Article

Hubungan Emotional Attachment dengan Celebrity Worship pada Dewasa Awal Penggemar NCT (Neo Culture Technology)

Authors:
To read the full-text of this research, you can request a copy directly from the authors.

Abstract

Celebrity worship is a parasocial relationship in which individuals are obsessed with their favorite idols. The study aimed to determine the relationship between emotional attachment and celebrity worship in early adult NCT (Neo Culture Technology) fans. The subjects in this study were 280 early adult NCT fans aged 18-25 years. The technique for collecting data for this research uses a Likert scale, namely the Emotional Attachment Scale and the Celebrity worship Scale. The reliability coefficient for the Emotional Attachment scale is α = 0.874, while the reliability coefficient for the Celebrity worship scale is α = 0.842. Because the data has an abnormal distribution, the data analysis technique uses the Spearman's Rho correlation technique. The results showed a correlation coefficient of 0.717 and a significance value of p = 0.000 (p>0.01). This indicates a positive relationship between emotional attachment and celebrity worship among NCT fans in early adulthood.

No full-text available

Request Full-text Paper PDF

To read the full-text of this research,
you can request a copy directly from the authors.

ResearchGate has not been able to resolve any citations for this publication.
Article
Full-text available
The present study constructed a moderated mediation model to examine whether borderline pathological celebrity worship may be associated with higher levels of impulsive buying intent. The mediating role of empathy and the moderating role of gender were also examined. A total of 1,319 participants recruited from a college through the campus network. The results indicated that (1) borderline pathological celebrity worship could positively predict individuals’ impulsive buying intent; (2) the predictive effect of borderline pathological celebrity worship on impulsive buying intent could be mediated by empathy; and (3) gender moderated the predictive effect of borderline pathological celebrity worship on impulsive buying intent. Specifically, relatively higher levels of borderline pathological celebrity worship were found to be associated with higher impulsive buying intent among men. However, this was relatively less significant among women. Conclusion The results contribute to previous findings by demonstrating that borderline pathological celebrity worship could affect impulsive buying intent. Moreover, the mediating role of empathy and the moderating role of gender were also revealed.
Article
Full-text available
The aim of this research is to exploring the psychology dynamics of K-Pop fangirl. Data were analyzed through descriptive qualitative method which obtained through interview. Subject selected based on purposive sampling method. The result showed that: a) Fangirls idolize K-Pop because of Idol music and Idol visual aspects. b) The three subjects are in Intense personal feeling level of Celebrity worshipping behavior. Each of them also feels like have an emotional attachment towards their idol. c) One of the subjects seems like have a sense of owning them (Bias is mine behavior). Subject thinks that every idol who has a romantic relationship towards another girl same as they betray their fans. d) There is also fujoshi behavior (in Japanese) in one of the subjects, a term of women who does like romantic interaction between same-sex (Bromance).
Article
Full-text available
Vaccinations and anti-vaccination attitudes have reclaimed the spotlight as a crucial health behavior because of the recent surge in outbreaks of preventable diseases. One factor that may be contributing to this trend is the outspoken role that anti-vaccination celebrities play. The main purpose of the present study was to determine whether anti-vaccination attitudes are related to celebrity admiration. We hypothesized a positive correlation between anti-vaccination attitudes and celebrity interest and admiration. We also hypothesized that persons who are very concerned about the commercial profiteering of vaccinations will also tend to believe in conspiracies. Participants (N = 320, 40% female, mean age = 36.28, SD = 11.32) completed the Celebrity Attitude Scale (CAS) and the Vaccination Attitudes Examination Scale (VAX) through an online survey management system. We found significant positive associations between anti-vaccination attitudes and celebrity admiration and interest. However, celebrity admiration and interest did not correlate with mistrust of vaccine benefits, as measured by a subdomain of the VAX. Additionally, we found that concerns about commercial profiteering from vaccines correlated with beliefs in conspiracy theories. Our study suggests a new way of approaching people’s anti-vaccination attitudes that may be used to effectively educate the public about the importance of vaccinations.
Article
Full-text available
Hallyu (한류) or Hallyu (한류) or best known today as K-Pop, extensively spreading in East Asian countries such as Mainland China and Taiwan. Through globalization, the Korean wave widening its influence on Southeast Asian countries, including Indonesia, since 1999. Twenty years on, in 2019, this cultural transformation from Korea to its neighbor countries continuously influence, and even more significant. Indeed Hallyu (한류) is a unique phenomenon in the Korean modern entertainment industry. After Korea massively succeeded in invading Indonesian entertainment with melodrama, film, and music, the term K-Beauty is now very familiar with Indonesian people. The invasion of Korean cosmetic brands, as they start to enter the culinary business as well, by opening Korean food restaurants in Indonesia. However, the regulation of the Indonesian Ulema Council (MUI) and Food and Drug Supervisory Agency (BPOM) regarding the requirement of Halal certified must be faced by Hallyu (한류) products when they enter the Indonesian market, as the biggest Muslim population in the world. This study is a library research which largerly qualitative. This article has considered the consequences of Korean wave’s influence through Globalization, that triggered the consumerism behavior which can be traced by the rational choice of young people in Indonesia. I seek to examine the influence of Hallyu (한류) in Indonesia in the context of Glocalization as the result of Globalization. It also presented a snapshot of how consumers react and make decisions regarding their purchases in this rapidly influence. The research findings defines that Hallyu (한류) has become an ethnocentric agent for South Korea, which had to deal with the regulation of halal matter in Indonesia. The conclusion of this paper offered some suggestions to help to minimize the pitfalls of Hallyu (한류) influence to Indonesia.
Article
Full-text available
Social media has opened an avenue for reciprocal interactions between celebrities and their fans, encouraging individuals with a tendency to become obsessed with celebrities to extend their online social network with celebrity friends. Celebrity worship has been associated with weak social skills and addictive behaviors (e.g., problematic Internet use, compulsive buying) in previous studies. This study investigated how interpersonal skills and addictive tendencies may affect the social media use of individuals fascinated by celebrities. A total of 368 Hungarian adolescents and adults (78.0% male; Mage = 24.6 years, SD = 7.5) completed an online questionnaire focusing on attitudes toward celebrities. A hierarchical linear regression analysis was performed, indicating that problematic but not heavy or extensive use is predictive of celebrity worship. Furthermore, friending on social media was not associated with celebrity worship. These findings extend previous research on the association between celebrity worship and addictive behaviors and provide further empirical evidence that problematic use is qualitatively different from overuse. Results also highlight the importance of identifying risky behaviors (e.g., social media use to alleviate negative feelings) to prevent highly engaged individuals from developing an excessive admiration toward their favorite media figure.
Article
Full-text available
With the increasing appeal of Korean popular culture known as the Korean Wave or hallyu, fans in Israel among Korean studies students have joined—and even replaced—ethnic Koreans in performing nationalism beyond South Korea’s borders, creating what I call hallyu fan-nationalism. As an unintended consequence of hallyu, such nationalism enables non-Korean hallyu fans to take on the empowering roles of cultural experts, educators, and even cultural ambassadors to promote Korea abroad. The symbolic shift from diasporic to hallyu nationalism brings to the fore nonnationalist, nonessentialist, and transcultural perspectives in fandom studies. In tracing the history of Korea Day from the 2000s to the 2010s, I found that hallyu fan-students are mobilized both by the macro mission to promote a positive image of Korea in their home societies and by the micro motivation to repair their own, often stigmatized, self-image.
Article
Full-text available
A ‘culture of celebrity’ began to emerge in the twentieth century, profoundly impacting the social world. Recent years have seen the publication of an increasing wealth of literature focusing on people who are enthralled with celebrities – often to the point of obsession – termed ‘celebrity worshippers’. The current paper systematically reviews this literature to gain a comprehensive understanding of the various factors associated with celebrity worship and to identify gaps in the literature. Papers were identified through a systematic literature search and 62 were deemed relevant for inclusion in the review. These provided evidence that celebrity worship may be related to demographic factors (e.g. age); personality factors (e.g. dimensions of the psychoticism-extraversion-neuroticism model, materialism); religiosity; behavioural and cognitive-behavioural factors (e.g. fantasy proneness, obsessive behaviours); feelings about the self or the world (e.g. self-esteem); cognitive factors (e.g. cognitive flexibility, critical thinking); relationships with others (e.g. attachment style, romantic relationship style); attitudes towards the body, eating, and cosmetic surgery; and psychological wellbeing (e.g. depression, anxiety). The results are used to help researchers understand the individual and psychosocial factors associated with celebrity worship, and directions for future research in this area are identified.
Article
Full-text available
Background and aims: Celebrity worship, defined as an obsessive fascination with a famous person, has been associated with several mental health problems, such as symptoms of depression and anxiety, dissociation, and body image concerns. The aim of this study was to extend the scope of investigation of previous research on psychological correlates by exploring the association of celebrity worship with compulsive behaviors, such as problematic Internet use, maladaptive daydreaming, desire for fame, and self-efficacy. Methods: A voluntary sample of 437 Hungarian adolescents and adults (78.3% male; Mage = 24.7 years, SD = 7.4) completed an online questionnaire focusing on attitudes toward celebrities and other relevant variables. Results: As a result of hierarchical regression analyses, high levels of celebrity worship were associated with problematic Internet use, maladaptive daydreaming, and desire for fame. Furthermore, females were at higher risk to become obsessed with celebrities than males. Discussion and conclusion: These findings provide with a more comprehensive picture of psychological difficulties associated with celebrity worship and may contribute to a better understanding of this phenomenon.
Article
Full-text available
The celebrity worship considered an anomalous psychological behaviour with major consequences on personality development of an individual is examined with the important constructs of marketing namely, brand attitude, advertisement attitude and purchase intention. The study is carried out with a sample size of 386 respondents. The model is tested using structure equation modeling where celebrity worship is studied by examining its three dimensions individually as well as in aggregate implementing an existing celebrity worship scale. The study reveals some interesting findings with celebrity worship having a direct positive relationship with advertisement attitude and purchase intentions, whereas brand attitude is found to be significantly negatively associated with celebrity worship. The future research scope for the study and its practical implications are discussed based on the findings of the study. Keywords: Celebrity worship, Marketing, Structure equation modeling, India
Article
Full-text available
A phenomenological study was conducted to explore the experiences of celebrity worshipers in Malaysia in order to identify the factors motivating celebrity worship, the meanings and impact gained from the worship experience. A purposive sample of 15 adolescents who identified themselves as celebrity worshipers, were interviewed. Thematic analysis revealed that 3 major factors influenced participants to become celebrity worshipers: celebrity products, personal characteristics of the celebrity, and peer influence. Also, the themes that emerged that described participants’ perceived impact of celebrity worship included emotional impact, development of strong self-determination and cultural awareness, and the enhancement of personal and social relationships. Generally, adolescents did not think there was a negative impact of their worship experiences. The study has revealed insights into how celebrities play an important role by inspiring young generation in positive ways.
Article
Full-text available
While it has been more than 15 years since the Korean pop culture phenomenon known as the Korean wave or hallyu emerged, academic analyses have not sufficiently addressed its dimension as a media environment from a global perspective. In this regard, drawing on qualitative interviews with North American fans of the recent Korean wave, this study explores how the hallyu phenomenon is integrated into a social media-driven cultural landscape, which will be referred to as the social mediascape. The social mediascape of hallyu reveals that the technological affordances of social media platforms and fans’ sociality interplay with each other, resulting in the rapid spread of hallyu as a set of impure cultural forms.
Article
Full-text available
Extant research suggests that consumers can become emotionally attached to consumption ob- jects, including brands. However, a scale to measure the strength of consumers' emotional at- tachments to brands has yet to be devised. We develop such a scale in Studies 1 and 2. Study 3 validates the scale's internal consistency and dimensional structure. Study 4 examines its con- vergent validity with respect to four behavioral indicators of attachments. Study 5 demonstrates discriminant validity, showing that the scale is differentiated from measures of satisfaction, in- volvement, and brand attitudes. That study also examines the scale's predictive validity, show- ing that it is positively associated with indicators of both commitment and investment. The lim- itations of the scale and the boundary conditions of its applicability are also discussed.
Article
Full-text available
Two studies considered clinical personality correlates of celebrity worship. In Study 1, factor analysis of the Celebrity Attitude Scale suggested an improved measure of a three-dimensional model of celebrity worship. In Study 2 this model was examined within a clinical personality context. Celebrity worship for intense-personal reasons was significantly correlated with fantasy proneness, and celebrity worship for borderline-pathological reasons was significantly correlated with fantasy proneness and dissociation. The present findings show how intense and higher levels of celebrity worship can be considered within clinical personality dimensions.
Article
Celebrity worship, defined as an excessive preoccupation with a famous media figure, has been of considerable research interest in the past two decades. There is growing evidence for the association between psychiatric symptoms (e.g., depression, anxiety, dissociative experiences) and celebrity worship. However, research on possible mediators that can provide an explanation for this association is scarce. This study aims to explore the complexity of the association between psychiatric symptoms and celebrity worship in the context of desire for fame, maladaptive daydreaming, and need to belong. An online questionnaire was administered to a sample of Hungarian adolescents and adults (N = 437; 78.3% male; Mage = 24.7 years, SD = 7.4). Applying a path analytic approach, it was found that desire for fame and maladaptive daydreaming mediated the relationship between psychiatric symptoms and celebrity worship. These findings can possibly contribute to a better understanding of the association between these two constructs.
Article
This study builds on entertainment and transportation theories and empirically tests a model that incorporates the effects of entertainment motives and attitudes. It examines endorsement success and the differences in the mentioned effects between celebrity worshippers and nonworshippers, including the role of celebrity profession as a moderating variable. The study’s hypotheses were tested empirically and validated with survey data of two nonstudent samples (Study 1), with real brands (Study 2), and in a different nation to ensure generalizability (Study 3). Different entertainment motives were found to influence endorsement success among worshippers and nonworshippers. The moderating role of celebrity profession also was observed. © 2018, World Advertising Research Center. All rights reserved.
Article
This study investigated young adults' judgments regarding the degree to which relationships with celebrity idols influenced their sense of identity and feelings of self-worth. Participants (N=75) were recruited from a larger sample (N=213) of young adults whose responses to a brief survey instrument indicated that they were moderately to strongly attached to media figures they identified as idols in their lives. The present paper discusses the characteristics of the sample of idols participants reported as well as descriptive data concerning the degree to which participants perceived these idols as influential in shaping their sense of identity and feelings of self-worth. We also present the results of an exploratory path analysis that tested hypotheses about the possible relational antecedents of participants' perceived influence ratings, hypotheses derived from Caughey's (1984) analysis of celebrity-admirer relationships. The results highlight the utility of adopting a relational orientation to the study of how attachments to celebrities can significantly shape identity development.
Indonesia Jadi Negara dengan Fans K-Pop Terbanyak di Dunia
  • N N Alifah
Alifah, N. N. (n.d.). Indonesia Jadi Negara dengan Fans K-Pop Terbanyak di Dunia. GoodStats.
Panduan Praktis Mengolah Data Kuesioner Menggunakan SPSS
  • V Herlina
Herlina, V. (2019). Panduan Praktis Mengolah Data Kuesioner Menggunakan SPSS. PT Elex Media Komputindo.
Peran kepuasan dan keterikatan emosional pada loyalitas pelanggan
  • I Husna
Husna, I. (2020). Peran kepuasan dan keterikatan emosional pada loyalitas pelanggan. Jurnal Ilmu Manajemen, 8(2), 21-22.
What Is Emotional Attachment & When Does It Become Unhealthy? Jihan
  • S Jackson
  • K Fuller
Jackson, S., & Fuller, K. (n.d.). What Is Emotional Attachment & When Does It Become Unhealthy? Jihan. (n.d.). Apa Itu Emotional Attachment? Yuk Kenali Gaya Ikatan Emosional Kamu.
A clinical interpretation of attitudes and behaviors associated with celebrity worship
  • J Maltby
  • J Houran
  • L E Mccutcheon
Maltby, J., Houran, J., & McCutcheon, L. E. (2003). A clinical interpretation of attitudes and behaviors associated with celebrity worship. Journal of Nervous and Mental Disease, 191(1), 25-29. https://doi.org/10.1097/00005053-200301000-00005
Hubungan Antara Peer Attachment dan Celebrity Worship pada Remaja Penggemar Neo Culture Technology (NCT)
  • A N A Purwitasari
Purwitasari, A. N. A. (2021). Hubungan Antara Peer Attachment dan Celebrity Worship pada Remaja Penggemar Neo Culture Technology (NCT).
Hubungan Celebrity Worship Dengan Psychological Ownership Pada Fans K-Pop
  • E P Sari
Sari, E. P. (2013). Hubungan Celebrity Worship Dengan Psychological Ownership Pada Fans K-Pop.
Pengaruh Citra Merek Dan Keterikatan Emosional Terhadap Loyalitas Konsumen Pada Produk Persik Kediri Store
  • M Sariroh
  • A Pujianto
  • I G N A Maruta
Sariroh, M., Pujianto, A., & Maruta, I. G. N. A. (2022). Pengaruh Citra Merek Dan Keterikatan Emosional Terhadap Loyalitas Konsumen Pada Produk Persik Kediri Store. 121-125.
Pengaruh Emotional Attachment dan Religiosity dalam membangun Customer Loyalty melalui Customer Satisfaction
  • A A A A Shera
Shera, A. A. A. A. (2021). Pengaruh Emotional Attachment dan Religiosity dalam membangun Customer Loyalty melalui Customer Satisfaction. In Jurnal Ilmiah Mahasiswa.
Pengukuran Psikologis. Universitas Sanata Dharma
  • A Supratiknya
Supratiknya, A. (2014). Pengukuran Psikologis. Universitas Sanata Dharma.
Dihadiri 36 Ribu Penonton, Konser NCT DREAM di ICE BSD Sukses Digelar
  • S A Zahra
Zahra, S. A. (n.d.). Dihadiri 36 Ribu Penonton, Konser NCT DREAM di ICE BSD Sukses Digelar.