This book unravels the obscurity and intricacy associated with editorial writing. It offers the meaning, emergence, qualities, structure, types and classification of the editorials. The book discusses the persuasive techniques and principles of editorial writing, including theories that provide better framework for good editorial writing. Legal and ethical principles for effective editorial
... [Show full abstract] writing are also discussed in this book. It provides the benefits of editorial in public opinion formation in the society and however, treated the challenges associated with editorial writing in the digital age. The principles and techniques of editorial writing as discussed in this book, when adopted, can build up skills in the reader desirable for effective practice of editorial writing.
