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Bee’otopia : Made by Bees
Abstract
This chapter explores the use of critical design and storytelling as tools to motivate a person to choose a more sustainable path and change one’s mindset to consumption and nature. The chapter draws on the epistemological notion of lived experience, arguing that people act as a result of their direct experience and that experience is always lived. Furthermore, it is the guiding principle for this article, that knowledge without emotion lacks intensity, and emotion without knowledge lacks direction. As long as we consume products as we currently do this perspective is relevant because it addresses the transformative force in storytelling and product design. The chapter highlights how industrialized production ideals such as standardization and precision alienate the consumer from the production and the product and thereby from the product's inherent footprint. The chapter starts as a philosophical discussion, connecting concepts of storytelling, self-narrative, and industrial design to address the contemporary challenges posted by the current climate crises. The second, part of the chapter zoom in and presents a radical design case; Bee’otopia that explores how designs can help us fundamentally rethink our relationship to design, nature and ourselves. The case: ask if a production collaborating with bees, can help us rethink our relationship to design, nature and to ourselves. In the case, lamp shades are manufactured in collaboration with bees leaving no waste but honey and pollinated flowers. This fundamentally refrains our relationship to nature and products - by consuming products you can positively impact our world and thereby enforce a sustainable world of consumption. The final part of the chapter zooms out again and invites the reader to discuss worldmaking and storytelling as essential tools to boost intensities in climatic storytelling that will consequentially help change our present unsustainable alienated approach to nature and product consumption and product lifetime.
... Things are actor-networks that perform the world as well, as they often have a complex history. Practices of eating, drinking, fabricating, and dressing involve long travels and journeys of things back and forth across distances that often stretch around the world (Møller & Skoubo, 2023). If we map these material journeys, we will see how they connect with problematic work and political conditions along supply chains. ...
Organizational storytelling has been taught for many years in many different places as part of organizational development, organizational change, organizational learning, and business ethics. There has not been any comprehensive framework that addresses sustainability in organizations and so this book develops a new ethics of sustainability for management and organizations. A terrestrial ethics of storymaking is proposed, which responds to Latour’s claim that the Terrestrial has become a new decisive political actor in politics. The Terrestrial is born from Gaia, a metaphor for a new look on life on Earth. Gaia situates life in the thin layer of matter that is the surface of the Earth. It entails the view that nature is a process that humans are part of. Storymaking is constructed from Arendt’s political philosophy, which is rooted ontologically in the principle of natality: rebirth of life. The term ‘storymaking’ is developed from Arendt’s understanding of storytelling as political action to emphasize not only that stories are spatial, embodied and material practices that are tied to a specific time and space but also that technology is an important dimension in making stories. Stories are thus human practices that apart from meaning making and politics involve the use and manipulation of material and objects, and which are crucial for how a human world is shaped. This human world is furthermore shaped by the rhythms of life embedded in the complex landscapes that humans move through. Storymaking is developed through rethinking the links between the central categories of labor, work, action, and thinking in Arendt’s writings. Implications for business ethics are drawn out and a comprehensive ethics framework is constructed that connects the biological and physical with the social, economic, and political regarding how organizations work. Finally, a storymaking philosophy of management is constructed, making this book especially relevant to researchers, academics, managers, and students in the fields of business ethics, management studies, leadership, organizational studies, and international business.
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