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Holocaust Remembrance on Facebook During the Lockdown: A Turning Point or a Token Gesture?

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Abstract

In this chapter, we investigate how four Italian and five German Holocaust memorials and museums, as well as three major internationally relevant Holocaust organizations, employed Facebook for Holocaust remembrance purposes during the period of pandemic lockdown. A comparison was made of the quantity and variety of activity on their Facebook pages during the months of April and May 2020, as compared with the same time span in 2019 and 2021. Although the study revealed major changes and adjustments in Holocaust institutions’ Facebook activities, both in terms of volume and type of content and regarding interaction strategies, the results show that the COVID-19 lockdown did not appear to trigger a radical change in Holocaust remembrance institutions’ use of social media. Despite the changes found in many Holocaust remembrance practices on Facebook and their growing use of digital media, the memorials and museums considered in this study appear to adopt a conservative stance in terms of the topics and themes addressed via social media and a general little change in the framework of commemoration policies. Also, despite a drive toward internationalization, as demonstrated by the Holocaust institutions’ increased use of English, there still appears to be a certain tension between local and global memories of the Holocaust.

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... By contrast, even though Holocaust memory has become one of the strongest Western collective memories and identities (Pakier and Stråth 2010), the Holocaust was a profoundly geographical event, rooted in specific physical spaces, times, and locations. As recently analysed (Manca, Rehm, and Haake 2022), even in Western Europe, national memories of the events of World War II may still differ and focus more on one aspect than others, thus intertwining local and transcultural memory of the Holocaust differently. For instance, countries such as Italy and Germany which were initially allied during World War II and later became enemies, today perpetuate different official and vernacular narratives of the Holocaust, mostly as part of intricate narratives of perpetration and victimhood (Sierp 2012). ...
... This is despite increasing homogenisation of Holocaust memory, at least in Europe (Kovács 2018), resulting from ever-greater digital globalisation (Pakier and Stråth 2010). For instance, recent analysis (Manca, Rehm, and Haake 2022) shows that during the COVID-19 lockdown in 2020, German Holocaust museums increased their use of languages other than German in their Facebook communication, while Italian Holocaust museums tended to publish only in Italian, thus targeting mostly the nationally based community. These two sets of Holocaust institutions demonstrate diverse degrees of digital internationalisation and globalisation intensified by the pandemic and show different degrees of priority in seeking to enable a wider audience to read and understand their contributions (see Bartolini 2021). ...
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In historical memory education, digital technologies are gaining momentum and becoming influential in enhancing the general public's knowledge and understanding of historical events such as genocides and war atrocities. Holocaust remembrance centres and Holocaust museums have had a solid presence on the Internet for considerable time now, curating websites, mailing lists and other digital services. Social media are increasingly proving to be extremely valuable tools for allowing museums to engage with their public and for managing relations with past and future visitors. Indeed, Facebook pages, Twitter accounts and Instagram profiles have become significant components of the communication portfolios of various Holocaust organisations. Twitter mostly helps the public to keep up with the latest information and developments of the organisations concerned, while the Facebook pages of Holocaust victims and individual memorials are mainly set up for historical memorialisation. Despite growing use of these channels, very little research has been conducted to investigate the communication strategy of Holocaust organizations in social media, and a comprehensive overview of Holocaust memorial site presence on social media is still lacking. This study provides a preliminary analysis of Facebook pages and Twitter profiles of 23 memorials of former concentration camp located across Europe. The overarching aim is to investigate how these memorial organisations engage the public through social media, both at content page level and at relational level. The communication strategies of Facebook pages and Twitter profiles were analysed in terms of generated content, interactivity and popularity. A quantitative analysis was conducted by manual search and inspection of pages and profiles, combined with the application of social media data analysis platforms like LikeAlyzer, Fanpage Karma and Twitonomy. Results show that the majority (N=17) of the memorial organizations have a Facebook page, while only about a third (N=9) are active on Twitter. Moreover, great variance among the various social media services was observed, with many showing limited activity or low engagement levels. Indications for future research and limitations of the study are also reported.
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