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الاستخدامات والإشباعات المحققة من استخدام تطبيق تيك توك من وجهة نظر المستخدمين المراهقين دراسة علمية محكمة لـ ألكسندر دورات و باتريسيا دياس ، ترجمة بن شراد م. أمين

Authors:
Bencharad Mohamed Amine - محمد أمين بن شراد at Ecole Nationale Supérieure de Journalisme et des Sciences de l'Information (ENSJSI) d'Alger
Bencharad Mohamed Amine - محمد أمين بن شراد
  • Ecole Nationale Supérieure de Journalisme et des Sciences de l'Information (ENSJSI) d'Alger
Patrícia Dias
Patrícia Dias
Patrícia Dias
  • This person is not on ResearchGate, or hasn't claimed this research yet.
Alexandre Duarte at Universidade NOVA de Lisboa
Alexandre Duarte
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Abstract

تهدف هذه الدراسة إلى رسم خريطةٍ لممارسات المراهقين الذين تتراوح أعمارهم بين10 سنوات و-16 سنة على تطبيق تيك توك اعتمادا على نظرية الاستخدامات والإشباعات، أين أجرينا استطلاعًا مسحيًا على الإنترنت اعتمدنا فيه على عينةٍ غير احتمالية مُكونةٍ من 347 مستخدمًا مراهقا لتطبيق تيك توك، وقد أظهرت النتائج الميدانية التي توصلنا إليها وجود اختلافاتٍ دالةٍ بين المراهقين الأصغر سنا (10-12 سنة) وبين المراهقين الأكبر سنًا (13-16سنة): إذ أظهر المراهقون الأصغر سنًا حرصًا أكبر على الخصوصية وأبانوا استمتاعًا أكبر بخوض تجاربهم كمُنشئين للمحتوى، بينما ركّز المراهقون الأكبر سناً بشكل أساسي على عملية بناء جمهورهم الخاص وتنميته، كما وجدنا أنّ "الترفيه" و"التعبير عن الذات" هما الدافعان الرئيسيان لاستخدام المنصة من قبل هؤلاء المراهقين وأخيرًا وليس آخرًا، أظهرت نتائج الدراسة أنّ حوالي 50% من مفردات العينة المستجوبة يعترفون بممارستهم سلوكًا واحدًا على الأقل يدل على إدمانهم على التطبيق وتعلّقهم به.
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Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers
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