majority of respondents were in the high level hustle culture
category. This can be seen from the number of activities the respondent has carried out.
As many as 40.7% of respondents used to have 3-4 activities at one time, however, if we
look at the number of activities currently carried out, there has been a decline in the hustle
culture level to a low hustle culture level, namely 56% of respondents only have 1-2
activities. After conducting further research on respondents, this decrease occurred
because respondents felt too tired with the activities they currently had, because by only
having 1-2 activities, they had already spent more time than when they had as many
activities as before. The results of this research indirectly show that, even though someone
does not have many activities at one time, it cannot be ascertained that they have hustle
culture behavior. Because a small number of activities actually takes up more time for
them than a large number of activities.
Thus, based on the research results, it can be concluded that FISIP Unsoed
respondents have a high level of hustle culture based on the length of time they spend in
one week carrying out the activities they do. Apart from that, the large number of
activities they have, is not able to describe the level of hustle culture they have as
individuals, because, by having few activities, it turns out they are much more tired than
having more activities, and also those few activities. can occupy their time longer than
many activities.
Total current activities
Frequencies
Percentage
0 activity
24
16%
1-2 activities
84
56%
3-4 activities
35
23.30%
5-6 activities
7
4.70%
Total
150
100%
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35
Conclusion
From the results of the research that has been carried out, it can be concluded that
the hustle culture behavior that occurs at Fisip Unsoed is reflected in various forms,
including: perceptions and priorities that students have regarding work, education and
portfolios; hustle culture level; motivation for carrying out hustle culture so that hustle
culture occurs among FISIP Unsoed students. From the research that has been carried out,
it is known that basically hustle culture behavior among FISIP Unsoed students arises
because of certain perceptions held by respondents regarding success and decent work.
Apart from that, this is also based on the incompatibility of the current education system
with the dreams they have in the future. Through this research, 80% of respondents stated
that they agreed to start working as early as possible (from the beginning of semester) to
collect a portfolio, because 96% of respondents felt that a portfolio is a very important
thing. So that, through this research we discovered that as many as 61.30% of respondents
to this study had a high level of hustle culture. Those who have a high level of hustle
culture usually spend >28 hours completing their activities or work in a week. Through
this research, the motivation that respondents have in carrying out hustle culture is also
being known.
This research divides motivation into 2 (two) categories, which internal motivation
or motivation that comes from the respondent's personal desires and external motivation
or motivation which coming from external factors such as family, social and economic.
Based on internal motivation, it is known that the majority of respondents (41.30%) do
hustle culture because they feel they need personal branding, as many as 30.00% of
respondents admit that they do hustle culture because they like the activities that they are
doing. As many as 28.70% of respondents admitted that their motivation for carrying out
hustle culture was a feeling of fear of not being successful in the future. Meanwhile, based
on external motivation, as many as 39.30% stated that the hustle culture they did caused
by their situation of needing extra money, because the money that their parents gave them
was not sufficient, then as many as 37.30% of respondents admitted that they did the
hustle culture because felt left behind by their friends, and lastly, as many as 23.40% of
respondents carried out hustle culture because of family encouragement.
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... According to more recent research by Maharani et al. (2024), the hustle culture phenomenon has grown in popularity over the last three years, especially among students. Digital portfolios and late capitalism are becoming the primary causes of this issue among students. ...
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